Collecting customer feedback shouldn't feel like pulling teeth—for you or your users. The right feedback form solution captures insights at the perfect moment, qualifies responses automatically, and integrates seamlessly with your existing stack. But with dozens of options flooding the market, finding the tool that actually fits your workflow takes serious research.
We've tested and evaluated the top customer feedback form solutions available today, focusing on ease of use, AI capabilities, integration depth, and value for growing teams. Whether you need simple NPS surveys or sophisticated multi-step feedback flows with lead qualification, this list has you covered.
1. Orbit AI
Best for: High-growth teams wanting AI-powered lead qualification built into their feedback forms
Orbit AI is an AI-powered form builder that transforms customer feedback collection into a lead qualification engine.
Where This Tool Shines
What sets Orbit AI apart is how it combines beautiful form design with intelligent automation. While you're collecting feedback, the platform simultaneously qualifies leads based on their responses, routing high-value prospects to your sales team automatically.
The conversion optimization focus means every template is designed to maximize completion rates. You're not just gathering feedback—you're building a pipeline of qualified opportunities from respondents who've already engaged with your brand.
Key Features
AI-Powered Lead Qualification: Automatically scores and routes feedback responses based on prospect fit and intent signals.
Conversion-Optimized Templates: Pre-built feedback form designs tested for maximum completion rates and engagement.
Native CRM Integrations: Direct connections to HubSpot, Salesforce, and Slack eliminate manual data transfer.
Real-Time Analytics Dashboard: Track response rates, qualification scores, and conversion metrics in one unified view.
Conditional Logic Workflows: Create branching feedback paths that adapt to user responses for personalized experiences.
Best For
High-growth SaaS teams and B2B companies that want to extract maximum value from every feedback interaction. Particularly powerful for product-led growth teams who need to identify expansion opportunities within their user base through feedback signals.
Pricing
Free tier available for teams getting started. Paid plans start at competitive rates designed for growing teams, with pricing that scales as your feedback volume increases.
2. Typeform
Best for: Creating conversational, engaging feedback experiences with beautiful one-question-at-a-time design
Typeform is a conversational form builder that makes feedback collection feel like a natural dialogue rather than a survey.
Where This Tool Shines
Typeform revolutionized form design with its signature one-question-at-a-time interface. Instead of overwhelming users with a wall of questions, it creates a focused, conversation-like experience that significantly improves completion rates.
The platform excels at making feedback collection feel human. Each question transitions smoothly to the next, and the design flexibility lets you match your brand aesthetic perfectly. Users report higher engagement compared to traditional multi-question layouts.
Key Features
Conversational Interface: One-question-at-a-time format that reduces cognitive load and increases completion rates.
Beautiful Design Templates: Extensive library of professionally designed templates that you can customize to match your brand.
Logic Jumps: Create dynamic feedback paths that adapt based on previous answers for personalized experiences.
Rich Media Support: Embed videos, images, and GIFs directly into questions for more engaging feedback forms.
Integration Ecosystem: Connect to 500+ apps through Zapier and native integrations with popular tools.
Best For
Marketing teams and customer success managers who prioritize user experience and want feedback forms that reflect their brand's personality. Ideal for customer-facing feedback where first impressions matter.
Pricing
Free plan includes unlimited questions but limits responses to 10 per month. Basic plan starts at $25/month with 100 responses, while Plus and Business tiers offer advanced features and higher response limits.
3. SurveyMonkey
Best for: Enterprise teams needing robust analytics, extensive question libraries, and compliance features
SurveyMonkey is the industry-standard survey platform offering enterprise-grade features and powerful analytics capabilities.
Where This Tool Shines
SurveyMonkey's strength lies in its depth. With decades of survey science built into the platform, it offers question methodologies validated by research professionals. The extensive template library covers virtually every feedback scenario imaginable.
For teams analyzing large volumes of feedback, the analytics capabilities are exceptional. Cross-tabulation, trend analysis, and statistical significance testing come standard, giving you research-grade insights without needing a data science team.
Key Features
Question Bank Library: Access hundreds of expert-written, validated question templates covering every feedback scenario.
Advanced Skip Logic: Create sophisticated branching paths with complex conditional rules based on multiple response criteria.
Robust Analytics Suite: Built-in statistical analysis, cross-tabs, filtering, and data visualization tools for deep insights.
Team Collaboration: Role-based permissions, shared asset libraries, and collaborative editing for enterprise teams.
Enterprise Security: HIPAA compliance, SSO, data encryption, and audit trails for regulated industries.
Best For
Enterprise organizations and research teams that need statistically valid feedback collection with comprehensive analysis tools. Perfect for companies in healthcare, finance, or other regulated industries requiring compliance certifications.
Pricing
Free basic plan with limited features. Team Advantage starts at $25 per user per month, with Team Premier and Enterprise plans offering advanced features and dedicated support.
4. Hotjar
Best for: Product teams wanting feedback combined with behavioral analytics like heatmaps and session recordings
Hotjar is a behavior analytics platform that combines on-site feedback tools with user session insights for complete context.
Where This Tool Shines
Hotjar solves a critical problem: feedback without context is incomplete. By pairing feedback forms with heatmaps, session recordings, and user behavior data, you understand not just what users say, but what they actually do.
The on-site feedback widgets appear at strategic moments during the user journey, capturing sentiment when it's most relevant. You can trigger feedback requests based on specific user actions or page visits, ensuring you're asking the right questions at the right time.
Key Features
On-Site Feedback Widgets: Deploy targeted feedback surveys that appear based on user behavior, page visits, or exit intent.
Session Recordings: Watch actual user sessions to understand the context behind feedback responses and identify friction points.
Heatmaps: Visualize where users click, move, and scroll to validate feedback with behavioral data.
Incoming Feedback Inbox: Centralized dashboard for managing and responding to all user feedback in one place.
Funnels: Track where users drop off in key flows and collect targeted feedback at abandonment points.
Best For
Product managers and UX designers who need to validate feedback with actual user behavior data. Particularly valuable for SaaS products optimizing onboarding flows or identifying usability issues.
Pricing
Free plan includes basic features with daily session limits. Plus plan starts at $32/month, Business at $80/month, with Scale tier for enterprise needs requiring custom pricing.
5. Jotform
Best for: Teams needing maximum flexibility with thousands of templates and extensive customization options
Jotform is a highly flexible no-code form builder offering extensive templates and widgets for virtually any feedback scenario.
Where This Tool Shines
Jotform's superpower is versatility. With over 10,000 templates and a massive widget marketplace, you can build anything from simple feedback forms to complex multi-page surveys with payment collection, file uploads, and e-signatures.
The drag-and-drop builder makes customization intuitive, while the widget ecosystem extends functionality far beyond basic forms. Need to collect feedback and process payments simultaneously? Jotform handles it. Want to generate PDF reports from responses? There's a widget for that.
Key Features
10,000+ Templates: Massive template library covering every industry and use case imaginable, from simple NPS to complex research surveys.
Drag-and-Drop Builder: Intuitive interface for customizing forms without any coding knowledge required.
Payment Integration: Collect payments directly through feedback forms via PayPal, Stripe, Square, and other processors.
PDF Generation: Automatically create PDF documents from form submissions for record-keeping and reporting.
Widget Marketplace: Hundreds of third-party widgets extend functionality for specialized feedback collection needs.
Best For
Small businesses and agencies managing diverse feedback collection needs across multiple clients or departments. Ideal when you need one platform that handles everything from customer satisfaction surveys to event registration with feedback components.
Pricing
Free plan allows 5 forms with 100 monthly submissions. Bronze starts at $34/month, Silver at $39/month, with Gold and Enterprise tiers offering increased limits and advanced features.
6. Qualtrics
Best for: Enterprise experience management with sophisticated analytics and comprehensive CX program orchestration
Qualtrics is an enterprise experience management platform offering advanced feedback collection and predictive analytics capabilities.
Where This Tool Shines
Qualtrics operates at a different level than traditional form builders. It's designed for organizations running comprehensive experience management programs across customer, employee, product, and brand touchpoints.
The predictive intelligence capabilities use machine learning to identify trends before they become problems. Text analytics automatically categorize open-ended feedback, surfacing themes across thousands of responses. For enterprises managing complex CX programs, Qualtrics provides the infrastructure to scale feedback collection globally while maintaining consistency.
Key Features
Advanced Survey Logic: Sophisticated branching, piping, and display logic for creating highly personalized feedback experiences.
Predictive Intelligence: Machine learning models identify emerging trends and predict future outcomes from feedback data.
Text Analytics: Automatically categorize and analyze open-ended responses to surface themes and sentiment at scale.
Multi-Channel Distribution: Deploy feedback surveys across email, web, mobile apps, SMS, and offline kiosks from one platform.
Role-Based Dashboards: Customized reporting views for different stakeholders with automated insights and action recommendations.
Best For
Large enterprises with dedicated CX teams managing complex, multi-touchpoint feedback programs. Best suited for organizations with significant research budgets that need enterprise-grade security, compliance, and support.
Pricing
Custom enterprise pricing based on organization size, features needed, and support requirements. Contact their sales team for specific quotes tailored to your needs.
7. Google Forms
Best for: Quick internal surveys and straightforward feedback collection with zero budget
Google Forms is a free, straightforward form builder that integrates seamlessly with Google Workspace for basic feedback collection.
Where This Tool Shines
Google Forms wins on accessibility and simplicity. It's completely free, requires no learning curve, and works instantly for anyone with a Google account. The native integration with Google Sheets means responses flow directly into spreadsheets for easy analysis.
For internal feedback, employee surveys, or quick customer pulse checks, Google Forms removes all barriers to getting started. You can create and deploy a feedback form in minutes, share it via link or email, and start collecting responses immediately.
Key Features
Completely Free: No cost, no limits on forms or responses, making it accessible for any team or individual.
Google Sheets Integration: Responses automatically populate in Sheets for easy sorting, filtering, and analysis.
