Real estate professionals live and die by their pipeline. Every open house visitor, website browser, and social media inquiry represents a potential commission, and the difference between a thriving business and a stagnant one often comes down to how effectively you capture and qualify those prospects. The problem? Most agents are juggling leads from a dozen different sources with no consistent system to catch them all.
Without the right lead capture software, hot prospects go cold, follow-ups happen too late, and your best opportunities quietly walk out the door. If you're serious about improving lead quality and want practical ways to increase form submissions from your digital touchpoints, the tools below are worth your attention.
Here are the top lead capture software options for real estate agents, teams, and brokerages in 2026, evaluated on form and landing page creation, CRM integration, lead qualification and routing, IDX compatibility, mobile responsiveness, and pricing.
1. Orbit AI
Best for: Real estate teams that want AI-powered lead qualification built directly into their forms.
Orbit AI is an AI-powered form builder that qualifies and scores leads at the exact moment of capture, so agents spend their time on prospects most likely to convert.
Where This Tool Shines
Most lead capture tools collect a name and an email address and call it a day. Orbit AI goes further by embedding intelligent qualification into the form itself. Instead of sending every submission straight to your CRM with zero context, Orbit AI asks the right questions (timeline, budget, pre-approval status) and scores each lead automatically based on their responses.
For real estate teams drowning in unqualified inquiries, this is a genuine game-changer. The dynamic form fields adapt based on what a prospect answers, creating a conversational experience that feels personalized rather than transactional. The result is richer lead data from the start, which means better conversations and faster closes.
Key Features
AI-Powered Lead Scoring: Automatically qualifies and scores leads based on their form responses, surfacing the highest-intent prospects for immediate follow-up.
Real Estate Form Templates: Conversion-optimized templates for property inquiries, open house sign-ups, home valuation requests, and buyer consultations.
Dynamic Form Fields: Form questions adapt in real time based on user responses, creating a smarter, more personalized capture experience.
CRM Integrations: Connects with popular real estate CRMs including Follow Up Boss, so qualified leads flow directly into your existing workflow.
Mobile-Responsive Design: Beautiful, branded forms that look and perform perfectly on any device, whether a prospect is browsing on a laptop or a phone at an open house.
Best For
Solo agents and high-growth teams who want smarter lead capture without building a complex tech stack. Particularly valuable for teams generating leads across multiple channels (ads, website, open houses) who need a consistent qualification layer across all of them.
Pricing
Free plan available. Paid plans start at competitive pricing. Visit orbitforms.ai for current tiers and feature breakdowns.
2. Ylopo
Best for: Real estate teams wanting a full-funnel marketing and lead capture system with AI-driven nurture.
Ylopo is a full-funnel digital marketing and lead capture platform built specifically for real estate, combining AI-powered nurture with IDX home search and dynamic remarketing.
Where This Tool Shines
Ylopo is one of the few platforms that handles the entire lead journey from ad click to AI-assisted follow-up. Its standout feature is rAIya, a text-based AI assistant that engages leads around the clock, qualifying prospects and booking appointments without agent involvement. This is particularly powerful for teams with large lead volumes who can't manually respond to every inquiry instantly.
The dynamic remarketing capability is another differentiator. Ylopo shows prospects ads featuring the exact listings they browsed on your IDX site, keeping your brand and those properties top of mind across Facebook and Google. For teams investing heavily in paid advertising, this closed-loop approach can meaningfully improve return on ad spend.
Key Features
Ylopo AI (rAIya): Text-based AI assistant that follows up with leads automatically, qualifies them, and routes hot prospects to agents.
Dynamic Remarketing: Automatically retargets leads with ads showing listings they've already viewed on your IDX site.
IDX Home Search with Forced Registration: Captures lead contact information at the point of property search.
PPC and Social Ad Management: Handles Facebook and Google ad campaigns with integrated lead tracking.
CRM Integration: Connects with Follow Up Boss and other major real estate CRMs for seamless lead routing.
Best For
Mid-size to large real estate teams and top-producing agents who are serious about paid advertising and want an AI-driven system to handle initial lead engagement at scale.
