Every quote request that lands in your inbox represents potential revenue—but here's the reality: if your form asks for too much information, prospects bounce. If it asks for too little, you waste time on unqualified leads. Modern quote request form builders solve this problem with intelligent features like conditional logic that adapts to project scope, instant pricing calculations that set expectations early, and CRM integrations that route qualified opportunities directly to your sales team. The right tool transforms quote requests from administrative headaches into conversion opportunities.
We evaluated the top quote request form builders based on ease of use, customization capabilities, integration depth, and pricing transparency. Here are the platforms that help service businesses capture, qualify, and convert more quote requests.
1. Orbit AI
Best for: High-growth teams that need AI-powered lead qualification built into their quote forms
Orbit AI is an AI-powered form builder platform designed specifically for teams focused on conversion optimization and lead quality.
Where This Tool Shines
Orbit AI automatically scores and qualifies quote requests as they come in, using AI to identify high-intent prospects based on their responses. This means your sales team focuses on leads most likely to convert, rather than chasing every inquiry that comes through.
The platform's conditional logic adapts questions based on project scope, budget signals, and service type—creating a personalized experience that captures the right details without overwhelming prospects. Forms are designed with conversion optimization in mind, not just data collection.
Key Features
AI-Powered Lead Qualification: Automatically scores quote requests and flags high-value opportunities for immediate follow-up.
Adaptive Conditional Logic: Forms adjust questions dynamically based on project scope, service type, and budget indicators.
Native CRM Integrations: Routes qualified leads directly to your CRM with proper tagging and scoring metadata.
Conversion-Optimized Templates: Pre-built forms designed specifically for service businesses with proven conversion patterns.
Real-Time Performance Analytics: Track form completion rates, drop-off points, and lead quality metrics in one dashboard.
Best For
Service businesses and agencies that generate high quote request volumes and need to prioritize leads intelligently. Particularly valuable for teams where sales capacity is limited and lead quality directly impacts revenue efficiency.
Pricing
Free tier available for small teams; paid plans start at competitive rates designed for growing businesses focused on conversion optimization.
2. Typeform
Best for: Businesses prioritizing design-forward, conversational quote request experiences
Typeform is a conversational form builder that presents one question at a time, creating an engaging experience that feels more like a conversation than a traditional form.
Where This Tool Shines
Typeform's signature one-question-at-a-time interface reduces cognitive load and keeps prospects focused. Instead of facing a wall of fields, they answer questions sequentially—which research shows improves completion rates for longer forms.
The platform excels at creating visually stunning quote forms that match your brand aesthetic. If your service business competes on design and user experience, Typeform helps you make that impression from the first touchpoint.
Key Features
Conversational Flow: One-question-at-a-time interface that maintains engagement through multi-step quote requests.
Logic Jumps: Create personalized paths based on service type, project scope, or budget range.
Mobile-Responsive Design: Forms automatically adapt to any screen size with beautiful, modern aesthetics.
Video and Image Embedding: Showcase portfolio work or service examples directly within quote forms.
Integration Ecosystem: Connect with CRMs, payment processors, and project management tools through native integrations.
Best For
Creative agencies, design studios, and service providers where brand presentation matters as much as functionality. Works well for businesses targeting clients who value aesthetics and modern digital experiences.
Pricing
Free plan includes basic features with limited monthly responses; Basic plan starts at $25/month for increased capacity and logic jumps.
3. Jotform
Best for: Service businesses needing extensive templates and advanced calculation fields for instant pricing estimates
Jotform is a feature-rich form builder with over 10,000 templates and powerful calculation widgets that handle complex pricing logic.
Where This Tool Shines
Jotform's calculation fields let you build instant pricing estimators directly into quote forms. Prospects select services, quantities, or project parameters, and see ballpark pricing in real-time—setting expectations before they even submit.
The platform's widget marketplace offers specialized tools for nearly every industry. Need a room measurement calculator for renovation quotes? A time-based pricing widget for consulting services? Jotform likely has a pre-built solution that saves you custom development time.
Key Features
Calculation Fields: Build complex pricing formulas that provide instant estimates based on service selections and quantities.
10,000+ Templates: Industry-specific quote form templates for contractors, agencies, consultants, and service providers.
Payment Integration: Accept deposits or full payments directly through the quote form with Stripe, PayPal, or Square.
PDF Generation: Automatically create professional quote documents from form submissions for client records.
Widget Marketplace: Access specialized tools for appointment scheduling, e-signatures, file uploads, and industry-specific needs.
Best For
Contractors, home service businesses, and consultants who need to provide instant pricing estimates. Particularly valuable for businesses with standardized service packages or tiered pricing structures.
Pricing
Free plan includes 5 forms with 100 monthly submissions; Bronze plan starts at $34/month for increased capacity and features.
4. Formstack
Best for: Enterprise service businesses requiring approval workflows, compliance features, and advanced automation
Formstack is an enterprise-grade form platform with sophisticated workflow capabilities and compliance certifications for regulated industries.
Where This Tool Shines
Formstack handles complex approval workflows that many service businesses need. Quote requests can route through internal review processes—project managers validate scope, finance approves pricing, legal reviews terms—all automated based on quote value or project type.
For service businesses in healthcare, finance, or other regulated sectors, Formstack offers HIPAA, GDPR, and SOC 2 compliance features that ensure quote data meets security requirements. This isn't just a form builder; it's a business process automation platform.
Key Features
Multi-Step Approval Workflows: Route quote requests through internal review processes with automated notifications and escalations.
Advanced Conditional Logic: Create complex branching scenarios based on multiple criteria and business rules.
Compliance Certifications: HIPAA, GDPR, and SOC 2 compliance options for regulated industries handling sensitive quote data.
Document Generation: Automatically create contracts, proposals, or quote documents from form submissions using custom templates.
Salesforce-Native Integration: Deep integration with Salesforce for enterprises using it as their primary CRM.
Best For
Enterprise service businesses, B2B companies with complex approval requirements, and organizations in regulated industries. Best suited for teams where quote-to-contract workflows involve multiple stakeholders and compliance considerations.
Pricing
Starter plan begins at $50/month; Teams plan at $83/month includes advanced workflow and compliance features.
5. Cognito Forms
Best for: Budget-conscious service businesses that still need powerful calculation fields and payment processing
Cognito Forms is a surprisingly powerful form builder that includes advanced features like calculation fields and payment processing even on its free tier.
Where This Tool Shines
Cognito Forms delivers enterprise-level calculation capabilities without enterprise pricing. You can build sophisticated pricing calculators with conditional logic, repeating sections for itemized quotes, and instant total calculations—all on the free plan.
The platform's repeating sections feature is particularly valuable for service quotes. Clients can add multiple line items (additional rooms for cleaning services, extra deliverables for projects, add-on services) and watch the total update in real-time. This flexibility captures complex quote requests without overwhelming prospects with dozens of individual fields.
Key Features
Free Calculation Fields: Build dynamic pricing calculators with complex formulas without upgrading to paid plans.
Repeating Sections: Let prospects add multiple line items for itemized service quotes with automatic total calculations.
Payment Integration: Accept payments through Stripe, Square, or PayPal directly within quote forms.
Conditional Logic: Show or hide fields based on service type, project scope, or budget range.
Data Encryption: Built-in security features and compliance options for protecting sensitive quote information.
Best For
Small to medium service businesses, freelancers, and consultants who need advanced form functionality on a tight budget. Particularly valuable for businesses just starting to formalize their quote request process.
Pricing
Generous free tier with calculation fields and payment processing; Pro plan starts at $15/month for increased capacity and advanced features.
6. Paperform
Best for: Service businesses wanting landing page-style forms with product catalogs and scheduling integration
Paperform is a form builder that functions more like a landing page editor, combining rich content blocks with form fields to create comprehensive quote request experiences.
Where This Tool Shines
Paperform lets you build quote request pages that feel like complete landing pages rather than traditional forms. You can embed videos explaining your services, showcase portfolio images, include testimonials, and add service descriptions—all alongside the actual quote request fields.
The platform's product catalog feature works beautifully for service businesses with package offerings. Prospects browse your service tiers visually, select options, and submit quote requests—creating an e-commerce-like experience for service selection. The built-in appointment scheduling means you can capture quote details and book consultation calls in one seamless flow.
Key Features
Landing Page-Style Forms: Combine form fields with rich content blocks, images, videos, and formatted text for comprehensive quote pages.
Product Catalog: Display service packages visually with descriptions, pricing tiers, and selection options.
Built-In Scheduling: Integrate appointment booking directly into quote forms for immediate consultation scheduling.
Calculation Fields: Build pricing calculators with conditional logic for dynamic quote estimates.
3,000+ Integrations: Connect directly with CRMs, project management tools, and business applications through Zapier and native integrations.
Best For
Service businesses with clearly defined package offerings, consultants who want to combine quote requests with consultation scheduling, and companies wanting to create branded quote request experiences that double as marketing pages.
Pricing
Essentials plan starts at $24/month; Pro plan at $49/month includes advanced features and increased capacity.
7. 123FormBuilder
Best for: Service businesses needing multi-page workflows, automatic PDF generation, and e-signature collection
123FormBuilder is a versatile form platform with strong multi-page capabilities and automatic document generation for professional quote workflows.
Where This Tool Shines
123FormBuilder excels at creating multi-page quote forms that break complex requests into digestible sections. Instead of overwhelming prospects with one long form, you guide them through service type selection, project details, timeline requirements, and budget considerations across separate pages—improving completion rates for detailed quotes.
The automatic PDF generation feature creates professional quote documents from form submissions instantly. Prospects receive a formatted quote document by email immediately after submission, creating a professional impression and giving them something concrete to review and share with decision-makers.
Key Features
Multi-Page Forms: Break complex quote requests into logical sections with progress indicators and page-by-page validation.
Conditional Logic: Create dynamic pricing paths based on service selections, project complexity, or budget ranges.
Automatic PDF Generation: Generate professional quote documents from submissions using customizable templates.
E-Signature Collection: Capture digital signatures for quote acceptance or service agreements directly within forms.
Workflow Automation: Route quote requests through approval processes with automated notifications and status tracking.
Best For
B2B service providers, contractors handling complex projects, and consultants who need to create formal quote documents. Works well for businesses where quote requests require detailed information across multiple categories.
Pricing
Free plan available with basic features; Gold plan starts at $24.99/month for advanced functionality and increased capacity.
8. Zoho Forms
Best for: Businesses already using Zoho CRM, Invoice, or other Zoho ecosystem apps
Zoho Forms is a form builder tightly integrated with the broader Zoho business suite, offering seamless data flow across Zoho applications.
Where This Tool Shines
If you're already using Zoho CRM or Zoho Invoice, Zoho Forms creates a seamless quote-to-invoice workflow that eliminates manual data entry. Quote requests automatically create CRM contacts, deals, and even draft invoices—all without leaving the Zoho ecosystem.
The platform's mobile app is particularly valuable for service businesses that collect quotes on-site. Field teams can capture project details, take photos, collect signatures, and submit quote requests directly from job sites—with data syncing instantly to your CRM and back-office systems.
Key Features
Native Zoho Integration: Automatic data flow between Zoho Forms, CRM, Invoice, and other Zoho applications without third-party connectors.
Approval Workflows: Route quote requests through internal review processes before sending formal quotes to clients.
Payment Collection: Accept deposits or full payments through multiple payment gateways integrated with Zoho Books.
Mobile App: Collect quote information on-site with offline capability and automatic sync when connected.
Custom Branding: White-label forms with custom domains, logos, and brand colors for professional presentation.
Best For
Service businesses already invested in the Zoho ecosystem, field service companies needing mobile quote collection, and organizations wanting a unified platform for quote-to-payment workflows without multiple third-party integrations.
Pricing
Free plan includes up to 3 forms with basic features; Basic plan starts at $10/month for increased capacity and advanced functionality.
9. HubSpot Forms
Best for: Marketing-focused teams using HubSpot CRM who want progressive profiling and automatic deal creation
HubSpot Forms is the native form builder within HubSpot's marketing platform, offering deep CRM integration and intelligent lead management capabilities.
Where This Tool Shines
HubSpot Forms automatically creates or updates contact records in your CRM as quote requests come in—no integration setup required. Every form submission enriches the contact timeline, creating a complete history of interactions that helps sales teams personalize follow-up conversations.
The progressive profiling feature is particularly powerful for service businesses with repeat clients or prospects who request multiple quotes. Instead of asking the same questions every time, HubSpot Forms remembers previous responses and asks new questions—reducing friction for returning visitors while continuously enriching contact data.
Key Features
Automatic Contact Creation: Quote requests instantly create or update CRM contacts with full submission history and timeline tracking.
Progressive Profiling: Show different questions to returning visitors based on what information you already have about them.
Deal Creation Triggers: Automatically create sales deals from quote submissions with custom properties and pipeline stages.
Smart Content: Personalize form fields and messaging based on visitor segments, lifecycle stage, or previous interactions.
Built-In Analytics: Track form performance, conversion rates, and A/B test variations directly within the HubSpot platform.
Best For
Service businesses already using HubSpot CRM, marketing teams focused on lead nurturing and conversion optimization, and organizations wanting a unified platform for quote requests, contact management, and marketing automation.
Pricing
Free with HubSpot CRM including basic form functionality; advanced features like smart content and A/B testing available in Marketing Hub starting at $45/month.
Finding Your Perfect Match
Your ideal quote request form builder depends on your specific business requirements and existing technology stack. If intelligent lead qualification is your priority and you want AI to identify high-value opportunities automatically, Orbit AI delivers conversion-focused features designed specifically for high-growth teams. For businesses prioritizing beautiful, design-forward experiences that match premium brand positioning, Typeform's conversational interface creates memorable first impressions.
Budget-conscious teams needing advanced calculation fields should look at Cognito Forms, which offers surprisingly powerful features on its free tier. Service businesses requiring complex approval workflows, compliance certifications, or enterprise-grade automation will find Formstack's capabilities worth the investment. If you're already using Zoho or HubSpot, their native form builders eliminate integration headaches and create seamless quote-to-CRM workflows.
The key is matching features to your actual workflow. A contractor providing instant ballpark estimates needs robust calculation fields. A consulting firm qualifying complex B2B opportunities needs conditional logic and CRM integration depth. An agency showcasing creative work needs design flexibility and portfolio embedding capabilities.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.