Conversational forms consistently outperform traditional static forms for lead capture. The experience feels more like a conversation than a questionnaire, and that friction reduction shows up in completion rates. But here's the challenge: pricing across this category ranges from genuinely free to enterprise contracts that can run thousands per month, and what you get at each tier varies dramatically.
This guide covers nine leading conversational form platforms, breaking down what you actually get at each price point. Whether you're a scrappy startup on a tight budget or a high-growth team ready to invest in AI-powered lead qualification, the goal is to help you match the right tool to your current stage and future trajectory.
Selection criteria: we evaluated each platform on free tier availability, per-month cost at growth-stage usage, feature depth relative to price, and scalability for teams that are moving fast. Pricing in SaaS changes frequently, so treat the figures here as directional guides and verify against each tool's current pricing page before committing.
If you want to skip straight to a transparent breakdown of what Orbit AI offers at each tier, the Orbit AI pricing page has everything laid out clearly.
1. Orbit AI
Best for: High-growth teams that need AI-powered lead qualification built directly into the form flow.
Orbit AI is an AI-powered conversational form builder designed from the ground up for teams focused on conversion optimization and lead quality, not just data collection.
Where This Tool Shines
Most form builders collect information and hand it off. Orbit AI goes a step further by qualifying leads in real time as respondents move through the form. The AI agents embedded in the flow can ask follow-up questions, score intent, and route leads based on their answers, turning your form into an active part of your sales process rather than a passive intake mechanism.
The platform pairs this intelligence with genuinely conversion-optimized templates and built-in workflow automation, so you're not stitching together a form builder, a scoring tool, and a CRM integration from three separate vendors.
Key Features
AI Lead Qualification: AI agents qualify leads in real time within the form flow, asking dynamic follow-up questions based on respondent answers.
Conversion-Optimized Templates: Pre-built conversational form templates designed specifically for lead generation and high-completion performance.
Built-in Analytics and Automation: Native analytics and workflow automation without requiring third-party tools for basic reporting and routing.
CRM Integrations: Direct integrations with HubSpot, Close, and Attio for seamless lead handoff to your sales team.
Scheduler and Sequence Features: Post-form follow-up tools including scheduling and sequences, keeping the conversation going after submission.
Best For
Orbit AI is the strongest fit for SaaS companies, growth teams, and lead generation operations that care about lead quality as much as lead volume. If your current form tool is collecting submissions but your sales team is wasting time on unqualified leads, this is the category of tool that addresses that problem directly.
Pricing
Orbit AI offers a free tier to get started. For current plan details and what's included at each level, visit orbitforms.ai/pricing for a full breakdown.
2. Typeform
Best for: Brands that prioritize design quality and a polished one-question-at-a-time respondent experience.
Typeform is the tool that popularized the conversational form format, and it remains the benchmark for visual elegance and brand customization in the category.
Where This Tool Shines
Typeform's core strength is the respondent experience. The one-question-at-a-time format feels intentional and premium, which matters when your form is the first touchpoint a prospect has with your brand. Design customization is deep, letting you align forms tightly with your visual identity.
The integration ecosystem is also mature. Typeform connects to Zapier, HubSpot, Slack, and hundreds of other tools, making it easy to plug into existing stacks without custom development.
Key Features
One-Question-at-a-Time UX: The signature format that reduces cognitive load and keeps respondents moving forward through the form.
Design and Branding Customization: Deep visual customization including fonts, colors, backgrounds, and brand assets.
Logic Jumps and Conditional Branching: Route respondents through different paths based on their answers for personalized form experiences.
Broad Integration Ecosystem: Native and Zapier-powered connections to HubSpot, Slack, Google Sheets, and many more tools.
Video and Photo Question Types: Rich media question formats that add visual engagement to form flows.
Best For
Typeform works well for marketing teams, agencies, and brand-conscious businesses where the form's visual quality reflects on the brand. It's also a solid choice for teams that need a proven, well-documented tool with broad integration support.
Pricing
A free plan is available with limited responses. Paid plans typically start around $25/month, with response caps that increase at higher tiers. Heavy usage can push costs up quickly if you're hitting response limits regularly.
3. Landbot
Best for: Teams that need conversational forms deployed across web, WhatsApp, and Facebook Messenger from a single platform.
