Analytics

Know everything.
Guess nothing.

Real-time insights into form performance. See what's working, where users drop off, and how to improve conversions.

+18%
12,847
Views
+12%
8,234
Starts
+24%
6,891
Submissions
-3%
16.3%
Drop-off Rate

Field-by-field drop-off analysis

See exactly where users abandon your forms and optimize those fields

Drop-off Analysis

See where users are dropping off in your form funnel

Completion Rate

76.0%

Form Started
100%(1,247)
1. Email
100%(1,247)
2. Company Name
98%(1,222)
3. Role/Title
95%(1,185)
4. Budget Range-8%
92%(1,147)
5. Project Details-6%
84%(1,047)
6. Timeline
78%(973)
âś“ Completed
76%(948)

💡 "Budget Range" has the highest drop-off—consider making it optional or adding help text

Slice your data any way you want

Break down submissions by geography, device, source, and more

By Country

See where your submissions come from geographically

United States: 45%
United Kingdom: 18%
Germany: 12%
Canada: 8%

By Device

Understand mobile vs desktop performance

Desktop: 62%
Mobile: 34%
Tablet: 4%

By Source

Track UTM parameters and referrers

Direct: 40%
Google Ads: 28%
LinkedIn: 18%
Email: 14%

Completion Time

Average time to complete your forms

Avg: 2m 34s
Fastest: 45s
Slowest: 8m 12s

Full UTM tracking

Know exactly which campaigns drive your best leads—automatically captured on every submission

utm_source
utm_medium
utm_campaign
utm_term
utm_content
referrer
Example Submission
Source
google
Medium
cpc
Campaign
q1_launch
Leads
847
Attribution Integration
Cometly ad attribution platform logo

Advanced attribution

Go beyond UTM parameters. Track the exact ad, keyword, and channel that drove each lead—even across multiple sessions.

  • First-party tracking that bypasses ad blockers
  • Multi-touch attribution across the full journey
  • Sync lead data back to ad platforms
Cometly attribution sources showing ad platforms and tracking

Real-time updates

Watch submissions come in live. Analytics update instantly—no waiting for daily reports or batch processing.

Stop guessing, start optimizing

Every form comes with built-in analytics. Free forever on all plans.

Start free
Lead Analytics and Real-Time Form Insights | Orbit AI