The 12 Best Data Enrichment Tools for High-Growth Teams in 2026

In today's market, incomplete or inaccurate customer data is a direct roadblock to growth. It results in wasted sales cycles on unqualified leads, marketing campaigns that miss their mark, and strategic decisions built on a faulty foundation. Your team ends up spending more time fixing bad data than using it to drive revenue. Data enrichment solves this by systematically appending, correcting, and refining your raw internal data with verified information from external sources. The objective is to build a complete and actionable profile for every contact in your database.

This guide provides a detailed breakdown of the 12 best data enrichment tools to help you turn raw leads into revenue-ready opportunities. We move beyond generic feature lists to give you a clear, practical analysis of each platform, from industry giants to disruptive newcomers. Inside, you'll find an in-depth review of each tool, including:

• Orbit AI
• ZoomInfo Enrich
• Clearbit by HubSpot
• Apollo.io
• Cognism Enrich
• Lusha
• People Data Labs (PDL)
• SalesIntel
• UpLead
• Dropcontact
• Dun & Bradstreet
• 6sense

For each tool, we provide a structured overview with key features, direct links, and screenshots to show you exactly how it works. You'll learn how these platforms solve critical go-to-market challenges like shortening lead capture forms, improving lead scoring accuracy, and enabling highly personalized outreach at scale. We've done the heavy lifting to help you find the right solution to match your specific team structure, budget, and business goals.

1. Orbit AI

Orbit AI secures the top position by integrating data enrichment directly at the point of lead capture, transforming standard web forms into an active qualification engine. Instead of enriching contacts after they enter your CRM, Orbit's "AI SDR" works in real time as submissions happen. This approach ensures sales and marketing teams act on data that is not just complete but also pre-qualified, scored, and immediately actionable. The platform combines a user-friendly visual form builder with a powerful backend that automates the traditionally manual steps of lead vetting and contextualization.

This proactive enrichment method fundamentally changes workflow efficiency. For sales teams, it means the leads appearing in their CRM are already prioritized based on fit and intent, saving hours of manual research. For marketers, the real-time analytics provide direct insight into form performance and lead quality by source, allowing for rapid campaign adjustments.

Key Strengths and Features

• AI-Powered Lead Qualification: The core of Orbit AI is its intelligent engine that automatically enriches submissions with firmographic data, applies custom lead scoring rules, and qualifies leads against your ideal customer profile (ICP). This surfaces the most promising opportunities without manual intervention.
• High-Converting Form Builder: The platform includes an intuitive, visual builder for creating responsive, embeddable forms. Users like Michael Andolina of RePitch AI report improved user experience and conversion rates after migrating from older form solutions.
• Extensive Integration Network: With over 50 native connections to CRMs (like Salesforce and HubSpot), marketing automation tools, and data platforms, Orbit ensures enriched lead data flows seamlessly into your existing tech stack.
• Enterprise-Grade Security: The platform is built with enterprise needs in mind, offering strong encryption and GDPR readiness to meet strict security and compliance requirements. It also allows for unlimited team members, promoting collaboration across departments.

Potential Considerations

The primary drawback is the lack of public pricing tiers. While a free-to-start plan is available, understanding the full cost and feature limitations for scaling requires direct contact with their sales team. Additionally, the AI scoring system may need an initial setup and tuning period to perfectly align with a company’s unique sales criteria and terminology.

Website: https://orbitforms.ai

2. ZoomInfo Enrich

ZoomInfo Enrich is a B2B data powerhouse, designed for enterprise-level organizations that require deep, accurate company and contact information injected directly into their existing workflows. It excels at populating CRMs and marketing automation platforms with detailed firmographics, technographics, and verified contact data, including direct dials and email addresses. A common application is shortening lead capture forms; a user only needs to provide an email, and ZoomInfo can automatically fill in their job title, company size, industry, and even the software their company uses.

The platform's strength lies in its extensive US B2B coverage and its mature API, making it a reliable choice for technical teams building custom integrations. For marketing and sales ops, the native connectors for Salesforce, HubSpot, and Marketo allow for scheduled data refreshes, ensuring your database remains current without manual intervention. This process is critical for maintaining a high-quality pipeline and understanding what makes a qualified lead.

Key Details & Pricing

• Best For: Enterprise sales and marketing operations teams needing high-fidelity B2B data at scale.
• Integrations: Deep, native connections with major CRMs (Salesforce), MAPs (Marketo, Eloqua, HubSpot), and data warehouses (Snowflake).
• Pricing: Quote-based and typically geared toward larger budgets. It often involves a platform fee plus credit-based usage, which requires careful management to avoid unexpected costs.
• Drawbacks: The enterprise focus can make it prohibitively expensive for startups and SMBs. The credit-based system also introduces an administrative layer to monitor and manage usage effectively.