Landbot is a no-code chatbot-style conversational form builder with genuine multi-channel deployment capabilities, making it one of the few tools in this category that works meaningfully on messaging platforms.
Where This Tool Shines
Landbot's visual drag-and-drop flow builder makes it accessible to non-technical teams while still supporting complex conditional logic and variable-based personalization. The multi-channel angle is its clearest differentiator: if your audience is on WhatsApp or Messenger, Landbot lets you meet them there with the same conversational form experience.
The human handoff feature is also worth noting. When a conversation needs to escalate to a live agent, Landbot can route it without breaking the flow, which is valuable for sales and support use cases.
Key Features
Visual Flow Builder: Drag-and-drop interface for building conversational flows without writing code.
Multi-Channel Deployment: Deploy the same conversational form across web, WhatsApp, and Facebook Messenger.
Conditional Logic and Personalization: Variable-based personalization and branching logic for tailored respondent experiences.
Native Integrations: Direct connections to Salesforce, HubSpot, Slack, and other core business tools.
Human Handoff: Live chat escalation capability when automated flows need a human to step in.
Best For
Landbot suits businesses with audiences on messaging platforms, as well as sales and support teams that want conversational intake with the option to escalate to live agents. Agencies building lead gen flows for clients across multiple channels will also find the multi-channel deployment valuable.
Pricing
A free sandbox plan is available for testing. Paid plans start around €40/month, with WhatsApp capabilities and advanced features available on higher tiers. Pricing is in euros, so factor in currency conversion if you're budgeting in USD.
4. Tally
Best for: Teams and individuals who want unlimited forms and submissions without paying anything.
Tally has built a strong reputation by offering one of the most generous free tiers in the entire form builder category, making it a go-to for startups, solopreneurs, and teams with tight budgets.
Where This Tool Shines
The free plan is genuinely useful, not a stripped-down teaser. Unlimited forms and unlimited submissions at no cost is a meaningful offer, especially for early-stage teams that are still figuring out their lead generation motion and don't want to commit to a paid tool yet.
The Notion-style block editor makes Tally intuitive for anyone already familiar with modern productivity tools. Building a form feels more like writing a document than configuring a product, which lowers the learning curve significantly.
Key Features
Unlimited Free Forms and Submissions: No response caps on the free plan, which is rare in this category and genuinely useful for early-stage teams.
Notion-Style Block Editor: Familiar document-like editing interface that makes form building fast and approachable.
Conditional Logic and Hidden Fields: Basic branching and hidden field support even on the free tier.
Payment Collection via Stripe: Accept payments directly through Tally forms without upgrading to a premium plan.
Custom Domains and Branding Removal: White-label options available on the paid plan for professional presentation.
Best For
Tally is the strongest pick for bootstrapped teams, freelancers, and early-stage startups that need capable forms without a monthly bill. It's also a solid fallback for teams that need a quick secondary form tool without adding another paid seat.
Pricing
Free plan includes unlimited forms and responses with Tally branding. Tally Pro starts around $29/month and adds custom branding, file uploads, team collaboration features, and custom domains.
5. Jotform
Best for: Teams that want a massive template library and broad feature coverage for diverse form use cases.
Jotform is one of the most established players in the form builder market, offering a wide feature set and an extensive template library that covers nearly every industry and use case imaginable.
Where This Tool Shines
Jotform's template library is unmatched in the category. With over 10,000 templates, teams can find a starting point for almost any form type and customize from there rather than building from scratch. This makes it particularly efficient for organizations that need to spin up many different form types quickly.
The payment integration depth is also notable. Jotform connects to PayPal, Stripe, Square, and a wide range of other payment processors, making it a practical choice for teams that collect payments alongside form data.
Key Features
10,000+ Form Templates: The largest template library in the category, spanning industries from healthcare to e-commerce to education.
Conditional Logic and Multi-Page Forms: Advanced branching and multi-page form flows for complex intake processes.
Broad Payment Integrations: Native connections to PayPal, Stripe, Square, and other payment processors for transactional forms.
HIPAA Compliance Option: HIPAA-compliant form handling available on higher tiers, making it viable for healthcare teams.
Jotform Apps: Build mobile-friendly form-based app experiences beyond standard web forms.
Best For
Jotform suits organizations that need breadth: multiple departments using forms for different purposes, or teams that want a single platform covering everything from lead capture to payment collection to compliance-sensitive intake. It's particularly strong for healthcare-adjacent teams that need HIPAA compliance.
Pricing
Free plan includes 5 forms and 100 monthly submissions. Paid plans start around $34/month with increasing form counts and submission limits at each tier. Costs can scale quickly for high-volume teams hitting submission caps.
6. Fillout
Best for: Teams that live in Notion, Airtable, or Smartsuite and want forms natively connected to their existing databases.
Fillout is a modern form builder that solves a specific and common problem: connecting form submissions directly to the databases and tools your team already uses, without middleware or manual syncing.
Where This Tool Shines
The native integrations with Notion, Airtable, and Smartsuite are genuinely deep. Fillout doesn't just push data to these tools; it can pre-fill form fields from existing records and update existing database entries via form submissions. For operations teams managing complex data workflows, this eliminates a significant amount of manual data management.
The pricing is also notably accessible. At around $19/month for the paid tier, Fillout offers strong value for teams that need custom branding and advanced logic without a large budget commitment.
Key Features
Native Database Integrations: Deep native connections to Notion, Airtable, and Smartsuite for bidirectional data flow.
Conditional Logic and Multi-Step Flows: Branching logic and multi-step form structures for complex intake and qualification flows.
Multiple Form Types: Scheduling, payment, and quiz form types alongside standard lead capture forms.
Custom Branding and Embeds: Fully embeddable forms with custom branding options on paid plans.
Pre-Fill and Record Updates: Populate form fields from existing database records and write back updates on submission.
Best For
Fillout is the clear choice for operations-focused teams already invested in Notion or Airtable as their primary data layer. It's also a strong pick for startups and small teams that want capable forms at an accessible price point.
Pricing
A free plan covers core features for basic use. Paid plans start around $19/month and unlock custom domains, branding removal, and advanced logic, making it one of the more affordable paid options in this roundup.
7. HeyFlow
Best for: Performance marketers and lead generation agencies that need A/B testing and detailed conversion analytics built in.
HeyFlow is built with a funnel-first mindset, positioning itself as a conversion optimization tool that happens to use conversational form flows rather than a form builder that happens to have some analytics.
Where This Tool Shines
The built-in A/B testing is HeyFlow's standout feature for performance-focused teams. Rather than relying on external tools to test form variations, you can run split tests natively and make decisions based on conversion data from within the platform. This is a meaningful workflow improvement for agencies managing multiple lead gen campaigns.
The tracking pixel support and detailed analytics also make HeyFlow a natural fit for paid media teams that need to connect form performance data back to ad spend and campaign attribution.
Key Features
Drag-and-Drop Funnel Builder: Visual flow builder designed around funnel thinking, not just form creation.
Built-in A/B Testing: Native split testing for form variations without needing external optimization tools.
Detailed Analytics and Pixel Support: Conversion tracking with support for advertising pixels for campaign attribution.
Custom CSS and JavaScript: Advanced customization options for teams that need pixel-perfect design control.
CRM and Marketing Integrations: Connections to CRM and marketing automation tools for lead routing and follow-up.
Best For
HeyFlow is purpose-built for lead generation agencies, performance marketing teams, and growth marketers running paid acquisition campaigns where conversion rate optimization directly impacts cost per lead. If you're spending significant budget on traffic, the A/B testing alone can justify the price.
Pricing
Plans typically start around €63/month, with pricing scaling based on traffic volume and features. The positioning and price point make it most appropriate for agencies and dedicated lead gen operations rather than individual users or early-stage startups.
8. Formsort
Best for: Product and engineering teams that need developer-grade customization, compliance certifications, and API-first architecture.
Formsort occupies the enterprise and compliance-focused end of the conversational form market, offering capabilities that go well beyond what no-code tools can deliver for regulated industries and complex technical requirements.
Where This Tool Shines
The API-first architecture means developers have full control. Custom styling with complete CSS control, computed fields, and advanced branching logic give engineering teams the flexibility to build form experiences that behave exactly as designed rather than working within the constraints of a visual builder.
The compliance story is also strong. HIPAA and SOC 2 compliance options make Formsort one of the few conversational form platforms viable for healthcare, fintech, and other regulated industries where data handling requirements are non-negotiable.
Key Features
API-First Architecture: Developer-friendly design that allows deep customization and integration with existing technical infrastructure.
Advanced Branching and Computed Fields: Complex logic capabilities including computed field values for sophisticated form flows.
HIPAA and SOC 2 Compliance: Compliance certifications for regulated industries where standard form tools fall short.
Full CSS Control: Complete styling flexibility for teams that need precise design implementation.
Responder-Level Analytics: Granular data tracking at the individual respondent level for detailed funnel analysis.
Best For
Formsort is the right tool for product teams at regulated companies, healthcare platforms, fintech products, and any organization where compliance requirements, developer control, and enterprise-grade reliability outweigh concerns about cost or simplicity.
Pricing
Formsort uses custom and enterprise pricing. Contact their team for a quote based on your usage volume and compliance requirements. Budget accordingly: this is an enterprise tool with enterprise pricing.
9. Involve.me
Best for: Marketing teams that want conversational forms, quizzes, calculators, and surveys from a single interactive content platform.
Involve.me takes a broader approach than most tools on this list, combining conversational forms with interactive content formats like quizzes, calculators, and surveys under one roof.
Where This Tool Shines
The platform's breadth is its main selling point. If your lead generation strategy includes product recommendation quizzes, ROI calculators, or multi-format surveys alongside standard forms, Involve.me lets you run all of it from one platform without managing separate tools for each content type.
The built-in lead scoring and funnel visualization also give marketing teams a clearer picture of how respondents are moving through interactive content, which is useful for optimizing campaigns over time.
Key Features
Multi-Format Interactive Content: Conversational forms, quizzes, calculators, and surveys all available within a single platform.
Drag-and-Drop Editor: Customizable templates with a visual editor accessible to non-technical marketers.
Lead Scoring and Payment Collection: Built-in lead scoring and Stripe-powered payment collection within interactive experiences.
Funnel Visualization Analytics: Detailed analytics with funnel views for tracking drop-off and engagement across interactive content.
Marketing Tool Integrations: Connections to Mailchimp, HubSpot, Salesforce, and other core marketing platforms.
Best For
Involve.me suits content marketing teams and demand generation teams that want to move beyond static forms into interactive lead generation experiences. It's particularly well-suited for teams already using quizzes or calculators as lead magnets who want to consolidate tools.
Pricing
A free plan is available with limited submissions. Paid plans start around $29/month with increasing submission limits and access to more advanced features at higher tiers.
Which Tool Is Right for Your Budget and Stage
Here's a quick reference across all nine tools to help you orient before making a decision:
Orbit AI: Free tier available; paid plans at orbitforms.ai/pricing. Best for AI-powered lead qualification.
Typeform: Free plan with limits; paid from ~$25/month. Best for design-forward brand experiences.
Landbot: Free sandbox; paid from ~€40/month. Best for multi-channel chatbot flows including WhatsApp.
Tally: Truly unlimited free plan; Pro from ~$29/month. Best free option in the entire category.
Jotform: Free with 5 forms/100 submissions; paid from ~$34/month. Best for template breadth and payment integrations.
Fillout: Free core features; paid from ~$19/month. Best for Notion and Airtable-native teams.
HeyFlow: Paid from ~€63/month. Best for performance marketing funnels with A/B testing.
Formsort: Custom enterprise pricing. Best for regulated industries needing HIPAA/SOC 2 compliance.
Involve.me: Free with limits; paid from ~$29/month. Best for multi-format interactive content and quizzes.
If you're purely optimizing for cost at zero spend, Tally is the clear winner with unlimited free forms and submissions. For design quality and brand polish, Typeform remains the benchmark. If you need multi-channel chatbot flows, Landbot is purpose-built for that. Performance marketers running paid acquisition will find HeyFlow's A/B testing and conversion analytics worth the higher price point. And for enterprise teams in regulated industries, Formsort is the only tool on this list with the compliance infrastructure to match.
But if your goal is to move beyond passive data collection into active lead qualification, the conversation shifts. The trend in 2026 is toward forms that don't just capture information but actively qualify, score, and route leads in real time. That's exactly what Orbit AI is built for.
You can explore the platform's full capabilities on the Orbit AI features page or browse ready-to-use designs on the templates page. When you're ready to put it to work, start building free forms today and see how AI-driven conversational forms can transform the quality of leads your team is working with.