The OrbitForms Blog

B2B Lead Qualification Challenges: Why Most Teams Struggle (and How to Fix It)

Despite generating more leads than ever, many B2B teams struggle to close deals because of persistent b2b lead qualification challenges that cause sales reps to waste time on poor-fit prospects, distort pipeline forecasts, and create friction between marketing and sales. This piece breaks down why qualification failures act as systemic growth blockers and offers practical solutions to identify which leads are genuinely worth pursuing.