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Close CRM

Automatically create and update leads in Close CRM when forms are submitted. Add contacts, capture company info, and see Orbit AI branded notes on lead timelines.

How it works

1

Connect your Close CRM account via OAuth authentication

2

Grant Orbit AI permission to create and update leads

3

Map your form fields to Close lead and contact properties

4

Configure duplicate handling (update, skip, or create new)

5

Enable the integration - new submissions automatically sync to Close

Features

  • Automatic lead creation and updates
  • Contact syncing with email and phone
  • Custom field mapping
  • Duplicate detection and handling
  • Orbit AI branded activity timeline notes
  • OAuth-based secure connection

Use cases

1

Capture sales leads directly into Close

2

Create leads from contact and demo request forms

3

Update existing leads with new contact information

4

Track form submissions on lead activity timelines

Works with Workflows

Add Close CRM as a destination in your workflows to sync qualified leads.

Only sync leads to Close after AI qualification

Add enriched company data from Clay before syncing

Route leads to different statuses based on form responses

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Close CRM Integration: Connect with Orbit AI Forms | Orbit AI