For agencies, SaaS companies, and consultancies that resell or embed forms under their own brand, finding the right white label form software is a make-or-break decision. Pricing models vary wildly: some charge per form, others per submission, and a few bundle white labeling into enterprise-only tiers that can blow your budget before you've onboarded a single client.
This guide breaks down nine white label form platforms with transparent pricing comparisons so you can find the best fit for your business model. We evaluated each tool on white label depth (custom domains, branding removal, client workspaces), pricing transparency, form-building capabilities, and scalability for growing teams. Whether you're an agency managing dozens of client accounts or a SaaS founder embedding forms into your product, this list covers options from budget-friendly to full-featured enterprise solutions.
1. Orbit AI
Best for: Agencies and high-growth teams that need AI-powered lead qualification with white label form capabilities
Orbit AI is an AI-powered form builder platform built for conversion-focused teams who want more than just a pretty form.
Where This Tool Shines
What sets Orbit AI apart in the white label space is the combination of intelligent lead qualification and modern form design in a single platform. Rather than collecting raw submissions and leaving your team to sort through them manually, Orbit AI qualifies leads directly inside the form experience, routing the right prospects to the right place automatically.
For agencies, this means you're not just delivering branded forms to clients: you're delivering a smarter lead generation system under your own brand. The platform is built with high-growth workflows in mind, so scaling across multiple client accounts feels natural rather than cobbled together.
Key Features
AI-Powered Lead Qualification: Intelligent qualification logic built directly into the form experience, so leads are scored and routed before they hit your CRM.
Conversion-Optimized Design: Modern, visually polished form templates designed to maximize completion rates across devices.
Custom Branding and White Label Options: Apply your brand or your client's brand across forms, removing Orbit AI's identity from the user-facing experience.
Conditional Logic and Smart Routing: Build dynamic form flows that adapt to respondent answers, improving relevance and completion.
Agency Workflow Support: Designed to handle the multi-client, multi-campaign demands of agency and SaaS environments.
Best For
Orbit AI is the strongest fit for marketing agencies, lead generation teams, and SaaS founders who want white label forms with built-in intelligence. If your priority is converting visitors into qualified leads, not just capturing raw data, this platform is built with that outcome in mind.
Pricing
Visit orbitforms.ai for current pricing plans. The platform offers a free starting point so you can explore the builder before committing.
2. Cognito Forms
Best for: Small agencies and teams seeking affordable white label access without enterprise-level commitments
Cognito Forms is a budget-friendly form builder that makes white label features accessible well below the price point of most competitors.
Where This Tool Shines
Cognito Forms punches above its weight for smaller operations. Branding removal and custom domain support come in at the Pro tier, which is priced accessibly enough that even solo consultants or boutique agencies can justify it. The platform also has a genuinely generous free tier with unlimited forms, which is rare in this space.
The calculation and payment features are particularly strong for the price point, making it useful for order forms, event registrations, and quote builders that need logic without requiring a developer.
Key Features
Branding Removal on Pro Plan: Remove Cognito Forms branding starting at the Pro tier, making it one of the most affordable white label entry points available.
Custom Domain Support: Host forms on your own domain for a fully branded client experience.
Payment Integrations: Native support for Stripe, PayPal, and Square, enabling payment-enabled forms without third-party workarounds.
Conditional Logic and Calculations: Build complex forms with calculated fields, useful for quotes, estimates, and pricing tools.
Generous Free Tier: Unlimited forms on the free plan, with submission limits that work for low-volume use cases.
Best For
Cognito Forms is ideal for freelancers, small agencies, and consultants who need white label basics without a large monthly commitment. It's a practical entry point if your clients need branded forms with payments but you're not yet ready for enterprise pricing.
Pricing
Free plan available. Pro starts at approximately $10/month. Team and Enterprise tiers are available for more advanced white label and multi-user needs.
3. Jotform
Best for: Agencies needing a massive template library with full enterprise white label capabilities
Jotform is one of the most widely used form builders globally, with white label depth available through its Enterprise tier.
