Traditional form builders force you to guess what questions will convert. AI form builders flip the script—they learn from responses, qualify leads automatically, and adapt in real-time to capture better data. Whether you're collecting leads, running surveys, or processing applications, the right AI-powered form tool can dramatically improve completion rates and lead quality.
We evaluated dozens of options based on AI capabilities, ease of use, integrations, and value for business teams. Here are nine that stand out for different use cases and budgets.
1. Orbit AI
Best for: High-growth teams focused on lead qualification and conversion optimization
Orbit AI is an AI-powered form builder designed specifically for teams that need more than just data collection—they need qualified leads.
Where This Tool Shines
The platform's intelligent lead qualification happens in real-time as prospects fill out forms. Instead of routing every submission to your sales team, Orbit AI scores and qualifies leads automatically based on criteria you define, ensuring your team only engages with prospects worth their time.
The conversational form experience feels natural rather than interrogative. Forms adapt based on responses, creating a personalized journey that keeps completion rates high while gathering the specific data your team needs to close deals.
Key Features
AI-Powered Lead Qualification: Automatically scores and routes leads based on fit and intent signals captured during form completion.
Conversational Form Experiences: Dynamic question flows that adapt to responses, creating engaging interactions that feel like conversations rather than forms.
Intelligent Routing and Workflows: Automatically assigns leads to the right team members based on qualification criteria, territory, or product interest.
Deep CRM Integrations: Syncs qualified lead data directly into your existing sales stack without manual data entry.
Real-Time Analytics: Track conversion rates, drop-off points, and lead quality metrics to continuously optimize form performance.
Best For
Marketing and sales teams at growing B2B companies who need to capture high-quality leads while maintaining a modern, professional brand experience. Particularly valuable for teams overwhelmed by unqualified form submissions who want their CRM filled with prospects actually worth pursuing.
Pricing
Free tier available for teams getting started. Paid plans begin at $29/month with expanded AI capabilities and higher submission limits.
2. Typeform
Best for: Creating beautiful, branded conversational experiences with strong design control
Typeform pioneered the conversational form format and now enhances that foundation with AI-powered question suggestions and smart logic.
Where This Tool Shines
Typeform remains the gold standard for brand-conscious teams. The one-question-at-a-time interface creates focus and reduces form abandonment, while extensive design customization ensures forms align perfectly with your visual identity.
The AI-assisted question generation helps you craft better surveys and forms by suggesting relevant follow-ups based on your goals. It's not fully autonomous AI, but rather intelligent assistance that speeds up form creation while maintaining your creative control.
Key Features
AI-Assisted Question Generation: Suggests relevant questions and answer options based on your form's purpose and existing questions.
One-Question-at-a-Time Interface: The signature conversational format that maintains respondent focus and improves completion rates.
Advanced Design Customization: Control every visual element to match your brand, from colors and fonts to background images and videos.
Logic Jumps and Branching: Create sophisticated conditional paths that show different questions based on previous answers.
Rich Media Embedding: Incorporate videos, images, and GIFs to create engaging, multimedia form experiences.
Best For
Marketing teams and agencies that prioritize brand experience and visual design. Ideal for customer research, event registrations, and lead capture where first impressions matter significantly.
Pricing
Free tier available with Typeform branding. Paid plans start at $25/month for removing branding and accessing advanced features.
3. Jotform
Best for: Teams needing extensive templates and built-in payment processing capabilities
Jotform combines AI form generation with the market's largest template library, offering solutions for virtually any form use case.
Where This Tool Shines
The AI form generator creates complete forms from simple text prompts, dramatically reducing setup time. Describe what you need in plain language, and Jotform builds a functional starting point you can refine.
With over 10,000 templates covering everything from job applications to event registrations, you're rarely building from scratch. The platform also handles complex workflows like payment collection and approval processes natively, eliminating the need for separate tools.
Key Features
AI Form Generator: Creates complete forms from natural language prompts, understanding context and generating appropriate question types.
Massive Template Library: Over 10,000 pre-built form templates across hundreds of industries and use cases.
PDF and Document Generation: Automatically converts form submissions into formatted PDFs or documents for contracts, certificates, and reports.
Built-In Payment Processing: Accept payments directly through forms via multiple payment gateways without third-party integrations.
Approval Workflows: Route submissions through multi-step approval processes with notifications and status tracking.
Best For
Small to mid-sized businesses and organizations needing versatile form functionality across multiple departments. Particularly strong for teams collecting payments, managing registrations, or handling document-heavy processes.
Pricing
Free tier available with Jotform branding. Paid plans start at $34/month for increased submissions and advanced features.
