Capturing leads shouldn't require a massive budget—especially when you're just getting started or testing new channels. The good news? Several powerful lead capture tools offer genuinely useful free plans that go beyond basic form builders. Whether you need AI-powered qualification, seamless CRM integrations, or conversion-optimized templates, there's a free option that fits. We've tested dozens of tools and narrowed it down to nine that deliver real value without requiring a credit card. Here's what to look for and which tools made the cut.
1. Orbit AI
Best for: High-growth teams wanting AI-powered lead qualification with beautiful, conversion-optimized forms
Orbit AI is a modern form builder that uses AI to automatically qualify leads as they complete your forms.
Where This Tool Shines
Most form builders just collect data. Orbit AI goes further by intelligently qualifying prospects in real-time, so your sales team knows which leads to prioritize the moment they submit. This means less time sorting through unqualified submissions and more time talking to prospects who actually fit your ideal customer profile.
The platform combines this intelligence with genuinely beautiful form designs that feel modern and professional. If you're tired of forms that look like they were built in 2015, Orbit AI's templates will feel like a breath of fresh air—and they're built specifically to maximize conversions.
Key Features
AI-Powered Lead Qualification: Automatically scores and categorizes leads based on their responses, routing high-value prospects to your sales team instantly.
Conversion-Optimized Templates: Pre-built form designs tested for maximum completion rates, with modern aesthetics that match contemporary brand standards.
Native CRM Integrations: Connect directly to major CRMs without middleware, ensuring your qualified leads flow seamlessly into your existing workflow.
Workflow Automation: Set up conditional logic and automated actions based on lead qualification scores or specific response patterns.
Modern Form Design: Clean, beautiful interfaces that work flawlessly on mobile and desktop, with customization options that don't require coding.
Best For
Orbit AI is ideal for high-growth teams, SaaS companies, and B2B businesses that need to qualify leads at scale. If you're spending too much time manually reviewing form submissions or your sales team is drowning in unqualified leads, the AI qualification feature alone will transform your workflow. It's particularly valuable for teams running multiple lead generation channels who need intelligent routing.
Pricing
Free plan available with core features included. Paid plans start at competitive rates for teams needing higher submission volumes or advanced automation capabilities.
2. HubSpot Free Tools
Best for: Teams wanting a complete free CRM with unlimited contacts and built-in form builder
HubSpot Free Tools is a comprehensive CRM platform offering form building, contact management, and basic marketing automation at no cost.
Where This Tool Shines
HubSpot's free tier is remarkably generous. You get a full-featured CRM with unlimited contacts, which means you can grow without hitting arbitrary caps that force upgrades. The form builder integrates directly with your contact database, so every submission automatically creates or updates a contact record with complete history.
The ecosystem approach is HubSpot's real advantage. Your forms, email marketing, live chat, and contact management all live in one place. If you're building a lead generation system from scratch, this integrated approach eliminates the headache of connecting multiple tools.
Key Features
Free CRM with Unlimited Contacts: Store and manage unlimited contacts without hitting paywalls, with full contact history and interaction tracking.
Drag-and-Drop Form Builder: Create forms quickly with an intuitive visual editor that requires no technical knowledge.
Email Marketing Integration: Send up to 2,000 emails per month directly from the platform, with basic automation workflows included.
Basic Reporting and Analytics: Track form performance, submission rates, and contact sources with built-in dashboards.
Live Chat Widget: Add real-time chat to your website for instant lead engagement alongside your forms.
Best For
HubSpot Free Tools works best for small businesses and startups building their first real lead generation system. If you need more than just forms—if you want email marketing, contact management, and basic automation in one place—HubSpot delivers. It's particularly valuable if you plan to eventually upgrade to their paid tiers as you grow.
Pricing
Free forever plan with unlimited contacts. Marketing Hub paid plans start at $20/month for advanced features like A/B testing and advanced automation.
3. Typeform
Best for: Creating highly engaging, conversational forms that feel like guided experiences
Typeform is a form builder known for its one-question-at-a-time format that significantly boosts completion rates.
