Traditional forms are conversion killers. Long, static fields create friction that drives visitors away before they ever hit submit. Conversational form tools flip this script by transforming data collection into engaging, one-question-at-a-time dialogues that feel more like chatting with a helpful assistant than filling out paperwork.
The result? Higher completion rates, better quality leads, and a user experience that actually respects your visitors' time.
We've tested and compared the leading conversational form builders to help you find the right fit for your team. Whether you're focused on lead qualification, customer feedback, or complex multi-step workflows, this guide breaks down what each tool does best, who it's built for, and what you'll pay.
1. Orbit AI
Best for: High-growth teams needing AI-powered lead qualification with conversion-optimized form experiences
Orbit AI is a conversational form builder that combines intelligent lead scoring with modern form design to help teams qualify prospects automatically while maximizing conversion rates.
Where This Tool Shines
The AI-powered lead qualification sets Orbit AI apart from traditional form builders. Instead of collecting data and hoping your sales team can sort through it later, the platform scores and qualifies leads in real-time based on their responses.
This means your team focuses on high-intent prospects while lower-priority leads get routed appropriately. The conversational flows feel natural and engaging, reducing form abandonment while gathering the insights you actually need to close deals.
Key Features
AI-Powered Lead Qualification: Automatically scores and routes leads based on response patterns and qualification criteria you define.
Conversational Flow Builder: Create one-question-at-a-time experiences with conditional logic that adapts based on user responses.
Native CRM Integrations: Connect directly to HubSpot, Salesforce, and Pipedrive to sync qualified leads instantly.
Built-In Analytics: Track conversion rates, drop-off points, and form performance without connecting external analytics tools.
Conversion-Optimized Templates: Start with pre-built templates designed specifically for lead generation and qualification workflows.
Best For
Orbit AI works best for B2B teams and high-growth companies where lead quality matters as much as lead volume. If you're spending too much time sorting through unqualified form submissions or struggling to identify your best prospects quickly, the AI qualification capabilities deliver immediate value.
Pricing
Free plan available with core features. Paid plans start at competitive rates for growing teams that need advanced qualification logic and higher submission volumes.
2. Typeform
Best for: Brand-conscious teams prioritizing beautiful design and polished user experiences
Typeform is the original conversational form builder that pioneered the one-question-at-a-time approach now adopted across the industry.
Where This Tool Shines
Typeform's signature interface creates an elegant, distraction-free experience that feels more like a conversation than a form. The platform excels at brand presentation with extensive customization options for colors, fonts, and layouts.
If your brand identity matters and you want forms that feel like a natural extension of your website, Typeform delivers consistently polished results. The extensive template library covers everything from customer surveys to event registrations.
Key Features
One-Question-at-a-Time Interface: The signature conversational experience that reduces cognitive load and improves completion rates.
Extensive Template Library: Hundreds of pre-built templates for surveys, quizzes, registrations, and lead generation forms.
Logic Jumps and Branching: Create dynamic forms that adapt based on previous answers to personalize the experience.
Rich Media Embedding: Add videos, images, and GIFs to make forms more engaging and visually appealing.
Third-Party Integrations: Connect to popular tools like Slack, Google Sheets, Mailchimp, and hundreds of other platforms via Zapier.
Best For
Typeform is ideal for marketing teams, agencies, and businesses where brand presentation is critical. If you're collecting feedback, running surveys, or building lead generation forms where aesthetics matter, Typeform's design-first approach delivers professional results consistently.
Pricing
Free plan includes 10 responses per month. Basic plan starts at $25/month with 100 responses, while Plus at $50/month and Business at $83/month add advanced features and higher limits.
3. Landbot
Best for: Teams building chatbot experiences across web, WhatsApp, and messaging platforms
Landbot is a no-code platform that combines conversational forms with full chatbot functionality for multi-channel deployment.
Where This Tool Shines
The visual flow builder makes complex chatbot logic accessible without coding. You can design entire conversation trees with branching paths, conditional responses, and integrations that trigger based on user behavior.
