Agencies, SaaS companies, and resellers all share a common frustration: handing clients a form that proudly displays someone else's logo. White label form builders solve this by letting you strip third-party branding, apply your own colors and identity, embed forms under your domain, and deliver a seamless experience that feels entirely yours.
The market has matured considerably. Today you can choose from lightweight embeddable builders with simple logo removal all the way to full-platform reseller solutions with sub-account management, custom domains, and client billing. The right choice depends on how deep your white-labeling needs actually go.
To build this list, we evaluated platforms on four dimensions: depth of white-labeling (branding removal, custom domains, sub-accounts), form-building sophistication (conditional logic, multi-step flows, payments), integration ecosystem, and pricing flexibility for different business models. Here are the top white label form builder platforms worth your attention in 2026.
1. Orbit AI
Best for: Agencies and high-growth teams that need AI-powered lead qualification built into white-labeled forms.
Orbit AI is an AI-powered form builder platform combining lead qualification, conversion optimization, and clean white-label embedding for modern teams.
Where This Tool Shines
Most form builders collect data and stop there. Orbit AI goes a step further by qualifying leads as they come in, using AI to score and route prospects before they ever hit your CRM. For agencies building lead generation workflows for clients, this turns a standard contact form into an active part of the sales funnel.
The white-label implementation is clean and unobtrusive. Forms embed naturally under your own domain without Orbit AI branding getting in the way, which means your clients see a polished, cohesive experience from first touchpoint to thank-you page.
Key Features
AI-Powered Lead Qualification: Forms automatically score and qualify incoming leads, reducing manual triage for sales teams.
Conversion-Optimized Templates: Modern, design-forward templates built specifically to maximize form completion rates.
Clean White-Label Embedding: Embed forms under your own domain with full branding customization and no third-party attribution.
Conditional Logic and Dynamic Fields: Build responsive forms that adapt based on user answers, creating personalized experiences at scale.
CRM and Marketing Integrations: Connect directly with popular CRMs and marketing automation tools to keep your stack flowing.
Best For
Orbit AI is a strong fit for digital marketing agencies managing lead generation for multiple clients, SaaS teams embedding qualification flows into their products, and growth-focused businesses that want forms to do more than collect email addresses. If conversion optimization and lead intelligence are priorities alongside white-label presentation, this platform is built for that intersection.
Pricing
A free plan is available to get started. Paid plans unlock advanced AI features and deeper white-label controls. Check orbitforms.ai for current pricing tiers.
2. Formstack
Best for: Enterprise teams needing white-label branding alongside compliance, document generation, and e-signature workflows.
Formstack is an enterprise-grade data collection platform covering forms, documents, e-signatures, and workflow automation under one roof.
Where This Tool Shines
Formstack is built for organizations where data collection is a serious business process, not just a contact page. The platform handles the full lifecycle: form submission, document generation, e-signature collection, and workflow routing. White-label controls let enterprise clients apply custom themes and remove Formstack branding across all touchpoints.
Its compliance credentials are a genuine differentiator. HIPAA compliance makes it one of the few platforms suitable for healthcare-adjacent use cases, and its security infrastructure is enterprise-grade throughout.
Key Features
Full Branding Removal: Custom themes and complete Formstack branding removal across forms and portals.
Document Generation and E-Signatures: Generate pre-filled documents from form data and collect legally binding signatures.
HIPAA Compliance: Built-in security controls that meet healthcare data requirements.
Advanced Conditional Logic: Complex branching, calculation fields, and multi-page form flows.
Deep Integration Ecosystem: Native connections to Salesforce, HubSpot, and dozens of enterprise tools.
Best For
Formstack suits enterprise organizations, healthcare companies, and teams that need forms as part of a broader document workflow. It's less ideal for lean agencies looking for a lightweight, affordable white-label option, but it excels when compliance and process automation are non-negotiable.
Pricing
Plans start around $50/month. Full white-label features and enterprise capabilities are available at higher tiers. Custom enterprise pricing is available for larger deployments.
