That small "Powered by [Tool Name]" badge sitting at the bottom of your lead gen form might seem harmless. But for high-growth teams serious about conversion optimization, it's a quiet credibility leak. It signals to prospects that your brand stops where your tool begins, and in competitive SaaS markets, every detail of the buyer experience matters.
Whether you're embedding forms on a landing page, sending them via email, or using them as part of a qualification workflow, white-labeling your forms is a straightforward way to reinforce brand trust and keep attention where it belongs: on your offer.
This guide walks you through exactly how to remove "Powered by" branding from your forms. We'll cover what to look for in your current platform, how to enable white-label settings, and what to do if your current tool doesn't support it. By the end, your forms will look like a seamless extension of your brand, not an advertisement for someone else's software.
Step 1: Understand What "Powered By" Branding Actually Costs You
Before diving into settings and toggles, it's worth taking a moment to understand exactly what you're dealing with and why it matters more than most teams realize.
"Powered by" branding is the third-party attribution badge that form platforms add to forms created on their platform. It typically appears in a few places: the footer of the form itself, the thank-you or confirmation page after submission, and sometimes in automated email notifications triggered by the form.
For casual use cases, this might not register as a problem. But think about where your forms actually live. A demo request form on a high-stakes landing page. A lead qualification form at the top of your sales funnel. A contact form embedded on a pricing page where a prospect is actively evaluating whether to buy. These are high-intent moments where brand perception matters enormously.
When a prospect sees "Powered by Typeform" or "Powered by Jotform" at the bottom of your form, a few things happen. First, it breaks the illusion of a seamless brand experience. Second, it signals tool dependency, which for B2B buyers can subtly raise questions about the sophistication of your operation. Third, it essentially gives free advertising to a third party at the exact moment you're trying to earn someone's attention and trust.
Removing third-party branding is often one of the first steps high-growth teams take when professionalizing their lead gen stack. It's a small change with a disproportionate impact on perceived polish.
One important expectation to set before you start: white-label form access is almost universally a paid feature. Free plans across virtually every major form builder include their branding as a condition of the free tier. That's not a surprise, but it does mean the first real step is checking your current plan. Which brings us to exactly that.
Step 2: Check Your Current Plan and White-Label Eligibility
Log into your form builder dashboard and navigate to your account or billing settings. Most platforms display your current plan name prominently here. The goal is simple: confirm whether white-label or "remove branding" functionality is included in your current tier.
Here's where the major approved platforms stand on this, based on general platform knowledge. Always verify current details on each platform's pricing page before acting, since plan names and feature availability change frequently.
Typeform: The option to remove Typeform branding is available on the Business plan and above. You'll find it under Brand Kit settings in your workspace. If you're on a Basic or Plus plan, you won't see this option.
Jotform: White-labeling is available on the Gold plan and Enterprise tier. Look for it under Account Settings, then White Labeling. Free and Bronze plan users will see the Jotform badge on all forms.
Tally: Branding removal is available on the Tally Pro plan. The free tier permanently displays Tally branding with no workaround.
Paperform: Available on the Essentials plan and above. Paperform's free trial includes branding; you'll need an active paid subscription to remove it.
Formstack: Available on the Pro plan and above. Check your current plan tier in the billing section of your account.
Orbit AI: White-label branding is available on paid plans. If you're not sure which tier you're on, check your account settings or visit the pricing page at orbitforms.ai/pricing for a current breakdown.
If you're currently on a free plan and white-labeling is a priority, the path forward is an upgrade. Before pulling the trigger, evaluate a few things: How many forms are you running? How much traffic do those forms see? Are there other features you need alongside white-labeling, like conditional logic, AI lead qualification, or workflow integrations? Upgrading for a single feature is rarely worth it. Upgrading because the paid tier unlocks a meaningful set of capabilities is a much easier decision to justify.
One additional note for agency teams or anyone managing forms on behalf of clients: confirm whether white-labeling extends to shared or embedded forms. Some platforms apply it account-wide, while others have nuances around embedded or shared form links. Check the platform documentation or reach out to support if this applies to your use case.
Step 3: Locate the Branding or White-Label Settings
Once you've confirmed your plan supports white-labeling, the next task is finding the actual setting. This sounds simple, but the location varies meaningfully across platforms, and it's easy to waste time looking in the wrong place.
Branding settings typically live in one of three places depending on the platform: Account Settings, Workspace Settings, or a dedicated Brand section. Here's how to navigate each scenario.
Account-level settings: On platforms like Jotform, white-label options are housed in your account settings rather than inside any individual form. This means the setting applies globally across all forms in your account once enabled. Look for a "White Labeling" or "Branding" subsection within the account settings menu.
Workspace-level settings: Platforms with workspace or team concepts often manage branding at the workspace level. For Orbit AI, navigate to your workspace settings or the form's design panel to find the white-label toggle. This structure is common on platforms designed for team collaboration.
Per-form design settings: Some platforms let you control branding on a form-by-form basis, usually within the form's design or appearance tab. This gives you more granular control but also means you need to check each form individually.
When scanning the settings panel, look for labels like "Remove branding," "Hide powered by badge," "White label," or "Custom branding." These terms are used interchangeably across platforms, but they refer to the same core function.
Here's an important distinction worth flagging: don't confuse "custom branding" with "removing their branding." These are often separate toggles. Custom branding typically means adding your own logo and colors to the form. Removing branding means suppressing the platform's attribution badge. You usually want both, but they're controlled independently. Enabling custom branding without disabling the platform badge means your logo and their badge appear simultaneously, which defeats the purpose.
If you're struggling to find the setting, the fastest path is the platform's help documentation. Search for "remove branding" or "white label" in the support center. Most platforms have a dedicated article for this exact feature.
Step 4: Disable the "Powered By" Badge and Apply Your Brand
You've found the right settings panel. Now it's time to actually make the change and take full advantage of the branding options available to you.
Start with the core toggle: find the "Powered by" or branding badge option and switch it off. Some platforms save this automatically on toggle. Others require you to click a save or update button before the change takes effect. Check for a confirmation message or visual indicator that the setting has been saved before moving on.
While you're in the branding panel, don't close it yet. This is the right moment to apply your own brand identity across the form. Most paid plans that include branding removal also support custom logo uploads, brand color application, and sometimes custom typography. Work through each available option:
Logo: Upload your company logo. Aim for a clean, transparent PNG at a resolution that looks sharp on both desktop and mobile. Most platforms recommend a file under 1MB.
Brand colors: Apply your primary and accent colors to buttons, progress bars, and other interactive elements. Use your exact hex codes for consistency with the rest of your brand.
Custom domain: If your plan supports it, this is worth setting up now rather than later. We'll cover the technical steps in the next section, but confirm the option is available in this panel.
For Orbit AI users, the brand settings page at orbitforms.ai/brand is where you'll manage custom logo and color application alongside the white-label toggle.
Now here's the pitfall that catches many teams off guard: the "Powered by" badge often appears in more than one place, and disabling it in the form builder doesn't always remove it from every touchpoint automatically.
Check three locations specifically. First, the form itself, which you're likely already previewing. Second, the thank-you or confirmation page that appears after a submission. Many teams remove the badge from the form but leave it sitting on the post-submit screen, where a prospect spends time after completing the form. Third, any automated email notifications triggered by form submissions, both the confirmation sent to the submitter and any internal notification emails sent to your team.
After making changes, preview the form in both desktop and mobile views to visually confirm the badge is gone. Don't rely solely on the editor preview. Use the live preview or share link to see exactly what a prospect will see.
Step 5: Set Up a Custom Domain for Full White-Label Polish
Here's something many teams overlook after removing the visual badge: the form URL itself can still give away the platform.
A link that reads "yourcompany.typeform.com/to/abc123" or "form.jotform.com/yourcompany/demo-request" still contains the platform's domain name. Even if the badge is gone from the form interface, anyone who glances at the URL in their browser or hovers over a link in an email will see a third-party platform name. For high-growth teams running polished, brand-consistent buyer experiences, this is worth fixing.
The solution is connecting a custom subdomain, something like forms.yourbrand.com or qualify.yourbrand.com. This routes your form through your own branded domain, so the URL looks like a native part of your web presence rather than a third-party tool.
The technical mechanism for this is a CNAME record in your DNS settings. Here's the general process:
1. Go to your domain registrar or DNS management tool. This is wherever you manage your domain, such as Cloudflare, GoDaddy, Namecheap, or your hosting provider's DNS panel.
2. Create a new CNAME record. The "Name" or "Host" field should be the subdomain you want to use (for example, "forms" if you want forms.yourbrand.com). The "Value" or "Points to" field should be the target domain provided by your form platform. Each platform specifies this differently, so check their documentation for the exact CNAME target.
3. Save the record and then verify the connection inside your form platform's settings. Most platforms have a custom domain section where you enter your subdomain and trigger a verification check.
For Orbit AI users, the forms feature documentation at orbitforms.ai/features/forms covers the custom domain setup process in detail.
One important note on timing: DNS propagation can take anywhere from a few minutes to 48 hours depending on your TTL settings and registrar. If your custom domain doesn't resolve immediately after setup, don't panic. Give it time before assuming something is misconfigured. You can use a tool like whatsmydns.net to check propagation status across different locations.
Also confirm custom domain support on your current plan before starting this process. Not every paid tier includes it, and it would be frustrating to complete the DNS setup only to find the feature isn't available at your plan level.
Step 6: Audit Every Form in Your Workspace
You've removed the badge, applied your branding, and set up a custom domain. The temptation at this point is to close the tab and move on. Resist it. One fully branded form doesn't mean your entire lead gen operation is white-labeled.
Open your form library and work through every active form in your workspace. If your platform applies white-labeling globally at the account level, a single toggle may have covered everything already. But still spot-check a handful of forms to confirm the setting propagated correctly. Global toggles don't always apply retroactively to older forms, depending on how the platform handles it.
Use this checklist as you audit each form:
Form badge removed: Preview the form and confirm no "Powered by" attribution appears in the footer or anywhere on the form itself.
Confirmation page badge removed: Submit a test entry and review the thank-you page. This is the most commonly missed touchpoint.
Email notifications checked: Trigger a test submission and review both the submitter confirmation email and any internal notification emails for third-party branding.
Custom domain applied: Confirm the form loads on your branded subdomain rather than the platform's default domain.
Logo and colors consistent: Verify that your brand assets look correct and consistent across forms, especially if you have forms built at different times or by different team members.
For teams using forms in lead qualification workflows or multi-step sequences, this audit is especially important. Every step in a sequence is a brand touchpoint. Check each one. Orbit AI's sequences feature at orbitforms.ai/features/sequences is built for exactly this kind of multi-step qualification flow, and consistent branding across the entire sequence reinforces the professional experience you're building.
If you use form analytics to track conversion rates, this is also a smart moment to note your current baseline metrics before the rebrand goes fully live. That way you have a clean before-and-after reference point. Orbit AI's analytics capabilities at orbitforms.ai/features/analytics make it straightforward to track form performance over time.
What to Do If Your Current Platform Won't Remove the Badge
Sometimes the answer isn't a toggle. Some platforms, particularly on free or entry-level plans, permanently display "Powered by" branding with no supported way to remove it. If you're in this situation, you have two realistic paths forward.
Path one: Upgrade your current plan. If your platform supports white-labeling on a higher tier and you're otherwise happy with the tool, upgrading may be the right move. Before doing so, confirm that the upgrade also gets you other features you need, not just the branding removal. A plan upgrade that unlocks white-labeling, better analytics, and additional integrations is easy to justify. An upgrade purely for a badge removal is harder to rationalize unless the form volume and lead value make it worthwhile.
Path two: Switch platforms. If upgrading isn't viable, or if you're also running into limitations around AI lead qualification, conditional logic, workflow automation, or analytics, it may make more sense to evaluate a platform that's built for what you actually need.
This is especially relevant for high-growth teams who've outgrown the tool they started with. White-label support is a signal of a platform's maturity and its orientation toward professional use cases. If a platform makes it hard to remove their branding, it's often a sign that the tool is optimized for their growth rather than yours.
Orbit AI is built specifically for high-growth teams that need conversion-optimized, fully branded forms without compromise. AI-powered lead qualification, modern form design, and white-label support are built into the platform from the ground up. Explore the pricing options at orbitforms.ai/pricing and get started at orbitforms.ai/signup.
When evaluating any alternative, white-label support should be on your checklist alongside lead qualification capabilities, native integrations, analytics depth, and workflow automation. The compare page at orbitforms.ai/compare offers a side-by-side view to help you make that evaluation efficiently.
Your White-Label Checklist and Next Steps
Removing "Powered by" branding is one of those small changes that has an outsized impact on how professional your lead gen operation looks and feels. Once your forms carry only your brand, every touchpoint reinforces trust instead of advertising someone else's software.
Before you close this tab, run through this final checklist to confirm everything is complete:
✅ White-label plan confirmed and active
✅ "Powered by" badge disabled on all forms
✅ Confirmation page branding removed
✅ Email notification branding updated
✅ Custom domain connected and resolving
✅ All forms in workspace audited for consistency
If you've worked through each step and everything checks out, your forms now look like a seamless extension of your brand rather than a third-party tool. That's the standard your lead gen operation deserves.
If you're on a platform that makes this harder than it should be, it might be time to evaluate tools built specifically for teams like yours. Start building free forms today with Orbit AI and see how fully white-labeled, AI-powered lead qualification can elevate your conversion strategy from the very first touchpoint.
