Your sales funnel is only as strong as its weakest form. A clunky, generic form that asks too many questions at the wrong stage can tank conversion rates and let qualified leads slip away. The right sales funnel form software does more than collect data—it guides prospects through each funnel stage, qualifies them automatically, and routes hot leads to your sales team before they go cold.
We evaluated dozens of form builders based on funnel-specific features, lead qualification capabilities, integration depth, and ease of use. Here are the nine tools that stand out for building forms that actually move prospects through your pipeline.
1. Orbit AI
Best for: High-growth teams that need intelligent lead qualification built into every form interaction.
Orbit AI is an AI-powered form builder platform designed specifically for teams that can't afford to waste time on unqualified leads.
Where This Tool Shines
Orbit AI takes the guesswork out of lead qualification by analyzing responses in real-time and scoring prospects automatically. Instead of manually reviewing every form submission, your sales team gets pre-qualified leads routed directly to them based on buying signals the AI detects.
The platform's intelligent branching adapts the form experience based on how prospects answer, creating personalized pathways that feel conversational rather than interrogative. This approach maintains high completion rates while gathering the data you actually need to qualify leads effectively.
Key Features
AI-Powered Lead Qualification: Automatically scores and routes leads based on response patterns and buying signals without manual setup.
Intelligent Form Branching: Adapts questions dynamically based on previous answers to create personalized qualification paths.
Native CRM Integrations: Connects seamlessly with Salesforce, HubSpot, Slack, and other essential sales tools for instant lead routing.
Conversion-Optimized Templates: Pre-built form templates designed specifically for different funnel stages from awareness to decision.
Real-Time Analytics Dashboard: Track conversion rates, completion metrics, and lead quality scores to optimize your funnel continuously.
Best For
Orbit AI works best for high-growth B2B teams, SaaS companies, and businesses with complex sales cycles where lead qualification directly impacts revenue. If your sales team spends too much time on unqualified prospects, this platform addresses that problem at the source.
Pricing
Contact for pricing; free trial available to test the platform with your existing funnel.
2. Typeform
Best for: Creating engaging, conversational forms that maximize top-of-funnel completion rates.
Typeform is a conversational form builder known for its one-question-at-a-time approach that reduces form abandonment.
Where This Tool Shines
Typeform's signature style presents one question at a time, creating a conversation-like experience that feels less overwhelming than traditional multi-field forms. This approach consistently drives higher completion rates, especially for top-of-funnel lead capture where you're asking cold prospects to engage.
The platform excels at creating forms that feel human rather than transactional. With smooth animations, customizable design, and the ability to embed rich media, Typeform turns data collection into an experience prospects actually want to complete.
Key Features
Conversational Interface: One-question-at-a-time format that reduces cognitive load and increases completion rates significantly.
Logic Jumps: Create personalized question paths based on previous answers to gather relevant data without asking unnecessary questions.
Rich Media Embedding: Add videos, images, and GIFs directly into forms to create engaging, branded experiences.
Native Integrations: Connect with major marketing tools including HubSpot, Salesforce, Mailchimp, and Google Sheets for automated workflows.
Mobile Optimization: Forms automatically adapt to mobile devices with touch-friendly interfaces that work seamlessly on any screen size.
Best For
Typeform is ideal for businesses focused on top-of-funnel lead generation where completion rates matter more than complex qualification. Marketing agencies, content creators, and B2C companies benefit most from its engaging format.
Pricing
Free plan available with basic features; paid plans start at $25/month with advanced logic and integrations.
3. Leadpages
Best for: Building complete landing page and form combinations optimized specifically for lead generation campaigns.
Leadpages is a landing page builder with integrated form functionality designed to convert paid traffic into qualified leads.
Where This Tool Shines
Leadpages treats forms and landing pages as inseparable components of the same conversion goal. Instead of building a page in one tool and a form in another, you create cohesive experiences where every element works together to drive conversions.
The platform's built-in A/B testing lets you experiment with different form placements, field combinations, and copy variations to find what converts best. Combined with conversion guidance features, Leadpages helps you make data-driven decisions about your funnel optimization.
Key Features
Combined Page and Form Builder: Create landing pages and forms in one platform with consistent design and seamless integration.
Built-In A/B Testing: Test different form variations, placements, and copy to optimize conversion rates systematically.
Pop-Up and Alert Bar Forms: Capture leads with timed pop-ups, exit-intent forms, and sticky alert bars that engage visitors at key moments.
Drag-and-Drop Editor: Build professional landing pages and forms without coding using an intuitive visual editor.
Conversion Analytics: Track performance metrics and get actionable insights to improve your lead generation results continuously.
Best For
Leadpages works best for businesses running paid advertising campaigns, digital marketers who need to launch landing pages quickly, and small businesses focused on lead generation without technical complexity.
Pricing
Starts at $37/month billed annually with unlimited landing pages and pop-ups included.
4. HubSpot Forms
Best for: Teams already using HubSpot CRM who need seamless integration and progressive profiling capabilities.
HubSpot Forms is the native form builder within HubSpot's marketing suite, offering deep CRM integration and smart lead management.
Where This Tool Shines
HubSpot Forms' progressive profiling feature solves a common funnel problem: balancing data collection with user experience. Instead of asking returning visitors the same questions repeatedly, the form automatically shows new fields based on what information you already have in your CRM.
The native CRM integration means every form submission instantly creates or updates contact records, triggers workflows, and routes leads to the right team members. This eliminates the data sync delays and integration headaches that plague multi-tool setups.
Key Features
Progressive Profiling: Automatically shows different questions to returning visitors to gather complete data over multiple interactions.
Native CRM Integration: Form submissions instantly sync with contact records, deal stages, and sales pipelines without third-party connectors.
Smart Fields: Forms recognize known contacts and adapt field visibility to avoid asking for information you already have.
Workflow Automation: Trigger email sequences, task assignments, and lead routing automatically based on form submissions and field values.
Flexible Deployment: Embed forms on any page, use as standalone landing pages, or deploy as pop-ups and slide-ins.
Best For
HubSpot Forms makes most sense for businesses already invested in the HubSpot ecosystem, mid-market B2B companies with complex sales cycles, and teams that prioritize seamless CRM integration over standalone form features.
Pricing
Free with HubSpot CRM; advanced features like progressive profiling require Marketing Hub starting at $800/month.
5. Unbounce Smart Builder
Best for: Optimizing forms and landing pages for paid campaign traffic using AI-powered conversion intelligence.
Unbounce is an AI-powered landing page and form builder focused on maximizing conversion rates for paid advertising campaigns.
Where This Tool Shines
Unbounce's Smart Traffic feature uses AI to automatically route visitors to the page and form variant most likely to convert them based on their attributes. Instead of waiting weeks for A/B test results, the system optimizes in real-time by learning from every visitor interaction.
The platform's dynamic text replacement capability ensures your forms match the exact keywords and messaging from your ads, creating a cohesive experience that improves conversion rates. This tight alignment between ad copy and form experience reduces friction at the critical moment when prospects decide whether to submit.
Key Features
AI-Assisted Creation: Smart Builder uses AI to generate landing pages and forms based on your campaign goals and industry best practices.
Smart Traffic Optimization: Automatically routes visitors to the best-performing page variant using machine learning to maximize conversions.
Dynamic Text Replacement: Automatically updates form headlines and copy to match the keywords prospects clicked on in your ads.
Conversion Intelligence: Get AI-powered recommendations for improving form placement, field selection, and copy based on performance data.
Built-In A/B Testing: Test multiple form variations simultaneously with statistical significance tracking to validate improvements.
Best For
Unbounce works best for marketing teams running significant paid advertising budgets, agencies managing multiple client campaigns, and businesses where small conversion rate improvements translate to substantial revenue gains.
Pricing
Starts at $74/month with Smart Traffic available on higher-tier plans.
6. Jotform
Best for: Versatile form building with extensive templates covering everything from simple lead capture to complex workflows.
Jotform is a flexible form builder offering thousands of templates and the functionality to handle diverse use cases beyond basic lead generation.
Where This Tool Shines
Jotform's massive template library means you can find a pre-built form for almost any funnel stage or industry scenario. Rather than starting from scratch, you modify proven templates that already incorporate best practices for your specific use case.
The platform's conditional logic and calculation capabilities let you build sophisticated forms that adapt based on user input, calculate pricing on the fly, or route submissions to different team members based on specific criteria. This flexibility makes Jotform valuable beyond initial lead capture into later funnel stages.
Key Features
10,000+ Templates: Access pre-built forms for virtually any industry, use case, or funnel stage to accelerate creation.
Payment Integration: Collect payments directly through forms using Stripe, PayPal, Square, and other processors for bottom-of-funnel conversions.
Conditional Logic: Show or hide fields, skip pages, and create dynamic form experiences based on user responses.
PDF Generation: Automatically create customized PDF documents from form submissions for proposals, quotes, or agreements.
Generous Free Tier: Get started with robust features at no cost before upgrading to paid plans as your needs grow.
Best For
Jotform suits small to mid-sized businesses that need form versatility beyond lead capture, organizations with diverse form requirements across departments, and teams that value template variety and ease of use.
Pricing
Free plan includes 5 forms with 100 monthly submissions; paid plans start at $34/month with unlimited forms.
7. Formstack
Best for: Enterprise organizations requiring advanced workflow automation and compliance features for regulated industries.
Formstack is an enterprise-grade form builder with sophisticated workflow capabilities and built-in compliance options for healthcare, finance, and other regulated sectors.
Where This Tool Shines
Formstack's advanced conditional logic goes beyond simple show-hide rules to enable complex workflows where forms trigger multi-step approval processes, generate documents automatically, and route data to multiple systems based on sophisticated criteria. This makes it valuable for enterprise funnels with complex qualification and handoff requirements.
For organizations handling sensitive data, Formstack offers HIPAA and GDPR compliance features built into the platform rather than as afterthought add-ons. This compliance-first approach reduces risk and simplifies audits for regulated industries where form security is non-negotiable.
Key Features
Advanced Conditional Logic: Build complex form behaviors with nested conditions, calculations, and multi-step workflows that adapt to any scenario.
Compliance Options: HIPAA-compliant forms and GDPR-ready features for healthcare, finance, and other regulated industries.
Document Generation: Automatically create contracts, proposals, and agreements from form data using customizable templates.
Workflow Automation: Connect forms to approval processes, task assignments, and multi-system integrations without custom development.
Electronic Signatures: Collect legally binding signatures directly within forms for contracts, agreements, and authorization documents.
Best For
Formstack is ideal for enterprise organizations with complex sales processes, healthcare and financial services companies requiring compliance, and businesses needing sophisticated workflow automation beyond basic lead capture.
Pricing
Starts at $50/month for basic forms; enterprise bundles with workflow and document features available at higher tiers.
8. Paperform
Best for: Creating beautifully branded form experiences with integrated booking and e-commerce capabilities.
Paperform is a design-focused form builder that prioritizes visual appeal while offering booking, payment, and scheduling features for complete funnel experiences.
Where This Tool Shines
Paperform lets you create forms that look like custom-designed web pages rather than generic data collection tools. The platform's rich content blocks let you mix form fields with images, videos, text sections, and custom branding to create experiences that reinforce your brand throughout the funnel.
The built-in booking and payment capabilities mean you can take prospects from initial interest through scheduling and payment without leaving the form. This reduces friction at critical conversion points by eliminating the need to redirect users to separate scheduling or checkout pages.
Key Features
Rich Content Blocks: Embed images, videos, text sections, and custom HTML within forms to create immersive branded experiences.
Booking Integration: Schedule appointments, consultations, and demos directly through forms with calendar sync and automated confirmations.
Payment Processing: Accept payments through Stripe and PayPal without redirecting users to external checkout pages.
Custom Branding: Apply custom fonts, colors, and themes to match your brand identity perfectly across all forms.
Calculations and Logic: Build dynamic forms with conditional fields, calculations, and hidden fields for sophisticated data collection.
Best For
Paperform works well for service businesses that need booking capabilities, coaches and consultants who schedule calls through forms, and design-conscious brands where visual presentation impacts conversion rates.
Pricing
Starts at $24/month with unlimited forms and submissions included.
9. Gravity Forms
Best for: WordPress users who want powerful form functionality deeply integrated with their existing site infrastructure.
Gravity Forms is a WordPress plugin that transforms your site into a comprehensive form-building platform with extensive add-on capabilities.
Where This Tool Shines
Gravity Forms' deep WordPress integration means your forms access all your site's functionality—user data, post content, custom fields, and membership information. This creates opportunities for personalization and automation that standalone form builders simply cannot match.
The extensive add-on marketplace extends Gravity Forms beyond basic data collection into user registration, content submission, payment processing, and CRM integration. This flexibility lets you build complex funnel experiences entirely within WordPress without managing multiple third-party tools.
Key Features
Deep WordPress Integration: Access user data, post content, and custom fields to create personalized form experiences within your site.
Add-On Marketplace: Extend functionality with official and third-party add-ons for payments, CRM integration, and advanced features.
Conditional Logic: Show or hide fields, create multi-page forms, and route submissions based on user responses and site data.
User Registration: Create user accounts, accept content submissions, and build member portals using form data.
One-Time License: Pay once per year for unlimited forms and sites rather than recurring monthly fees per form or submission.
Best For
Gravity Forms suits WordPress-based businesses, content publishers who need user-generated submissions, membership sites requiring registration forms, and organizations wanting to keep their entire funnel within WordPress.
Pricing
Starts at $59/year for a single site license with all core features included.
Making the Right Choice
The best sales funnel form software depends on where your funnel needs the most help. Orbit AI stands out when intelligent lead qualification is your priority—its AI-powered scoring and routing ensures your sales team focuses on prospects most likely to convert. Typeform excels at top-of-funnel engagement where completion rates directly impact pipeline volume.
For teams already invested in specific ecosystems, HubSpot Forms delivers unmatched CRM integration if you're using their platform. Leadpages and Unbounce both serve paid advertising campaigns well, with Unbounce's AI optimization particularly valuable for teams running significant ad budgets.
WordPress users should seriously consider Gravity Forms for its deep site integration and one-time pricing model. Jotform offers the most template variety for diverse use cases, while Formstack addresses enterprise compliance and workflow needs that other tools cannot match. Paperform brings design-forward experiences with built-in booking for service businesses.
The common thread among these top tools is their focus on moving prospects through funnel stages rather than simply collecting data. Whether that means AI-powered qualification, conversational interfaces, or seamless CRM handoffs, each platform recognizes that forms play a strategic role in your sales process.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.