3. Cognito Forms
Best for: Budget-conscious teams and small agencies that need branding removal, payment collection, and deep CSS control without breaking the bank.
Cognito Forms is an affordable form builder with surprisingly powerful features including full custom CSS, repeating sections, and built-in payment processing.
Where This Tool Shines
Cognito Forms punches well above its price point. The full CSS access means you're not limited to a color picker — you can achieve genuinely pixel-perfect styling that matches any brand identity. Combined with branding removal on paid plans, this makes it a practical white-label option for agencies working within tight budgets.
The calculation fields and repeating sections set it apart from basic builders. If you're building order forms, event registrations, or anything requiring dynamic totals and repeated data entry blocks, Cognito handles it natively without workarounds.
Key Features
Branding Removal: Remove Cognito Forms attribution on paid plans for clean client-facing forms.
Full Custom CSS: Complete stylesheet access for pixel-perfect brand matching.
Built-In Payments: Native Stripe, PayPal, and Square integration for e-commerce and service forms.
Repeating Sections: Dynamic form sections that allow users to add multiple entries, ideal for order and registration forms.
Advanced Calculations: Formula-based fields for pricing, scoring, and data aggregation within forms.
Best For
Small agencies, freelancers, and small businesses that need solid white-label functionality without enterprise pricing. Also a strong choice for anyone building payment-enabled or calculation-heavy forms on a modest budget.
Pricing
Free plan available with generous limits. Pro plan starts at $15/month and includes branding removal. Higher tiers unlock additional submission volume and features.
4. Typeform
Best for: Brands and agencies that prioritize conversational UX, high completion rates, and polished visual presentation.
Typeform is a conversational form builder known for its one-question-at-a-time format, delivering survey and form experiences that feel more like conversations than data entry.
Where This Tool Shines
Typeform's core UX is genuinely different from traditional form builders. The one-question-at-a-time format reduces cognitive load and tends to drive higher completion rates on longer forms, making it particularly effective for surveys, lead qualification questionnaires, and onboarding flows. When you add custom branding and domain mapping, the experience feels entirely native to your product or client's brand.
The design quality is hard to match. Custom fonts, backgrounds, and color schemes let you build forms that look like premium product experiences rather than data collection tools.
Key Features
Conversational One-Question UX: Signature format that presents questions sequentially for a guided, distraction-free experience.
Full Branding Customization: Custom fonts, colors, background images, and logo placement on paid plans.
Custom Domain Mapping: Host forms on your own domain on Business and higher plans.
Logic Jumps and Branching: Sophisticated conditional flows that personalize the form path based on answers.
Native Integrations: Direct connections to HubSpot, Salesforce, Mailchimp, Slack, and other major platforms.
Best For
Agencies building lead gen or survey experiences where completion rate and visual quality matter most. Also excellent for SaaS onboarding flows and brand-forward client portals. Less suited for complex multi-field data entry or budget-sensitive projects.
Pricing
Basic plans start around $25/month. Custom domain mapping and branding removal are available on Business plans at higher price points.
5. Jotform
Best for: Teams that need an enormous template library and enterprise-grade white-label infrastructure for managing forms at scale.
Jotform is a feature-rich form builder with over 10,000 templates and a dedicated Enterprise tier offering full white-label capabilities including custom URLs, SSO, and dedicated server infrastructure.
Where This Tool Shines
Jotform's template library is genuinely unmatched. With templates covering virtually every industry and use case, teams can launch professional forms quickly without starting from scratch. For agencies managing diverse client portfolios, this breadth is a real time-saver.
The Enterprise tier is where serious white-labeling lives. Custom URLs, SSO integration, multi-user team management, and dedicated server infrastructure make it a credible option for organizations that need forms as a managed, branded service rather than a bolt-on tool.
Key Features
10,000+ Templates: The largest template library in the category, spanning healthcare, legal, education, e-commerce, and more.
Enterprise White Labeling: Full custom URLs, branded portals, and complete Jotform branding removal at the Enterprise tier.
Multi-User Collaboration: Team management, role-based permissions, and shared form libraries.
