Every form submission tells a story—but most businesses only capture the first chapter. A visitor enters their email, maybe their company name, and you're left guessing about their budget, team size, and buying intent. Lead enrichment form software changes that equation entirely. These tools automatically append valuable data points to your submissions in real-time, transforming basic contact info into complete prospect profiles. The result? Your sales team stops wasting time on unqualified leads and starts conversations with context. We evaluated dozens of platforms based on data accuracy, enrichment speed, integration depth, and ease of implementation. Here are the top tools that stand out for teams serious about lead qualification.
1. Orbit AI
Best for: High-growth teams wanting native AI qualification without integration complexity
Orbit AI is an AI-powered form builder platform that combines beautiful, conversion-optimized form design with built-in lead enrichment and qualification capabilities.
Where This Tool Shines
Unlike platforms that require third-party enrichment tools or complex integration workflows, Orbit AI handles qualification directly within the form experience. The AI analyzes submissions in real-time and automatically routes leads based on enriched data, eliminating the gap between form submission and sales action.
The platform focuses specifically on high-growth teams that need both conversion optimization and intelligent lead routing. You're not bolting enrichment onto an existing form tool—it's designed from the ground up for teams that treat forms as a critical part of their qualification funnel.
Key Features
AI-Powered Lead Qualification: Built-in intelligence that scores and qualifies leads automatically based on submission data and enriched attributes.
Real-Time Enrichment: Appends company and contact data without requiring separate enrichment service subscriptions or API connections.
Intelligent Routing: Automatically directs qualified leads to the right sales rep or sequence based on enriched firmographic data.
Conversion-Optimized Templates: Pre-built form designs specifically engineered for high completion rates and lead quality.
Native CRM Integrations: Direct connections to HubSpot, Salesforce, and other major platforms without middleware tools.
Best For
Growing SaaS companies and B2B teams that want a single platform handling both form experience and lead qualification. Particularly valuable if you're tired of stitching together separate tools for forms, enrichment, and routing.
Pricing
Contact for pricing; offers plans scaled for growing teams with flexible options based on form volume and feature requirements.
2. Clearbit Forms
Best for: Enterprise teams needing maximum data depth and 100+ enrichment attributes
Clearbit Forms is an enterprise-grade enrichment platform that appends comprehensive company and contact data to form submissions in real-time.
Where This Tool Shines
Clearbit built its reputation on data accuracy and breadth. When someone submits a form, Clearbit can append everything from company size and funding stage to technology stack and employee count. The platform also offers progressive profiling, which shortens forms by hiding fields you already have data for.
The Reveal feature identifies anonymous website visitors before they even fill out a form, giving your sales team context on who's browsing your site. This combination of pre-form intelligence and post-submission enrichment creates a complete picture of prospect behavior.
Key Features
100+ Data Points: Appends comprehensive firmographic, technographic, and demographic attributes to every submission.
Form Shortening: Progressive profiling automatically hides fields when data is already known, improving completion rates.
Visitor Reveal: Identifies companies browsing your website before they submit forms, enabling proactive outreach.
Native CRM Sync: Deep integrations with Salesforce and HubSpot that automatically create enriched lead records.
Intent Signals: Includes buying intent data to help prioritize leads showing active purchase behavior.
Best For
Enterprise B2B companies with complex lead routing requirements and sales teams that need maximum context before first contact. Best suited for organizations with significant form volume that justifies enterprise pricing.
Pricing
Custom pricing based on enrichment volume and feature requirements; typically positioned for enterprise budgets with annual contracts.
3. ZoomInfo FormComplete
Best for: Teams already using ZoomInfo's database for prospecting and outbound
ZoomInfo FormComplete leverages ZoomInfo's massive B2B database to auto-fill and enrich form submissions with verified business data.
Where This Tool Shines
If you're already a ZoomInfo customer, FormComplete represents a natural extension of your existing investment. The platform taps into the same database your sales team uses for prospecting, ensuring consistency across inbound and outbound data.
The auto-complete functionality creates a better user experience by reducing typing—visitors start entering their email, and FormComplete suggests verified company matches. This speeds up submission while simultaneously enriching your data with ZoomInfo's extensive firmographic attributes.
Key Features
Auto-Complete Forms: Suggests verified company matches as visitors type, reducing friction and improving data accuracy.
100M+ Company Profiles: Access to ZoomInfo's comprehensive B2B database for enrichment and verification.
Buying Intent Integration: Incorporates ZoomInfo's intent signals to identify prospects actively researching solutions.
Org Chart Data: Enriches submissions with hierarchical company structure and decision-maker identification.
Contact Verification: Includes direct dial numbers and verified email addresses for immediate follow-up.