4. Fillout
Best for: Teams already using Notion or Airtable who want seamless data sync
Fillout is a modern form builder that treats Notion and Airtable as first-class citizens, with native integration and AI-assisted creation.
Where This Tool Shines
The native Notion and Airtable sync means form submissions flow directly into your existing databases without middleware or complex integrations. If your team already organizes work in these platforms, Fillout eliminates the friction of moving data between systems.
The clean, modern interface feels familiar to teams using contemporary productivity tools. AI assistance helps generate forms quickly, while the straightforward builder keeps complexity low for teams that don't need enterprise-level features.
Key Features
Native Notion/Airtable Sync: Direct two-way integration that treats these platforms as native databases, not external connections.
AI Form Generation: Creates forms from descriptions and automatically suggests relevant field types and validation rules.
Conditional Logic: Show or hide questions based on previous answers to create dynamic, personalized form experiences.
File Uploads and Signatures: Collect documents, images, and electronic signatures directly within forms.
Scheduling Integration: Embed calendar booking directly in forms for seamless appointment scheduling.
Best For
Startups and small teams heavily invested in the Notion or Airtable ecosystem who want form data flowing directly into their existing workflows without complex integration setup.
Pricing
Free tier available with core features. Paid plans begin at $15/month for increased submissions and advanced capabilities.
5. Tally
Best for: Budget-conscious teams wanting unlimited forms without feature restrictions
Tally offers a generous free tier with unlimited forms and a Notion-style editing experience that makes form building intuitive.
Where This Tool Shines
The free tier includes features most competitors lock behind paid plans. Unlimited forms, unlimited responses, and solid integration options mean small teams can operate entirely on the free plan without hitting artificial limits.
The Notion-like block editing feels immediately familiar if you've used modern productivity tools. Drag blocks to rearrange, type to add new fields, and build forms as naturally as writing a document. Basic AI suggestions help with question wording and structure.
Key Features
Unlimited Forms on Free Tier: No artificial limits on form creation or monthly submissions, even for free users.
Notion-Like Block Editing: Intuitive drag-and-drop interface using familiar block-based editing patterns.
Basic AI Form Suggestions: AI assistance for improving question clarity and suggesting relevant follow-up questions.
Clean Minimal Design: Simple, distraction-free forms that load quickly and work across all devices.
Solid Integration Options: Connects with popular tools like Slack, Google Sheets, and Zapier for workflow automation.
Best For
Bootstrapped startups, nonprofits, and small teams with limited budgets who still need professional form capabilities. Perfect for teams wanting to validate product ideas or collect feedback without upfront investment.
Pricing
Generous free tier includes most features. Pro plan available at $29/month for custom domains, file uploads, and priority support.
6. Feathery
Best for: Product teams embedding forms directly into applications with custom code
Feathery is built for developers who need AI-powered forms living inside their products, not standalone landing pages.
Where This Tool Shines
The React and JavaScript SDKs let you embed forms that feel native to your application rather than obviously embedded third-party tools. You maintain complete control over styling and behavior while leveraging Feathery's AI-powered logic and data handling.
AI-powered onboarding flows adapt based on user responses, creating personalized product experiences that guide users through setup without overwhelming them with irrelevant questions. The platform handles complex identity verification integrations that most form builders can't touch.
Key Features
AI-Powered Onboarding Flows: Intelligent multi-step forms that adapt questions based on user context and previous answers.
React and JavaScript SDKs: Developer-friendly implementation that embeds seamlessly into web applications with full programmatic control.
Advanced Conditional Logic: Complex branching and validation rules that handle sophisticated business requirements.
Identity Verification Integrations: Built-in connections to KYC and identity verification services for compliance-heavy industries.
Custom CSS and Theming: Complete visual control to match your application's design system perfectly.
Best For
SaaS companies and product teams building user onboarding, account creation, or in-app data collection flows. Particularly valuable for fintech, healthcare, and other regulated industries requiring identity verification.
Pricing
Free tier available for development and testing. Paid plans start at $49/month for production use with higher submission volumes.
7. Formless by Typeform
Best for: Research and discovery where you need natural conversations, not structured forms
Formless represents a different approach—fully AI-driven conversations that generate questions dynamically rather than following predefined structures.
Where This Tool Shines
Unlike traditional forms where you define every question upfront, Formless uses AI to conduct natural conversations toward your goal. You specify what information you need, and the AI asks relevant questions based on the conversation's flow, adapting in real-time to responses.
This approach excels for exploratory research where you don't know exactly what questions to ask. The AI can probe deeper into interesting responses, skip irrelevant topics, and extract insights that structured forms would miss entirely.
Key Features
Dynamic AI-Generated Questions: The AI creates questions on the fly based on conversation context rather than following a fixed script.
