Sequences

Outreach on autopilot.
Replies in your inbox.

Build multi-step email and SMS sequences that nurture leads and book meetings while you sleep. Personalized messaging that scales without losing the human touch.

Start immediately after enrollment
Step 1 Automated email
Quick question about {{contact.company}}
Hi {{contact.first_name}}, I noticed your team at...
Wait0days
Step 2 SMS message
Hi {{contact.first_name}}, just sent you an email about {{contact.company}}. Would love to connect!
via Salesmsg87 / 160 chars

Email and SMS in one sequence

Reach leads where they are. Mix email and text steps for maximum engagement.

Email

Rich HTML emails with personalization tokens, email threading for follow-ups in the same conversation, and automatic unsubscribe footers for compliance.

Send from your own Gmail (Outlook coming soon)
Subject line personalization
Email threading for follow-ups
Automatic CAN-SPAM / GDPR footer

SMS via Salesmsg

Text messages that land directly in your lead's pocket. Multiple phone numbers, contact owner routing, and up to 1,600 characters per message.

Multiple phone number support
Contact-owner-based sending
Character counter with segment tracking
Per-step number override

Every message feels personal

Dynamic variables pull from your contact data so every email and text reads like it was written just for them. Custom fields from your team are available too.

  • Contact fields: name, email, company, job title
  • Custom fields from your team definitions
  • Click-to-insert variable picker in the editor
  • HTML-escaped for emails, plain text for SMS
Available variables
{{contact.first_name}}{{contact.last_name}}{{contact.company}}{{contact.job_title}}{{contact.email}}{{contact.phone}}
Plus all custom fields from your team

Smart sequences, better results

Every feature designed to maximize engagement and minimize manual work

Personalized at Scale

Use merge fields like {{contact.first_name}}, {{contact.company}}, and custom fields to make every message feel hand-written.

Smart Exit Criteria

Automatically exit contacts when they reply or book a meeting. No awkward follow-ups after a conversation starts.

Sending Windows

Set business hours, timezone, and weekday-only delivery so your messages arrive when people are actually reading.

Auto-Pause on Reply

Reply detection runs every 5 minutes via Gmail. The moment someone responds, their sequence stops. Outlook support coming soon.

Deliver at the right time

Fine-tune when your messages land for maximum impact

Sending Windows

Set start/end times for delivery

80+ Timezones

Send in the recipient's timezone

Business Days

Skip weekends automatically

Compliance

Auto unsubscribe links on every email

Built for teams that move fast

A builder and management layer that keeps your outreach organized and scalable

Visual Step Builder

Add, reorder, and configure steps with a drag-and-drop interface. Real-time saving so you never lose work.

Batch Enrollment

Enroll up to 100 contacts at once with parallel processing. Automatic unsubscribe checks and duplicate prevention.

Workflow Integration

Trigger sequences from workflows. Enroll leads automatically after form submission, qualification, or any workflow event.

Unsubscribe Management

Global and per-sequence unsubscribe lists. CSV upload support, HMAC-signed links, and automatic enrollment exit.

Know what's working

Real-time analytics at the sequence and step level

1,247
Enrolled
Total contacts enrolled
24%
Reply Rate
Contacts who responded
89
Meetings
Booked from sequences
342
Active
Currently in sequences
Step-by-step performance
30-day timeline charts
Reply & meeting tracking
Enrollment status breakdown

Ready to automate your outreach?

Create your first sequence in minutes. Start converting leads on autopilot.

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Sequences - Automated Outbound Email Campaigns | Orbit AI | Orbit AI