Pricing
Starts around $300-$500/month depending on package and ad spend; custom pricing available for larger teams.
3. CINC (Commissions Inc)
Best for: Teams that want hyper-local IDX lead capture paired with managed advertising and a built-in CRM.
CINC is an all-in-one real estate lead generation platform that combines hyper-local IDX websites with paid advertising management and a built-in CRM.
Where This Tool Shines
CINC's strength is its hyper-local approach. Rather than generic market-wide IDX sites, CINC builds neighborhood and community-specific lead capture pages that attract buyers searching for homes in particular areas. This specificity tends to produce higher-quality leads because prospects are already indicating strong geographic intent.
The ListCast remarketing feature keeps your listings in front of site visitors after they leave, and the built-in team accountability tools make CINC a strong fit for growing brokerages that need visibility into agent follow-up activity.
Key Features
Hyper-Local IDX Websites: Neighborhood-specific lead capture sites optimized for conversion and local search intent.
Google and Facebook Ad Management: Managed advertising with automatic lead routing to agents.
Built-In CRM: Automated follow-up sequences, drip campaigns, and pipeline management in one platform.
ListCast Remarketing: Re-engages website visitors with targeted listing ads after they leave your site.
Team Lead Distribution: Accountability tools for tracking agent follow-up and lead response times.
Best For
Real estate teams and brokerages that want a fully managed lead generation system and are willing to invest in a comprehensive, done-for-you platform.
Pricing
Starts around $600/month for solo agents; team and brokerage plans are available at higher tiers.
4. Real Geeks
Best for: Budget-conscious solo agents and small teams who need IDX websites and seller lead capture without enterprise pricing.
Real Geeks is a budget-friendly IDX website and lead capture platform popular with solo agents looking for property valuation landing pages and social ad integration.
Where This Tool Shines
Real Geeks offers one of the better value propositions in the real estate tech space. For a fraction of what enterprise platforms charge, agents get a solid IDX website with forced registration, home valuation landing pages for capturing seller leads, and a built-in CRM with drip email campaigns. It's not the flashiest platform, but it covers the core bases effectively.
The home valuation tool is particularly useful for agents building a seller pipeline. Prospects enter their address to get an estimated value, and in exchange, they provide their contact information. It's a straightforward value exchange that consistently generates seller inquiries.
Key Features
IDX Websites with Forced Registration: Property search sites that capture lead information before allowing full access to listings.
Home Valuation Landing Pages: Seller-focused lead capture pages built around instant home value estimates.
Facebook and Google Ad Integration: Connects ad campaigns directly to lead tracking within the platform.
Built-In CRM with Drip Campaigns: Email nurture sequences to stay in front of leads over time.
Market Report Automation: Automated neighborhood market updates that keep leads engaged long-term.
Best For
Solo agents and small teams looking for an affordable, all-in-one real estate lead capture solution without the complexity or cost of enterprise platforms.
Pricing
Starts around $299/month, making it one of the more accessible all-in-one options in the real estate software market.
5. BoldTrail (formerly kvCORE)
Best for: Large brokerages and enterprise teams that need scalable lead capture with AI-powered CRM automation.
BoldTrail is an enterprise-level real estate platform by Inside Real Estate offering AI-powered CRM, squeeze pages, and scalable lead capture tools for large organizations.
Where This Tool Shines
BoldTrail is built for scale. When you're managing hundreds of agents across a brokerage, you need lead routing logic, accountability reporting, and automation that can handle serious volume without falling apart. BoldTrail's behavioral automation triggers fire based on prospect actions, ensuring leads get the right follow-up at the right time without manual oversight from team leaders.
The customizable agent websites under a brokerage umbrella are a particularly useful feature for brokerages that want brand consistency while giving individual agents their own digital presence.
Key Features
AI-Powered Smart CRM: Behavioral triggers and automation that fire based on lead activity, ensuring timely and relevant follow-up.
Squeeze Pages and IDX Websites: Forced registration lead capture at multiple touchpoints.
Brokerage-Level Lead Routing: Sophisticated distribution rules for managing leads across large agent rosters.
Built-In Dialer, Texting, and Email: Multichannel outreach tools integrated directly into the CRM.
Agent Websites Under Brokerage Umbrella: Individual agent sites with consistent brand standards set by the brokerage.
Best For
Mid-size to large brokerages and enterprise real estate teams that need a comprehensive platform capable of managing high lead volumes across many agents.
Pricing
Custom pricing based on team and brokerage size; typically starts around $500/month for smaller teams.
6. Sierra Interactive
Best for: Mid-size teams that need advanced lead routing rules and AI-driven follow-up with serious customization options.
Sierra Interactive is a high-performance IDX website and lead management platform known for sophisticated routing logic and AI-driven follow-up automation.
Where This Tool Shines
Sierra Interactive is the platform serious ops-minded teams gravitate toward when they've outgrown simpler tools. The lead routing engine is genuinely impressive: you can route leads based on geography, price range, property type, or round-robin assignment, giving team leaders precise control over who gets what and when. This kind of routing sophistication is rare at this price point.
Sierra also aggregates leads from major sources like Zillow, Realtor.com, and PPC campaigns into one system, reducing the chaos of managing multiple dashboards. The AI-powered text and email follow-up keeps leads warm without requiring constant manual attention from agents.
Key Features
Customizable IDX Websites: Multiple forced registration options to maximize lead capture from property searches.
Advanced Lead Routing Rules: Route leads by geography, price range, property type, or round-robin assignment.
AI-Powered Follow-Up: Automated text and email sequences that respond to lead behavior.
Built-In Dialer and Action Plans: Structured follow-up workflows with integrated calling tools.
Multi-Source Lead Aggregation: Pulls leads from Zillow, Realtor.com, PPC, and other sources into one place.
Best For
Mid-size to large real estate teams that prioritize operational precision, lead routing control, and a customizable tech stack over out-of-the-box simplicity.
Pricing
Starts around $500/month; pricing varies based on team size and selected features.
7. Follow Up Boss
Best for: Teams that generate leads from multiple sources and need a central hub for lead management and speed-to-lead automation.
Follow Up Boss is the leading real estate lead management CRM that aggregates leads from across your entire tech stack into one organized system with speed-to-lead automation.
Where This Tool Shines
Follow Up Boss isn't a lead capture tool in the traditional sense. It doesn't generate leads for you. What it does is take every lead you're already capturing from Zillow, Realtor.com, your website, your forms, your ads, and your open houses and pulls them into one clean system where nothing gets lost. For teams juggling five or more lead sources, this aggregation alone is worth the monthly fee.
The speed-to-lead automation is where Follow Up Boss earns its reputation. When a new lead comes in, the system can instantly route a call or text to the assigned agent, dramatically reducing response times. In real estate, the first agent to respond often wins the client.
Key Features
200+ Source Integrations: Aggregates leads from Zillow, Realtor.com, websites, forms, ads, and virtually every real estate lead source.
Speed-to-Lead Automation: Instant call and text routing to agents the moment a new lead arrives.
Smart Lists and Action Plans: Organized follow-up workflows that keep every lead moving through the pipeline.
Team Accountability Reporting: Visibility into agent response times, follow-up activity, and pipeline health.
Open API and Deep Integrations: Connects with virtually every other tool in the real estate tech ecosystem.
Best For
Real estate teams of any size that are serious about lead management and want a CRM that plays well with every other tool in their stack. Works exceptionally well paired with a dedicated lead capture tool like Orbit AI.
Pricing
Starts at $58/month per user on the Grow plan; Team and Platform plans available at higher tiers.
8. Zurple
Best for: Agents who want behavioral email nurturing that automatically personalizes outreach based on what prospects are searching and viewing.
Zurple is a behavioral lead nurturing platform that tracks prospect activity on IDX sites and sends personalized automated emails based on their specific search patterns.
Where This Tool Shines
Zurple takes a different approach to lead nurture. Rather than sending generic drip emails on a fixed schedule, it monitors what each prospect is actually doing on your IDX site and triggers personalized emails based on those behaviors. If a lead keeps searching three-bedroom homes in a specific neighborhood, Zurple sends them relevant content about that neighborhood. It's a more intelligent form of automation that tends to feel less like a robot and more like a helpful agent.