Natural Conversation Flow: Interactions feel like chatting with a knowledgeable person rather than filling out a form.
Goal-Based Form Creation: Define your information goals and let the AI determine the best path to gather that data.
Automatic Data Extraction: AI identifies and structures key information from conversational responses into usable data.
Research and Discovery Focus: Optimized for qualitative research, user interviews, and exploratory feedback collection.
Best For
UX researchers, product teams conducting user interviews, and organizations gathering qualitative feedback where rigid question structures limit insight discovery. Best when conversation quality matters more than standardized data.
Pricing
Pricing varies based on usage and needs. Contact Formless directly for detailed pricing information.
8. Paperform
Best for: Creating forms that double as landing pages with built-in e-commerce capabilities
Paperform blends document-style editing with form functionality, treating forms as content-rich pages rather than simple data collection tools.
Where This Tool Shines
The document-style editor lets you mix rich content—text, images, videos—with form fields seamlessly. Your form becomes a landing page, sales page, or booking experience that tells a story while collecting information.
Built-in payment processing and product catalog support make Paperform particularly strong for e-commerce use cases. Sell products, accept bookings, process donations, or collect payments alongside form submissions without connecting external payment tools.
Key Features
Document-Style Editing: Create forms that read like web pages, mixing content and form fields naturally throughout.
AI Question Suggestions: Get intelligent recommendations for improving question clarity and adding relevant follow-up fields.
Built-In Payments and Booking: Accept payments through multiple processors and manage appointment scheduling directly within forms.
Product Catalog Support: Create order forms with product selection, variants, and inventory management.
Rich Media Embedding: Incorporate videos, images, and custom HTML to create immersive form experiences.
Best For
Service businesses, coaches, event organizers, and e-commerce sellers who need forms that also function as sales or booking pages. Ideal when you want one tool handling content, collection, and commerce.
Pricing
Plans start at $24/month with no free tier. Pricing scales based on submission volume and feature needs.
9. SurveySparrow
Best for: Ongoing feedback collection with AI-powered sentiment analysis and NPS tracking
SurveySparrow focuses on continuous feedback programs with AI that analyzes sentiment and automates recurring survey distribution.
Where This Tool Shines
The AI sentiment analysis goes beyond collecting responses—it interprets emotional tone and identifies satisfaction trends across your feedback data. This helps teams spot issues before they escalate and understand the "why" behind quantitative scores.
Recurring survey automation handles ongoing feedback programs like quarterly employee surveys or monthly NPS tracking without manual intervention. The chat-style survey format reduces survey fatigue compared to traditional grid-based questionnaires.
Key Features
AI Sentiment Analysis: Automatically analyzes open-ended responses to detect emotional tone, satisfaction levels, and emerging themes.
Recurring Survey Automation: Schedule and automate regular feedback collection cycles with smart timing and distribution.
Chat-Style Surveys: Conversational survey format that feels more engaging than traditional questionnaire layouts.
NPS and CSAT Tracking: Built-in tools for measuring and tracking Net Promoter Score and customer satisfaction over time.
Multi-Channel Distribution: Deploy surveys via email, web, mobile app, SMS, and social media from a single platform.
Best For
Customer success teams, HR departments, and organizations running ongoing feedback programs who need to track sentiment trends over time. Particularly valuable for companies measuring NPS, employee satisfaction, or customer health scores regularly.
Pricing
Free tier available with basic features. Paid plans start at $19/month for advanced AI capabilities and higher response limits.
Making the Right Choice
Choosing the right AI form builder depends on your primary use case and team priorities. For high-growth teams focused on lead qualification and conversion optimization, Orbit AI delivers the most value with its intelligent routing and qualification features that ensure your sales team only engages with prospects worth their time.
If brand experience is paramount and you need complete design control, Typeform remains the leader for creating beautiful, on-brand conversational forms. Budget-conscious teams should start with Tally's generous free tier that removes artificial limits without sacrificing functionality.
For product teams embedding forms into applications, Feathery offers the best developer experience with robust SDKs and programmatic control. Teams already invested in Notion or Airtable will find Fillout's native integration eliminates data transfer friction entirely.
Research teams conducting qualitative interviews benefit from Formless's dynamic conversation approach, while service businesses needing combined content and commerce capabilities should explore Paperform. Organizations running ongoing feedback programs with sentiment tracking will find SurveySparrow's AI analysis capabilities particularly valuable.
Whatever you choose, the shift to AI-powered forms means better data quality, higher completion rates, and leads that are actually qualified before they hit your CRM. The tools have evolved beyond simple data collection into intelligent systems that understand context, adapt to responses, and deliver insights that static forms simply cannot provide.
Start building free forms today and see how intelligent form design can elevate your conversion strategy. Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs.