If you're searching for a Gravity Forms alternative, you're likely facing some familiar frustrations. The WordPress dependency feels limiting when your team needs flexibility. The interface design hasn't kept pace with modern expectations. And perhaps most critically, there's no native way to automatically qualify leads as they come in—you're left manually sorting through submissions to find your best prospects.
The good news? The form builder landscape has evolved dramatically. Today's platforms offer AI-powered lead qualification, conversational interfaces that boost completion rates, and standalone solutions that don't chain you to WordPress. Whether you need intelligent lead scoring, interactive quiz funnels, or enterprise-grade compliance features, there's a modern alternative built for your specific lead generation goals.
We've evaluated the top Gravity Forms alternatives based on what matters most for lead gen: conversion optimization features, lead qualification capabilities, integration depth with your existing tech stack, design flexibility, and transparent pricing. Here are the platforms worth your attention in 2026.
1. Orbit AI
Best for: High-growth teams who need AI-powered lead qualification built into their forms
Orbit AI is an AI-powered form platform designed specifically for teams who want to qualify leads automatically while they're filling out forms—not hours later when you're manually reviewing submissions.
Where This Tool Shines
The standout feature is the AI lead scoring engine that evaluates responses in real-time. As prospects answer questions, the system assigns qualification scores based on criteria you define—budget signals, company size indicators, urgency markers. Your sales team sees qualified leads instantly, not buried in a spreadsheet.
The platform combines this intelligence with genuinely modern form designs. These aren't templates that look like they're from 2015—they're conversion-optimized interfaces built for today's users. The result is forms that both look professional and actually help you identify your best prospects automatically.
Key Features
AI-Powered Lead Scoring: Automatic qualification based on response patterns and criteria you define.
Conversion-Optimized Designs: Modern, mobile-responsive templates built to maximize completion rates.
Native CRM Integrations: Direct connections to HubSpot, Salesforce, and other platforms without middleware.
Real-Time Lead Insights: Dashboard showing lead quality metrics and conversion patterns as they happen.
Workflow Automation: Automatic lead routing to the right team members based on qualification scores.
Best For
High-growth B2B teams who generate significant lead volume and need to automatically separate qualified prospects from tire-kickers. Particularly valuable if you're struggling with lead quality issues or your sales team wastes time on unqualified submissions.
Pricing
Free tier available for getting started. Paid plans begin at $29/month with access to AI qualification features and unlimited forms.
2. Typeform
Best for: Teams prioritizing engagement through conversational, one-question-at-a-time experiences
Typeform is the platform that popularized the conversational form approach—showing one question at a time to create a more engaging, less overwhelming experience.
Where This Tool Shines
The one-question-at-a-time format significantly reduces form abandonment. Instead of seeing a long, intimidating page of fields, users focus on a single question, answer it, and move forward. This approach often leads to higher completion rates, especially for longer forms that would feel daunting in traditional layouts.
Typeform also excels at creating forms that feel more like conversations than interrogations. The interface is clean, the transitions are smooth, and the overall experience feels modern and thoughtful—which matters when you're trying to make a strong first impression with potential leads.
Key Features
Conversational Interface: One question per screen reduces cognitive load and improves completion rates.
Logic Jumps: Conditional branching that adapts the form flow based on previous answers.
Rich Media Support: Embed videos and images directly into questions for more engaging experiences.
Marketing Tool Integrations: Native connections to email platforms, CRMs, and analytics tools.
Custom Branding: Full design control to match your brand's look and feel.
Best For
Marketing teams focused on maximizing form completion rates and creating memorable brand experiences. Particularly effective for surveys, assessments, and multi-step lead capture forms where engagement is critical.
Pricing
Free tier available with Typeform branding. Basic plan starts at $25/month, removing branding and adding logic jumps.
3. Jotform
Best for: Teams needing extensive template variety and customization without coding
Jotform is a versatile form builder with over 10,000 pre-built templates covering virtually every use case imaginable.
Where This Tool Shines
The template library is genuinely impressive. Whether you need a standard contact form, a complex multi-page application, or a payment collection form, there's likely a template that gets you 80% of the way there. This dramatically reduces setup time—you're customizing rather than building from scratch.
The drag-and-drop builder is genuinely intuitive. You can add fields, rearrange sections, and customize styling without touching code. For teams without dedicated developers, this accessibility is crucial—your marketing team can build and iterate on forms without waiting for engineering resources.
Key Features
10,000+ Templates: Pre-built forms for virtually every industry and use case.
No-Code Builder: Drag-and-drop interface that anyone on your team can use effectively.
Payment Integration: Built-in support for collecting payments through Stripe, PayPal, and other processors.
PDF Generation: Automatically convert submissions into formatted PDF documents.
Mobile App: Manage forms and view submissions from iOS or Android devices.
Best For
Small to medium businesses that need quick form deployment without custom development. Particularly useful if your team regularly creates different types of forms and values having starting templates rather than building everything from scratch.
Pricing
Free tier includes up to 5 forms with 100 monthly submissions. Bronze plan starts at $34/month for more forms and submissions.
4. HubSpot Forms
Best for: HubSpot users who want native CRM integration and progressive profiling
HubSpot Forms is the native form builder within HubSpot's marketing and CRM platform, designed for seamless data flow into contact records.
Where This Tool Shines
If you're already using HubSpot, this is the obvious choice. Form submissions automatically create or update contact records without any integration setup. You get instant visibility into each lead's complete history—every form they've filled out, every page they've visited, every email they've opened—all in one unified timeline.
Progressive profiling is another standout feature. Instead of asking returning visitors the same questions repeatedly, HubSpot Forms automatically shows new fields to gradually build out contact profiles. This reduces form friction for known contacts while still gathering the information you need over time.
Key Features
Native CRM Integration: Submissions flow directly into HubSpot contact records with zero setup.
Progressive Profiling: Automatically show different fields to returning visitors to avoid redundant questions.
Automatic Lead Scoring: Submissions trigger HubSpot's lead scoring system based on criteria you define.
A/B Testing: Test different form variations to optimize conversion rates.
Follow-Up Automation: Trigger email sequences and workflows based on form submissions.
Best For
Companies already invested in the HubSpot ecosystem who want tight integration between forms, CRM data, and marketing automation. The value proposition is strongest when you're using multiple HubSpot hubs together.
Pricing
Free with HubSpot CRM. Advanced features like A/B testing and progressive profiling require Marketing Hub, starting at $45/month.
5. Paperform
Best for: Teams wanting document-style forms that double as landing pages
Paperform takes a unique approach—forms that look and feel like beautiful documents rather than traditional web forms.
Where This Tool Shines
The document-style layout feels more natural and less transactional than standard forms. You can add headings, paragraphs, images, and form fields in a flowing layout that reads like a webpage. This makes Paperform particularly effective for longer forms that would feel overwhelming in traditional formats.
The platform also includes built-in payment processing, making it excellent for lead gen that involves paid offerings—consultations, assessments, or digital products. You're not just capturing contact information; you can complete the entire transaction within the same experience.
Key Features
Document-Style Design: Forms that flow like documents rather than traditional field layouts.
Payment Processing: Built-in Stripe integration for collecting payments within forms.
Conditional Logic: Show or hide sections based on previous answers.
Custom Branding: Full control over colors, fonts, and styling to match your brand.
Scheduling Integration: Embed booking calendars directly into forms for appointment-based lead gen.
Best For
Service businesses and consultants who want forms that feel more like landing pages. Particularly effective when you're selling paid consultations, assessments, or services and want to capture payment during the lead qualification process.
Pricing
Essentials plan starts at $24/month with unlimited forms and submissions.
6. Leadpages
Best for: Teams building complete landing pages with integrated lead capture
Leadpages is a landing page builder that includes robust form and lead capture tools, designed for teams who want the entire conversion experience in one platform.
Where This Tool Shines
The value proposition is having your landing page and form in the same tool. You're not embedding a form from one platform into a page built in another—everything is native, which means faster load times and easier optimization. The templates are explicitly designed for conversion, with layouts and copy frameworks based on what typically works for lead generation.
Built-in A/B testing is another major advantage. You can test different headlines, images, and form placements without additional tools. This testing capability means you can continuously optimize your lead gen pages based on actual performance data rather than guesswork.
Key Features
Combined Page and Form Builder: Create entire landing pages with integrated lead capture in one platform.
Conversion-Optimized Templates: Pre-built layouts designed specifically for lead generation goals.
Pop-Ups and Alert Bars: Additional lead capture tools beyond standard forms.
Built-In A/B Testing: Test page variations without third-party tools.
Lead Magnet Delivery: Automatically send digital assets after form submission.
Best For
Marketing teams running paid advertising campaigns who need to quickly create and test dedicated landing pages. Particularly valuable if you're regularly launching new campaigns and need to spin up optimized landing pages fast.
Pricing
Standard plan starts at $37/month with unlimited landing pages and pop-ups.
7. Tally
Best for: Teams wanting unlimited forms and submissions without monthly fees
Tally is a free, Notion-style form builder that offers unlimited forms and submissions on its free tier—a genuinely generous offering in a market full of submission limits.
Where This Tool Shines
The free tier is remarkable. Most form builders cap you at a few hundred submissions monthly on free plans. Tally gives you unlimited forms and unlimited submissions, making it viable for actual production use rather than just testing. For bootstrapped startups or teams with tight budgets, this pricing model is transformative.
The Notion-style block editor will feel immediately familiar if you use Notion. You build forms by adding blocks—text blocks, question blocks, image blocks—in a flowing, document-style layout. The learning curve is minimal if you're already comfortable with block-based editors.
Key Features
Unlimited Free Tier: No caps on forms or submissions on the free plan.
Block-Based Editor: Notion-style interface for building forms intuitively.
Conditional Logic: Show or hide questions based on previous answers.
File Uploads: Allow respondents to upload documents or images.
Webhook Support: Send form data to other tools via webhooks or Zapier.
Best For
Startups and small teams who need a capable form solution without monthly costs. Also excellent for teams who love Notion's interface and want that same editing experience for forms.
Pricing
Free tier with unlimited forms and submissions. Pro plan at $29/month adds advanced features like custom domains and removed branding.
8. Involve.me
Best for: Interactive lead generation through quizzes, calculators, and assessments
Involve.me is an interactive content platform specializing in quizzes, calculators, and outcome-based lead generation funnels.
Where This Tool Shines
The quiz and assessment builders are genuinely sophisticated. You can create personality quizzes, knowledge assessments, or product recommendation quizzes that segment leads based on their answers. Each respondent gets a personalized result page, which creates a value exchange—they get insights, you get qualified lead information.
Outcome-based segmentation is particularly powerful for lead qualification. Based on quiz results, you can automatically tag leads with different qualification levels or route them to different sales sequences. Someone who scores high on a "readiness assessment" goes to your sales team immediately, while lower scorers enter a nurture campaign.
Key Features
Quiz and Assessment Builders: Create interactive experiences that engage and qualify simultaneously.
Outcome-Based Segmentation: Automatically categorize leads based on their quiz results.
Calculator Tools: Build ROI calculators, pricing estimators, and other interactive tools.
Personalized Results: Show custom outcome pages based on individual responses.
CRM Integration: Connect to email platforms and CRMs to act on segmentation data.
Best For
B2B companies using interactive content as lead magnets. Particularly effective if you want to qualify leads through engagement rather than just asking direct qualification questions.
Pricing
Free tier available for testing. Starter plan begins at $29/month with more projects and advanced features.
9. Formstack
Best for: Enterprise teams needing advanced compliance and workflow capabilities
Formstack is an enterprise-grade form platform with advanced workflow automation and compliance features for regulated industries.
Where This Tool Shines
The compliance capabilities are what set Formstack apart. If you're in healthcare, finance, or another regulated industry, the HIPAA-compliant forms and data handling give you peace of mind. You're not hoping your form builder is compliant—it's explicitly designed and certified for handling sensitive information.
Workflow automation goes beyond basic email notifications. You can build multi-step approval processes, route submissions through different team members based on complex logic, and integrate with enterprise systems. This level of sophistication matters when forms are part of larger business processes, not just simple lead capture.
Key Features
Advanced Conditional Logic: Complex branching and field calculations for sophisticated forms.
HIPAA Compliance: Certified secure data handling for healthcare and regulated industries.
Workflow Automation: Multi-step approval processes and routing rules.
E-Signature Integration: Collect legally binding signatures within forms.
Enterprise Security: SSO, advanced user permissions, and audit logs.
Best For
Large organizations and enterprises with complex workflow requirements or compliance needs. The feature set and pricing make most sense when you're dealing with regulated data or need sophisticated approval processes.
Pricing
Starter plan begins at $50/month. Enterprise pricing available for larger organizations with custom requirements.
Making the Right Choice
Your ideal Gravity Forms alternative depends on what's most important for your lead generation strategy. If you're drowning in unqualified leads and need AI to automatically identify your best prospects, Orbit AI gives you that intelligence built into the form experience itself. For teams on tight budgets who still need professional functionality, Tally's unlimited free tier is genuinely hard to beat.
Already committed to HubSpot? The native Forms tool gives you the tightest possible integration with your CRM and marketing automation. Want to use interactive content as a lead magnet? Involve.me's quiz and calculator builders create engaging experiences that qualify while they entertain. And if you're in a regulated industry where compliance isn't optional, Formstack's HIPAA certification and enterprise security features provide the protection you need.
The key is matching the tool to your specific situation. Think about your lead volume, your qualification process, your existing tech stack, and your budget constraints. A platform that's perfect for a high-growth B2B company might be overkill for a small service business, and vice versa.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.