Your SaaS signup flow is leaking leads. Between demo requests, trial signups, and contact forms, the average SaaS company loses qualified prospects to clunky forms that don't integrate with their stack or fail to capture the right data for sales follow-up.
The right form builder does more than collect information. It qualifies leads, routes them intelligently, and connects seamlessly to your CRM and marketing automation tools.
We evaluated dozens of form builders specifically for SaaS use cases: lead qualification, product-led growth flows, enterprise demo requests, and customer feedback loops. Here are the nine that actually deliver for high-growth SaaS teams.
1. Orbit AI
Best for: High-growth SaaS teams needing AI-powered lead qualification and modern form design
Orbit AI is an AI-powered form builder specifically designed for SaaS companies focused on conversion optimization and intelligent lead routing.
Where This Tool Shines
The AI-powered lead qualification sets Orbit AI apart from traditional form builders. Instead of collecting data and hoping your sales team sorts through it later, the platform scores and qualifies leads in real-time based on their responses.
The modern, conversion-optimized designs feel native to SaaS products rather than bolted-on form experiences. For teams running product-led growth motions, this matters—your forms should match the polish of your product interface.
Key Features
AI-Powered Lead Qualification: Automatically scores and qualifies leads based on response patterns, routing high-intent prospects to sales immediately.
Conversion-Optimized Design: Modern form templates built specifically for SaaS use cases like demo requests and trial signups.
Native Integrations: Direct connections to HubSpot, Salesforce, Slack, and other tools in your growth stack without middleware.
Workflow Automation: Intelligent lead routing based on qualification scores, company size, or custom criteria.
Real-Time Analytics: Dashboard showing conversion rates, drop-off points, and lead quality metrics across all forms.
Best For
High-growth SaaS companies that need to qualify leads automatically and route them intelligently. Particularly valuable for teams with high form volumes where manual lead qualification becomes a bottleneck, or companies running both self-serve and sales-assisted motions.
Pricing
Free tier available for getting started. Paid plans begin at $29/month with advanced features for lead qualification and workflow automation.
2. Typeform
Best for: Creating engaging, conversational form experiences that maximize completion rates
Typeform is a conversational form builder known for its one-question-at-a-time format that drives higher engagement.
Where This Tool Shines
Typeform pioneered the conversational form experience, and it still delivers the most polished implementation. The one-question-at-a-time approach reduces cognitive load and creates a more human interaction compared to traditional long-form layouts.
Brand customization options are extensive. You can match fonts, colors, and imagery to your brand guidelines, creating forms that feel like natural extensions of your marketing site rather than generic data collection tools.
Key Features
Conversational Interface: One-question-at-a-time format with smooth transitions that feels more like a conversation than a form.
Logic Jumps: Conditional branching that adapts the form experience based on previous answers, creating personalized flows.
Rich Media Support: Embed videos, images, and GIFs directly into form questions for more engaging experiences.
Brand Customization: Extensive design controls for fonts, colors, layouts, and custom thank-you screens.
Native Integrations: Direct connections to major marketing tools, CRMs, and automation platforms.
Best For
SaaS companies prioritizing brand experience and engagement over pure functionality. Works well for customer research, NPS surveys, and situations where form completion rates matter more than rapid data collection.
Pricing
Free tier available with Typeform branding. Basic plan starts at $25/month per user, with additional tiers for advanced logic and integrations.
3. HubSpot Forms
Best for: Teams already using HubSpot who need native CRM integration and marketing automation
HubSpot Forms is the native form builder within the HubSpot ecosystem, offering seamless contact management and nurture automation.
Where This Tool Shines
If you're already in the HubSpot ecosystem, the native integration is unbeatable. Form submissions automatically create or update contact records, trigger workflows, and enrich profiles with behavioral data—no middleware or Zapier connections required.
Progressive profiling is particularly valuable for SaaS companies with long buying cycles. Instead of asking the same questions repeatedly, forms automatically show new fields to returning visitors, gradually building complete profiles without survey fatigue.
Key Features
Direct CRM Integration: Form submissions instantly create or update contact records with full activity history and enrichment.
Progressive Profiling: Smart fields that show different questions to returning visitors, building complete profiles over time.
A/B Testing: Built-in testing capabilities for form variations, measuring impact on conversion rates.
Smart Fields: Conditional logic and dynamic content based on contact properties or list membership.
Flexible Deployment: Embed forms, create popups, or use standalone pages with custom domains.
Best For
SaaS companies already using HubSpot for CRM or marketing automation. The native integration justifies the higher cost if you're committed to the HubSpot platform.
Pricing
Free with HubSpot CRM. Advanced features like A/B testing and progressive profiling require Marketing Hub Professional starting at $800/month.
4. Jotform
Best for: Teams needing extensive templates, payment collection, and third-party integrations
Jotform is a feature-rich form builder with over 10,000 templates and integration options for virtually any use case.
Where This Tool Shines
The sheer breadth of templates and widgets makes Jotform incredibly versatile. Whether you need a simple contact form or a complex application with file uploads, calculations, and conditional logic, there's likely a template to start from.
Payment collection capabilities are particularly strong. Native integrations with payment processors allow you to collect trial fees, process upgrades, or handle event registrations directly within forms without custom development.
Key Features
Template Library: Over 10,000 pre-built form templates covering nearly every business use case imaginable.
Drag-and-Drop Builder: Visual editor with extensive widget library for adding functionality without coding.
Payment Processing: Native integrations with major payment gateways for collecting fees, subscriptions, or donations.
Document Generation: Automatically create PDFs from form submissions with custom templates and branding.
Compliance Options: HIPAA-compliant plans available for companies handling sensitive data.
Best For
SaaS companies needing versatility across multiple form types—from customer onboarding to event registration to payment collection. The template library accelerates deployment for teams without dedicated form design resources.
Pricing
Free tier includes up to 5 forms with limited submissions. Bronze plan starts at $34/month for 25 forms and increased submission limits.
5. Tally
Best for: Bootstrapped startups needing unlimited forms without monthly fees
Tally is a minimalist form builder with a Notion-like interface and one of the most generous free tiers available.
Where This Tool Shines
The free tier is genuinely useful, not a teaser. Unlimited forms, unlimited submissions, and most core features available without payment makes Tally ideal for early-stage startups watching burn rate.
The Notion-style block-based editor feels familiar if you're already using Notion for documentation. Building forms follows the same mental model—add blocks, configure them, publish. No learning curve if you're coming from Notion.
Key Features
Unlimited Free Forms: No artificial limits on form count or submissions on the free tier.
Block-Based Editor: Notion-style interface for building forms by adding and configuring content blocks.
Conditional Logic: Show or hide questions based on previous answers to create dynamic form flows.
Custom Domains: Connect your own domain for professional form URLs, even on free tier.
Webhooks and Integrations: Zapier integration and webhooks for connecting to your existing tools.
Best For
Bootstrapped SaaS startups and indie developers who need professional forms without monthly costs. The free tier handles most use cases until you reach scale requiring advanced features.
Pricing
Free tier includes most features with unlimited forms. Pro plan at $29/month adds file uploads, custom thank-you pages, and priority support.
6. Formstack
Best for: Enterprise SaaS companies requiring compliance, advanced workflows, and document automation
Formstack is an enterprise-grade form platform with advanced workflow automation, compliance certifications, and document generation capabilities.
Where This Tool Shines
Compliance certifications set Formstack apart for regulated industries. HIPAA, GDPR, and SOC 2 compliance come standard, making it the go-to choice for healthcare SaaS, fintech, or any company handling sensitive customer data.
Document generation capabilities are sophisticated. Forms can automatically populate contracts, proposals, or onboarding documents with submitted data, eliminating manual copy-paste workflows that plague many sales teams.
Key Features
Compliance Certifications: HIPAA, GDPR, and SOC 2 compliance with data encryption and audit trails built in.
Advanced Workflows: Multi-step approval routing, conditional notifications, and automated task assignment based on form data.
Document Generation: Automatically create branded PDFs, contracts, or proposals populated with form submission data.
Salesforce Native: Deep Salesforce integration that goes beyond simple data passing to include object relationships and custom fields.
Offline Capability: Mobile app supports offline data collection with automatic sync when connection returns.
Best For
Enterprise SaaS companies in regulated industries or those requiring sophisticated approval workflows. The higher price point makes sense when compliance and document automation are critical business requirements.
Pricing
Starter plan begins at $50/month. Enterprise pricing available for organizations requiring custom compliance or advanced workflow features.
7. Paperform
Best for: Creating landing-page-style forms with built-in payments and scheduling
Paperform is a hybrid form builder that creates experiences halfway between traditional forms and landing pages, with native payment and scheduling capabilities.
Where This Tool Shines
The landing page approach makes Paperform ideal for standalone experiences like product launches, event registrations, or paid webinars. Forms feel more like marketing pages than data collection tools, with rich text, images, and custom layouts.
Native payment processing eliminates the need for separate payment tools. Collect trial fees, process upgrades, or handle event tickets directly within the form experience using Stripe or PayPal integration.
Key Features
Landing Page Design: Rich text editor and flexible layouts create form experiences that look like marketing pages.