The conversation alerts are a useful feature for busy agents. When a lead's activity spikes and signals high intent (frequent logins, saving listings, revisiting the same property), Zurple notifies the agent so they can reach out at exactly the right moment.
Key Features
Behavioral Search Tracking: Monitors prospect activity on IDX sites and uses that data to personalize follow-up.
Automated Personalized Email Nurture: Sends emails referencing specific listings and searches each prospect has viewed.
Lead Capture Landing Pages: Capture pages for PPC and social campaigns outside of the IDX site.
High-Intent Conversation Alerts: Notifies agents when a lead's behavior suggests they're ready to act.
Third-Party Lead Source Integration: Connects with Zillow, Trulia, and Realtor.com lead feeds.
Best For
Solo agents and small teams who want smarter, behavior-driven email nurture without the complexity of a full enterprise platform. Works best for agents with consistent IDX website traffic to fuel the behavioral engine.
Pricing
Starts around $150/month for a single pipeline; additional pipelines and territories are available at extra cost.
9. Luxury Presence
Best for: Luxury real estate agents and brokerages who need premium website design paired with IDX integration and brand-forward lead capture.
Luxury Presence is a premium website and branding platform for high-end real estate professionals, combining award-winning design with IDX integration and organic lead generation tools.
Where This Tool Shines
In the luxury market, brand perception is everything. Buyers and sellers of multi-million dollar properties judge agents by the quality of their digital presence before they ever pick up the phone. Luxury Presence understands this, and it shows in the quality of their website designs, which are consistently among the most visually impressive in the real estate space.
Beyond aesthetics, the platform includes IDX integration, content marketing and SEO tools for organic lead generation, and a lead management dashboard. For luxury agents who rely on referrals and organic search rather than paid advertising, this combination of brand authority and inbound lead capture is a natural fit.
Key Features
Award-Winning Custom Website Design: Premium, visually distinctive websites built for luxury brand positioning and high-end client expectations.
IDX Integration with Lead Capture: Property search functionality with lead capture built into the browsing experience.
Content Marketing and SEO Tools: Organic lead generation through blog content, neighborhood guides, and search optimization.
Social Media and Advertising Services: Managed social media presence and advertising options for brand amplification.
CRM Integration and Lead Dashboard: Lead management tools that connect with existing CRM platforms.
Best For
Luxury real estate agents, boutique brokerages, and high-producing teams in premium markets where brand presentation directly influences client acquisition and referral quality.
Pricing
Custom pricing; typically starts around $500-$1,000+/month depending on design complexity and services included.
Which Tool Is Right for Your Real Estate Business?
The honest answer is that the best lead capture software depends on where you are in your business and what your biggest bottleneck actually is.
If you're generating leads from multiple channels and struggling to qualify them before they hit your CRM, Orbit AI is the logical starting point. The ability to score and qualify leads at the point of capture, using intelligent forms that ask the right questions, addresses one of the most common and costly problems in real estate lead generation: agents spending hours chasing prospects who were never serious buyers or sellers to begin with.
If you're running a large team or brokerage and need an all-in-one system with IDX, ads, and CRM under one roof, CINC, BoldTrail, or Sierra Interactive are worth a serious evaluation depending on your scale and routing complexity. For teams investing heavily in paid advertising with a focus on AI-driven nurture, Ylopo stands out. And for luxury professionals where brand is the primary differentiator, Luxury Presence is in a category of its own.
One practical approach many high-performing teams use: pair a smart lead capture tool like Orbit AI with a dedicated CRM like Follow Up Boss. The forms qualify leads at capture, and the CRM ensures nothing falls through the cracks on the follow-up side. That combination covers both ends of the pipeline effectively.
Whatever tools you choose, the goal is the same: capture more of the right leads, qualify them faster, and make sure your best prospects get contacted before a competitor does. Start building free forms today and see how intelligent form design can transform the quality of leads entering your pipeline from day one.