Finding the right form platform can make or break your agency's efficiency. Between managing multiple clients, tracking leads across campaigns, and maintaining brand consistency, you need a tool that scales without draining your budget. But with pricing models ranging from per-form fees to per-response charges to unlimited client seats, comparing options feels like solving a puzzle blindfolded.
This guide breaks down the top form platforms built for agencies, with transparent pricing analysis so you can calculate actual costs—not just advertised rates. We've evaluated each platform on agency-specific needs: white-labeling, client management, team collaboration, and pricing structures that won't punish you for growing.
1. Orbit AI
Best for: Agencies prioritizing lead quality and conversion optimization with AI-powered qualification.
Orbit AI is an AI-powered form builder platform designed for high-growth teams and agencies focused on conversion optimization.
Where This Tool Shines
Orbit AI stands out by automatically qualifying and scoring leads as they come through your forms, saving your team hours of manual lead assessment. This means your clients get better-qualified prospects, and you can demonstrate clear ROI with data-backed lead quality metrics.
The platform's conversion-optimized templates are built on proven design principles, so you're not starting from scratch with every client project. For agencies managing multiple campaigns simultaneously, this accelerates deployment while maintaining high conversion standards across all client work.
Key Features
AI-Powered Lead Qualification: Automatically scores and qualifies leads based on responses, routing high-value prospects immediately.
Conversion-Optimized Templates: Pre-built form designs based on conversion best practices, customizable for client branding.
Advanced Analytics: Track form performance, conversion rates, and lead quality metrics across all client campaigns.
Workflow Automation: Automate follow-ups, notifications, and data routing based on lead qualification scores.
CRM Integrations: Native connections to HubSpot, Salesforce, and Pipedrive for seamless lead management.
Best For
Agencies working with clients who value lead quality over raw volume. If you're tired of defending why a smaller number of qualified leads outperforms a flood of tire-kickers, Orbit AI gives you the data to prove it. Particularly strong for B2B agencies where lead qualification directly impacts client revenue.
Pricing
Visit orbitforms.ai/pricing for current agency plans. The platform offers flexible pricing designed to scale with agency growth without penalizing you for success.
2. Typeform
Best for: Agencies creating highly engaging, conversational form experiences with strong visual design.
Typeform is a conversational form builder known for its one-question-at-a-time interface that feels more like a conversation than a survey.
Where This Tool Shines
Typeform revolutionized form design by making the experience feel human. Instead of overwhelming respondents with a wall of fields, it presents questions sequentially, creating a natural flow that significantly improves completion rates for longer forms.
The design customization options are exceptional. You can match client branding precisely, embed rich media like videos and images, and create forms that feel like premium digital experiences rather than generic data collection tools.
Key Features
Conversational Interface: One-question-at-a-time display that reduces form abandonment and increases engagement.
Design Customization: Extensive branding options including custom fonts, colors, backgrounds, and media embedding.
Logic Jumps: Conditional branching that personalizes the form experience based on previous answers.
Video and Image Embedding: Rich media support for creating visually compelling form experiences.
Hidden Fields: Track campaign sources, UTM parameters, and other metadata automatically.
Best For
Agencies working with design-conscious clients who want forms that reflect premium brand positioning. Particularly effective for customer feedback surveys, event registrations, and lead capture where user experience directly impacts conversion rates.
Pricing
Basic plans start at $25/month, Plus from $50/month, and Business from $83/month. Important consideration: all plans include per-response limits, so calculate your actual monthly volume across all clients before committing. High-volume agencies may find costs escalate quickly.
3. Jotform
Best for: Agencies needing extensive template variety and a generous free tier for testing.
Jotform is a versatile form builder offering over 10,000 templates and a feature-rich free tier suitable for agencies starting out.
Where This Tool Shines
Jotform's massive template library means you'll rarely build a form from scratch. Whether you need event registrations, payment forms, job applications, or customer surveys, there's likely a template that gets you 80% of the way there. This accelerates client delivery significantly.
The platform's Jotform Tables feature transforms form data into spreadsheet-style databases, making it easier to manage and visualize client data without exporting to external tools. For agencies juggling multiple client datasets, this internal organization tool proves surprisingly valuable.
Key Features
10,000+ Templates: Pre-built forms for virtually every use case, fully customizable for client needs.
White-Label Options: Available on Enterprise plans for agencies needing to remove Jotform branding.
Payment Integrations: Built-in support for PayPal, Stripe, Square, and other payment processors.
Jotform Tables: Database view of form submissions for easier data management and collaboration.
Conditional Logic: Show or hide fields based on user responses to create dynamic forms.
Best For
Agencies with diverse client needs across multiple industries who want a single platform that handles everything from simple contact forms to complex multi-page applications. The generous free tier makes it ideal for agencies testing before committing to paid plans.
Pricing
Free tier available with limitations. Bronze starts at $34/month, Silver at $39/month, and Gold at $99/month. White-label branding requires Enterprise pricing. Consider response limits when calculating costs for high-traffic client campaigns.
4. Formstack
Best for: Enterprise agencies serving regulated industries requiring HIPAA or GDPR compliance.
Formstack is an enterprise-grade form platform with advanced workflow automation and strong compliance features for regulated industries.
Where This Tool Shines
Formstack excels in environments where compliance isn't optional. If your agency works with healthcare, financial services, or government clients, the platform's HIPAA and GDPR compliance features eliminate risk. You're not just collecting data; you're doing it in a way that protects both your clients and their customers.
The workflow automation capabilities go beyond basic email notifications. You can generate documents, route approvals through multi-step processes, and trigger complex actions based on form data—essentially building mini-applications without code.
Key Features
Compliance Certifications: HIPAA and GDPR compliant infrastructure with audit trails and data encryption.
Advanced Workflow Automation: Multi-step approval processes, conditional routing, and complex business logic.
Document Generation: Automatically create PDFs, contracts, and reports from form data.
Electronic Signatures: Built-in e-signature functionality for contracts and agreements.
Team Collaboration: Role-based permissions and collaborative form building for agency teams.
Best For
Agencies serving enterprise clients in regulated industries where compliance failures carry serious consequences. If your client contracts include compliance requirements, Formstack's premium pricing becomes insurance rather than overhead.
Pricing
Starter plans begin at $50/month, Team at $83/month, with Enterprise pricing available on request. The higher entry price reflects the compliance infrastructure and enterprise features. Calculate ROI based on client contracts where compliance is a requirement, not a nice-to-have.
5. Paperform
Best for: Agencies creating forms that double as branded landing pages with unlimited responses.
Paperform is a document-style form builder that creates forms feeling more like branded landing pages than traditional surveys.
Where This Tool Shines
Paperform's document-style approach means your forms can include rich text, images, videos, and formatting that makes them indistinguishable from custom landing pages. This eliminates the need for separate landing page builders for many client campaigns, consolidating your tech stack.
The unlimited responses on paid plans make pricing predictable for agencies. You're not calculating per-response costs or worrying about viral campaigns blowing your budget. This pricing model particularly benefits agencies with high-volume clients or unpredictable traffic patterns.
Key Features
Document-Style Creation: Build forms with rich text formatting, images, and custom layouts like a document editor.
Built-In Payments: Native payment processing and booking functionality without third-party integrations.
Unlimited Responses: No per-response limits on paid plans—predictable pricing regardless of volume.
Custom Branding: Full white-labeling with custom domains and complete brand control.
Conditional Logic: Show or hide sections based on user input for personalized experiences.
Best For
Agencies managing high-volume campaigns where per-response pricing models become cost-prohibitive. Particularly valuable for e-commerce clients, event organizers, and businesses with seasonal traffic spikes that would trigger overage charges elsewhere.
Pricing
Essentials starts at $24/month, Pro at $49/month, and Agency at $159/month with unlimited responses across all paid tiers. The Agency plan includes features specifically designed for managing multiple client accounts, making the premium worthwhile for established agencies.
6. Cognito Forms
Best for: Budget-conscious agencies needing unlimited forms with built-in payment processing.
Cognito Forms is a budget-friendly form builder with built-in payment processing and unlimited forms on all paid plans.
Where This Tool Shines
Cognito Forms delivers exceptional value at entry-level pricing. Unlimited forms on all paid plans means you're not rationing forms across clients or paying per-form fees as your agency grows. This pricing structure rewards agencies that scale efficiently.
The built-in payment processing integrates directly without requiring third-party connectors. For agencies managing event registrations, product orders, or service bookings, this eliminates integration headaches and reduces points of failure in the payment flow.
Key Features
Unlimited Forms: Create as many forms as needed across all client accounts without additional charges.
Built-In Payments: Native payment processing through Stripe and Square without external integrations.
Conditional Logic: Advanced calculation fields and conditional visibility for complex forms.
File Uploads: Secure file upload capability with storage included in plans.
E-Signatures: Electronic signature fields for contracts, agreements, and approvals.
Best For
Agencies with tight budgets or those just starting out who need professional features without enterprise pricing. Works well for agencies serving small to mid-sized businesses where cost efficiency directly impacts client retention.
Pricing
Free tier available for testing. Pro starts at $15/month, Team at $35/month, and Enterprise at $99/month. The low entry price makes it accessible for new agencies, while unlimited forms ensure you won't outgrow the pricing model as you add clients.
7. Fillout
Best for: Agencies using Notion, Airtable, or modern database tools for client management.
Fillout is a modern form builder with native integrations for Notion, Airtable, and other database tools popular with agencies.
Where This Tool Shines
Fillout's native Notion and Airtable integrations eliminate the middleware typically required to connect forms to these databases. If your agency runs on Notion or manages client data in Airtable, Fillout writes directly to your existing systems without Zapier or Make.
The modern, clean interface reflects current design trends, making forms feel contemporary rather than dated. For agencies targeting tech-forward clients or younger demographics, this aesthetic alignment matters more than you might expect.
Key Features
Native Database Integration: Direct connections to Notion and Airtable without third-party automation tools.
Modern Interface: Clean, contemporary design that appeals to design-conscious users.
Scheduling Features: Built-in appointment booking without requiring separate scheduling software.
Payment Processing: Integrated payment collection through Stripe.
Custom Domains: Use client domains for forms to maintain brand consistency.
Best For
Agencies that have built their operations around Notion or Airtable and want forms that integrate seamlessly into existing workflows. Particularly valuable for digital-first agencies where modern tech stack alignment signals expertise to prospective clients.
Pricing
Free tier available for basic use. Starter plans begin at $15/month, Pro at $40/month. The pricing is competitive for agencies already invested in the Notion/Airtable ecosystem, as it eliminates the need for separate integration tools.
8. Tally
Best for: Agencies testing form strategies before committing to paid platforms.
Tally is a minimalist form builder offering unlimited forms and submissions on its free tier, ideal for agencies testing before committing.
Where This Tool Shines
Tally's unlimited free tier is genuinely unlimited—not a trial with hidden restrictions. This makes it perfect for agencies testing form strategies, running proof-of-concept campaigns, or serving budget-conscious clients who don't need advanced features.
The Notion-like editing experience feels familiar if you're already using Notion for project management. You build forms using simple blocks and slash commands, reducing the learning curve for team members already comfortable with modern productivity tools.
Key Features
Unlimited Free Tier: Genuinely unlimited forms and submissions without time restrictions or feature limitations.
Notion-Style Editing: Block-based form building with slash commands for fast creation.
Basic Integrations: Essential connections to Google Sheets, Notion, and webhooks included free.
Fast Creation: Minimal interface means you can build and deploy forms in minutes, not hours.
Clean Design: Simple, distraction-free forms that focus on content over decoration.
Best For
Agencies running lean operations or those wanting to test form performance before investing in premium platforms. Also valuable as a backup platform when primary tools experience downtime or when clients need simple forms that don't justify enterprise pricing.
Pricing
Free tier includes unlimited forms and submissions. Pro plans start at $29/month for advanced features like custom branding, file uploads, and payment processing. The free tier is generous enough that many small agency clients may never need to upgrade.
9. 123FormBuilder
Best for: Compliance-focused agencies requiring HIPAA certification and team collaboration.
123FormBuilder is a compliance-focused form builder with HIPAA certification and team collaboration features designed for agencies.
Where This Tool Shines
123FormBuilder takes compliance seriously, offering HIPAA certification that meets healthcare industry requirements. If your agency serves medical practices, healthcare organizations, or insurance companies, this certification eliminates a major barrier to client acquisition.
The team collaboration features are built for agencies managing multiple stakeholders. You can assign different permission levels, track who made which changes, and manage client approvals within the platform rather than through email threads and screenshot exchanges.
Key Features
HIPAA and GDPR Compliance: Certified compliant infrastructure with encryption and audit trails.
Team Collaboration: Role-based permissions, version control, and collaborative editing for agency teams.
Workflow Automation: Automated email notifications, data routing, and approval processes.
White-Label Options: Remove platform branding and use custom domains for client forms.
Multi-Language Support: Create forms in multiple languages for international clients.
Best For
Agencies specializing in healthcare, financial services, or other regulated industries where compliance certifications open doors to high-value contracts. The team collaboration features also benefit larger agencies with multiple team members working on client projects simultaneously.
Pricing
Free tier available with basic features. Gold plans start at $32/month, Platinum at $78/month, with Enterprise pricing available for agencies needing HIPAA compliance and white-label features. Factor compliance requirements into ROI calculations rather than comparing purely on feature lists.
Making the Right Choice
The best form platform for your agency depends on three factors: client volume, feature requirements, and budget structure.
For agencies prioritizing lead quality over quantity, Orbit AI's AI-powered qualification delivers measurable ROI by automatically scoring and routing high-value prospects. This transforms forms from data collection tools into intelligent lead generation systems that demonstrate clear value to clients.
High-volume agencies should consider flat-rate options like Paperform or Tally to avoid per-response costs eating into margins. When you're managing campaigns that generate thousands of submissions monthly, predictable pricing becomes essential for maintaining profitability across client accounts.
Enterprise agencies with compliance needs will find Formstack or 123FormBuilder worth the premium. If your client contracts include HIPAA or GDPR requirements, the compliance infrastructure isn't an upsell—it's a prerequisite for doing business.
Start by calculating your monthly response volume across all clients, then compare against each platform's pricing tier to find your true cost—not just the advertised starting price. Factor in white-label needs, team seats, and integration requirements that often trigger plan upgrades.
The form builder landscape has evolved beyond simple data collection. Today's platforms offer AI-powered lead qualification, sophisticated workflow automation, and compliance features that transform forms into strategic business tools. Choose based on where your agency is heading, not just where you are today.
Start building free forms today and see how intelligent form design can elevate your conversion strategy. Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs.