Mailchimp
Automatically add form respondents to your Mailchimp audiences and apply tags that trigger customer journeys and email automations. Perfect for newsletter signups and lead nurturing.
From form submission to Mailchimp.
Connect your Mailchimp account via OAuth - click "Connect" and authorize OrbitForms
Select the audience where you want subscribers added
Optionally enable double opt-in for email confirmation
Choose tags to apply - these trigger your customer journeys
Map form fields to Mailchimp merge fields (FNAME, LNAME, etc.)
Every form submission syncs subscribers and triggers your automations
What you get.
- Automatic subscriber creation and updates
- Add subscribers to your chosen audience
- Apply tags to trigger customer journeys
- Custom merge field mapping
- Double opt-in support
- Works with OrbitForms workflows for advanced routing
When teams use it.
Build your newsletter subscriber list from forms
Segment leads by interest or industry using tags
Trigger welcome sequences automatically
Score and qualify leads with AI before subscribing
Works with Workflows.
Add Mailchimp as a destination in your workflows to sync qualified leads and trigger automations.
- Only subscribe leads to Mailchimp after AI qualification
- Apply different tags based on form responses or lead score
- Add enriched contact data from Clay before subscribing
Related integrations.
Slack
HubSpot
Close CRM
Attio
Airtable
CometlyReady to connect Mailchimp?
Sign up for OrbitForms and connect Mailchimp to your forms in minutes. No credit card required.