Analytics

Know everything.
Guess nothing.

Real-time insights into form performance. See what's working, where users drop off, and how to improve conversions.

+18%
12,847
Views
+12%
8,234
Starts
+24%
6,891
Submissions
-3%
16.3%
Drop-off Rate

Field-by-field drop-off analysis

See exactly where users abandon your forms and optimize those fields

Field
Reached
Completed
Drop-off
Email
100%
98%
-2%
Company Name
98%
95%
-3%
Role/Title
95%
92%
-3%
Budget Range
92%
84%
-8%
Project Details
84%
78%
-6%
Timeline
78%
76%
-2%

💡 "Budget Range" has the highest drop-off—consider making it optional or adding help text

Slice your data any way you want

Break down submissions by geography, device, source, and more

By Country

See where your submissions come from geographically

United States: 45%
United Kingdom: 18%
Germany: 12%
Canada: 8%

By Device

Understand mobile vs desktop performance

Desktop: 62%
Mobile: 34%
Tablet: 4%

By Source

Track UTM parameters and referrers

Direct: 40%
Google Ads: 28%
LinkedIn: 18%
Email: 14%

Completion Time

Average time to complete your forms

Avg: 2m 34s
Fastest: 45s
Slowest: 8m 12s

Full UTM tracking

Know exactly which campaigns drive your best leads. Track source, medium, campaign, and more—automatically captured on every submission.

  • utm_sourcetracked automatically
  • utm_mediumtracked automatically
  • utm_campaigntracked automatically
  • utm_termtracked automatically
  • utm_contenttracked automatically
  • referrertracked automatically
Attribution Example
Sourcegoogle
Mediumcpc
Campaignq1_launch
Leads from this campaign847

Real-time updates

Watch submissions come in live. Analytics update instantly—no waiting for daily reports or batch processing.

Stop guessing, start optimizing

Every form comes with built-in analytics. Free forever on all plans.

Start free
Analytics - Form Insights in Real Time | Orbit AI | Orbit AI