Your B2B SaaS form isn't just collecting data—it's qualifying leads, booking demos, and feeding your revenue engine. But most form builders were designed for simple contact forms, not the complex workflows that high-growth SaaS teams need.
You need conditional logic that adapts to enterprise vs. SMB prospects, CRM integrations that actually work, and analytics that show you which form fields are killing your conversion rate. The right form builder becomes a strategic asset that helps your sales team focus on the best-fit leads while automating the qualification process that used to eat up hours of manual work.
Here are the top form builders specifically suited for B2B SaaS companies, from AI-powered lead qualification tools to enterprise-grade solutions with advanced security compliance.
1. Orbit AI
Best for: High-growth B2B SaaS teams prioritizing AI-powered lead qualification and conversion optimization
Orbit AI is an AI-powered form builder designed specifically for B2B SaaS companies that need to qualify leads automatically while maintaining high conversion rates.
Where This Tool Shines
Orbit AI stands out by using artificial intelligence to qualify and score leads as they complete your forms. Instead of treating every form submission equally, the platform analyzes responses in real-time to route high-value prospects to your sales team immediately while nurturing others through automated sequences.
The platform was built for modern SaaS teams who need more than basic form functionality. It combines beautiful, conversion-optimized form designs with intelligent backend workflows that integrate seamlessly with your existing sales stack.
Key Features
AI-Powered Lead Qualification: Automatically scores and routes leads based on fit, eliminating manual qualification work for your sales team.
Native CRM Integrations: Deep integrations with HubSpot, Salesforce, Pipedrive, and Close that sync data bi-directionally without complex setup.
Conversion Analytics: Built-in analytics show exactly which form fields impact conversion rates, helping you optimize continuously.
Automated Workflows: Create sequences that trigger based on form responses, sending the right follow-up to the right prospect automatically.
Modern Form Designs: Conversion-focused templates designed specifically for B2B SaaS use cases like demo requests, trial signups, and contact sales.
Best For
High-growth B2B SaaS companies with significant inbound lead volume who need to qualify prospects automatically. Particularly valuable for teams where sales time is precious and lead quality varies significantly across different channels.
Pricing
Free tier available for getting started. Paid plans start at competitive SaaS pricing with features scaling based on team size and automation needs.
2. Typeform
Best for: Brand-focused SaaS companies prioritizing engagement and conversational user experiences
Typeform is a conversational form builder known for its distinctive one-question-at-a-time interface that creates highly engaging form experiences.
Where This Tool Shines
Typeform revolutionized form design by treating forms as conversations rather than static documents. Each question appears individually, creating a focused experience that reduces cognitive load and often improves completion rates for longer forms.
The platform excels at creating branded experiences that feel premium and thoughtful. If your SaaS brand emphasizes design and user experience, Typeform helps extend that aesthetic to your forms in ways that traditional builders can't match.
Key Features
Conversational Interface: One-question-at-a-time format that creates engaging, focused experiences and reduces form abandonment.
Logic Jumps: Advanced branching that adapts the form flow based on previous answers, creating personalized experiences.
Calculator and Scoring: Built-in calculation features useful for pricing calculators, ROI tools, and lead scoring mechanisms.
Brand Customization: Extensive design controls including custom fonts, colors, backgrounds, and embedded media.
CRM Integrations: Native connections to HubSpot, Salesforce, and other major sales platforms.
Best For
B2B SaaS companies with strong brand identities who want forms that reflect their design standards. Particularly effective for customer research, NPS surveys, and qualification forms where engagement matters more than speed.
Pricing
Free tier with significant limitations. Basic plan starts at $25/month, with Plus at $50/month and Business at $83/month for advanced features.
3. HubSpot Forms
Best for: B2B SaaS teams already using HubSpot for CRM, marketing automation, or sales
HubSpot Forms is the native form builder within HubSpot's platform, offering seamless integration with the broader HubSpot ecosystem.
Where This Tool Shines
If you're already invested in HubSpot, their form builder eliminates integration headaches entirely. Data flows automatically into your CRM, triggers workflows without configuration, and enables progressive profiling that shortens forms for returning visitors.
The platform's real power comes from how forms connect to everything else in HubSpot. A form submission doesn't just create a contact—it can trigger email sequences, assign tasks to sales reps, update lifecycle stages, and feed into attribution reporting without any middleware.
Key Features
Zero-Setup CRM Integration: Forms automatically create and update contacts in HubSpot CRM with complete submission history.
Progressive Profiling: Automatically hides fields for known contacts and asks new questions, reducing form length over time.
Smart Fields: Dependent fields and conditional logic that adapt based on previous responses or existing contact data.
Built-In Analytics: Native A/B testing, submission tracking, and conversion analysis within the HubSpot analytics suite.
Automatic Enrichment: Forms can pull in existing contact data to pre-fill fields and reduce friction.