Where This Tool Shines
Jotform's biggest strength is breadth. With over 10,000 form templates and an extensive integration ecosystem, it covers virtually every use case an agency might encounter across different client verticals. The Enterprise plan unlocks custom subdomains, full branding control, and multi-user team workspaces, making it one of the more complete white label environments available.
The trade-off is that true white label access lives behind the Enterprise tier, which requires a sales conversation rather than a self-serve signup. For agencies with serious volume, this is worth pursuing; for smaller teams, the cost may not pencil out.
Key Features
10,000+ Templates: Extensive library covering virtually every industry and form type, reducing build time significantly.
Enterprise White Label: Custom subdomain hosting, full branding removal, and client-facing workspace control on Enterprise plans.
Multi-User Collaboration: Team workspaces and permission controls for managing multiple users and client accounts.
Extensive Integrations: Connects with hundreds of third-party tools including CRMs, payment processors, and marketing platforms.
HIPAA Compliance: Available on Enterprise plans, making it viable for healthcare-adjacent clients.
Best For
Jotform Enterprise suits mid-to-large agencies that manage diverse client portfolios and need a proven, compliance-ready platform. The template depth alone makes it worth evaluating for teams that build forms frequently across different industries.
Pricing
Free plan available. Paid plans start at approximately $34/month. Enterprise pricing requires a sales call and is customized based on team size and usage needs.
4. Typeform
Best for: Agencies prioritizing conversational, design-forward forms for brand-conscious clients
Typeform is a conversational form builder known for its sleek, interactive design that delivers one question at a time.
Where This Tool Shines
If your clients care deeply about the aesthetic experience of their forms, Typeform is hard to beat. The one-question-at-a-time format creates a more engaging, survey-like experience that tends to perform well for brand surveys, lead capture, and customer feedback. The design quality alone justifies it for premium client work.
White label features including branding removal and custom domains become available on the Business plan. The jump in price from Basic to Business is significant, so this makes the most sense for agencies where design differentiation is a genuine selling point.
Key Features
Conversational Format: One-question-at-a-time flow that increases engagement and completion rates for longer forms.
Branding Removal on Business Plan: Remove Typeform branding and apply custom visual identity starting at the Business tier.
Custom Domain Support: Host forms on client domains for a seamless branded experience.
Advanced Logic Jumps: Sophisticated branching and conditional logic to create personalized form paths.
Strong Design Customization: Granular control over colors, fonts, backgrounds, and layout to match any brand identity.
Best For
Typeform is best for creative agencies and consultants whose clients prioritize brand experience. It's particularly effective for lead generation forms, onboarding flows, and research surveys where a polished presentation matters.
Pricing
Basic plan from approximately $25/month. Business plan with white label features from approximately $83/month. Enterprise options available with custom pricing.
5. Formstack
Best for: Enterprise teams needing white label forms bundled with workflow automation and compliance
Formstack is an enterprise-grade platform that combines form building with document generation, e-signatures, and workflow automation in one suite.
Where This Tool Shines
Formstack goes well beyond form building. For agencies or SaaS companies that need to automate entire document workflows alongside their forms, the bundled suite of forms, documents, and signatures is genuinely powerful. It's less of a form tool and more of a full data capture and workflow platform.
White label capabilities, along with HIPAA, GDPR, and SOC 2 compliance options, are available on higher tiers. This makes it particularly relevant for agencies serving regulated industries like healthcare, finance, or legal.
Key Features
White Label Forms: Custom branding and branding removal on Teams and Enterprise plans.
Workflow Automation Suite: Integrated documents, e-signatures, and forms for end-to-end process automation.
Compliance Options: HIPAA, GDPR, and SOC 2 compliance available, critical for regulated industry clients.
Advanced Analytics and A/B Testing: Form performance insights and testing capabilities to optimize conversion.