Where This Tool Shines
Typeform pioneered the conversational form experience, and it remains the gold standard for engagement. By showing one question at a time instead of overwhelming users with long forms, completion rates typically jump 20-30% compared to traditional forms. This approach feels more like a conversation and less like filling out paperwork.
The visual customization options are exceptional. You can add images, videos, and custom branding that makes your forms feel like a natural extension of your website. If first impressions matter for your brand, Typeform helps you make a strong one.
Key Features
One-Question-at-a-Time Format: Progressive disclosure reduces cognitive load and increases completion rates by keeping users focused on a single question.
Logic Jumps and Branching: Create dynamic forms that adapt based on previous answers, showing relevant follow-up questions.
Beautiful, Customizable Themes: Professional templates with extensive customization options for colors, fonts, backgrounds, and media.
Basic Integrations on Free Plan: Connect to popular tools like Google Sheets, Slack, and email platforms without upgrading.
Mobile-Responsive by Default: Forms automatically adapt to any screen size with touch-optimized controls.
Best For
Typeform excels for businesses where brand experience matters and form abandonment is a problem. If you're currently getting traffic but losing people mid-form, the conversational approach can make a significant difference. It's particularly effective for surveys, assessments, and multi-step lead qualification where traditional forms feel too overwhelming.
Pricing
Free plan allows 10 responses per month. Basic plan starts at $25/month for 100 responses, with unlimited responses available on higher tiers.
4. Tally
Best for: Teams needing unlimited form submissions without hitting arbitrary response caps
Tally is a Notion-style form builder offering unlimited forms and responses on its free plan.
Where This Tool Shines
Tally's free plan is shockingly generous. While most competitors cap you at 100-500 responses per month, Tally gives you unlimited submissions. This means you can run high-volume campaigns, test multiple lead magnets, or capture event registrations without worrying about hitting limits at the worst possible time.
The Notion-style block editor feels instantly familiar if you've used modern documentation tools. Building forms is as simple as typing and adding blocks—no learning curve required. And unlike many free plans, Tally doesn't force their branding on your forms, so they look professionally yours from day one.
Key Features
Unlimited Forms and Submissions: No artificial caps on responses, making it viable for high-volume lead generation campaigns.
No Tally Branding on Free Plan: Remove "powered by" badges without upgrading, maintaining professional appearance.
Conditional Logic Included Free: Show or hide questions based on previous answers without needing a paid plan.
File Uploads Supported: Collect documents, images, or other files directly through your forms.
Notion-Style Block Editor: Intuitive building experience using familiar block-based editing that requires minimal training.
Best For
Tally is perfect for bootstrapped startups, side projects, and anyone running high-volume campaigns on a tight budget. If you're testing multiple lead magnets or running events where hundreds of people might sign up, Tally won't cut you off. It's also great for teams already using Notion who want a form builder with a similar feel.
Pricing
Free plan with unlimited responses and core features. Pro plan at $29/month adds advanced customization, payment collection, and priority support.
5. Google Forms
Best for: Simple, reliable form collection with automatic Google Sheets integration
Google Forms is a straightforward form builder that's completely free with no submission limits.
Where This Tool Shines
Google Forms wins on simplicity and reliability. There's no signup process if you have a Google account, no learning curve, and absolutely no limits on responses or forms. It just works, every time, without fuss. For teams that need basic lead capture without complexity, this no-frills approach is refreshing.
The automatic Google Sheets integration is seamless. Every form submission creates a new row in a spreadsheet, making it trivial to analyze responses, share data with your team, or export to other tools. If you're already living in the Google Workspace ecosystem, Forms fits naturally into your existing workflow.
Key Features
Completely Free with No Limits: Unlimited forms, unlimited responses, unlimited usage—no hidden caps or paywalls.
Automatic Google Sheets Integration: Responses flow directly into spreadsheets for easy analysis and data manipulation.
Real-Time Collaboration: Multiple team members can edit forms simultaneously, with changes syncing instantly.
Basic Conditional Logic: Show or hide sections based on previous answers using simple rules.
Quiz and Survey Modes: Built-in quiz functionality with automatic grading and feedback options.
Best For
Google Forms works best for internal teams, simple surveys, and situations where you need quick lead capture without design requirements. If you're collecting event registrations, running internal surveys, or need a form up in five minutes, Google Forms delivers. It's not the prettiest option, but it's the most reliable and accessible.
Pricing
Completely free with a Google account. No paid tiers or upgrade options—what you see is what you get.
6. Jotform
Best for: Teams wanting extensive templates and payment collection on the free plan
Jotform is a feature-rich form builder with over 10,000 templates and payment processing capabilities.
Where This Tool Shines
Jotform's template library is massive. With over 10,000 pre-built forms covering virtually every use case, you can find something close to what you need and customize from there. This saves significant time compared to building from scratch, especially if you're creating specialized forms like registration forms, order forms, or application forms.
The ability to collect payments directly through forms on the free plan is rare. If you're selling products, accepting donations, or charging for services, Jotform lets you process payments through Stripe, PayPal, or Square without upgrading. This makes it viable for small businesses monetizing through forms.
Key Features
10,000+ Form Templates: Extensive library covering every industry and use case, from lead capture to event registration to order forms.
100+ Integrations Available: Connect to popular CRMs, email platforms, payment processors, and productivity tools.
Payment Collection on Free Plan: Accept payments through Stripe, PayPal, Square, and other processors without needing a paid account.
PDF Generation Capabilities: Automatically generate PDF documents from form submissions for contracts, receipts, or records.
Mobile App for Submissions: Collect offline submissions through mobile apps, syncing when connectivity returns.
Best For
Jotform is ideal for small businesses, freelancers, and organizations needing payment collection or specialized form types. If you're creating forms that need to handle transactions, generate documents, or match specific industry requirements, the template library and payment features make Jotform a strong choice despite the lower submission cap.
Pricing
Free plan includes 5 forms and 100 monthly submissions. Bronze plan starts at $34/month for 25 forms and 1,000 submissions.
7. Mailchimp Landing Pages
Best for: Combining lead capture with email marketing in a single platform
Mailchimp is an email marketing platform that includes free landing page and form builders.
Where This Tool Shines
Mailchimp's strength is integration between lead capture and email nurturing. When someone submits a form, they're automatically added to your email list and can enter automated welcome sequences. This eliminates the gap between capturing a lead and starting to nurture them—everything happens in one platform.
The free plan includes basic automation, which is rare at this price point. You can set up simple welcome sequences, abandoned cart reminders, or educational drip campaigns without paying. For businesses where email is the primary follow-up channel, having forms and email marketing unified saves significant complexity.
Key Features
Free Landing Page Builder: Create simple landing pages with forms, images, and content blocks without needing a separate website.
Built-In Email Marketing: Send up to 500 emails per month to your captured leads with drag-and-drop email design.
Audience Segmentation: Organize contacts into segments based on behavior, source, or custom fields for targeted messaging.
Basic Automation on Free Plan: Set up simple automated email sequences triggered by form submissions or contact actions.
Pop-Up Form Options: Add pop-up or embedded forms to existing websites to capture leads across multiple touchpoints.
Best For
Mailchimp works best for content creators, small e-commerce businesses, and anyone building an email list as their primary lead nurturing strategy. If your goal is to capture leads and immediately start email communication, having both tools in one platform eliminates integration headaches. The 500-contact limit means you'll eventually need to upgrade, but it's enough to validate your approach.
Pricing
Free plan supports up to 500 contacts and 500 emails per month. Essentials plan starts at $13/month for 500 contacts with advanced features.
8. Carrd
Best for: Creating simple one-page landing sites with integrated lead capture forms
Carrd is a minimalist website builder focused on one-page sites with form integration.
