Gravity Forms has been a WordPress staple for years, but SaaS teams face a fundamental problem: your forms shouldn't be chained to a CMS you might not even use. Modern SaaS companies need standalone form builders that integrate with their existing tech stack, qualify leads automatically, and scale without WordPress overhead.
Whether you're frustrated with Gravity Forms' WordPress dependency, looking for better lead qualification, or simply need a more modern solution, this guide covers the best alternatives built specifically for high-growth SaaS teams. We evaluated each tool based on integration capabilities, lead qualification features, pricing scalability, and ease of use for non-technical teams.
1. Orbit AI
Best for: SaaS teams prioritizing AI-powered lead qualification and conversion optimization
Orbit AI is an AI-powered form builder platform designed specifically for high-growth SaaS teams who need more than basic data collection.
Where This Tool Shines
Orbit AI stands out by automatically qualifying leads as they fill out your forms, using AI to score and route prospects based on their responses. This means your sales team spends time on qualified leads instead of sorting through every submission manually.
The platform delivers modern, conversion-optimized form designs that actually look like they belong in a 2026 SaaS product. No more clunky WordPress forms that scream "legacy software" to your prospects.
Key Features
AI-Powered Lead Qualification: Automatically scores and qualifies leads based on their form responses, routing high-value prospects to your sales team immediately.
Conversion-Optimized Designs: Modern form templates built specifically for SaaS conversion flows, from demo requests to trial signups.
Native CRM Integrations: Connects directly with popular CRMs and marketing automation tools without middleware or complicated Zapier chains.
Workflow Automation: Trigger actions based on lead scores, responses, or qualification criteria without writing code.
Real-Time Analytics: Track form performance, conversion rates, and lead quality metrics in a unified dashboard.
Best For
Orbit AI is ideal for B2B SaaS companies with product-led growth strategies who need to qualify inbound leads at scale. If you're tired of manual lead sorting and want forms that actively contribute to your conversion funnel, this platform delivers.
Pricing
Free tier available to get started; paid plans scale with your usage and team size, making it accessible for startups while supporting enterprise needs.
2. Typeform
Best for: Teams prioritizing user experience and conversational form engagement
Typeform is a conversational form builder known for its one-question-at-a-time format that significantly boosts completion rates.
Where This Tool Shines
Typeform revolutionized form design by treating forms like conversations rather than interrogations. The one-question-at-a-time approach reduces cognitive load and makes long forms feel manageable, which translates to higher completion rates.
The platform's design flexibility lets you create forms that match your brand perfectly. From custom colors and fonts to embedded videos and images, Typeform makes your forms feel like a natural extension of your product experience.
Key Features
Conversational Interface: One question appears at a time, creating a dialogue-like experience that feels less overwhelming than traditional forms.
Logic Jumps: Route users through different question paths based on their previous answers, creating personalized form experiences.
Brand Customization: Deep customization options for colors, fonts, layouts, and media embedding to match your brand identity.
Native Integrations: Direct connections to major CRMs, email marketing platforms, and productivity tools without third-party middleware.
Media Embedding: Add videos, images, and GIFs directly into your forms to create engaging, multimedia experiences.
Best For
SaaS teams who view forms as part of their user experience strategy, not just data collection tools. Perfect for customer feedback, onboarding flows, and high-touch demo requests where completion rates matter more than speed.
Pricing
Free tier includes basic features with limited responses per month. Basic plan starts at $25/month, with higher tiers unlocking advanced logic and integrations.
3. Jotform
Best for: Teams needing extensive template variety and payment collection capabilities
Jotform is a feature-rich form builder offering over 10,000 templates and powerful customization options for virtually any use case.
Where This Tool Shines
Jotform's massive template library means you're never starting from scratch. Whether you need event registration forms, customer intake questionnaires, or payment collection forms, there's likely a pre-built template that gets you 80% of the way there.
The platform's widget marketplace adds functionality that most competitors charge extra for. Need appointment scheduling, signature collection, or custom calculations? There's a widget for that, and it integrates seamlessly into your form builder.
Key Features
10,000+ Templates: Pre-built forms for every industry and use case, from healthcare intake to SaaS trial signups.
Widget Marketplace: Hundreds of add-on widgets for specialized functionality like scheduling, payments, and document signing.
Payment Processing: Native integration with major payment processors for collecting fees, subscriptions, or product purchases directly through forms.
PDF Generation: Automatically convert form submissions into formatted PDF documents for contracts, receipts, or reports.
E-Signature Support: Collect legally binding signatures directly within your forms for contracts and agreements.
Best For
SaaS companies with diverse form needs across departments—from sales and marketing to customer success and operations. Particularly valuable if you need payment collection or document generation capabilities built-in.
Pricing
Free tier allows up to 5 forms with basic features. Bronze plan starts at $34/month for 25 forms, with higher tiers removing submission limits and adding advanced features.
