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Mailchimp

Automatically add form respondents to your Mailchimp audiences and apply tags that trigger customer journeys and email automations. Perfect for newsletter signups and lead nurturing.

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Email Marketing

How it works

From form submission to Mailchimp.

1

Connect your Mailchimp account via OAuth - click "Connect" and authorize OrbitForms

2

Select the audience where you want subscribers added

3

Optionally enable double opt-in for email confirmation

4

Choose tags to apply - these trigger your customer journeys

5

Map form fields to Mailchimp merge fields (FNAME, LNAME, etc.)

6

Every form submission syncs subscribers and triggers your automations

Mailchimp features
Automatic subscriber creation and updates
Add subscribers to your chosen audience
Apply tags to trigger customer journeys
Custom merge field mapping
Double opt-in support
Works with OrbitForms workflows for advanced routing

What you get.

Use cases

When teams use it.

1

Build your newsletter subscriber list from forms

2

Segment leads by interest or industry using tags

3

Trigger welcome sequences automatically

4

Score and qualify leads with AI before subscribing

Mailchimp in Workflows
Only subscribe leads to Mailchimp after AI qualification
Apply different tags based on form responses or lead score
Add enriched contact data from Clay before subscribing
Learn more about workflows

Works with Workflows.

Add Mailchimp as a destination in your workflows to sync qualified leads and trigger automations.

Explore more

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