Payment Processing: Native Stripe and PayPal integration for collecting payments without external checkout flows.
Scheduling Integration: Built-in appointment booking that connects to your calendar for demo bookings or consultations.
Rich Media Embedding: Add videos, images, and custom HTML to create engaging form experiences.
Custom Success Pages: Design branded thank-you pages or redirect to specific URLs based on form responses.
Best For
SaaS companies running paid events, collecting trial fees, or creating standalone landing page experiences. The hybrid approach works well when you need more than a form but less than a full landing page builder.
Pricing
Essentials plan starts at $24/month with unlimited forms and submissions. Higher tiers add advanced features and remove Paperform branding.
8. Cognito Forms
Best for: Complex forms requiring calculations, dynamic pricing, or quote generation
Cognito Forms is a calculation-focused form builder with powerful conditional logic for handling complex pricing scenarios and quote generation.
Where This Tool Shines
The calculation engine is significantly more powerful than most form builders. You can build sophisticated pricing calculators, quote generators, or ROI tools directly within forms using Excel-like formulas and references between fields.
Repeating sections allow users to add multiple items dynamically—think adding multiple team members to a subscription, configuring multiple integrations, or selecting various product options. This flexibility handles use cases that break simpler form builders.
Key Features
Advanced Calculations: Excel-like formula engine for building pricing calculators, quote generators, and complex conditional logic.
Repeating Sections: Allow users to dynamically add multiple entries for items like team members, product configurations, or line items.
Workflow Routing: Multi-step approval processes with conditional routing based on form data or calculated values.
Payment Integration: Collect payments with quantity-based pricing, subscriptions, or one-time charges through Stripe or PayPal.
Data Security: Encryption at rest and in transit with compliance features for handling sensitive business data.
Best For
SaaS companies with complex pricing models, quote generation needs, or forms requiring calculations based on user input. Particularly valuable for B2B SaaS with tiered pricing or usage-based billing.
Pricing
Free tier available for basic forms. Pro plan starts at $15/month with increased limits and advanced features like payments and calculations.
9. Google Forms
Best for: Internal surveys, quick feedback collection, and teams already using Google Workspace
Google Forms is a free, straightforward form builder ideal for internal use cases and simple data collection.
Where This Tool Shines
Being completely free with a Google account makes Google Forms the obvious choice for internal surveys, customer research, and quick feedback collection where advanced features aren't required.
The automatic Google Sheets integration is seamless. Form responses populate a spreadsheet in real-time, making it easy to analyze data, create charts, or share results with stakeholders without export steps.
Key Features
Completely Free: No hidden costs, submission limits, or feature restrictions with a standard Google account.
Real-Time Collaboration: Multiple team members can edit forms simultaneously, similar to Google Docs.
Automatic Sheets Integration: Responses flow directly into Google Sheets for easy analysis and reporting.
Basic Conditional Logic: Show or hide sections based on previous answers for simple branching scenarios.
Quiz Creation: Built-in quiz functionality with automatic grading for training or assessment use cases.
Best For
Internal surveys, employee feedback, customer research, and any scenario where simplicity and zero cost matter more than advanced features or branding. Not ideal for customer-facing forms where brand experience matters.
Pricing
Completely free as part of Google Workspace. No paid tiers or premium features.
Making the Right Choice
The best form builder for your SaaS company depends on your specific use case and growth stage.
For AI-powered lead qualification and conversion-optimized designs, Orbit AI delivers features purpose-built for high-growth SaaS teams. The intelligent lead routing and real-time qualification make it particularly valuable when you need to separate high-intent prospects from tire-kickers automatically.
If brand experience and engagement matter most, Typeform's conversational interface maximizes completion rates. The one-question-at-a-time format works particularly well for customer research and NPS surveys where you need thoughtful responses.
Teams already committed to HubSpot should use HubSpot Forms for the native CRM integration and progressive profiling capabilities. The seamless contact enrichment and workflow triggers justify the higher cost if you're already paying for Marketing Hub.
Bootstrapped startups watching burn rate will appreciate Tally's generous free tier with unlimited forms and submissions. It handles most use cases without monthly fees until you reach scale requiring advanced features.
Enterprise teams in regulated industries need Formstack's compliance certifications and document generation capabilities. The higher price point makes sense when HIPAA compliance or sophisticated approval workflows are business requirements.
Consider your primary use case: Are you qualifying leads for sales follow-up? Running product-led growth motions? Collecting customer feedback? Processing payments? Your answer should guide your choice.
Think about integration requirements too. Native connections to your CRM, marketing automation platform, and communication tools eliminate the fragility of middleware solutions.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.