Best For
B2B SaaS companies already using HubSpot for any part of their go-to-market stack. The integration depth makes it the obvious choice if you're committed to the HubSpot ecosystem.
Pricing
Free with HubSpot CRM, including basic form functionality. Advanced features like A/B testing and progressive profiling require Marketing Hub starting at $800/month.
4. Jotform
Best for: B2B SaaS companies needing versatile forms across multiple departments and use cases
Jotform is a comprehensive form builder with thousands of templates and extensive integration options suitable for various B2B applications.
Where This Tool Shines
Jotform's strength lies in its versatility and template library. Whether you need customer onboarding forms, event registrations, support ticket intake, or sales qualification, there's likely a pre-built template that gets you 80% of the way there.
The platform handles complex use cases that other form builders struggle with, including approval workflows, PDF generation from submissions, and HIPAA-compliant forms for healthcare SaaS companies. It's the Swiss Army knife of form builders.
Key Features
10,000+ Templates: Massive library covering virtually every B2B use case, from sales forms to HR workflows.
HIPAA Compliance: Dedicated HIPAA-compliant form options for healthcare and medical SaaS applications.
PDF Generation: Automatically create PDF documents from form submissions, useful for quotes, contracts, and reports.
100+ Integrations: Native connections to major CRMs, payment processors, and business tools without requiring Zapier.
Approval Workflows: Built-in approval processes for forms requiring manager sign-off or multi-step authorization.
Best For
B2B SaaS companies with diverse form needs across sales, customer success, HR, and operations. Particularly valuable if you need compliance features or complex approval workflows.
Pricing
Free tier with 100 monthly submissions. Bronze starts at $34/month, Silver at $39/month, and Gold at $99/month with increasing submission limits and features.
5. Tally
Best for: Budget-conscious startups and small SaaS teams needing unlimited forms without cost constraints
Tally is a simple, free-first form builder with a Notion-like interface that's become popular among early-stage SaaS companies.
Where This Tool Shines
Tally's generous free tier is genuinely useful, not just a teaser. You get unlimited forms, unlimited submissions, and conditional logic—features that most competitors lock behind paid plans. For bootstrapped SaaS startups watching every dollar, this matters enormously.
The Notion-style block editor feels immediately familiar if your team already uses Notion. You build forms by adding blocks, reordering them, and configuring logic without navigating complex menus or settings panels.
Key Features
Unlimited Free Tier: Genuinely unlimited forms and submissions on the free plan, removing cost as a barrier for early-stage teams.
Block-Based Editor: Notion-style interface that makes form building intuitive for teams already familiar with block-based tools.
Conditional Logic Included: Show/hide fields based on previous answers without upgrading to paid plans.
Clean Design: Minimal, modern aesthetic that works well for SaaS brands without heavy customization.
Zapier Integration: Connect to thousands of apps through Zapier, plus native webhook support for custom integrations.
Best For
Early-stage B2B SaaS startups and small teams who need functional forms without budget for premium tools. Also suitable for side projects and internal forms where branding matters less.
Pricing
Free for unlimited forms and submissions with Tally branding. Pro plan at $29/month removes branding and adds custom domains and file uploads.
6. Formstack
Best for: Enterprise B2B SaaS requiring strict security compliance and advanced workflow automation
Formstack is an enterprise-grade form and workflow platform emphasizing security compliance and document automation.
Where This Tool Shines
Formstack built its reputation on meeting enterprise security requirements that most form builders can't touch. SOC 2 Type II compliance, HIPAA certification, and enterprise SSO aren't afterthoughts—they're core features that make Formstack the default choice for regulated industries.
Beyond compliance, the platform's document generation capabilities stand out. Forms can automatically populate contracts, proposals, and reports, eliminating manual data transfer between systems. For SaaS companies with complex sales processes, this automation saves significant time.
Key Features
SOC 2 and HIPAA Compliance: Enterprise-grade security certifications required for selling to regulated industries and enterprise buyers.
Document Generation: Automatically create PDFs, contracts, and reports from form data using customizable templates.
Advanced Workflows: Complex automation including approvals, routing, and multi-step processes without code.
E-Signature Integration: Native electronic signature functionality for contracts and agreements within form workflows.
Enterprise Permissions: Granular user roles, SSO integration, and audit logs for enterprise security requirements.
Best For
Enterprise B2B SaaS companies and those selling to regulated industries where compliance certifications are table stakes. Also valuable for companies with complex approval workflows and document generation needs.
Pricing
Starter plan at $50/month for basic features. Enterprise pricing required for advanced compliance features, SSO, and dedicated support.
7. Paperform
Best for: B2B SaaS teams wanting forms that double as landing pages with payment processing
Paperform is a form builder that blurs the line between forms and landing pages, offering design flexibility and built-in payment processing.
Where This Tool Shines
Paperform treats forms as full pages rather than embedded widgets. You can add rich content, images, videos, and custom layouts that make forms feel more like landing pages. This approach works particularly well for demo requests, trial signups, and paid workshop registrations where you want more context around the form itself.