Often, data enrichment tools like ZoomInfo Enrich serve as powerful components within broader sales intelligence strategies. For a deeper dive into platforms that empower sales teams with crucial data, explore the Best Sales Intelligence Tools.

3. Clearbit by HubSpot

Clearbit, now part of HubSpot, is a B2B data enrichment solution deeply embedded within the HubSpot ecosystem. Its primary function is to automatically append over 100 data points to company and contact records, making it ideal for go-to-market teams that run on HubSpot. Common use cases include shortening lead capture forms to just an email field while still capturing full profile data, or using its Reveal feature to identify and de-anonymize anonymous website traffic for proactive outreach.

The platform’s main advantage is its seamless native integration, which requires minimal administrative effort for existing HubSpot users. Once activated, it enriches new and existing contacts, providing the firmographic and technographic data needed for sophisticated lead scoring, routing, and personalization. This tight coupling makes it one of the most effective data enrichment tools for businesses committed to the HubSpot platform.

Key Details & Pricing

• Best For: Marketing and sales teams using HubSpot as their central CRM and wanting a "plug-and-play" enrichment solution.
• Integrations: Its primary integration is a deep, native connection with HubSpot. Legacy APIs and batch enrichment may be available for existing customers, but new users should expect a HubSpot-centric experience.
• Pricing: Access and pricing are now integrated into HubSpot’s plans and credit systems. The model has shifted post-acquisition, so prospective users should consult HubSpot sales for current packaging details.
• Drawbacks: The strong focus on HubSpot makes it less suitable for companies using other CRMs. The evolving pricing and packaging since the acquisition can create uncertainty for non-HubSpot users or those with complex stacks.

The connection between data enrichment and your CRM is fundamental to operational success. To learn more about how these systems connect, you can find helpful information on various CRM integration tools.

4. Apollo.io

Apollo.io functions as an all-in-one go-to-market platform, combining a massive B2B database with data enrichment, prospecting, and sales engagement tools. It's particularly popular with startups and scale-ups because it consolidates multiple functions into a single, cost-effective subscription, reducing the need for separate tools. A common use case involves a sales development representative (SDR) identifying a target account, enriching key contacts with verified emails and direct dials, and then immediately enrolling them into an automated outreach sequence without leaving the platform.

The platform’s API allows for both single-record and bulk enrichment, enabling developers to build custom workflows or clean existing databases programmatically. Its native integrations with CRMs like Salesforce and HubSpot automate data syncing, ensuring that contact and account records are continuously updated with fresh information such as job changes or new funding rounds. This combination of enrichment and engagement makes it one of the best data enrichment tools for teams that need to act on data quickly.

Key Details & Pricing

• Best For: Startups and mid-market sales teams seeking a unified platform for prospecting, enrichment, and outreach.
• Integrations: Native connections to Salesforce, HubSpot, and other sales tools, plus a flexible API for custom solutions.
• Pricing: Offers a free-forever plan with limited credits. Paid plans are competitively priced, starting from around $49/user/month, with higher tiers offering more credits and advanced features.
• Drawbacks: The credit system for data exports and enrichment requires careful monitoring to prevent overages. The depth of API access and certain advanced features are locked behind more expensive plans.

Apollo's blend of data and action makes it a key part of many modern sales stacks. To see how it compares with other tools focused on prospect intelligence, check out this guide to the best sales intelligence tools.

5. Cognism Enrich

Cognism Enrich positions itself as a compliance-first B2B data provider, making it a strong choice for companies operating under strict data privacy regulations like GDPR. The platform focuses on providing high-quality, verified mobile numbers and B2B emails, which can be used to enrich existing records in a CRM or from a simple CSV upload. Its key differentiator is its "Diamond Data" feature, a human-verified dataset of mobile numbers that significantly increases the likelihood of connecting with decision-makers directly.

For RevOps teams, Cognism offers both real-time and scheduled enrichment within CRMs like Salesforce and HubSpot, ensuring the database stays accurate without constant manual oversight. A standout feature is its transparent credit system; Cognism doesn’t double-charge for enriching the same record within a billing cycle, which provides predictable costs. This approach, combined with strong coverage in both EMEA and US markets, makes it one of the best data enrichment tools for global sales and marketing teams who prioritize both compliance and connect rates.