Built-In Payments: Native payment processing across Stripe, PayPal, Square, and others.
Dedicated Infrastructure: Private server options on Enterprise plans for data residency and compliance needs.
Best For
Large teams, enterprises, and agencies managing high form volumes across diverse industries. The free and mid-tier plans are useful for individuals and small teams, but the real white-label power requires Enterprise pricing.
Pricing
Free plan available. Paid plans start around $34/month. Enterprise pricing is custom and includes full white-label capabilities.
6. 123FormBuilder
Best for: Resellers and agencies that need a structured white-label program with sub-account management and client billing infrastructure.
123FormBuilder is a form platform with a dedicated white-label reseller program, offering custom domains, sub-account management, and the infrastructure to sell form-building services under your own brand.
Where This Tool Shines
Most form builders offer white-labeling as a feature. 123FormBuilder offers it as a program. The reseller architecture is designed specifically for agencies and businesses that want to package and sell form-building capabilities to their own clients, complete with sub-account management and custom domain support.
This makes it one of the more purpose-built options for true reseller use cases, where you're not just embedding forms but operating a branded form-building service for multiple clients.
Key Features
Dedicated Reseller Program: Structured white-label infrastructure designed for agencies selling form services to clients.
Custom Domain and Branding Removal: Full removal of 123FormBuilder attribution with your own domain and logo.
Sub-Account Management: Create and manage separate client accounts from a central admin portal.
Drag-and-Drop Builder: Accessible form creation with conditional logic and multi-step flows.
Payment and Automation Integrations: Connect to payment processors and workflow tools to extend form functionality.
Best For
Digital agencies and resellers that want to offer white-labeled form building as a managed service. The sub-account architecture makes it particularly well-suited for agencies managing forms across large client rosters.
Pricing
Paid plans start around $24/month. White-label reseller plans are available at custom pricing based on volume and requirements.
7. Paperform
Best for: Creators and agencies building rich, content-forward form experiences that look and feel like branded landing pages.
Paperform is a form builder that creates rich, page-like experiences blending forms with text, images, video, and media for a content-driven approach to data collection.
Where This Tool Shines
Paperform sits at the intersection of form builder and landing page creator. You can mix rich text blocks, embedded video, product images, and form fields in a single flowing document, which makes it ideal for product order forms, event registrations, and intake pages where context and presentation matter as much as the data you're collecting.
Full CSS access and branding removal on Pro plans give agencies the control they need to make forms feel completely native to a client's brand identity.
Key Features
Landing Page-Style Forms: Rich, document-like form layouts that blend content and fields for a premium experience.
Rich Media Embedding: Add images, video, and text blocks directly into form flows.
Custom Fonts and CSS: Full styling control for precise brand matching on Pro plans.
Branding Removal: Remove Paperform attribution on Pro and higher plans.
Built-In Payments and Scheduling: Native payment processing and appointment booking without third-party tools.
Best For
Agencies building branded intake forms, product order pages, and event registrations where visual richness is a priority. Also a strong choice for service businesses that want forms that double as mini landing pages.
Pricing
Essentials plan starts around $24/month. Pro plan with branding removal is around $49/month. Higher tiers available for agencies and teams.
8. Fillout
Best for: Modern teams and developers who need native database integrations, clean UI, and white-label features at competitive pricing.
Fillout is a modern form builder with native connections to Airtable, Notion, Supabase, and other databases, combining a clean drag-and-drop interface with custom domains and branding removal.
Where This Tool Shines
Fillout has carved out a distinct niche by going deep on database integrations. If your team runs on Airtable or Notion, Fillout connects directly to those data sources, letting you build forms that read from and write to your existing databases without complex middleware. This is a meaningful advantage for product teams and operations-focused agencies.
The interface is genuinely modern and fast. The drag-and-drop builder is clean, the default styling is polished, and the white-label features including custom domains are available at pricing that makes it accessible without an enterprise commitment.
Key Features
Native Database Integrations: Direct connections to Airtable, Notion, Supabase, and other databases for read/write form flows.