Where This Tool Shines
Carrd excels at simplicity. If you need a clean, fast-loading landing page with a lead capture form, you can build one in minutes. The templates are minimal and modern, avoiding the bloated feel of many website builders. This simplicity translates to speed—Carrd sites load almost instantly, which matters significantly for conversion rates.
The free plan includes three sites, which is generous for testing multiple offers or campaigns. You can create separate landing pages for different lead magnets, test messaging variations, or run multiple campaigns simultaneously without paying. For solopreneurs and small teams, this flexibility is valuable.
Key Features
Three Free Sites Included: Create up to three separate one-page sites for different campaigns or offers without upgrading.
Clean, Minimal Templates: Professional designs focused on simplicity and fast load times rather than complexity.
Form Widget Integration: Add lead capture forms that integrate with email services or submit to custom endpoints.
Custom Domains on Pro: Connect your own domain name on paid plans for professional branding.
Fast Page Load Times: Lightweight code and minimal assets ensure pages load quickly on any connection.
Best For
Carrd is perfect for solopreneurs, freelancers, and anyone who needs simple landing pages quickly. If you're launching a side project, testing a new offer, or need a portfolio site with contact capture, Carrd delivers without overwhelming you with options. It's not suitable for complex lead qualification or multi-step funnels, but for straightforward capture, it's elegantly effective.
Pricing
Free plan includes 3 sites with basic features. Pro plan starts at $19/year for unlimited sites, custom domains, and advanced widgets.
9. Zoho Forms
Best for: Teams already using Zoho ecosystem wanting native form integration
Zoho Forms is a form builder with deep integration into Zoho's business software suite.
Where This Tool Shines
If you're already using Zoho CRM, Zoho Campaigns, or other Zoho products, Zoho Forms integrates natively without middleware. Form submissions flow directly into your CRM as leads, trigger campaigns, or start approval workflows. This tight integration eliminates the sync delays and data mapping headaches that come with connecting separate tools.
The offline data collection capability is surprisingly useful. If you're collecting leads at trade shows, conferences, or locations with spotty internet, the mobile app captures submissions locally and syncs when connectivity returns. This reliability ensures you never lose a lead due to technical issues.
Key Features
Zoho CRM Integration: Native connection to Zoho CRM with automatic lead creation and field mapping.
Offline Data Collection: Mobile app captures submissions without internet connectivity, syncing automatically when online.
Payment Integration: Collect payments through forms using PayPal, Stripe, or other supported processors.
Approval Workflows: Route form submissions through approval processes with automatic notifications and status tracking.
Mobile App Available: Dedicated iOS and Android apps for creating and managing forms on the go.
Best For
Zoho Forms makes sense primarily for existing Zoho users who want seamless integration across their business tools. If you're not in the Zoho ecosystem, other options offer more generous free plans. However, for Zoho customers, the native integration and workflow capabilities make it the obvious choice for lead capture.
Pricing
Free plan includes 3 forms with basic features. Basic plan starts at $10/month for unlimited forms and 10,000 submissions.
Making the Right Choice
The best lead capture tool with a free plan depends on your specific needs and constraints. If you're serious about lead quality and need AI-powered qualification, Orbit AI delivers features that typically require enterprise tools. HubSpot offers the most comprehensive free ecosystem if you want CRM, email, and forms unified. Tally stands out for unlimited submissions when you're running high-volume campaigns.
For conversational, high-engagement forms, Typeform remains the gold standard despite response limits. Google Forms wins on simplicity and reliability when you just need basic capture without complexity. Jotform's payment collection and template library serve small businesses well. Mailchimp makes sense if email marketing is your primary follow-up channel.
Consider these factors when choosing: How many leads do you expect monthly? Do you need payment processing? Is CRM integration critical? Does your team need offline collection? Will you outgrow the free plan quickly, and if so, what does the upgrade path look like?
Most importantly, don't let feature lists paralyze you. Pick a tool that matches your immediate needs, start capturing leads, and refine your approach based on real data. You can always switch later—the cost of waiting for the "perfect" tool is higher than the friction of migrating if needed.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.