What sets Landbot apart is the multi-channel deployment. Build once, then deploy the same conversational experience on your website, WhatsApp, or through Facebook Messenger. This consistency across channels creates a cohesive customer experience regardless of where people engage.
Key Features
Visual Drag-and-Drop Builder: Design conversation flows with an intuitive interface that shows the entire logic tree at a glance.
Multi-Channel Deployment: Launch the same bot on web, WhatsApp, and messaging platforms without rebuilding for each channel.
Built-In Chatbot Functionality: Go beyond forms to create full conversational experiences with natural language understanding.
API and Webhook Integrations: Connect to external systems and trigger actions based on conversation outcomes.
Team Collaboration: Multiple team members can work on bot design with role-based permissions and version control.
Best For
Landbot works best for customer support teams, sales organizations, and businesses that need conversational experiences across multiple channels. If you're handling high volumes of repetitive questions or want to qualify leads through WhatsApp, Landbot's multi-channel approach makes implementation straightforward.
Pricing
Free sandbox for testing. Starter plan at €40/month includes 100 chats. Professional at €100/month and Business at €400/month add advanced features and higher conversation volumes.
4. Tally
Best for: Budget-conscious teams needing unlimited forms without subscription costs
Tally is a free-first form builder that offers unlimited forms and responses with a clean, Notion-style interface.
Where This Tool Shines
The generous free plan is Tally's standout feature. While most form builders limit free users to a handful of submissions per month, Tally provides unlimited forms and unlimited responses at no cost.
The Notion-inspired block-based editor feels familiar if you're already using Notion for documentation. You build forms by adding blocks for different question types, then arrange them with simple drag-and-drop. The interface stays out of your way while providing the essential features most teams actually need.
Key Features
Unlimited Free Plan: Create unlimited forms with unlimited submissions without paying anything.
Block-Based Editor: Notion-style interface that makes form building intuitive and fast.
Conditional Logic: Show or hide questions based on previous answers to create dynamic experiences.
File Uploads and Payments: Collect files and process payments through Stripe integration.
Custom Domains: Use your own domain for forms on paid plans to maintain brand consistency.
Best For
Tally is perfect for startups, solopreneurs, and small teams that need professional forms without monthly subscription costs. If you're running customer surveys, collecting event registrations, or building simple lead forms where budget is a constraint, Tally delivers surprising value at zero cost.
Pricing
Free plan includes all core features with unlimited forms and responses. Pro plan at $29/month adds custom domains, removal of Tally branding, and priority support.
5. Jotform
Best for: Enterprise teams needing compliance, advanced logic, and extensive integration options
Jotform is an enterprise-grade form builder with thousands of templates and comprehensive features for complex organizational requirements.
Where This Tool Shines
The template library is unmatched. With over 10,000 pre-built templates covering virtually every use case imaginable, you can find a starting point for almost any form type without building from scratch.
For organizations with compliance requirements, Jotform offers HIPAA-compliant plans that meet healthcare data protection standards. The advanced conditional logic handles complex workflows with multiple dependencies, making it suitable for government agencies, healthcare providers, and financial institutions with strict data handling requirements.
Key Features
10,000+ Templates: Extensive library covering every industry and use case from medical intake to event registration.
Advanced Conditional Logic: Build complex forms with multiple conditions, calculations, and dynamic field visibility.
Payment Processing: Accept payments through PayPal, Square, Stripe, and other processors directly in forms.
HIPAA Compliance: Enterprise plans include HIPAA-compliant hosting and data handling for healthcare organizations.
Jotform Tables: Manage and analyze form submissions in a spreadsheet-like interface with collaboration features.
Best For
Jotform serves enterprise organizations, healthcare providers, educational institutions, and businesses with complex form requirements. If you need HIPAA compliance, advanced payment processing, or forms with intricate conditional logic, Jotform's enterprise-focused features justify the investment.
Pricing
Free tier includes 5 forms and 100 monthly submissions. Bronze at $34/month, Silver at $39/month, and Gold at $99/month add features and higher limits. Enterprise plans with HIPAA compliance available on request.
6. Fillout
Best for: Teams using Notion or Airtable who want native database synchronization
Fillout is a modern form builder designed specifically for teams already using Notion and Airtable as their primary databases.
Where This Tool Shines
The native integrations with Notion and Airtable eliminate the middleware layer that other form builders require. When someone submits a Fillout form, the data flows directly into your Notion database or Airtable base without Zapier or Make in between.
This direct connection means faster setup, no integration costs, and real-time data sync. If your team already lives in Notion for project management or uses Airtable as your CRM, Fillout becomes the natural front-end for collecting data that feeds those systems.
Key Features
Native Notion and Airtable Sync: Direct integration that writes form submissions straight to your databases without middleware.
Multi-Page Conversational Flows: Break long forms into multiple pages with progress indicators and smooth transitions.
Conditional Logic: Show or hide fields based on previous answers to create personalized form experiences.
Custom Branding: Remove Fillout branding and add your own logo and colors on paid plans.
Scheduling and Payments: Integrate with Calendly for appointment booking and Stripe for payment collection.
Best For
Fillout is ideal for startups and small teams that have built their operations around Notion or Airtable. If you're already managing customer data, project pipelines, or lead tracking in these tools, Fillout provides the cleanest path to collecting form data without disrupting your existing workflows.
Pricing
Free plan available with basic features. Starter at $15/month removes branding and adds custom domains. Pro at $29/month includes advanced logic and higher submission limits.
7. Formsort
Best for: Growth teams running high-volume lead qualification with A/B testing and analytics
Formsort is a growth-focused form platform built specifically for high-volume lead qualification with advanced experimentation capabilities.
Where This Tool Shines
The built-in A/B testing functionality lets you experiment with different question orders, copy variations, and flow structures without external tools. You can test hypotheses about what drives conversions and let data guide your optimization decisions.
The analytics go deeper than basic form builders. Formsort tracks micro-conversions at each step, showing exactly where users drop off and which variations perform best. For growth teams obsessed with conversion rate optimization, this level of insight becomes invaluable for iterating toward better performance.
Key Features
Built-In A/B Testing: Run experiments on question order, copy, and flow structure without external tools.
Advanced Funnel Analytics: Track drop-off rates, completion times, and conversion metrics at each form step.
Custom JavaScript and CSS: Add custom code to create unique interactions and styling beyond standard options.
API-First Architecture: Programmatically create forms, retrieve submissions, and integrate with custom systems.
Enterprise Security: SOC 2 compliance, SSO, and advanced security features for enterprise requirements.
Best For
Formsort serves growth marketing teams, performance marketers, and businesses processing high volumes of leads where small conversion improvements translate to significant revenue. If you're running paid acquisition campaigns and need to optimize every step of your lead qualification funnel, Formsort's analytics and testing capabilities deliver the insights you need.
Pricing
Custom pricing based on submission volume and feature requirements. Contact their sales team for quotes tailored to your usage levels.
8. Heyflow
Best for: Creating landing page and form hybrids optimized for paid traffic campaigns
Heyflow is a hybrid builder that combines landing pages with multi-step forms for creating complete conversion experiences.
Where This Tool Shines
The landing page and form combination creates cohesive experiences without jumping between different tools. You can build an entire conversion flow from first impression to form submission in one place, maintaining design consistency and conversion optimization throughout.
This approach works particularly well for paid advertising campaigns where you need dedicated landing experiences. Instead of driving traffic to your main website and hoping visitors find your form, you create purpose-built flows that guide people from ad click to conversion with minimal friction.
Key Features
Landing Page + Form Builder: Create complete conversion experiences combining landing pages with multi-step forms.
Drag-and-Drop Flow Builder: Design entire user journeys visually without writing code.
Conversion Optimization Tools: Built-in features like exit-intent popups and progress bars to reduce abandonment.
Custom Tracking and Pixels: Add Facebook Pixel, Google Analytics, and custom tracking codes for campaign attribution.
White-Label Options: Remove Heyflow branding and use custom domains on higher-tier plans.
Best For
Heyflow excels for performance marketers, agencies running paid campaigns, and businesses that need dedicated conversion experiences for specific traffic sources. If you're spending money on ads and want to maximize return by creating optimized landing-to-form experiences, Heyflow's hybrid approach simplifies the process.
Pricing
Starter plan at €59/month includes basic features. Business at €199/month adds advanced integrations and higher traffic limits. Enterprise plans with white-label options available on request.
9. Feathery
Best for: Developer teams needing deep customization with React components and API access
Feathery is a developer-friendly form builder that provides React components and extensive API access for teams requiring complete control.
Where This Tool Shines
The React-based architecture means developers can embed forms directly into React applications without iframe workarounds or clunky integrations. You get reusable components that match your application's design system and behavior patterns.
The API-first design gives you programmatic control over every aspect of form behavior. You can dynamically generate forms based on user data, pre-fill fields from your database, and trigger custom logic based on submission events. This level of control matters when forms need to integrate deeply with complex application logic.
Key Features
React-Based Components: Native React form components that integrate seamlessly into React applications.
Full API Access: Programmatically create forms, update configurations, and retrieve submissions via comprehensive API.
Custom Code Injection: Add custom JavaScript, CSS, and HTML to create unique interactions and styling.
Advanced Logic and Calculations: Build complex forms with mathematical calculations, data transformations, and conditional workflows.
Enterprise SSO and Security: SAML-based single sign-on, SOC 2 compliance, and advanced security features for enterprise requirements.
Best For
Feathery serves product teams, SaaS companies, and businesses building forms into existing applications where design consistency and deep integration matter. If you have developers on your team and need forms that behave like native application components rather than embedded widgets, Feathery's technical approach delivers the flexibility you need.
Pricing
Free tier available for development and testing. Growth plan at $49/month includes production features and higher limits. Enterprise plans with custom pricing for large-scale deployments.
Making the Right Choice
The right conversational form tool depends entirely on your specific requirements and team structure.
If AI-powered lead qualification is your priority, Orbit AI delivers intelligent scoring that helps your team focus on high-intent prospects automatically. The combination of conversational flows and real-time qualification makes it particularly valuable for B2B teams where lead quality matters as much as volume.
For brand-conscious organizations where design is paramount, Typeform's polished interface and extensive customization options create consistently beautiful experiences. The template library provides solid starting points for virtually any use case.
Teams building chatbot experiences across multiple channels should look at Landbot's multi-channel deployment capabilities. The ability to design once and deploy everywhere simplifies maintaining consistent conversational experiences.
Budget-conscious teams will appreciate Tally's generous free plan that removes financial barriers while providing the core features most organizations actually need. It's proof that effective conversational forms don't require expensive subscriptions.
Here's a quick selection guide based on your primary need:
For AI-powered lead qualification: Orbit AI's intelligent scoring and routing capabilities automate the qualification process while maintaining conversational engagement.
For beautiful brand experiences: Typeform's design-first approach and extensive customization create forms that feel like natural extensions of your brand.
For multi-channel chatbots: Landbot's web, WhatsApp, and messaging platform support delivers consistent conversational experiences everywhere your customers engage.
For budget-friendly simplicity: Tally's unlimited free plan provides professional conversational forms without subscription costs.
For Notion/Airtable teams: Fillout's native database integrations eliminate middleware complexity for teams already using these platforms.
For growth marketing optimization: Formsort's built-in A/B testing and advanced analytics help performance teams optimize every step of the conversion funnel.
For paid campaign landing pages: Heyflow's landing page and form combination creates complete conversion experiences purpose-built for advertising traffic.
For developer-led customization: Feathery's React components and API-first design provide the technical flexibility product teams need.
The conversational form approach consistently outperforms traditional forms across industries. By reducing cognitive load and creating engaging one-question-at-a-time experiences, these tools help you collect better data while respecting your visitors' time and attention.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.