Best For
Mid-market and enterprise B2B companies already invested in the ZoomInfo ecosystem who want to unify their prospecting and inbound lead data sources.
Pricing
Requires ZoomInfo subscription; FormComplete typically adds to existing contracts starting around $15,000 annually depending on volume and features.
4. Leadfeeder (Dealfront)
Best for: European companies prioritizing GDPR compliance and visitor identification
Leadfeeder combines website visitor identification with form enrichment to provide complete prospect intelligence before and after submission.
Where This Tool Shines
Leadfeeder excels at showing you which companies are visiting your website, even before they fill out forms. When someone does submit, the platform enriches that data with firmographic details and connects it to their previous browsing behavior. This creates a timeline showing what content they consumed before converting.
The platform has particularly strong data coverage in European markets and takes GDPR compliance seriously, making it a reliable choice for companies operating under strict European privacy regulations.
Key Features
Pre-Form Visitor Identification: Identifies companies browsing your website before they submit forms, enabling earlier engagement.
Firmographic Enrichment: Appends company size, industry, location, and other business attributes to form submissions.
Behavioral Scoring: Combines page visit data with form submissions to score lead quality based on engagement.
Automatic CRM Sync: Creates enriched lead records directly in your CRM with complete behavioral history.
European Compliance Focus: Built with GDPR requirements as a core design principle, not an afterthought.
Best For
B2B companies with significant European presence or customers who need visitor identification combined with form enrichment under strict privacy compliance.
Pricing
Starts at €99 per month for basic plans; premium features and higher visitor volumes require custom pricing.
5. Enricher.io
Best for: Development teams building custom form solutions with API-first enrichment
Enricher.io is an API-first enrichment platform that integrates with any form solution through simple REST endpoints.
Where This Tool Shines
If you've built custom forms or use a platform that doesn't have native enrichment integrations, Enricher.io solves that problem with straightforward API calls. Send an email address, get back company data, social profiles, and contact attributes. The simplicity makes it ideal for developers who want enrichment without platform lock-in.
The pay-per-successful-match pricing model means you only pay when enrichment actually finds data. This eliminates waste from failed lookups and makes costs predictable based on actual value delivered.
Key Features
Simple REST API: Integrate enrichment into any form platform or custom solution with straightforward API endpoints.
Email-to-Company Matching: Converts email addresses into full company profiles with firmographic attributes.
Social Profile Discovery: Finds LinkedIn, Twitter, and other social profiles associated with email addresses.
Bulk Enrichment: Process large batches of historical form data to backfill missing attributes.
Usage-Based Pricing: Pay only for successful enrichment matches, avoiding costs for failed lookups.
Best For
Companies with custom-built form infrastructure or technical teams that prefer API-first solutions over pre-packaged form platforms.
Pricing
Pay-as-you-go model starting at $0.05 per successful enrichment; volume discounts available for larger implementations.
6. Apollo.io Forms
Best for: Sales teams blending inbound form enrichment with outbound prospecting sequences
Apollo.io Forms is a sales intelligence platform that enriches form submissions and connects them directly to outbound sequence capabilities.
Where This Tool Shines
Apollo.io treats form submissions as the starting point for sales sequences, not the end of lead generation. When someone fills out your form, Apollo enriches the data and can automatically trigger personalized outbound sequences based on the enriched attributes. This bridges the gap between inbound interest and proactive follow-up.
The platform's database includes over 270 million contacts, giving it strong coverage for B2B enrichment. The Chrome extension also lets sales reps enrich leads on-the-fly while browsing LinkedIn or company websites.
Key Features
270M+ Contact Database: Access to extensive B2B contact and company data for enrichment and verification.
Sequence Triggers: Automatically enroll enriched form submissions into personalized outbound email and call sequences.
Buying Intent Data: Identifies prospects showing active research behavior for your product category.
Chrome Extension: Enrich leads directly from LinkedIn profiles or company websites without leaving your browser.
Email Verification: Validates email addresses to reduce bounce rates and protect sender reputation.
Best For
Sales teams that want to unify inbound form enrichment with outbound prospecting workflows in a single platform rather than managing separate tools.
Pricing
Free tier available with limited credits; paid plans start at $49 per user per month with increasing contact access and features.
7. Lusha
Best for: Fast implementation with strong contact data accuracy and team credit sharing
Lusha is a contact enrichment tool with a browser extension and form integration capabilities, focused on direct dial and email accuracy.
Where This Tool Shines
Lusha built its reputation on contact data accuracy, particularly for direct dial phone numbers and personal email addresses. The browser extension makes it easy for sales reps to enrich leads manually, while the API enables automatic form enrichment. The platform emphasizes data compliance, maintaining GDPR and CCPA certifications.
Team credit sharing lets organizations pool enrichment credits across users, which works well for smaller teams that want flexibility in how credits are allocated without managing individual user limits.
Key Features
Direct Dial Enrichment: Provides verified direct phone numbers, not just company switchboards, for immediate contact.
Browser Extension: Enrich leads instantly from LinkedIn, company websites, or your CRM without switching tools.
Native CRM Integrations: Direct connections to Salesforce and HubSpot that automatically sync enriched data.
Team Credit Sharing: Pool enrichment credits across your organization for flexible usage without per-user limits.
Compliance Focus: GDPR and CCPA compliant data sourcing and handling built into the platform.
Best For
Small to mid-sized sales teams that prioritize contact accuracy over extensive firmographic data and want quick implementation without complex setup.
Pricing
Free tier includes 5 credits per month; Pro plans start at $29 per user per month with increasing credit allocations.
8. Clay
Best for: RevOps teams building sophisticated enrichment workflows across multiple data providers
Clay is a workflow automation platform that combines 50+ data providers for sophisticated enrichment sequences and data operations.
Where This Tool Shines
Clay takes a different approach: instead of being a single data source, it orchestrates enrichment across dozens of providers. You can build waterfall enrichment workflows that try Clearbit first, then fall back to Apollo, then Hunter, ensuring you get data even when individual sources come up empty.
The spreadsheet-like interface makes Clay accessible to operations teams without requiring developer resources. You can build complex enrichment logic, clean and format data with AI, and push results to your CRM—all in a visual workflow builder.
Key Features
Waterfall Enrichment: Chain multiple data providers together so failed lookups automatically try alternative sources.
AI-Powered Data Cleaning: Use AI to standardize, format, and clean enriched data before pushing to your CRM.
Custom Workflow Builder: Visual interface for creating sophisticated enrichment logic without writing code.
50+ Provider Integrations: Connect to Clearbit, Apollo, Hunter, ZoomInfo, and dozens of other data sources in one platform.
Spreadsheet Interface: Familiar grid-based UI that makes data operations accessible to non-technical users.
Best For
Revenue operations teams that need maximum flexibility in enrichment workflows and want to combine multiple data sources for comprehensive coverage.
Pricing
Free tier available for basic workflows; Starter plans begin at $149 per month with usage-based pricing for data provider credits.
9. Typeform + Clearbit Integration
Best for: Brands prioritizing form completion rates through conversational user experience
Typeform combines conversational, one-question-at-a-time form design with Clearbit's enrichment capabilities through native integration.
Where This Tool Shines
Typeform's conversational interface consistently achieves higher completion rates than traditional multi-field forms. By showing one question at a time and creating a dialogue-like experience, Typeform reduces form abandonment. When combined with Clearbit enrichment, you can keep forms short while still capturing comprehensive data.
The platform uses hidden fields to store enriched data without exposing it to users. This means someone might only answer three questions, but your CRM receives a fully enriched record with company size, industry, technology stack, and more.
Key Features
Conversational Interface: One-question-at-a-time design that creates a dialogue experience and improves completion rates.
Hidden Field Enrichment: Store Clearbit-enriched data in hidden fields without cluttering the user experience.
Conditional Logic: Show or hide questions based on enriched attributes to personalize the form journey.
Completion Rate Focus: Design philosophy centered on reducing abandonment through engaging UX.
Integration Ecosystem: Native connections to major platforms plus Zapier for custom workflows.
Best For
Consumer-facing B2B brands and companies where form completion rates are a critical metric, willing to pay for both Typeform and Clearbit subscriptions.
Pricing
Typeform starts at $25 per month for basic plans; Clearbit enrichment requires separate pricing negotiation based on volume.
Making the Right Choice
The right lead enrichment form software depends on your existing infrastructure and specific qualification needs. Orbit AI delivers native AI qualification without integration complexity, making it ideal for high-growth teams that want a unified platform handling both form experience and lead intelligence. Clearbit and ZoomInfo offer the deepest data coverage but require enterprise budgets and typically work best for organizations with significant form volume.
Clay stands out for revenue operations teams building custom enrichment workflows across multiple data providers. Apollo.io makes sense if you're blending inbound form enrichment with outbound prospecting sequences in a single platform. Leadfeeder excels for European companies prioritizing GDPR compliance alongside visitor identification.
Start by mapping your current qualification bottlenecks. Are leads falling through the cracks because sales lacks context? Is your team wasting time on unqualified prospects? Do you need enrichment to work across multiple data sources for better coverage? The answers point you toward the right tool without adding unnecessary complexity to your workflow.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.