Key Details & Pricing

• Best For: Global sales and marketing teams requiring compliant, mobile-first B2B data with a strong presence in the US and EMEA.
• Integrations: Native connectors for Salesforce, HubSpot, Outreach, and Salesloft, plus API access for custom workflows.
• Pricing: Quote-based enterprise pricing. Plans are typically seat-based and require direct contact with their sales team.
• Drawbacks: The seat-based enterprise model can be a significant investment for smaller businesses. Certain advanced features may be gated behind higher-tier licenses.

6. Lusha

Lusha is a sales intelligence platform recognized for its straightforward approach to B2B contact and company data enrichment. It is especially popular among sales development representative (SDR) teams who need quick access to verified direct dials and email addresses. The platform's browser extension is a common application, allowing users to enrich profiles directly on LinkedIn or a company website with a single click, which speeds up prospecting and outreach significantly.

The primary strength of Lusha is its simple, credit-based model and accessible entry point, including a free tier that makes it easy for individuals or small teams to get started. While it offers an API for automated enrichment and CRM integrations, its core value proposition is the ease of use and the quality of its contact data, particularly for US-based B2B contacts. This accessibility makes it one of the more popular data enrichment tools for teams focused purely on prospecting efficiency.

Key Details & Pricing

• Best For: SDR teams, recruiters, and SMBs needing a fast, easy-to-use tool for finding contact emails and phone numbers.
• Integrations: Offers direct integrations with popular platforms like Salesforce, HubSpot, and SalesLoft, plus an API for custom workflows.
• Pricing: A freemium model provides 5 free credits per month. Paid plans are subscription-based, starting with the Pro plan for individuals and scaling to custom Enterprise packages. Credits are used for revealing contact details.
• Drawbacks: Mobile numbers cost more credits than emails. The most valuable features, like API access and CSV exports, are gated behind higher-tier plans, which can limit scalability for smaller teams. Data coverage can also be less consistent outside of North America.

7. People Data Labs (PDL)

People Data Labs (PDL) is a developer-first data enrichment API, built for technical teams needing to integrate person, company, and IP data directly into their products and internal systems. Instead of a pre-built user interface, PDL provides a powerful set of APIs that allow engineers to enrich data records in real-time or in bulk. A common application is building custom data pipelines that pull raw data from a warehouse, enrich it with PDL's comprehensive datasets, and then push the clean data into a CRM or analytics tool.

The platform's strength is its transparency and flexibility. PDL offers clear, published per-credit pricing and extensive documentation, making it easy for developers to estimate costs and get started. This DIY orientation means companies are responsible for building their own matching logic and quality assurance processes, which provides complete control but requires dedicated engineering resources. Its granular credit accounting and generous rate limits are well-suited for high-volume, programmatic use cases where control over the different types of data collection is a priority.

Key Details & Pricing

• Best For: Engineering and product teams building custom enrichment workflows or embedding data into an application.
• Integrations: Primarily API-based, designed for custom integrations with data warehouses, applications, and internal tools.
• Pricing: Transparent, usage-based pricing with a free tier for testing. Customers purchase credits that are consumed per successful match, making costs predictable.
• Drawbacks: Requires significant engineering resources to implement and maintain. The need to assemble your own match logic and quality control adds a layer of complexity not present in more out-of-the-box data enrichment tools.

8. SalesIntel

SalesIntel provides human-verified B2B contact and company data, positioning itself as a strong alternative for teams that need high data accuracy and predictable spending. It focuses on enriching existing records in your CRM or marketing automation platform with firmographics, technographics, and direct-dial phone numbers. A key differentiator is its "Research on Demand" service, where their team will manually verify or source specific contacts that aren't already in their database, ensuring you get the exact information you need.

The platform is particularly appealing to heavy users due to its licensing model, which often includes unlimited exports and enrichment under a fair use policy. This removes the per-record anxiety common with credit-based systems, making it one of the best data enrichment tools for teams scaling their outreach aggressively. Its RevDriver+ Chrome extension also allows for on-the-fly enrichment while browsing LinkedIn or company websites, adding a layer of convenience for sales development reps.

Key Details & Pricing

• Best For: Sales and marketing teams that require highly accurate, human-verified US contact data and prefer predictable, unlimited-style pricing models.
• Integrations: Connects with popular platforms like Salesforce, HubSpot, Marketo, and Outreach, allowing for seamless data flow and automated enrichment.
• Pricing: Quote-based. Plans are structured to provide predictable costs, which is beneficial for budget planning in high-volume environments.
• Drawbacks: The sales process is geared toward enterprise and mid-market companies, which may not be ideal for small businesses seeking immediate self-service access. Its international data coverage is not as deep as its US database.

