Your sales team just received 500 new leads from last week's campaign. Now what? Without context—job titles, company size, tech stack, buying intent—those leads are just email addresses. Lead enrichment software transforms anonymous contacts into actionable opportunities by automatically appending firmographic, technographic, and behavioral data. The right tool can slash research time by hours, improve lead scoring accuracy, and help your reps prioritize the prospects most likely to convert.
We evaluated dozens of platforms based on data accuracy, integration capabilities, real-time enrichment speed, and value for growing teams. Here are the top lead enrichment tools worth your investment in 2026.
1. Orbit AI
Best for: Teams who want enrichment built directly into lead capture forms
Orbit AI is an AI-powered form builder that enriches and qualifies leads at the point of capture, eliminating the gap between form submission and CRM enrichment.
Where This Tool Shines
Most enrichment tools work after leads enter your system. Orbit AI flips that model by enriching contacts the moment they submit a form. This means your sales team receives fully contextualized leads instantly—no waiting for batch processes or manual lookups.
The platform's AI-powered qualification engine scores leads in real-time based on enriched data, automatically routing high-value prospects to your sales team while nurturing lower-priority contacts. This immediate triage prevents hot leads from going cold while your team researches them manually.
Key Features
AI-Powered Lead Qualification: Automatically scores and qualifies leads based on enriched firmographic and behavioral data at submission.
Automated Workflow Triggers: Route leads to different sequences, sales reps, or nurture tracks based on enrichment data without manual intervention.
Native CRM Integrations: Syncs enriched lead data directly to Salesforce, HubSpot, and other major CRMs, plus integrates with Clay for advanced data orchestration.
Conversion-Optimized Templates: Pre-built form templates designed for high conversion rates while capturing the data needed for effective enrichment.
Real-Time Lead Scoring: Assigns priority scores at the moment of submission so your team knows which leads to contact first.
Best For
High-growth teams who want to eliminate the enrichment delay between form submission and sales follow-up. Particularly valuable for businesses running paid campaigns where speed-to-lead directly impacts conversion rates. Ideal if you're tired of enrichment tools that work separately from your lead capture process.
Pricing
Free tier available for small teams. Paid plans start at $29/month with advanced qualification features and unlimited form submissions.
2. Clay
Best for: Complex data orchestration across multiple enrichment providers
Clay is a data orchestration platform that aggregates 75+ enrichment providers with waterfall logic to maximize data coverage and accuracy.
Where This Tool Shines
Clay solves the biggest problem with single-provider enrichment: data gaps. Instead of relying on one database, Clay checks multiple sources sequentially until it finds the information you need. If Clearbit doesn't have a contact's email, Clay automatically tries Apollo, then ZoomInfo, then another provider—all in seconds.
The spreadsheet-like interface makes complex data operations accessible to non-technical users. You can build sophisticated enrichment workflows with formulas, conditional logic, and AI research agents without writing code. This flexibility makes Clay the go-to choice for teams with unique data requirements.
Key Features
Waterfall Enrichment: Automatically checks 75+ data providers in sequence to find missing information, dramatically improving match rates.
AI Research Agent: Uses AI to find custom data points that traditional enrichment tools don't offer, like company tech stack or recent funding news.
Spreadsheet Interface: Familiar grid layout with formulas and functions for manipulating data without technical expertise.
CRM and Outreach Integrations: Pushes enriched data directly to Salesforce, HubSpot, Outreach, and other sales tools.
Automated Workflows: Set up enrichment sequences that run automatically when new leads enter your system.
Best For
Revenue operations teams who need maximum data coverage and flexibility. Perfect for companies with complex enrichment requirements or those frustrated by single-provider data gaps. Works especially well for teams already using multiple point solutions who want to consolidate their data stack.
Pricing
Free tier available with limited credits. Paid plans start at $149/month with higher data limits and access to premium providers.
3. Clearbit
Best for: Real-time enrichment with deep Salesforce integration
Clearbit is a real-time B2B data enrichment platform known for accurate firmographic data and seamless CRM integration.
Where This Tool Shines
Clearbit pioneered real-time enrichment APIs that append data to leads instantly as they enter your system. The platform's strength lies in its accuracy for firmographic data—company size, industry, revenue, location—which makes it reliable for lead scoring and routing decisions.
The Reveal product identifies anonymous website visitors by IP address, showing you which companies are browsing your site even before they fill out a form. This gives your sales team early signals about prospect interest and helps marketing measure campaign effectiveness beyond form fills.
Key Features
Real-Time Visitor Identification: Reveals company information for anonymous website traffic based on IP address, showing buying intent before contact.
Instant Form Enrichment: APIs that append data to form submissions in milliseconds, providing immediate context for sales follow-up.
100+ Data Attributes: Comprehensive firmographic and technographic data including employee count, revenue, tech stack, and social profiles.
Native CRM Integrations: Deep two-way sync with Salesforce and HubSpot that keeps enrichment data current automatically.
IP-to-Company Reveal: Converts anonymous web traffic into actionable account intelligence for ABM and demand generation teams.
Best For
Mid-market and enterprise teams with existing Salesforce or HubSpot implementations who need reliable, real-time enrichment. Particularly strong for account-based marketing teams who want to track anonymous company engagement alongside known contacts.
Pricing
Custom pricing based on enrichment volume and products used. Contact sales for a quote—expect enterprise-level investment.
4. ZoomInfo
Best for: Enterprise sales intelligence with intent data and org charts
ZoomInfo is an enterprise sales intelligence platform with one of the largest B2B contact databases and advanced intent data capabilities.
Where This Tool Shines
ZoomInfo's database depth is unmatched for enterprise-level prospecting. Beyond basic enrichment, the platform provides organizational charts showing reporting structures, which helps sales reps identify decision-makers and navigate complex buying committees.
The intent data capabilities track when target accounts research topics related to your solution across the web. These buying signals help sales teams prioritize outreach to companies actively evaluating solutions, dramatically improving connection rates and deal velocity.
Key Features
Massive Contact Database: Access to hundreds of millions of B2B contacts with direct dials, emails, and detailed profiles.
Buyer Intent Signals: Tracks when target accounts research relevant topics, providing early indicators of purchase interest.
Organizational Charts: Visual reporting structures showing decision-makers, influencers, and reporting relationships within target accounts.
Website Visitor Tracking: Identifies companies visiting your website and tracks their page views and engagement patterns.
Conversation Intelligence: Records and analyzes sales calls to surface coaching opportunities and track competitive mentions.
Best For
Enterprise sales organizations selling into complex accounts with multiple stakeholders. Ideal for teams practicing account-based selling who need comprehensive intelligence on target accounts, not just individual contacts. Best suited for companies with significant sales intelligence budgets.
Pricing
Custom enterprise pricing typically starting around $15,000 annually per user. Volume discounts available for larger teams.
5. Apollo.io
Best for: All-in-one prospecting with built-in sequences and calling
Apollo.io is a comprehensive sales platform combining a 275M+ contact database with email sequences, calling, and enrichment in a single tool.
Where This Tool Shines
Apollo eliminates the need for multiple point solutions by combining prospecting, enrichment, and outreach in one platform. You can search the database, enrich records, build email sequences, and make calls without switching tools or managing multiple integrations.
The value proposition is compelling for growing teams: instead of paying separately for data enrichment, email automation, and a dialer, you get everything in one subscription. The Chrome extension makes prospecting from LinkedIn seamless, capturing contact information and adding prospects to sequences in seconds.
Key Features
275M+ Contact Database: Extensive B2B database with email addresses, phone numbers, and firmographic data for prospecting and enrichment.
Built-In Email Sequences: Create and automate multi-touch email campaigns without a separate sales engagement platform.
Chrome Extension: Capture contact information directly from LinkedIn profiles and company websites with one click.
Job Change Alerts: Get notified when prospects change jobs, creating warm outreach opportunities.
CRM Sync: Two-way integration with Salesforce and HubSpot keeps contact data synchronized across systems.
Best For
Small to mid-size sales teams who want an affordable all-in-one solution instead of stitching together multiple tools. Particularly valuable for startups and growing companies that need enrichment, prospecting, and outreach capabilities without enterprise budgets. Works well for teams where SDRs handle the full prospecting cycle.
Pricing
Free tier available with limited credits. Paid plans start at $49 per user per month with unlimited email credits and calling minutes.
6. Cognism
Best for: GDPR-compliant enrichment with strong European coverage
Cognism is a GDPR-compliant B2B data provider with extensive European coverage and phone-verified mobile numbers.
Where This Tool Shines
Cognism's Diamond Data product offers phone-verified mobile numbers, which dramatically improves connect rates compared to unverified contact databases. Every number is checked by a real person before being added to the platform, ensuring your sales team isn't wasting time on disconnected lines.
The platform's GDPR compliance isn't an afterthought—it's built into the data collection methodology. For companies selling into Europe or concerned about privacy regulations, Cognism provides enrichment capabilities without the legal risk that comes with some US-based providers.
Key Features
Phone-Verified Mobile Numbers: Diamond Data product provides human-verified direct dials and mobile numbers for higher connect rates.
GDPR and CCPA Compliant: Data collection and processing designed from the ground up to meet privacy regulations.
