Every abandoned cart, missed lead capture, and friction-filled checkout represents lost revenue for your ecommerce store. The right form software transforms these pain points into conversion opportunities—whether you're collecting customer feedback, processing orders, capturing email subscribers, or qualifying leads before they slip away.
But with dozens of options available, finding the perfect fit for your store's unique needs can feel overwhelming.
We've evaluated the top form builders based on ecommerce-specific features like payment processing, inventory integration, conditional logic, and mobile optimization. Here are the best form software solutions that help online stores capture more leads and convert more customers.
1. Orbit AI
Best for: High-growth ecommerce stores that need intelligent lead qualification and conversion-optimized form design.
Orbit AI is an AI-powered form builder platform designed specifically for teams focused on maximizing conversions and lead quality.
Where This Tool Shines
Orbit AI stands out with its intelligent lead qualification system that automatically scores and routes prospects based on their responses. This means your sales team focuses on high-intent buyers while automated workflows handle the rest.
The platform's conversion-optimized templates are built on data-driven best practices, eliminating the guesswork from form design. You get modern, mobile-responsive forms that look professional and actually convert visitors into customers.
Key Features
AI-Powered Lead Qualification: Automatically scores and prioritizes leads based on response patterns and buying signals.
Conversion-Optimized Templates: Pre-built form designs specifically tested for ecommerce conversion rates.
Smart Conditional Logic: Dynamic form fields that adapt based on user responses for personalized experiences.
Native Ecommerce Integrations: Direct connections to major platforms like Shopify, WooCommerce, and BigCommerce.
Real-Time Analytics Dashboard: Comprehensive insights into form performance, abandonment rates, and conversion metrics.
Best For
Orbit AI is ideal for scaling ecommerce businesses that want to move beyond basic form building. If you're generating significant traffic but struggling with lead quality or conversion rates, the AI-powered qualification and optimization features deliver measurable improvements.
Pricing
Free tier available for getting started. Paid plans begin at $29/month with advanced features for growing teams.
2. Typeform
Best for: Creating engaging, conversational customer experiences that feel more like dialogue than data collection.
Typeform is a conversational form builder known for its distinctive one-question-at-a-time interface that transforms mundane forms into memorable interactions.
Where This Tool Shines
Typeform's signature approach displays one question at a time, creating a focused experience that significantly reduces form abandonment. This conversational style feels natural on mobile devices and keeps customers engaged through longer surveys or complex product configurations.
The platform's design-first philosophy means every form looks polished and professional without requiring design skills. Smooth transitions and thoughtful animations create a premium feel that elevates your brand perception.
Key Features
Conversational Interface: One-question-at-a-time format that reduces cognitive load and improves completion rates.
Beautiful Design Templates: Professionally designed themes that work seamlessly across all devices.
Logic Jumps and Branching: Dynamic question paths based on previous answers for personalized experiences.
Payment Collection: Integrated Stripe payment processing for order forms and product sales.
Extensive Integration Library: Connects with hundreds of apps including Shopify, Mailchimp, and Google Sheets.
Best For
Typeform works best for ecommerce stores prioritizing customer experience and brand perception. If you're selling premium products or need detailed customer feedback, the engaging format encourages higher-quality responses.
Pricing
Free basic plan available. Paid plans start at $25/month with advanced features like logic jumps and payment collection.
3. Jotform
Best for: Ecommerce stores needing extensive payment gateway options and ready-made templates for every use case.
Jotform is a feature-rich form builder offering thousands of templates and integration with over 30 payment gateways.
Where This Tool Shines
Jotform's massive template library means you'll find pre-built forms for virtually any ecommerce scenario—from product orders to customer surveys to registration forms. This saves hours of design work and gets you up and running immediately.
The platform's payment flexibility is unmatched. Whether you need Stripe, PayPal, Square, Authorize.Net, or regional processors, Jotform likely supports it. This makes it perfect for international stores or businesses with specific payment requirements.
Key Features
30+ Payment Gateway Integrations: Support for virtually every major payment processor worldwide.
10,000+ Form Templates: Pre-built forms for orders, surveys, registrations, and more.
Drag-and-Drop Builder: Intuitive interface for customizing forms without coding knowledge.
Product Catalog Widgets: Display products with images, descriptions, and pricing within forms.
Order Form and Invoice Generation: Automatic invoice creation and order management capabilities.