9. UpLead

UpLead offers a user-friendly approach to B2B data enrichment, specifically designed for small to mid-sized businesses (SMBs) and lean growth teams. It stands out with its transparent, credit-based pricing and a strong emphasis on data accuracy, including a real-time email verification process that guarantees 95% deliverability. A common use case involves uploading a CSV file of contacts with minimal information, like names and company domains, and having UpLead return a file enriched with verified emails, phone numbers, job titles, and company technographics.

The platform’s commitment to transparency is a key differentiator. Unlike many enterprise-focused competitors, UpLead provides a clear, self-serve pricing model and automatically refunds credits for any contacts it cannot enrich, which removes financial risk for users. This makes it one of the best data enrichment tools for teams that need predictable costs and cannot afford to pay for low-quality or incomplete data. Its native integrations with CRMs like Salesforce and HubSpot enable sales and marketing teams to maintain a clean and updated database with minimal manual effort.

Key Details & Pricing

• Best For: SMBs, startups, and sales teams needing affordable, high-accuracy B2B contact and company data with transparent pricing.
• Integrations: Connects directly with popular CRMs and outreach tools, including HubSpot, Salesforce, Pipedrive, and Zoho.
• Pricing: Offers clear monthly and annual plans starting around $74/month for 170 credits. Unused credits roll over, and users can purchase additional credits as needed.
• Drawbacks: The database size is smaller than some enterprise-grade vendors like ZoomInfo. The pay-per-contact credit system means costs can increase quickly for high-volume enrichment projects.

10. Dropcontact

Dropcontact stands out in the data enrichment market with its "GDPR-by-design" methodology, making it a compelling choice for businesses with strict compliance requirements, especially those operating in the EU. Instead of pulling from static, pre-collected databases, Dropcontact uses proprietary real-time algorithms to find and verify B2B email addresses and enrich contact profiles. This database-free approach is its core differentiator, ensuring that the data provided is generated on-demand and is not sourced from third-party lists, which can be a compliance minefield.

The platform is designed for email-centric workflows, requiring a person's first name, last name, and company to initiate the enrichment process. Once processed, it returns verified professional emails, job titles, LinkedIn profiles, and company details directly into connected CRMs like HubSpot and Salesforce, or through its API and file upload features. This makes it one of the best data enrichment tools for teams that prioritize email accuracy and data privacy over collecting a wide array of data points like mobile numbers, which it intentionally limits.

Key Details & Pricing

• Best For: B2B companies, particularly in the EU, that need a 100% GDPR-compliant solution for email-based contact enrichment.
• Integrations: Native connectors for Pipedrive, HubSpot, and Salesforce, along with a robust API and Google Sheets add-on for custom workflows.
• Pricing: Subscription-based with plans starting around €29/month. It operates on a credit system, but a key benefit is that unused credits roll over on Growth and Enterprise plans.
• Drawbacks: It cannot perform lookups using only a company domain; it requires a person's full name. The focus on GDPR compliance means it's less likely to return mobile phone numbers compared to US-centric competitors.

11. Dun & Bradstreet (D&B Direct / Connect / Optimizer)

Dun & Bradstreet offers an enterprise-grade data cloud focused on providing authoritative master data for global businesses. Its key differentiator is the proprietary D-U-N-S Number, a unique nine-digit identifier that establishes a definitive business identity and corporate linkage. This system is designed for large-scale data governance, master data management (MDM), and risk assessment, allowing organizations to create a single source of truth for their B2B customer and supplier data. Common use cases include onboarding new vendors, verifying business credit, and enriching enterprise CRM systems with reliable firmographics.

The platform operates through several products like D&B Direct (API access), Connect (data management), and Optimizer (CRM cleaning), all drawing from the same core data asset. For technical teams, the APIs provide real-time enrichment capabilities, while business users can use native connectors for Salesforce or data warehouse integrations to maintain data hygiene. The emphasis is on company-level data, including corporate hierarchies, financials, and risk indicators. When evaluating providers like Dun & Bradstreet, it's beneficial to understand how strategic decisions can be driven by Using Dun & Bradstreet data.

Key Details & Pricing

• Best For: Large enterprises, financial institutions, and government agencies needing a gold-standard master data foundation for compliance and risk management.
• Integrations: Native connectors for Salesforce, Microsoft Dynamics, Oracle Eloqua, and various data warehouses and marketplaces.
• Pricing: Quote-based enterprise contracts. Pricing is complex and tailored to data volume, specific data attributes, and delivery method (API vs. batch).
• Drawbacks: The enterprise focus means significant cost and implementation effort, making it unsuitable for most SMBs. Its strength is company data; contact-level information is less comprehensive than that of specialized B2B contact providers.

