If you run an agency, operate as a SaaS reseller, or deliver digital services to clients, you already know the problem: handing over a form with a competitor's logo plastered on it undermines your brand before the prospect even fills in their name. White label form builders solve this by letting you strip out third-party branding and present a seamless, professional experience under your own identity.
The challenge is that pricing for white label features varies wildly across the market. Some platforms include branding removal on mid-tier plans, others lock it behind enterprise quotes, and a few bundle it into full reseller programs with custom domains and client portals. Knowing what you actually need — and what you'll pay for it — is half the battle.
This guide breaks down the top white label form builders with transparent pricing details, so you can match the right tool to your budget and use case. If you're also building out a broader agency toolkit, check out our overview of the best form software for marketing agencies for a wider perspective. Now, let's get into the list.
1. Orbit AI
Best for: Agencies and high-growth teams needing AI-powered lead qualification with white label form delivery.
Orbit AI is an AI-powered form builder designed specifically for teams that need conversion-optimized forms and intelligent lead qualification baked in from the start.
Where This Tool Shines
Most form builders treat qualification as an afterthought — you collect submissions and then manually sort through them. Orbit AI flips that model by embedding lead scoring and qualification logic directly into the form experience, so your team receives pre-qualified leads rather than raw data dumps.
The white label capabilities are built with agency workflows in mind. You can remove all Orbit AI branding, apply custom styling that matches your client's identity, and deliver forms that feel native to whatever brand they represent. For agencies managing multiple clients, this is a meaningful operational advantage.
Key Features
AI-Powered Lead Qualification: Automatically scores and qualifies leads based on responses, so your sales or client teams focus on the right prospects first.
Full Branding Removal: Strip all Orbit AI branding and apply custom colors, fonts, and logos for a completely white labeled form experience.
Conversion-Optimized Templates: Pre-built form templates engineered for high completion rates, not just basic data collection.
Conditional Logic and Dynamic Fields: Show or hide questions based on previous answers to keep forms lean and relevant for each respondent.
CRM and Marketing Integrations: Connect to popular CRMs and marketing tools to push qualified leads directly into your existing workflows.
Best For
Orbit AI is a strong fit for growth-focused agencies, SaaS companies, and marketing teams that want lead qualification built into their form infrastructure rather than bolted on afterward. If conversion rate and lead quality are your primary metrics, this is worth a close look.
Pricing
Visit orbitforms.ai for current pricing tiers. White label and agency features are available on growth and agency plans.
2. Typeform
Best for: Teams that prioritize conversational UX and polished, on-brand form experiences.
Typeform is a conversational form builder built around its signature one-question-at-a-time interface, with solid brand customization options on higher-tier plans.
Where This Tool Shines
Typeform's interface is genuinely distinctive. The single-question flow reduces cognitive load and tends to produce higher completion rates for longer forms, which makes it a popular choice for surveys, lead gen, and onboarding flows. The visual polish is hard to match at the mid-tier price point.
For white labeling, Typeform's Brand Kit lets you apply consistent fonts, colors, and logos across all forms. Branding removal kicks in at the Business plan, which is a reasonable entry point for agencies that don't need full enterprise infrastructure.
Key Features
Conversational One-Question Interface: Presents questions one at a time, reducing form fatigue and improving completion rates for complex forms.
Brand Kit: Apply consistent visual identity — fonts, colors, logos — across all forms from a central brand settings panel.
Branding Removal: Remove Typeform's logo and "Powered by" badges starting on the Business plan.
Custom End Screens: Fully customizable thank-you pages and redirect logic to control the post-submission experience.
Integration Library: Connects to Zapier, HubSpot, Slack, and a wide range of marketing and CRM tools.
Best For
Typeform suits marketing agencies, UX-conscious teams, and consultancies that need visually impressive forms for client-facing campaigns. It's less suited for teams with heavy backend workflow needs or tight budgets.
Pricing
Branding removal starts on the Business plan, approximately $33/month billed annually. Custom domain support requires an Enterprise plan, which is priced on request.
3. Jotform
Best for: Teams needing a massive template library and multi-client management with compliance options.
Jotform is a feature-rich form builder offering over 10,000 templates, multi-user team management, and white label capabilities at its Enterprise tier.