Best For
Jotform suits ecommerce businesses that need flexibility and don't want to build forms from scratch. The extensive template library and payment options make it particularly valuable for stores with diverse product lines or international customers.
Pricing
Free plan supports up to 5 forms. Paid plans start at $34/month with unlimited forms and additional features.
4. Shopify Forms
Best for: Shopify merchants wanting native integration with zero setup friction.
Shopify Forms is the official form app for Shopify stores, offering seamless integration with your admin and customer database.
Where This Tool Shines
Shopify Forms eliminates integration headaches entirely. Customer data flows directly into your Shopify admin, automatically creating or updating customer profiles. This native connection means no API keys, no middleware, and no sync delays.
The app's simplicity is its strength. You can create pop-ups, embedded forms, or landing page forms in minutes, and they automatically match your store's theme. Everything just works because it's built by Shopify for Shopify.
Key Features
Native Shopify Integration: Direct connection to your store's customer database and admin panel.
Automatic Customer Data Sync: Captured information instantly updates customer profiles.
Pop-Up and Embedded Options: Multiple display formats including exit-intent pop-ups and inline forms.
Mobile-Optimized Templates: Forms automatically adapt to mobile devices for optimal user experience.
Built-In Analytics: Track form views, submissions, and conversion rates directly in Shopify.
Best For
Shopify Forms is the obvious choice for Shopify merchants who want simplicity and tight platform integration. If you're already invested in the Shopify ecosystem and need basic form functionality, this free solution handles most common use cases.
Pricing
Completely free for all Shopify merchants. No hidden costs or premium tiers.
5. Klaviyo Forms
Best for: Email marketing-focused stores that need powerful segmentation and automation capabilities.
Klaviyo Forms is an email marketing platform with sophisticated form building that connects directly to advanced email automation workflows.
Where This Tool Shines
Klaviyo Forms' real power lies in what happens after form submission. Captured leads automatically flow into targeted email sequences based on their responses, behavior, and purchase history. This creates hyper-personalized customer journeys that drive significantly higher conversion rates.
The platform's segmentation capabilities are industry-leading. You can target forms based on browsing behavior, cart contents, past purchases, or dozens of other data points. This precision ensures the right message reaches the right customer at the right time.
Key Features
Direct Email Flow Integration: Form submissions automatically trigger personalized email sequences and workflows.
Advanced Targeting and Segmentation: Display forms based on behavior, demographics, purchase history, and more.
A/B Testing Capabilities: Test different form designs, copy, and triggers to optimize conversion rates.
Multiple Form Types: Pop-ups, flyouts, embedded forms, and full-page takeovers.
Behavioral Triggers: Display forms based on exit intent, time on page, scroll depth, or cart value.
Best For
Klaviyo Forms excels for ecommerce stores serious about email marketing. If you're building sophisticated customer journeys and need forms that integrate seamlessly with email automation, Klaviyo delivers unmatched capabilities.
Pricing
Included with all Klaviyo plans. Free tier available for up to 250 contacts, then pricing scales with list size.
6. Paperform
Best for: Custom product orders and complex pricing scenarios requiring advanced calculation fields.
Paperform is a flexible form builder with powerful calculation capabilities and conditional logic perfect for complex ecommerce needs.
Where This Tool Shines
Paperform's calculation fields handle sophisticated pricing scenarios that other form builders struggle with. Need to calculate shipping based on weight and distance? Want to offer quantity discounts or bundle pricing? Paperform's formula system handles it elegantly.
The platform's flexibility extends to inventory management integration. You can connect stock levels directly to your forms, automatically hiding out-of-stock items or limiting quantities based on real-time availability.
Key Features
Advanced Calculation Fields: Build complex pricing formulas with variables, conditional logic, and mathematical operations.
Inventory Management Integration: Connect to inventory systems and automatically update product availability.
Conditional Pricing Logic: Dynamic pricing based on selections, quantities, or customer attributes.
Appointment Scheduling: Built-in calendar integration for service-based products or consultations.
Multiple Payment Gateways: Accept payments through Stripe, PayPal, Square, and Braintree.
Best For
Paperform suits ecommerce stores selling customizable products or services with complex pricing structures. If you need more than simple product selection—think custom furniture, made-to-order items, or consulting packages—Paperform handles the complexity gracefully.
Pricing
Plans start at $24/month for the Essentials tier with core features and payment processing.
7. Formstack
Best for: Enterprise ecommerce operations requiring advanced security, compliance, and workflow automation.