Salesforce-Native Integration: Deep Salesforce connectivity for teams operating in that ecosystem.
Best For
Formstack fits agencies and enterprise teams serving compliance-sensitive industries, or any organization that needs form data to flow into automated document and signature workflows. It's overkill for simple form use cases but highly valuable for complex operational needs.
Pricing
Starts at approximately $50/month. White label and enterprise features are on Teams and Enterprise plans, with pricing available on request from their sales team.
6. 123FormBuilder
Best for: Agencies looking for a dedicated reseller program to rebrand and resell form solutions to clients
123FormBuilder is a form platform with a dedicated white label reseller program built specifically for the agency and reseller market.
Where This Tool Shines
What makes 123FormBuilder interesting is that the white label reseller program is an explicit product offering, not an afterthought buried in enterprise terms. Agencies can rebrand the entire platform, manage client workspaces, and resell the solution under their own identity. This is a meaningful structural difference from platforms that simply remove a logo on a paid plan.
The API access for deeper customization also gives technically capable agencies more flexibility to integrate the form platform into their own products or client portals.
Key Features
Dedicated White Label Reseller Program: Purpose-built reseller infrastructure for agencies that want to rebrand and resell the platform.
Client Workspace Management: Manage separate client accounts and workspaces from a central agency dashboard.
Custom Branding Across Platform: Apply your brand identity across the entire platform experience, not just individual forms.
Payment Forms and Order Forms: Built-in payment processing for commerce-enabled form types.
API Access: Developer-friendly API for deeper integration into custom products and portals.
Best For
123FormBuilder is the strongest fit for agencies that want to productize form services and resell them to clients as a branded offering. The explicit reseller program structure makes it more purpose-built for this use case than most alternatives.
Pricing
Individual plans from approximately $20/month. White label reseller pricing is available on request and structured around reseller volume.
7. Paperform
Best for: Creative agencies building rich, page-like form experiences for design-forward clients
Paperform is a content-rich form builder that creates page-style experiences with embedded media, text, and interactive elements.
Where This Tool Shines
Paperform sits in a unique position: it's part form builder, part landing page tool. Forms feel like branded content pages rather than sterile data collection interfaces, which makes them particularly effective for creative briefs, onboarding flows, and intake forms where the experience matters as much as the data.
The Agency plan unlocks custom domains and branding removal, along with sub-accounts for managing multiple client workspaces. The price jump to the Agency tier is substantial, but for studios and creative agencies with multiple active clients, the feature depth justifies it.
Key Features
Page-Style Form Design: Rich media embedding, custom text, and layout control that makes forms feel like branded content pages.
Custom Domains on Agency Plan: Host forms on client domains for a fully white-labeled experience.
Branding Removal and Custom Thank-You Pages: Full control over the post-submission experience under your brand.
Built-In Payments and Scheduling: Native payment processing and appointment booking without requiring additional tools.
Conditional Logic and Calculations: Dynamic form flows and calculated fields for complex intake and pricing forms.
Best For
Paperform is best for creative agencies, consultants, and service businesses that need forms to feel like premium branded experiences. It's especially effective for client intake, project briefs, and onboarding flows where presentation quality reflects on your agency's brand.
Pricing
Essentials plan from approximately $24/month. Agency plan with white label features from approximately $159/month, which includes sub-accounts for multiple clients.
8. Fillout
Best for: Modern teams using Notion, Airtable, or Supabase who need affordable white label form capabilities
Fillout is a modern, affordable form builder with native integrations for popular no-code and database tools.
Where This Tool Shines
Fillout has quickly built a reputation as the go-to form builder for teams already operating in the Notion and Airtable ecosystem. The native integrations are genuinely deep, not surface-level webhook connections, which means forms can write directly to structured databases without middleware.
For the price point, the white label features are competitive. Custom domains and branding removal come in on the Business plan at approximately $49/month, which is meaningfully lower than several alternatives that charge more for similar capabilities. Submission limits are also generous relative to competitors at this tier.
Key Features
Custom Domains and Branding Removal: Full white label presentation available on the Business plan at a competitive price point.
Native Notion, Airtable, and Supabase Integrations: Deep, structured data sync with popular no-code and database platforms.
Modern, Clean Form UI: Contemporary design that looks polished out of the box without heavy customization.
Conditional Logic and Multi-Page Forms: Flexible form structure with branching logic for complex flows.
Generous Submission Limits: Higher submission allowances at each tier compared to many competing platforms.
Best For
Fillout is ideal for product teams, SaaS companies, and agencies that run their operations in Notion or Airtable and need white label forms that connect natively to those workflows. It's also a strong value pick for teams that need white label basics without a large budget.
Pricing
Free plan available. Business plan with white label features from approximately $49/month. Higher tiers available for larger teams and volume needs.
9. Formsite
Best for: Organizations with strict data security requirements needing white label forms with granular permission controls
Formsite is a long-established form builder with a focus on data security, granular user permissions, and enterprise-grade white label capabilities.
Where This Tool Shines
Formsite has been in the market for a long time, and its maturity shows in the depth of its permission and security features. Sub-accounts, granular user roles, and strong data encryption make it a credible choice for organizations where data governance is a primary concern alongside branding.
The approval chain and workflow routing features are also more developed than in many newer form tools, making it practical for organizations that need multi-step review processes built into their form submissions.
Key Features
White Label on Enterprise Plans: Custom branding and full white label presentation available at the Enterprise tier.
Granular User Permissions and Sub-Accounts: Detailed access controls and separate sub-account structures for managing multiple client environments.
Strong Data Encryption and Security: Established security infrastructure suited to organizations with data compliance requirements.
Payment Processing Integrations: Support for payment-enabled forms across multiple processors.
Workflow Routing and Approval Chains: Multi-step approval workflows built into the form submission process.
Best For
Formsite is best for established organizations, government-adjacent teams, and agencies serving clients in regulated industries where data security and permission controls are non-negotiable. It's less flashy than newer alternatives but solid for compliance-heavy environments.
Pricing
Starts at approximately $21/month. Enterprise plans with white label features from approximately $75/month, with custom pricing available for larger deployments.
Which White Label Form Software Is Right for You?
The right choice depends heavily on where white labeling sits in your business model and what you're willing to pay to get there.
If you're an agency or high-growth team that wants white label forms with built-in AI lead qualification, Orbit AI is the standout option. It's built for the exact workflow where branded forms need to do more than collect data: they need to qualify and route leads intelligently.
For teams on a tight budget who just need logo removal and custom domains, Cognito Forms and Fillout offer the most accessible entry points. Cognito Forms wins on price; Fillout wins on modern UI and database integrations.
If your clients are design-conscious and the form experience is part of your agency's value proposition, Typeform and Paperform are the strongest contenders. Typeform for conversational flows; Paperform for rich, page-like experiences.
Agencies that want to productize and resell forms as a service should look closely at 123FormBuilder's dedicated reseller program. It's the most purpose-built option for that specific business model.
For enterprise compliance requirements, Formstack and Formsite both cover regulated industry needs, with Formstack offering the broader workflow automation suite and Formsite delivering deeper permission controls.
Here's a quick selection guide by use case:
AI-powered lead qualification with white label: Orbit AI
Most affordable white label entry: Cognito Forms
Best for Notion/Airtable teams: Fillout
Best conversational design: Typeform
Best reseller program: 123FormBuilder
Best for compliance-heavy industries: Formstack or Formsite
Best rich content forms: Paperform
Largest template library: Jotform
Whatever platform you choose, prioritize white label depth over surface-level branding removal. The difference between removing a logo and delivering a fully branded client experience is significant, and that gap shows up in how clients perceive the value of your services.
Ready to see what AI-powered forms can do for your lead generation? Start building free forms today and experience how intelligent form design can elevate your conversion strategy while keeping your brand front and center.