12. 6sense

6sense is an account-based marketing (ABM) and revenue AI platform where data enrichment is a core component of a much larger engine. It goes beyond simple firmographics by connecting contact and company data with powerful intent signals and predictive scoring. The primary application is to identify accounts that are actively in-market for your solution, enrich them with key data points, and deliver them to sales and marketing teams at the precise moment they are ready to engage. This makes it one of the best data enrichment tools for teams focused on go-to-market efficiency.

The platform provides People and Company APIs for custom integrations, but its true strength is realized within its native CRM and marketing automation workflows. You can build "plays" that automatically enrich records in Salesforce or HubSpot based on buying stage changes. For example, when an account moves into the "Decision" stage, 6sense can append contact data for key personas, ensuring sales has the right information to act immediately.

Key Details & Pricing

• Best For: Mature GTM teams looking to power their ABM strategy with enrichment tied to intent and predictive analytics.
• Integrations: Native integrations with Salesforce, HubSpot, Marketo, and major data warehouses for "Data Pack" delivery.
• Pricing: Quote-based and positioned for the upper mid-market and enterprise segments. The investment makes most sense when adopting the broader platform.
• Drawbacks: The cost can be a significant hurdle for smaller businesses. To get the full ROI, you need to buy into the entire 6sense methodology, not just use it for ad-hoc enrichment.

The predictive scoring element of 6sense is a key differentiator, and understanding its foundations is crucial for success. To better grasp how to apply this data, you can review some lead scoring best practices that complement the platform's capabilities.

Top 12 Data Enrichment Tools — Feature Comparison

Transform Your Data from a Liability into Your Greatest Asset

The journey through the landscape of the best data enrichment tools reveals a clear truth: raw, incomplete data is a significant business liability. It leads to wasted resources, missed opportunities, and frustrated teams. As we've detailed, the market offers a powerful spectrum of solutions designed to turn that liability into a strategic advantage, moving you from data-heavy to insight-rich operations.

We began with Orbit AI, which redefines enrichment by performing it at the point of capture, using AI to qualify leads in real-time within your forms. This proactive approach prevents bad data from ever entering your CRM. From there, we explored established powerhouses like ZoomInfo Enrich and Clearbit by HubSpot, which offer extensive B2B databases and deep integration into existing marketing and sales platforms. Tools like Apollo.io and Lusha provide accessible, sales-focused solutions perfect for teams needing direct contact information to build pipelines quickly.

Each tool carves out its own niche. Cognism stands out with its GDPR and CCPA-compliant mobile data, while People Data Labs (PDL) serves developers and data scientists with a flexible, API-first model. This variety underscores the most critical takeaway: there is no single "best" tool for everyone. The right choice is deeply connected to your specific operational needs, budget, and stage of growth.

Making Your Final Selection: Key Considerations

Choosing the right partner for your data needs requires a thoughtful evaluation of your internal processes. Before you commit, focus on these critical factors:

• Point of Enrichment: Do you need to fix existing data or prevent bad data from the start? A tool like Orbit AI focuses on the latter, qualifying leads as they are captured. Others, like SalesIntel or UpLead, excel at cleaning and appending information to your existing database.
• Integration Depth: A data enrichment tool is only as good as its ability to work within your current tech stack. How seamlessly does it connect with your CRM, marketing automation platform, and sales engagement tools? A clunky integration can create more work than it saves.
• Data Accuracy and Scope: Assess the provider's data sources, refresh rates, and geographic coverage. If your target market is in Europe, a provider with strong EMEA data like Cognism is essential. Run a data sample test to verify the accuracy of their information against your own known contacts.
• Compliance and Security: In an era of strict data privacy regulations, this is non-negotiable. Ensure any tool you consider is fully compliant with GDPR, CCPA, and other relevant regulations. Ask direct questions about their data collection methodologies and security protocols.

Putting Your Tool to Work

Once you've made a selection, successful implementation is key. Start with a pilot program focused on a specific team, like your SDRs or demand generation managers. Define clear success metrics from the outset. Are you trying to increase connect rates, improve lead scoring accuracy, or reduce manual research time? Measure the before and after to quantify the tool's impact and build a case for a broader rollout.

Ultimately, adopting one of the best data enrichment tools is an investment in efficiency, accuracy, and intelligence. By cleaning, completing, and contextualizing your data, you empower every customer-facing team to operate at its full potential. You move from guessing to knowing, enabling personalized outreach, precise targeting, and a GTM strategy built on a solid foundation of truth.

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Ready to stop bad data before it ever enters your system? Orbit AI qualifies, routes, and enriches leads in real-time, directly within your web forms. See how our AI-driven approach can clean up your pipeline from the very first touchpoint. Explore Orbit AI.