Every website visitor who leaves without sharing their contact information represents a missed opportunity. The right lead capture form software transforms passive browsers into qualified prospects—but with dozens of options available, choosing the best fit for your team can feel overwhelming.
We evaluated these tools based on ease of use, conversion optimization features, integration capabilities, and value for growing teams. Whether you need AI-powered qualification, advanced analytics, or simple drag-and-drop building, this list covers the top solutions for capturing and converting leads in 2026.
1. Orbit AI
Best for: High-growth teams needing intelligent lead qualification and conversion-optimized form experiences
Orbit AI is an AI-powered form builder platform that automatically qualifies and scores leads while delivering modern, high-converting form experiences.
Where This Tool Shines
Orbit AI stands out by combining beautiful form design with intelligent lead qualification. The platform analyzes form responses in real-time to score lead quality and route prospects to the right team members automatically.
This eliminates the manual work of sifting through submissions to find qualified opportunities. Your sales team receives pre-qualified leads with context about their fit and intent, allowing them to focus on conversations that matter most.
Key Features
AI-Powered Lead Qualification: Automatically scores and qualifies leads based on their responses and behavior patterns.
Intelligent Routing: Routes qualified leads to the right team members based on territory, product interest, or deal size.
Conversion-Optimized Designs: Modern form templates built specifically to reduce friction and maximize completion rates.
Native CRM Integrations: Seamlessly syncs with major CRM platforms to keep your sales pipeline updated in real-time.
Advanced Analytics: Provides detailed insights into form performance, drop-off points, and lead quality metrics.
Best For
Orbit AI is ideal for growth-stage companies and high-performing marketing teams who want to move beyond basic form collection. If you're focused on lead quality over quantity and need intelligent automation to scale your qualification process, this platform delivers exactly that.
Pricing
Contact for pricing. The platform is designed specifically for growth-stage teams with serious lead generation needs.
2. Typeform
Best for: Creating engaging, conversational form experiences that boost completion rates
Typeform is a conversational form builder known for its distinctive one-question-at-a-time interface that transforms traditional forms into interactive experiences.
Where This Tool Shines
Typeform revolutionized form design by treating each submission as a conversation rather than a data collection exercise. The one-question-at-a-time approach reduces cognitive load and makes longer forms feel less intimidating.
The platform's visual polish and smooth animations create a premium feel that reflects well on your brand. Users report significantly higher completion rates compared to traditional multi-field forms, especially for surveys and detailed qualification questionnaires.
Key Features
Conversational Interface: One-question-at-a-time format that guides users through forms naturally and reduces abandonment.
Extensive Customization: Deep brand customization options including custom fonts, colors, and background images or videos.
Logic Jumps: Conditional branching that personalizes the form experience based on previous answers.
Rich Media Support: Embed videos, images, and GIFs directly into your forms to increase engagement.
Strong Integrations: Connects with hundreds of tools including Slack, Google Sheets, HubSpot, and Salesforce.
Best For
Typeform works best for teams prioritizing user experience and engagement over speed. It's particularly effective for lead magnets, event registrations, customer feedback surveys, and detailed qualification forms where you need to ask multiple questions without overwhelming prospects.
Pricing
Free tier available with Typeform branding and limited features. Paid plans start at $25/month with increased responses and advanced features.
3. HubSpot Forms
Best for: Teams already using HubSpot who need seamless CRM integration and marketing automation
HubSpot Forms is the native form builder within the HubSpot ecosystem, offering tight integration with CRM and marketing automation capabilities.
Where This Tool Shines
HubSpot Forms eliminates the integration headaches that plague many marketing teams. Every form submission automatically creates or updates contact records in your CRM, triggers workflows, and feeds into your lead scoring model without any manual data transfer.
The progressive profiling feature is particularly powerful for companies with returning visitors. Instead of asking the same questions repeatedly, forms automatically show new fields to gather additional information over time, creating a better user experience while building richer contact profiles.
Key Features
Native CRM Integration: Automatic contact creation and updates with zero setup required for HubSpot users.
Progressive Profiling: Dynamically changes form fields for returning visitors to gather new information without repetition.
Smart Fields: Pre-fills known information and shows dependent fields based on previous selections.
Automatic Segmentation: Routes contacts into lists and workflows based on form submissions and field values.
Built-In Analytics: Track form views, submissions, and conversion rates directly in your HubSpot dashboard.
Best For
HubSpot Forms is the obvious choice if you're already invested in the HubSpot ecosystem. The native integration saves countless hours of manual work and ensures your data stays clean and actionable.
Pricing
Free with HubSpot CRM. Advanced features like progressive profiling and dependent fields are available in paid Marketing Hub tiers starting at $45/month.
4. Jotform
Best for: Teams needing extensive template variety and payment processing capabilities
Jotform is a versatile form builder offering over 10,000 templates and strong payment processing features for diverse business needs.
Where This Tool Shines
Jotform's massive template library means you can find a starting point for virtually any use case, from event registrations to job applications to order forms. This saves significant design time and provides proven structures that convert well.
The platform's payment processing capabilities stand out in the lead capture space. If you're collecting deposits, processing orders, or charging for consultations alongside lead capture, Jotform handles it all in one place with support for major payment gateways.
Key Features
10,000+ Templates: Pre-built forms for virtually every industry and use case to accelerate your setup process.
Payment Integrations: Native support for PayPal, Square, Stripe, and other major payment processors.
PDF Generation: Automatically creates PDF documents from form submissions for contracts and receipts.
Approval Workflows: Route submissions through approval processes with multiple reviewers and stages.
HIPAA Compliance: Enterprise plans include HIPAA-compliant options for healthcare organizations.
Best For
Jotform excels for businesses with diverse form needs beyond simple lead capture. If you need to collect payments, generate documents, or manage approval workflows alongside capturing leads, this platform handles the complexity without requiring multiple tools.
Pricing
Free tier includes 5 forms with 100 monthly submissions. Paid plans start at $34/month with increased limits and advanced features.
5. Leadpages
Best for: Conversion-focused campaigns combining landing pages with lead capture and A/B testing
Leadpages is a landing page and form builder focused on conversion optimization with built-in testing and lead magnet delivery capabilities.
Where This Tool Shines
Leadpages treats forms as part of a complete conversion system rather than standalone elements. The platform combines landing page design, form building, and lead magnet delivery into one streamlined workflow.
The built-in A/B testing makes optimization straightforward. You can test different form placements, field combinations, and button copy without needing separate tools or technical expertise. Real-time conversion tips during the building process guide you toward best practices based on data from millions of landing pages.
Key Features
Integrated Landing Pages: Build complete landing page and form experiences together for cohesive campaigns.
Built-In A/B Testing: Test different variations of your forms and pages to identify what converts best.
Lead Magnet Delivery: Automatically deliver digital assets after form submission without manual intervention.
Multiple Form Types: Create pop-ups, alert bars, and inline forms from the same interface.
Conversion Guidance: Real-time tips and best practice recommendations as you build your pages.
Best For
Leadpages is ideal for marketing teams running lead generation campaigns where landing page quality matters as much as form design. If you're offering lead magnets, running paid traffic, or need to test and optimize your entire conversion funnel, this platform provides everything in one place.
Pricing
Starts at $37/month billed annually. Higher tiers include additional sites, A/B testing, and advanced integrations.
6. Unbounce
Best for: AI-powered landing page optimization with automatic traffic routing to highest-converting variants
Unbounce is an AI-powered landing page platform featuring Smart Traffic technology that automatically optimizes visitor experiences for maximum conversions.
Where This Tool Shines
Unbounce's Smart Traffic feature uses machine learning to automatically route visitors to the landing page variant most likely to convert them based on their characteristics. This eliminates the waiting period typical of traditional A/B tests and continuously optimizes performance.
The platform's dynamic text replacement capability allows you to match landing page content to search keywords or ad copy automatically. This creates a more relevant experience for paid traffic and typically improves conversion rates significantly without building separate pages for each campaign.
Key Features
Smart Traffic AI: Machine learning automatically routes visitors to their highest-converting page variant.
Dynamic Text Replacement: Automatically matches page content to visitor search terms or ad copy.
Sticky Bars and Popups: Create persistent lead capture elements that follow visitors as they scroll.
AMP Landing Pages: Build accelerated mobile pages for faster loading on mobile devices.
Advanced Testing: Run sophisticated multi-variant tests beyond simple A/B comparisons.
Best For
Unbounce works best for teams running significant paid traffic who need every conversion advantage possible. If you're spending substantial budgets on ads and want AI-powered optimization without the manual testing burden, this platform delivers measurable ROI improvements.
Pricing
Starts at $74/month for basic plans. Smart Traffic and advanced features available on higher-tier plans starting at $112/month.
7. Gravity Forms
Best for: WordPress sites needing deep native integration and developer-friendly customization options
Gravity Forms is a WordPress-native form plugin with an extensive add-on ecosystem and powerful customization capabilities for developers.
Where This Tool Shines
Gravity Forms integrates with WordPress at a level external form builders simply cannot match. Forms live directly in your WordPress database, work seamlessly with your theme, and leverage WordPress user data without complex API connections.
The add-on marketplace provides specialized functionality for virtually any use case, from payment processing to email marketing integrations to custom post creation. For teams with development resources, the extensive hooks and filters allow complete customization of form behavior and appearance.
Key Features
Native WordPress Integration: Deep integration with WordPress core, themes, and the broader plugin ecosystem.
Add-On Marketplace: Extensive library of official and third-party add-ons for specialized functionality.
Conditional Logic: Show or hide fields, sections, and pages based on user selections and conditions.
Multi-Page Forms: Break long forms into multiple pages with progress indicators and save-and-continue functionality.
Developer Hooks: Extensive filter and action hooks for custom functionality and integrations.
Best For
Gravity Forms is the top choice for WordPress-centric businesses who want forms that feel like a native part of their site rather than embedded widgets. If you have development resources and need extensive customization, the platform's flexibility is unmatched.
Pricing
Starts at $59/year for a single site license. Pro license at $259/year includes all add-ons and unlimited sites.
8. Paperform
Best for: Creating beautiful, document-style forms with rich media and advanced conditional logic
Paperform is a document-style form builder that creates visually stunning, branded experiences with powerful logic and payment capabilities.
Where This Tool Shines
Paperform's document-style approach makes forms feel more like interactive web pages than traditional data collection tools. The ability to mix text, images, videos, and form fields freely creates engaging experiences that stand out from standard form designs.
The conditional logic system is particularly sophisticated, allowing you to create complex branching scenarios that personalize the experience based on multiple factors. Combined with custom success pages and redirect options, you can build complete conversion funnels within a single form.
Key Features
Document-Style Building: Mix form fields with rich text, images, and videos in a flexible document format.
Rich Media Embedding: Embed videos, images, and other content directly within your forms for enhanced engagement.
Advanced Conditional Logic: Create sophisticated branching scenarios based on multiple conditions and user inputs.
Payment Processing: Accept payments through Stripe, PayPal, and Square with customizable pricing options.
Custom Success Pages: Design branded thank-you pages or redirect users to specific destinations after submission.
Best For
Paperform excels for businesses that view forms as brand experiences rather than simple data collection tools. If design matters to your brand identity and you need forms that feel premium and thoughtfully crafted, this platform delivers.
Pricing
Starts at $24/month billed annually. Higher tiers add increased submissions, team features, and priority support.
9. Formstack
Best for: Enterprise teams requiring advanced workflow automation and strict compliance features
Formstack is an enterprise-grade form builder with sophisticated workflow automation and compliance features including HIPAA and GDPR options.
Where This Tool Shines
Formstack handles the complex requirements that enterprise organizations face. The platform offers HIPAA-compliant form options for healthcare organizations, advanced security features for financial services, and audit trails for regulated industries.
The workflow automation goes beyond simple email notifications. You can build multi-step approval processes, trigger actions in external systems, route submissions through complex decision trees, and maintain detailed records of every action taken on a submission.
Key Features
Advanced Workflow Automation: Build complex, multi-step workflows with approvals, routing, and conditional actions.
Compliance Options: HIPAA-compliant forms, GDPR tools, and advanced security features for regulated industries.
Electronic Signatures: Collect legally binding signatures directly within your forms.
Offline Form Capability: Continue collecting data even when internet connectivity is unavailable.
Salesforce Integration: Native Salesforce option for organizations deeply invested in the Salesforce ecosystem.
Best For
Formstack is built for enterprise organizations with complex requirements around security, compliance, and workflow automation. If you need audit trails, HIPAA compliance, or sophisticated approval processes, this platform handles enterprise needs that simpler tools cannot.
Pricing
Starts at $50/month for basic plans. Enterprise pricing available with custom features, compliance options, and dedicated support.
10. OptinMonster
Best for: Behavior-based popup and exit-intent lead capture with advanced targeting rules
OptinMonster specializes in popup and exit-intent lead capture with sophisticated behavior-based targeting and campaign scheduling capabilities.
Where This Tool Shines
OptinMonster's exit-intent technology detects when visitors are about to leave your site and presents targeted offers at precisely the right moment. This recovers leads who would otherwise disappear without a trace.
The targeting capabilities go far beyond basic popups. You can display different campaigns based on traffic source, pages visited, time on site, scroll depth, device type, geographic location, and dozens of other factors. This level of personalization significantly improves conversion rates compared to one-size-fits-all approaches.
Key Features
Exit-Intent Detection: Triggers popups when visitors show signs of leaving, capturing leads at the critical moment.
Behavior-Based Targeting: Display campaigns based on visitor behavior, traffic source, and engagement patterns.
Campaign Scheduling: Set specific times and dates for campaigns to run automatically.
A/B Testing: Test different popup designs, copy, and offers to optimize conversion rates.
Page-Level Targeting: Show different campaigns on specific pages or sections of your site.
Best For
OptinMonster works best for content-heavy sites with significant organic traffic. If you're focused on converting blog readers, resource library visitors, or educational content consumers into leads, the behavior-based targeting captures opportunities that standard forms miss.
Pricing
Starts at $9/month billed annually for basic plans. Higher tiers add advanced targeting, A/B testing, and increased site limits.
11. Tally
Best for: Startups and small teams needing unlimited forms on a generous free tier
Tally is a simple, Notion-like form builder offering unlimited forms on its free tier, ideal for budget-conscious teams.
Where This Tool Shines
Tally's free tier is genuinely useful rather than a limited trial. You get unlimited forms and unlimited responses, which removes the anxiety of hitting submission caps that plague other free plans.
The Notion-style interface makes form building intuitive for teams already familiar with block-based editors. You simply type a slash command to add fields, making the building process feel more like writing a document than configuring a technical tool.
Key Features
Unlimited Free Tier: Truly unlimited forms and responses on the free plan without artificial restrictions.
Notion-Style Interface: Familiar block-based editor that makes form building feel natural and intuitive.
Conditional Logic: Show or hide fields based on previous answers to create personalized experiences.
File Uploads: Collect files and documents directly through your forms.
Basic Integrations: Connect with popular tools through Zapier and native integrations.
Best For
Tally is perfect for startups, side projects, and small teams who need functional lead capture forms without budget for paid tools. The generous free tier provides real value rather than forcing quick upgrades.
Pricing
Free tier with unlimited forms and responses. Pro plan at $29/month adds custom branding removal, advanced features, and priority support.
Making the Right Choice
The best lead capture form software depends on your specific needs, tech stack, and growth stage.
Choose Orbit AI if you need AI-powered lead qualification and intelligent routing that automatically identifies your best prospects. The platform excels for high-growth teams focused on lead quality and conversion optimization rather than just collecting contact information.
Go with Typeform when engagement and completion rates matter most. The conversational interface works particularly well for detailed qualification forms and surveys where you need to ask multiple questions without overwhelming prospects.
Pick HubSpot Forms if you're already invested in the HubSpot ecosystem. The native integration eliminates data sync headaches and leverages features like progressive profiling that external tools cannot match.
Select Jotform for template variety and payment processing capabilities. If you need forms that do more than capture leads—like processing orders or managing approvals—this platform handles the complexity.
For landing page-focused campaigns, Leadpages and Unbounce both excel. Leadpages offers more accessible pricing and built-in conversion guidance, while Unbounce provides AI-powered optimization through Smart Traffic for teams with larger paid traffic budgets.
WordPress users should seriously consider Gravity Forms for its deep native integration and developer-friendly customization options. The platform feels like part of your site rather than an embedded widget.
Budget-conscious teams and startups should explore Tally's generous free tier. You get unlimited forms and responses without the artificial restrictions that make most free plans unusable for real business needs.
The common thread among successful lead capture strategies is matching tool capabilities to your actual workflow. A beautiful form that doesn't integrate with your CRM creates more problems than it solves. Similarly, a feature-rich enterprise platform overwhelms small teams who just need simple contact collection.
Consider your current tech stack first, then evaluate features you genuinely need versus nice-to-haves. Most teams overestimate the complexity they require and underestimate the value of seamless integrations with existing tools.
Start building free forms today and see how intelligent form design can elevate your conversion strategy. Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs.