Net Promoter Score remains the gold standard for measuring customer loyalty because it's simple, actionable, and directly correlates with business growth. But the software you use to collect and analyze NPS feedback matters just as much as the methodology itself. The right platform makes survey distribution effortless, automates follow-up workflows, and transforms raw scores into actionable insights that drive retention.
When evaluating NPS survey form software, focus on five critical factors: ease of setup and distribution, automation capabilities for triggering surveys at the right moments, analytics depth for trend tracking and segmentation, integrations with your existing CRM and customer success tools, and pricing that scales with your team. Here are the top NPS survey platforms helping businesses measure and improve customer loyalty in 2026.
1. Orbit AI
Best for: High-growth teams wanting AI-powered NPS surveys with automated lead qualification and follow-up workflows.
Orbit AI combines beautiful NPS survey design with intelligent automation that goes beyond simple score collection.
Where This Tool Shines
Orbit AI stands out by treating NPS surveys as conversion opportunities, not just feedback collection. The platform uses AI to analyze responses in real-time, automatically scoring leads based on their feedback and triggering personalized follow-up sequences.
This approach transforms your NPS program from a passive measurement tool into an active revenue driver. Promoters get routed to referral programs or upsell campaigns, while detractors receive immediate attention from your customer success team through automated workflows.
Key Features
AI-Powered Response Analysis: Automatically categorizes sentiment and identifies key themes in open-ended feedback without manual review.
Conversion-Optimized Templates: Pre-built NPS survey designs tested for maximum completion rates across devices.
Automated Workflow Sequences: Trigger different follow-up actions based on NPS scores, sending promoters to advocacy programs and detractors to support.
Native CRM Integrations: Sync NPS data directly to Salesforce, HubSpot, and other platforms to enrich customer records.
Real-Time Analytics Dashboard: Track NPS trends by segment, cohort, or time period with visual reporting that makes insights immediately actionable.
Best For
Growing SaaS companies and service businesses that want to combine customer loyalty measurement with lead qualification and automated relationship management. Particularly valuable for teams that need NPS data to flow seamlessly into their existing sales and customer success workflows.
Pricing
Free tier available for getting started. Paid plans begin at competitive rates designed for growing teams, with pricing that scales based on response volume and advanced features.
2. Delighted
Best for: Teams needing fast NPS deployment across multiple channels with minimal setup complexity.
Delighted focuses on making NPS surveys incredibly simple to launch and manage across email, web, SMS, and link-based distribution.
Where This Tool Shines
Delighted lives up to its name by eliminating friction from the survey process. You can launch your first NPS campaign in minutes, not hours. The platform's autopilot mode handles recurring survey scheduling automatically, ensuring consistent feedback collection without manual intervention.
The real-time reporting dashboard updates instantly as responses arrive, giving you immediate visibility into customer sentiment shifts. This speed matters when you need to catch and address detractor feedback before it escalates.
Key Features
One-Click Survey Setup: Launch NPS surveys with pre-configured templates that require minimal customization to get started.
Multi-Channel Distribution: Send surveys via email, embed them on your website, distribute through SMS, or share custom links.
Autopilot Scheduling: Set survey frequency rules and let the platform automatically send NPS requests at optimal intervals.
Real-Time Dashboard: Monitor NPS scores, response rates, and trends as feedback arrives without waiting for batch processing.
Team Integrations: Connect to Slack for instant notifications and sync with major CRMs to enrich customer profiles.
Best For
Small to mid-sized teams that prioritize speed and simplicity over advanced features. Perfect for companies new to NPS methodology who want to start measuring customer loyalty without a steep learning curve.
Pricing
Free plan supports up to 50 responses monthly. Premium tier starts at $224 per month with unlimited surveys and advanced features for growing feedback programs.
3. SurveyMonkey
Best for: Organizations needing robust NPS capabilities within a full-featured survey platform with enterprise compliance.
SurveyMonkey brings decades of survey expertise to NPS measurement, offering extensive templates, benchmarking data, and compliance options.
Where This Tool Shines
SurveyMonkey's strength lies in its maturity and breadth. The platform offers industry-specific NPS benchmarking data, letting you compare your scores against competitors and understand where you stand in your market. This context transforms raw numbers into strategic insights.
For regulated industries, SurveyMonkey provides HIPAA and GDPR compliance options that smaller platforms can't match. The advanced skip logic and branching capabilities let you create sophisticated survey flows that adapt based on initial NPS responses.
Key Features
NPS-Specific Templates: Pre-built question sets designed around Net Promoter methodology with proven completion rates.
Industry Benchmarking: Compare your NPS scores against industry averages and competitive benchmarks to contextualize performance.
Advanced Logic: Create complex survey paths with skip logic and branching based on responses to gather deeper insights.
Compliance Options: HIPAA-compliant plans and GDPR-ready features for organizations handling sensitive customer data.
Extensive Integrations: Connect to hundreds of third-party tools through native integrations and Zapier connections.
Best For
Enterprises and mid-market companies that need NPS capabilities as part of a broader research program. Ideal for regulated industries requiring compliance certifications and teams that run multiple survey types beyond just NPS.
Pricing
Basic free tier with limited features. Team Advantage plan at $25 per user monthly when billed annually, providing advanced features and higher response limits.
4. Typeform
Best for: Companies prioritizing survey completion rates through engaging, conversational form experiences.
Typeform transforms traditional NPS surveys into conversational experiences that feel more like human dialogue than data collection.
Where This Tool Shines
Typeform's one-question-at-a-time approach dramatically improves completion rates compared to traditional survey formats. The platform's beautiful, customizable designs create memorable experiences that encourage thoughtful responses rather than rushed clicks.
The conversational format works particularly well for NPS surveys because it gives respondents space to explain their scores without feeling overwhelmed by a wall of questions. Logic jumps let you ask different follow-up questions based on whether someone is a promoter, passive, or detractor.
Key Features
Conversational Format: Present one question at a time with smooth transitions that keep respondents engaged throughout the survey.
Beautiful Design Themes: Choose from professionally designed templates or customize colors, fonts, and backgrounds to match your brand.
Logic Jumps: Show different follow-up questions based on NPS scores to gather relevant context from each respondent type.
Rich Media Support: Include videos, images, and GIFs in your surveys to create more engaging feedback experiences.
Integration Ecosystem: Connect to thousands of tools through Zapier plus native integrations with popular platforms.
Best For
Consumer-facing brands and design-conscious companies that want their NPS surveys to reflect their brand quality. Particularly effective for B2C businesses where completion rates directly impact sample size and data reliability.
Pricing
Free plan available with limited responses and basic features. Basic paid plan starts at $25 monthly with increased response limits and advanced customization.
5. Qualtrics XM
Best for: Enterprise organizations requiring advanced analytics, predictive intelligence, and comprehensive experience management capabilities.
Qualtrics XM positions NPS within a complete experience management platform that combines customer, employee, product, and brand insights.
Where This Tool Shines
Qualtrics brings enterprise-grade analytics to NPS measurement. The platform's predictive intelligence uses AI to identify patterns in your feedback data, forecasting which customers are at risk of churn before scores decline. This proactive approach lets you intervene early rather than reacting to problems after they escalate.
The closed-loop ticketing system automatically creates action items for detractor responses, routing them to appropriate teams with context and deadlines. This ensures negative feedback gets addressed systematically rather than getting lost in reporting dashboards.
Key Features
Predictive Analytics: AI-powered insights identify trends and predict future NPS movements based on historical patterns and external factors.
Closed-Loop Ticketing: Automatically create and assign follow-up tasks when detractors submit feedback, ensuring systematic response management.
Role-Based Dashboards: Customize reporting views for different stakeholders, from frontline managers to C-suite executives.
Text and Sentiment Analysis: Automatically categorize and analyze open-ended responses to identify common themes without manual coding.