Formstack is an enterprise-grade form solution with robust security features and sophisticated workflow automation for larger operations.
Where This Tool Shines
Formstack's enterprise focus means security and compliance aren't afterthoughts—they're core features. HIPAA and GDPR compliance options make it suitable for health-related products or European markets where data protection is critical.
The platform's workflow automation capabilities rival dedicated business process tools. Create multi-step approval processes, route form data to different teams based on complex conditions, and integrate with enterprise systems like Salesforce natively.
Key Features
HIPAA and GDPR Compliance: Built-in features for meeting healthcare and European data protection requirements.
Advanced Workflow Automation: Multi-step processes with approvals, routing, and conditional logic.
Electronic Signatures: Collect legally binding signatures directly within forms.
Salesforce Native Integration: Deep connection to Salesforce CRM for enterprise sales processes.
Enterprise-Level Security: SSO, advanced encryption, and audit trails for sensitive data.
Best For
Formstack is built for larger ecommerce operations with complex requirements. If you're processing sensitive customer data, need detailed audit trails, or require enterprise integrations, Formstack provides the infrastructure and security you need.
Pricing
Plans start at $50/month for the Forms tier, with higher tiers for document management and workflow features.
8. Google Forms
Best for: Basic surveys and simple data collection when budget is the primary constraint.
Google Forms is a free, straightforward form builder that integrates with Google Workspace for basic ecommerce needs.
Where This Tool Shines
Google Forms' greatest strength is its price—completely free with no feature restrictions based on usage. For bootstrapped stores or basic needs like customer feedback surveys, it delivers surprising value without any financial commitment.
The automatic Google Sheets integration means responses flow directly into spreadsheets where you can analyze, sort, and share data easily. If your team already uses Google Workspace, the familiar interface requires zero learning curve.
Key Features
Completely Free: No limits on forms, responses, or features regardless of usage volume.
Google Sheets Integration: Automatic response collection in spreadsheets for easy analysis.
Collaborative Editing: Multiple team members can edit forms simultaneously.
Basic Conditional Logic: Show or hide questions based on previous answers.
Simple Quiz Functionality: Auto-grading for product knowledge quizzes or assessments.
Best For
Google Forms works for ecommerce stores with basic needs like customer satisfaction surveys, product feedback, or simple contact forms. It's not suitable for payment processing or complex workflows, but for straightforward data collection, it's hard to beat free.
Pricing
Completely free for all users with a Google account.
9. Tally
Best for: Modern stores wanting unlimited forms without feature restrictions on the free tier.
Tally is a modern form builder with a Notion-like interface and an exceptionally generous free plan.
Where This Tool Shines
Tally's free tier is remarkably unrestricted—unlimited forms with conditional logic, file uploads, and payment collection all included. This makes it perfect for growing stores that need professional features without committing to monthly subscriptions.
The Notion-style block editor feels intuitive if you're familiar with modern productivity tools. Building forms feels more like writing a document than configuring software, which speeds up the creation process considerably.
Key Features
Unlimited Forms on Free Plan: No artificial limits on form creation or submissions.
Notion-Style Block Editor: Intuitive building experience using familiar block-based interface.
Conditional Logic Included Free: Show/hide fields and create dynamic forms without upgrading.
Payment Collection: Accept payments through Stripe even on the free plan.
Custom Domains: Use your own domain for forms on paid plans for brand consistency.
Best For
Tally suits budget-conscious ecommerce stores that don't want to sacrifice features. If you're just starting out or testing form strategies, the generous free tier lets you experiment without financial risk.
Pricing
Free plan with unlimited forms and core features. Pro plan available from $29/month for custom domains and advanced options.
Making the Right Choice
The best form software for your ecommerce store depends entirely on your specific needs and existing tech stack.
If you're focused on lead quality and conversion optimization, Orbit AI's intelligent qualification system ensures your team focuses on high-intent buyers. For Shopify merchants wanting zero-friction integration, Shopify Forms delivers native functionality without setup headaches. Stores serious about email marketing will find Klaviyo Forms' segmentation and automation capabilities unmatched.
Consider your primary use case first. Need complex pricing calculations? Paperform handles it elegantly. Require enterprise security and compliance? Formstack provides the infrastructure. Working with a tight budget? Google Forms or Tally deliver surprising value without monthly fees.
The right choice balances features, pricing, and integration with your existing tools. Most platforms offer free trials—test the builder yourself with real use cases before committing.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.