Real-Time Collaboration: Multiple team members can edit forms simultaneously with automatic version control.
Basic Conditional Logic: Show or hide questions based on previous answers for simple branching paths.
Mobile-Responsive: Forms automatically adapt to any device without additional configuration.
Best For
Small teams, nonprofits, educators, and anyone needing basic feedback collection without budget constraints. Perfect for internal surveys, event feedback, or simple customer satisfaction checks where advanced features aren't necessary.
Pricing
Completely free with any Google account. No paid tiers or premium features—everything is included at no cost.
8. Delighted
Best for: Customer success teams focused on NPS, CSAT, and CES measurement with automated delivery
Delighted is purpose-built for customer experience measurement, specializing in standardized metrics like Net Promoter Score and customer satisfaction tracking.
Where This Tool Shines
Delighted takes a focused approach: do customer experience metrics exceptionally well. Instead of being a general-purpose form builder, it's optimized specifically for NPS, CSAT, CES, and 5-star rating surveys.
The automated scheduling capabilities ensure you're surveying customers at optimal moments in their journey. Set it once, and Delighted continuously collects feedback at predetermined intervals or triggered events. The trend analysis dashboard makes it easy to track how satisfaction scores evolve over time and benchmark against industry standards.
Key Features
Specialized Survey Types: Pre-configured templates for NPS, CSAT, CES, and 5-star surveys following industry best practices.
Automated Scheduling: Set up recurring surveys that automatically deploy based on customer lifecycle stages or time intervals.
Real-Time Dashboard: Monitor incoming feedback and satisfaction scores as they arrive with instant notifications for detractors.
Trend Analysis: Track score changes over time with visual charts showing improvement or decline patterns.
Multi-Channel Delivery: Send surveys via email, embed on websites, trigger via API, or deploy through SMS and link sharing.
Best For
Customer success teams and CX managers who need reliable, consistent measurement of satisfaction metrics across their customer base. Ideal for subscription businesses tracking customer health scores and churn risk indicators.
Pricing
Free plan allows 25 surveys per month. Premium plan starts at $224/month for up to 500 surveys, with pricing scaling based on survey volume and advanced features needed.
9. Formstack
Best for: Regulated industries needing HIPAA-compliant feedback forms with workflow automation
Formstack is a form builder focused on workflow automation and compliance, connecting feedback collection to document generation and approval processes.
Where This Tool Shines
Formstack bridges the gap between feedback collection and business process automation. When you collect customer feedback, you often need to generate reports, route approvals, collect signatures, or trigger downstream workflows. Formstack handles all of this natively.
For healthcare, financial services, and other regulated industries, the HIPAA-compliant forms ensure sensitive feedback data remains secure and meets regulatory requirements. The document generation capabilities mean you can automatically create PDFs, contracts, or reports from feedback responses without manual data entry.
Key Features
HIPAA-Compliant Forms: Secure feedback collection meeting healthcare privacy requirements with encrypted data transmission and storage.
Document Generation: Automatically create PDFs, contracts, or reports populated with data from feedback form submissions.
Electronic Signatures: Collect legally binding signatures directly within feedback workflows for consent or approval processes.
Workflow Automation: Route feedback to appropriate team members, trigger notifications, and update external systems automatically.
Advanced Conditional Logic: Create complex branching paths with multiple conditions for sophisticated feedback collection scenarios.
Best For
Healthcare providers, financial institutions, legal firms, and other organizations in regulated industries that need compliant feedback collection tied to formal workflows. Perfect for patient satisfaction surveys, client intake forms, or any scenario requiring audit trails.
Pricing
Starter plan begins at $50/month with basic features. Teams plan at $83/month adds workflow automation. Premier tier offers advanced compliance and enterprise features at custom pricing.
Making the Right Choice
Choosing the right customer feedback form solution comes down to your team's specific priorities and constraints.
For high-growth teams wanting to maximize value from every feedback interaction, Orbit AI stands out with its AI-powered lead qualification that transforms feedback collection into pipeline generation. If conversational design and user experience are your top priorities, Typeform's one-question-at-a-time interface delivers exceptional engagement. Enterprise teams managing comprehensive CX programs with complex analytics needs should evaluate SurveyMonkey or Qualtrics for their research-grade capabilities.
Product teams benefit enormously from Hotjar's combination of feedback with behavioral analytics—understanding not just what users say, but what they actually do. Teams managing diverse feedback needs across multiple departments or clients will appreciate Jotform's versatility and extensive template library. Budget-conscious teams or those just getting started can leverage Google Forms' completely free offering for basic feedback collection.
Customer success teams focused specifically on satisfaction metrics should consider Delighted's purpose-built approach to NPS and CSAT tracking. Organizations in regulated industries requiring HIPAA compliance and workflow automation will find Formstack's specialized features essential.
The best choice integrates seamlessly with your existing tools, scales with your growth trajectory, and matches your team's technical capabilities. Consider your primary use case: Are you collecting product feedback, measuring customer satisfaction, qualifying leads, or managing complex research programs? Your answer points directly to the right solution.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.