Enterprise Security: Meet stringent compliance requirements with SOC 2, ISO certifications, and industry-specific security standards.
Best For
Large enterprises with complex organizational structures that need to measure and act on customer experience across multiple touchpoints, regions, and business units. Best suited for companies treating experience management as a strategic priority rather than a tactical measurement exercise.
Pricing
Custom enterprise pricing based on organization size, features, and support requirements. Contact sales for detailed quotes tailored to your specific needs.
6. AskNicely
Best for: Service businesses connecting NPS feedback directly to frontline team performance and coaching.
AskNicely specializes in turning customer feedback into actionable coaching for service teams, with real-time alerts and gamification features.
Where This Tool Shines
AskNicely excels at making NPS personal and actionable for frontline employees. When a customer submits feedback, the relevant team member gets an immediate notification, creating accountability and enabling quick recovery when scores are low. This real-time connection between feedback and action drives faster improvement than delayed reporting.
The platform's gamification features turn NPS improvement into a team sport. Leaderboards, achievement badges, and performance tracking motivate employees to deliver exceptional experiences while giving managers coaching opportunities based on actual customer feedback.
Key Features
Real-Time Alerts: Notify team members instantly when customers submit feedback about their specific interactions or service experiences.
Coaching Tools: Provide managers with conversation guides and coaching templates based on individual employee NPS trends.
Team Leaderboards: Create friendly competition with performance rankings that recognize top performers and motivate improvement.
Automated Workflows: Trigger different response sequences based on scores, from thank-you messages to recovery campaigns.
Service Integrations: Connect to CRMs and helpdesk platforms to link feedback with customer interaction history.
Best For
Service-oriented businesses like home services, healthcare providers, hospitality companies, and field service organizations where individual employee performance directly impacts customer satisfaction. Most valuable when you have distributed teams needing real-time feedback visibility.
Pricing
Custom pricing based on team size and feature requirements. Contact their sales team for quotes tailored to your organization's specific needs.
7. Retently
Best for: SaaS and subscription businesses needing lifecycle-based NPS automation with churn prediction capabilities.
Retently focuses specifically on subscription business models, automating NPS surveys around customer lifecycle stages and identifying churn risks.
Where This Tool Shines
Retently understands that SaaS customers should be surveyed at meaningful moments, not arbitrary intervals. The platform automatically triggers NPS surveys after key lifecycle events like onboarding completion, feature adoption milestones, or renewal dates. This contextual timing produces more accurate feedback than calendar-based scheduling.
The churn risk identification feature analyzes NPS trends alongside usage patterns to flag accounts showing early warning signs. This gives customer success teams actionable intelligence about which relationships need immediate attention before renewal conversations begin.
Key Features
Lifecycle Campaigns: Automatically send NPS surveys triggered by customer journey milestones rather than fixed time intervals.
Churn Prediction: Identify accounts at risk based on declining NPS scores and engagement patterns before they cancel.
Sentiment Analysis: Automatically analyze open-ended responses to categorize feedback themes without manual review.
Segment Tracking: Compare NPS scores across customer segments, pricing tiers, or product lines to identify patterns.
SaaS Integrations: Native connections to Salesforce, HubSpot, Intercom, and other tools common in subscription businesses.
Best For
SaaS companies and subscription businesses that need NPS measurement integrated into their customer success workflows. Particularly valuable for teams managing recurring revenue where retention directly impacts growth.
Pricing
Essential plan starts at $50 monthly for up to 2,000 surveys annually. Higher tiers available with increased volume limits and advanced features.
8. Hotjar
Best for: Product teams wanting to combine NPS feedback with behavior analytics like heatmaps and session recordings.
Hotjar integrates NPS surveys into a broader product experience platform that shows you what customers do alongside what they say.
Where This Tool Shines
Hotjar's unique value comes from connecting NPS scores with actual user behavior. When someone submits a low score, you can watch session recordings of their recent interactions to understand exactly what frustrated them. This combination of quantitative scores and qualitative behavior data provides context that pure survey platforms miss.
The on-site feedback widgets let you collect NPS responses at specific moments in the user journey, like after completing a key workflow or encountering an error. This contextual feedback is more actionable than periodic email surveys sent regardless of recent activity.
Key Features
On-Site Widgets: Embed NPS surveys directly on your website or app to capture feedback at relevant moments in the user experience.
Heatmaps Integration: Cross-reference NPS scores with click and scroll heatmaps to understand behavior patterns of promoters versus detractors.
Session Recordings: Watch actual user sessions to see what frustrated detractors or delighted promoters before they submitted feedback.
Simple Survey Builder: Create basic NPS surveys quickly without complex configuration or advanced features you might not need.
Affordable Pricing: Access core features at lower price points than enterprise experience management platforms.
Best For
Product teams and UX designers who need to understand the "why" behind NPS scores by connecting feedback to actual user behavior. Ideal for digital products where you can track on-site interactions alongside survey responses.
Pricing
Free basic plan available with limited features. Plus plan starts at $32 monthly with increased session recording limits and advanced capabilities.
9. Zonka Feedback
Best for: Multi-location businesses needing offline survey capabilities with location-based reporting and kiosk mode.
Zonka Feedback specializes in physical location feedback collection, offering offline surveys, tablet-friendly interfaces, and location comparison reporting.
Where This Tool Shines
Zonka Feedback solves a problem most NPS platforms ignore: collecting feedback in physical locations without reliable internet connectivity. The offline capability lets you deploy surveys on tablets at retail stores, service centers, or event venues, syncing responses automatically when connectivity returns.
The location-based reporting lets multi-location businesses compare NPS scores across stores, branches, or regions. This granular visibility helps identify which locations deliver exceptional experiences and which need operational improvements, creating healthy competition and knowledge sharing across your organization.
Key Features
Offline Capability: Collect survey responses on tablets or kiosks without internet connection, syncing data when connectivity is restored.
Kiosk Mode: Lock tablets into survey-only mode for deployment at physical locations without worrying about unauthorized access.
Location Comparison: Compare NPS scores across different stores, branches, or regions to identify performance patterns.
Multi-Channel Distribution: Combine in-person feedback with email, SMS, and web surveys for comprehensive coverage.
White-Label Options: Remove Zonka branding and customize surveys to match your brand identity completely.
Best For
Retail chains, restaurant groups, healthcare networks, and other multi-location businesses that need to collect feedback at physical touchpoints. Most valuable when you want to compare performance across locations and need offline survey capabilities.
Pricing
Starter plan begins at $49 monthly with basic features. Professional tier at $99 monthly includes advanced capabilities like white-labeling and increased response limits.
Finding Your Perfect NPS Solution
The right NPS survey software depends on your specific needs and organizational context. If you're a high-growth team wanting to combine customer loyalty measurement with automated lead qualification and follow-up workflows, Orbit AI delivers AI-powered intelligence that transforms feedback into action. For teams prioritizing simplicity and multi-channel distribution, Delighted offers the fastest path to consistent NPS measurement.
Enterprise organizations needing predictive analytics and closed-loop action management should explore Qualtrics XM, while service businesses connecting feedback to frontline performance will find AskNicely's coaching tools invaluable. SaaS companies benefit from Retently's lifecycle-based automation and churn prediction, and product teams gain unique insights by pairing Hotjar's NPS surveys with behavior analytics.
Budget-conscious startups can start with free tiers from SurveyMonkey or Hotjar, while design-focused brands will appreciate Typeform's conversational approach. Multi-location businesses needing offline capabilities should evaluate Zonka Feedback's kiosk mode and location comparison features.
The most important decision is simply starting to measure customer loyalty consistently. Net Promoter Score only delivers value when you collect feedback regularly, act on insights systematically, and track improvement over time. Choose the platform that removes friction from your workflow rather than adding complexity, and you'll build the sustainable feedback program that drives long-term growth.
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