4. Tally
Best for: Budget-conscious startups needing unlimited forms without feature compromises
Tally is a Notion-style form builder with an exceptionally generous free tier that includes unlimited forms and submissions.
Where This Tool Shines
Tally's free tier is genuinely impressive—unlimited forms and unlimited submissions with no hidden gotchas. For early-stage startups watching every dollar, this removes the anxiety of hitting arbitrary submission caps during a successful campaign.
The Notion-inspired interface makes form building feel intuitive if you're already familiar with block-based editors. You build forms by adding blocks, rearranging them with drag-and-drop, and configuring options inline—no separate settings panels to navigate.
Key Features
Unlimited Free Tier: No limits on forms or submissions in the free plan, making it ideal for bootstrapped startups testing product-market fit.
Block-Based Editor: Notion-style interface where you add and arrange form elements as blocks, creating a familiar editing experience.
Clean Design: Minimal, modern aesthetic that works well for SaaS brands without heavy customization needs.
Webhooks and Integrations: Connect to your existing tools through webhooks or native integrations with popular platforms.
Custom Domains: Use your own domain for form hosting on paid plans, maintaining brand consistency throughout the user journey.
Best For
Early-stage SaaS startups and bootstrapped companies who need professional forms without monthly fees eating into runway. Also great for side projects and internal tools where you need forms but can't justify paid software.
Pricing
Free tier is genuinely unlimited for most use cases. Pro plan at $29/month adds custom domains, file uploads, and priority support.
5. Paperform
Best for: Teams needing forms that double as landing pages and product pages
Paperform is a document-style form builder that combines the flexibility of a landing page builder with powerful form functionality.
Where This Tool Shines
Paperform breaks the traditional form paradigm by letting you create document-style layouts that feel more like web pages than questionnaires. Add paragraphs of text, images, videos, and form fields in any order, creating experiences that educate and convert simultaneously.
The platform's calculation fields and conditional logic are particularly powerful for SaaS companies with tiered pricing or usage-based models. Build interactive pricing calculators that show prospects their estimated costs based on their specific needs, then capture their information when they're ready to proceed.
Key Features
Free-Form Layout: Mix form fields with rich content blocks to create landing page-style experiences that convert better than traditional forms.
Advanced Calculations: Build pricing calculators, quote generators, and other dynamic forms that compute values based on user inputs.
Conditional Logic: Show or hide fields, change pricing, or redirect users based on their responses throughout the form.
Payment Processing: Accept payments through Stripe or PayPal directly within your forms for subscriptions or one-time purchases.
Custom Success Pages: Create personalized thank-you pages with dynamic content based on form submissions, improving post-conversion engagement.
Best For
SaaS companies with complex pricing models or consultative sales processes who need forms that educate prospects while capturing information. Perfect for interactive pricing calculators, detailed demo requests, and multi-step sales funnels.
Pricing
Essentials plan starts at $24/month with unlimited forms and submissions. Higher tiers add white-labeling and advanced integrations.
6. Formstack
Best for: Enterprise SaaS companies requiring HIPAA compliance and advanced security
Formstack is an enterprise-grade form and workflow automation platform with industry-leading security and compliance features.
Where This Tool Shines
Formstack takes security seriously in ways that matter for enterprise SaaS companies. HIPAA compliance, SOC 2 certification, and field-level encryption aren't add-ons—they're built into the platform architecture, making it suitable for healthcare tech, fintech, and other regulated industries.
The workflow automation capabilities extend far beyond basic form submissions. Route documents for approval, generate contracts from form data, trigger multi-step processes across departments, and maintain audit trails for compliance purposes—all without writing code.
Key Features
Enterprise Security: HIPAA and SOC 2 compliance options with field-level encryption and comprehensive audit logging for regulated industries.
Workflow Automation: Build complex multi-step workflows that route forms through approval processes and trigger actions across your tech stack.
Document Generation: Automatically create contracts, proposals, and reports from form submissions using customizable templates.
E-Signature Integration: Collect legally binding electronic signatures within your forms for contracts and agreements.
Advanced Permissions: Granular user roles and permissions for teams with complex organizational structures and security requirements.
Best For
Enterprise B2B SaaS companies in regulated industries or with complex compliance requirements. Particularly valuable for healthcare tech, financial services, or any SaaS product handling sensitive customer data.
Pricing
Plans start at $50/month for basic features. Enterprise pricing available with custom security requirements and dedicated support.
7. HubSpot Forms
Best for: Teams already using HubSpot CRM seeking seamless native integration
HubSpot Forms is the native form builder within HubSpot's marketing platform, offering tight CRM integration and marketing automation capabilities.
Where This Tool Shines
If you're already using HubSpot CRM, their native forms eliminate the integration headaches that plague most form-to-CRM connections. Every submission automatically creates or updates contact records with perfect data mapping, no middleware required.
Progressive profiling is where HubSpot Forms truly shines for SaaS companies with long sales cycles. Instead of asking for all information upfront, the form remembers what it already knows about returning visitors and asks different questions each time, gradually building complete contact profiles without form fatigue.
Key Features
Native CRM Integration: Submissions automatically sync to HubSpot CRM with perfect field mapping and no third-party connectors needed.
Progressive Profiling: Forms remember previous submissions and ask new questions to returning visitors, building complete profiles over time.
Smart Fields: Pre-populate form fields with known contact data, reducing friction for returning visitors and improving conversion rates.
Built-In Analytics: Track form performance, conversion rates, and submission sources directly within HubSpot's reporting suite.
Automatic Contact Creation: New submissions instantly create contact records with proper lifecycle stage assignment and list segmentation.
Best For
SaaS companies already invested in the HubSpot ecosystem who want forms that work seamlessly with their existing marketing automation and CRM workflows. Less ideal if you're not using HubSpot for other functions.
Pricing
Basic forms are free with HubSpot CRM. Advanced features like progressive profiling require paid Marketing Hub subscriptions starting at $45/month.
8. Fillout
Best for: Teams using Airtable or Notion as their primary database
Fillout is a database-native form builder designed specifically for teams who manage data in Airtable, Notion, and similar tools.
Where This Tool Shines
Fillout treats your database as the source of truth, not just a destination for form data. Forms can update existing records, create linked records across tables, and respect your database schema—making it feel like a native interface for your Airtable or Notion workspace.
The scheduling and booking functionality is particularly well-executed for SaaS companies offering demos or consultations. Connect your calendar, set availability rules, and let prospects book directly through forms that automatically sync to your database and calendar simultaneously.
Key Features
Native Database Integration: Direct two-way sync with Airtable and Notion, treating your database as the primary data source rather than just a destination.
Record Updates: Forms can update existing database records, not just create new ones, enabling customer portals and self-service updates.
Scheduling Forms: Built-in calendar integration for booking demos, consultations, or support calls directly through forms.
Conditional Logic: Show or hide fields based on database values or user responses, creating dynamic form experiences.
Custom Branding: White-label forms with your own domain, colors, and styling to maintain brand consistency.
Best For
SaaS teams who've built their operations around Airtable or Notion and need forms that respect their existing database structure. Perfect for customer portals, internal tools, and data collection workflows that feed directly into your operational database.
Pricing
Free tier includes basic features with submission limits. Starter plan at $15/month removes limits and adds advanced integrations.
9. Cognito Forms
Best for: SaaS companies with complex pricing calculations and payment forms
Cognito Forms is a calculation-focused form builder ideal for building quote generators, pricing calculators, and payment forms with conditional logic.
Where This Tool Shines
Cognito Forms' calculation engine is remarkably powerful for building interactive pricing tools. Create formulas that reference other fields, apply conditional pricing based on selections, and show prospects their exact costs before they submit—all without writing JavaScript.
The repeating sections feature is unique among form builders, letting users add multiple items to a single submission. Perfect for SaaS companies selling seat-based licenses or usage-based pricing where prospects need to specify quantities, team sizes, or multiple product configurations in one form.
Key Features
Advanced Calculations: Build complex pricing formulas using spreadsheet-style functions that reference other form fields and apply conditional logic.
Conditional Pricing: Change prices dynamically based on user selections, plan choices, or calculated values throughout the form.
Payment Processing: Accept payments through Square, Stripe, or PayPal with support for one-time charges, subscriptions, and partial payments.
Repeating Sections: Let users add multiple line items, team members, or product configurations within a single form submission.
Data Encryption: Field-level encryption and compliance features for handling sensitive payment and customer information securely.
Best For
B2B SaaS companies with complex pricing models, seat-based licensing, or usage-based billing who need interactive quote generators and pricing calculators. Also valuable for collecting payments during signup or trial conversion.
Pricing
Free tier available with basic features. Pro plan starts at $15/month, with higher tiers adding payment processing and advanced calculations.
Making the Right Choice
For SaaS teams ready to move beyond Gravity Forms' WordPress limitations, your choice depends on your specific needs and existing tech stack.
If AI-powered lead qualification is your priority, Orbit AI offers the most modern approach to automatically scoring and routing prospects based on their form responses. Teams focused on user experience should consider Typeform's conversational forms, which consistently deliver higher completion rates through their one-question-at-a-time approach. Budget-conscious startups will appreciate Tally's genuinely unlimited free tier that doesn't compromise on essential features.
Already invested in HubSpot? Their native forms eliminate integration headaches and unlock progressive profiling capabilities that gradually build complete contact records over time. Teams using Airtable or Notion as operational databases should explore Fillout's database-native approach. And if you're building complex pricing calculators or quote generators, Cognito Forms' calculation engine delivers spreadsheet-level formula capabilities directly in your forms.
Start by identifying your primary goal—lead quality, user experience, or workflow automation—then trial your top two choices with real forms before committing. Most platforms offer free tiers or trials, so you can test with actual prospects and measure conversion rates before making a financial commitment.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.