The built-in payment processing eliminates the need for separate billing tools for simple transactions. If you're running paid webinars, selling consulting packages, or charging for premium support tiers, Paperform handles payments natively through Stripe and PayPal.
Key Features
Landing Page Hybrid: Create forms with rich content, custom layouts, and embedded media that function as standalone landing pages.
Payment Processing: Native Stripe and PayPal integration for collecting payments directly through forms.
Content Embedding: Add videos, images, custom HTML, and rich text to create context-rich form experiences.
Conditional Logic: Show/hide fields and sections based on previous answers or calculated values.
Custom Success Pages: Create branded confirmation pages with dynamic content based on form responses.
Best For
B2B SaaS companies that need forms to do double duty as landing pages, particularly for paid events, premium content, or consultation bookings. Works well for marketing teams who want design control without developer involvement.
Pricing
Essentials plan at $24/month for basic features. Pro plan at $49/month adds advanced logic, custom domains, and priority support.
8. Cognito Forms
Best for: B2B SaaS needing advanced calculations and complex data collection at affordable prices
Cognito Forms is a calculation-focused form builder with strong data management features and competitive pricing.
Where This Tool Shines
Cognito Forms excels at mathematical operations within forms. If you're building pricing calculators, ROI estimators, or quote generators, the calculation engine handles complex formulas that would require custom development in other platforms.
The repeating sections feature solves a common B2B problem: collecting variable amounts of related data. When prospects need to add multiple team members, locations, or product configurations, repeating sections let them add as many entries as needed without cluttering the form.
Key Features
Advanced Calculations: Powerful formula engine for building pricing calculators, ROI tools, and quote generators without code.
Repeating Sections: Allow form users to add multiple entries for related data like team members or product configurations.
Data Routing: Automatically route submissions to different team members based on form responses or calculated values.
Payment Integration: Accept payments through Stripe and PayPal with support for subscriptions and one-time charges.
Inventory Tracking: Limit submissions based on available quantity, useful for event registrations or limited offerings.
Best For
B2B SaaS companies building forms with complex calculations or variable data collection needs. Particularly valuable for usage-based pricing models or configuration-heavy products where quotes require mathematical logic.
Pricing
Free tier available with Cognito branding. Pro plan at $15/month offers excellent value with advanced features at a lower price point than most competitors.
9. Fillout
Best for: B2B SaaS teams using Airtable or Notion as their primary database
Fillout is a modern form builder designed specifically for teams using database-first workflows with Airtable and Notion.
Where This Tool Shines
Fillout was built for the growing number of SaaS teams that use Airtable or Notion as their source of truth. Instead of treating databases as integration endpoints, Fillout makes them first-class citizens. Forms can pre-fill from existing records, update entries in place, and maintain bi-directional sync without complex configuration.
The platform's multi-step form experience creates engaging flows that feel more like conversations than data entry. Combined with the ability to pull context from your database, you can create personalized experiences that reference existing customer data.
Key Features
Native Database Sync: Deep Airtable and Notion integration that treats databases as the primary data source rather than just destinations.
Multi-Step Forms: Break long forms into logical steps that improve completion rates and create better user experiences.
Pre-Fill Capabilities: Pull data from existing database records to pre-populate forms and reduce data entry.
Update Existing Records: Allow form submissions to update database entries rather than only creating new ones.
Modern Styling: Clean, customizable UI that matches contemporary SaaS design standards without heavy configuration.
Best For
B2B SaaS teams that have built their operations around Airtable or Notion and need forms that integrate natively with these platforms. Particularly valuable for customer onboarding, data updates, and internal workflows where database sync is critical.
Pricing
Free tier available for basic usage. Starter plan at $15/month adds custom domains, branding removal, and increased submission limits.
Making the Right Choice
The best form builder for your B2B SaaS depends on where you are and what you're optimizing for. If lead qualification is eating up your sales team's time, Orbit AI's intelligent routing and scoring can transform how you handle inbound leads. Already deep in the HubSpot ecosystem? HubSpot Forms eliminates integration complexity entirely.
For brand-focused companies where form experience reflects your product quality, Typeform creates memorable interactions that stand out. Enterprise teams selling to regulated industries will find Formstack's compliance certifications non-negotiable. And if you're an early-stage startup watching every dollar, Tally's genuinely unlimited free tier removes cost as a barrier.
Think about your primary constraint. Teams drowning in unqualified leads need intelligent qualification. Companies with complex approval workflows need enterprise automation. Startups need to move fast without budget constraints. The right tool solves your specific bottleneck rather than just collecting data.
The modern B2B SaaS form does more than capture information—it qualifies prospects, triggers workflows, and feeds your revenue engine with actionable intelligence. Choose a builder that treats forms as strategic assets rather than simple data collection tools.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.