Strong EMEA Coverage: Particularly deep data for European markets where US-based providers often have gaps.
Intent Data Integration: Powered by Bombora, tracks when target accounts research topics indicating buying interest.
Browser Extension: Chrome plugin for quick lookups on LinkedIn and company websites, plus native CRM integrations.
Best For
Sales teams targeting European markets or global companies with strict privacy requirements. Ideal for organizations where GDPR compliance is non-negotiable and data quality matters more than database size. Particularly valuable for teams frustrated by low connect rates from unverified contact data.
Pricing
Custom pricing based on user count and data requirements. Contact sales for a quote—positioned as a premium solution.
7. Lusha
Best for: Quick contact lookups with a lightweight browser extension
Lusha is a streamlined enrichment tool with a popular browser extension for instant contact lookups on LinkedIn and company websites.
Where This Tool Shines
Lusha's simplicity is its superpower. The browser extension provides instant contact information without leaving LinkedIn or a company website—no complex workflows or configurations required. For sales reps who need contact data during prospecting sessions, this frictionless experience saves significant time.
The platform focuses on doing one thing exceptionally well: providing accurate email addresses and phone numbers quickly. While it lacks the advanced features of enterprise platforms, many teams prefer Lusha's straightforward approach over feature-heavy alternatives they'll never fully utilize.
Key Features
Browser Extension: One-click contact lookup from LinkedIn profiles, company websites, and other prospecting sources.
Direct Dial and Email Enrichment: Appends verified phone numbers and email addresses to contact records.
Bulk Enrichment: Upload contact lists for batch enrichment when you need to process multiple records at once.
CRM Integrations: Syncs enriched data directly to Salesforce, HubSpot, and other major CRMs automatically.
API Access: Build custom enrichment workflows that integrate with your existing tech stack.
Best For
Individual contributors and small sales teams who need straightforward contact enrichment without enterprise complexity. Perfect for SDRs doing high-volume LinkedIn prospecting who want instant access to contact information. Works well as a supplementary tool alongside more comprehensive platforms.
Pricing
Free tier provides 5 credits per month. Paid plans start at $29 per user per month with higher credit limits and team features.
8. Seamless.AI
Best for: Real-time contact discovery with unlimited contacts on higher plans
Seamless.AI is an AI-powered search engine for B2B contacts that finds and verifies contact information in real-time.
Where This Tool Shines
Seamless.AI's real-time verification engine searches multiple sources simultaneously to find contact information as you need it, rather than relying solely on a pre-built database. This approach often surfaces more current data than static databases, particularly for recently hired employees or people who've changed roles.
The unlimited contact plans at higher tiers remove the anxiety of credit-based pricing. Sales teams can enrich as many leads as needed without worrying about budget overruns or rationing credits, which encourages broader prospecting and more thorough account research.
Key Features
Real-Time Contact Discovery: Searches and verifies contact information on demand rather than relying exclusively on static databases.
Unlimited Contacts: Higher-tier plans provide unlimited contact enrichment, eliminating credit constraints for high-volume teams.
Chrome Extension: Capture contact information directly from LinkedIn, company websites, and other prospecting sources.
Buyer Intent Data: Identifies accounts showing purchase signals based on web research and engagement patterns.
Pitch Intelligence: Provides talking points and personalization suggestions based on contact and company data.
Best For
High-volume prospecting teams who need unlimited enrichment without per-record costs. Particularly valuable for companies with aggressive growth targets where credit-based pricing becomes prohibitively expensive. Works well for teams prospecting into fast-growing companies where employee data changes frequently.
Pricing
Free tier available with limited daily searches. Paid plans start at $147 per month with higher search limits and unlimited plans available.
9. FullContact
Best for: Identity resolution across channels for unified customer views
FullContact is an identity resolution platform that unifies person and company data across channels for a complete customer view.
Where This Tool Shines
FullContact excels at connecting fragmented data points about the same person across different sources. If someone uses different email addresses for work and personal accounts, or interacts with your brand through multiple channels, FullContact resolves these identities into a single unified profile.
This identity resolution capability is particularly valuable for companies with complex customer journeys spanning multiple touchpoints. Marketing teams can understand how prospects engage across email, web, mobile, and offline channels without manual data matching or duplicate records cluttering their CRM.
Key Features
Cross-Channel Identity Resolution: Matches and merges person records across email, phone, social profiles, and other identifiers.
Person and Company APIs: Separate enrichment endpoints for individual contacts and company firmographic data.
Privacy-Safe Matching: Uses hashed identifiers and compliant data practices to resolve identities without exposing raw personal information.
Real-Time and Batch Processing: Enrich contacts as they enter your system or process existing databases in bulk.