Custom Domains and Branding Removal: Host forms on your own domain with full white-label presentation.
Modern Drag-and-Drop Builder: Clean, intuitive interface with a contemporary design aesthetic.
Conditional Logic and Multi-Page Forms: Flexible form structures with branching and progressive disclosure.
Generous Free Tier: A free plan that includes meaningful functionality before requiring an upgrade.
Best For
Product teams, operations managers, and tech-forward agencies already using Airtable or Notion as their data layer. Also a solid choice for anyone seeking modern white-label form functionality without enterprise-level pricing.
Pricing
Free plan available. Paid plans start at $15/month with white-label features included. Higher tiers available for larger teams and submission volumes.
9. GoHighLevel
Best for: Agencies running full client operations who need white-label forms as part of a complete CRM, funnel, and marketing automation platform.
GoHighLevel is an all-in-one white-label marketing platform where forms are one component of a broader suite including CRM, funnels, email, SMS, and pipeline management.
Where This Tool Shines
GoHighLevel is a different category of tool. You're not buying a form builder — you're buying an entire white-label agency platform that happens to include forms. The form builder integrates directly with landing pages, funnels, CRM pipelines, and automation sequences, so every form submission becomes an automated touchpoint in a larger client workflow.
The sub-account architecture is purpose-built for agencies. Each client gets their own isolated environment under your branded platform, and the entire experience, from the login screen to the dashboard, carries your agency's brand rather than GoHighLevel's.
Key Features
Full White-Label Platform: Complete branding removal across CRM, funnels, forms, and dashboards for a fully branded agency product.
Integrated Form Builder: Forms connect natively to landing pages, funnels, and CRM pipelines without third-party glue.
Sub-Account Architecture: Manage multiple client accounts from a single agency admin with isolated environments per client.
Custom Domain and Branding: Apply your agency's domain and branding across the entire platform, not just forms.
Built-In Marketing Automation: Email, SMS, pipeline management, and automation sequences all in one platform.
Best For
Digital marketing agencies that want to offer clients a complete branded marketing platform, not just forms. The pricing is significant, but for agencies replacing multiple tools with one white-label stack, the economics can work in their favor.
Pricing
Plans start at $97/month for the base platform. The SaaS Pro plan with full white-label capabilities is priced at $497/month.
Which Platform Is Right for Your White-Label Needs?
The right choice here depends heavily on what "white label" actually means for your business model. Simple branding removal and a clean embed are very different requirements from a full reseller infrastructure with sub-accounts and client billing.
Here's a quick breakdown by use case to help you decide:
Best for AI-powered lead qualification: Orbit AI delivers the most intelligent form experience, combining white-label embedding with built-in lead scoring that turns forms into active conversion tools.
Best for enterprise compliance: Formstack is the go-to when HIPAA compliance, document generation, and enterprise security are non-negotiable requirements.
Best budget option: Cognito Forms offers branding removal, full CSS control, and payment processing at a price point that's hard to beat for small agencies and freelancers.
Best for conversational UX: Typeform remains the benchmark for form experiences that feel like conversations, with polished branding controls to match.
Best for scale and templates: Jotform's 10,000+ template library and Enterprise white-label infrastructure make it ideal for teams managing high form volumes across diverse industries.
Best true reseller program: 123FormBuilder's dedicated reseller architecture is purpose-built for agencies selling form services under their own brand.
Best for content-rich pages: Paperform excels when your forms need to look and feel like premium branded landing pages rather than standard data entry fields.
Best modern lightweight option: Fillout brings a clean, contemporary interface with native database integrations and accessible white-label pricing.
Best all-in-one agency platform: GoHighLevel is the right choice when you need white-label forms as part of a complete CRM and marketing automation stack, not as a standalone tool.
If you're a high-growth team or agency that wants forms to do more than collect data — qualifying leads automatically and delivering a conversion-optimized experience under your own brand — Orbit AI is worth exploring first. Start building free forms today and see how intelligent form design can elevate your conversion strategy from the very first touchpoint.