Custom Attribute Appending: Add specific data points beyond standard enrichment fields based on your unique requirements.
Best For
Marketing and customer experience teams who need unified customer profiles across multiple channels and touchpoints. Ideal for companies with complex data ecosystems where the same customers interact through various systems. Works well for businesses focused on personalization based on comprehensive customer understanding.
Pricing
Usage-based pricing with costs per API call. Free tier available for developers testing integration. Contact sales for production pricing based on volume.
10. LeadIQ
Best for: SDR-focused prospecting with tight sales engagement integrations
LeadIQ is a prospecting platform built specifically for SDRs with one-click capture from LinkedIn and native sales engagement integrations.
Where This Tool Shines
LeadIQ is purpose-built for the SDR workflow. The platform understands that sales development reps need to move quickly from prospect identification to outreach, so it eliminates friction at every step. One click captures contact information from LinkedIn and immediately adds it to your sales engagement sequence.
The job change tracking feature is particularly valuable for relationship-based selling. When a champion moves to a new company, LeadIQ alerts you automatically, creating a warm outreach opportunity. These job change alerts often result in the easiest deals your team will close all quarter.
Key Features
One-Click LinkedIn Capture: Add prospects to your CRM and sales sequences directly from LinkedIn with a single click.
Job Change Tracking: Automatic alerts when contacts change companies, creating warm outreach opportunities with existing relationships.
AI-Powered Email Personalization: Generates customized email opening lines based on prospect data and recent activity.
Native Outreach Integration: Deep integration with Outreach, Salesloft, and other sales engagement platforms for seamless workflow.
Team Collaboration: Share prospect lists and coordinate account coverage across SDR teams to prevent duplicate outreach.
Best For
SDR teams using Outreach or Salesloft who want to streamline the prospecting-to-sequence workflow. Particularly valuable for organizations with dedicated sales development functions where speed and efficiency directly impact pipeline generation. Works best for teams doing high-volume LinkedIn prospecting.
Pricing
Free tier available with limited captures. Paid plans start at $39 per user per month with higher limits and advanced features.
11. Dropcontact
Best for: GDPR-native email enrichment without database dependencies
Dropcontact is a GDPR-compliant email enrichment tool that uses algorithms rather than databases, making it fully compliant for European teams.
Where This Tool Shines
Dropcontact's algorithm-based approach fundamentally differs from database-driven enrichment tools. Instead of storing and reselling contact information, Dropcontact calculates email addresses based on company domain patterns and validates them in real-time. This methodology makes the platform GDPR-compliant by design since it never stores personal data.
The email validation and duplicate detection features clean your existing database while enriching new contacts. Many teams discover that 20-30% of their CRM contacts have invalid emails or duplicate records—Dropcontact fixes both problems automatically during the enrichment process.
Key Features
Algorithm-Based Email Finding: Calculates email addresses using domain patterns rather than relying on a stored database of contacts.
100% GDPR Compliant: No personal data storage means full compliance with European privacy regulations by design.
Email Validation: Verifies email deliverability to reduce bounce rates and protect sender reputation.
Duplicate Detection: Identifies and merges duplicate CRM records automatically during enrichment.
Company Normalization: Standardizes company names and cleans firmographic data for consistent reporting.
Best For
European companies or global organizations with strict privacy requirements who need enrichment without the legal risks of database providers. Ideal for teams frustrated by poor data hygiene in their CRM who want enrichment and cleaning in one process. Perfect for businesses where GDPR compliance is non-negotiable.
Pricing
Starts at €24 per month for 1,000 contacts with higher-volume plans available. Pricing scales based on enrichment volume.
Making the Right Choice
The best lead enrichment software depends on where and how you capture prospect data. Choose Orbit AI if you want enrichment built directly into your lead capture forms, eliminating the gap between submission and sales follow-up. Go with Clay when you need maximum data coverage through waterfall enrichment across dozens of providers. Pick ZoomInfo for enterprise-grade sales intelligence with intent data and organizational charts. Select Apollo.io if you want an affordable all-in-one platform combining enrichment, sequences, and calling.
Consider Cognism or Dropcontact when GDPR compliance is paramount—both offer privacy-first approaches that protect your organization from regulatory risk. Clearbit remains the gold standard for real-time enrichment with deep CRM integration, while Lusha and LeadIQ excel at lightweight, SDR-focused prospecting workflows.
The enrichment landscape has evolved beyond simple data appending. Today's best tools offer real-time processing, multi-provider waterfall logic, and intelligent routing based on enriched attributes. The key is matching your enrichment strategy to your lead capture process—because the fastest enrichment happens at the point of contact, not hours or days later.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.