Where This Tool Shines
Jotform's depth is its biggest selling point. With templates spanning healthcare, legal, e-commerce, education, and more, it's a strong choice for agencies serving clients across diverse industries. You're unlikely to encounter a use case that Jotform hasn't already built a template for.
Jotform Teams adds a layer of collaborative, multi-client management that makes it practical for agencies juggling many accounts. Full white label capabilities, including custom branding and domain options, sit at the Enterprise tier with custom pricing.
Key Features
10,000+ Templates: One of the largest template libraries in the market, covering virtually every industry and use case.
Jotform Teams: Multi-user and multi-client workspace management built for agency and team environments.
White Label on Enterprise: Full branding removal, custom domain, and white labeled client experience available at Enterprise tier.
Built-in Payment Processing: Supports multiple payment gateways including Stripe, PayPal, and Square directly within forms.
HIPAA Compliance: Optional HIPAA-compliant data handling for healthcare clients, a rare feature at this price range.
Best For
Jotform works well for established agencies with diverse client industries, teams needing compliance features like HIPAA, and businesses that want an all-in-one form solution with payments included.
Pricing
Free tier available. Branding removal starts on the Silver plan, approximately $39/month. Full white label is on Enterprise with custom pricing.
4. Cognito Forms
Best for: Budget-conscious teams that need branding removal without committing to a mid-to-high price tier.
Cognito Forms is a straightforward form builder that stands out by offering branding removal at a lower price point than most competitors in this space.
Where This Tool Shines
If your primary need is removing third-party branding without paying enterprise prices, Cognito Forms is worth serious consideration. Its Pro plan unlocks branding removal at a price that undercuts many alternatives, making it accessible for freelancers and small agencies with tighter margins.
The built-in payment processing and calculation fields add practical utility for client-facing forms that need to handle orders, quotes, or registrations without connecting to a separate payment platform.
Key Features
Affordable Branding Removal: Remove Cognito Forms branding on the Pro plan, one of the most budget-friendly entry points in this category.
Built-in Payment Collection: Accept payments via Stripe, PayPal, and Square directly within forms, no third-party connector required.
Calculation Fields: Build forms that perform real-time calculations, useful for quote builders, order forms, and pricing estimators.
Repeating Sections: Allow respondents to add multiple entries within a single form, ideal for complex data collection scenarios.
GDPR-Compliant Data Handling: Data management tools aligned with GDPR requirements for teams serving European clients.
Best For
Freelancers, small agencies, and consultancies that need clean, unbranded forms on a limited budget. Also a good fit for teams that need calculation-heavy forms like quote builders or order forms.
Pricing
Free plan available. Pro plan with branding removal starts around $15/month. Team plan around $35/month for collaborative access.
5. Formstack
Best for: Enterprise teams and compliance-heavy industries needing forms integrated with documents and e-signatures.
Formstack is an enterprise-grade workflow platform that combines forms, documents, and electronic signatures under one roof, with white label options available on higher tiers.
Where This Tool Shines
Formstack goes well beyond form building. If your agency or business needs to collect data, generate documents from that data, and capture e-signatures in a single workflow, Formstack handles all three natively. This makes it particularly powerful for legal, healthcare, and financial services clients.
The compliance credentials are strong: HIPAA, GDPR, and SOC 2 options are available, which is a meaningful differentiator for agencies working in regulated industries where a basic form builder simply won't pass client security reviews.
Key Features
Workflow Suite: Forms, document generation, and electronic signatures integrated into a single platform for end-to-end data workflows.
Compliance Options: HIPAA, GDPR, and SOC 2 compliance available, covering the major regulatory requirements for enterprise clients.
Custom Branding and Theme Builder: Apply client-specific branding across forms with a visual theme builder.
Advanced Conditional Logic: Complex branching logic and prefill capabilities for sophisticated, multi-step forms.
Salesforce-Native Integration: Deep, native Salesforce integration for teams running CRM-heavy operations.
Best For
Enterprise teams, agencies serving regulated industries, and businesses that need forms as part of a broader document and signature workflow rather than a standalone tool.
Pricing
Basic forms start around $50/month. White label and advanced features require higher tiers. Enterprise pricing is available on request.
6. 123FormBuilder
Best for: Agencies looking for a purpose-built white label reseller program with branded client portals.
123FormBuilder is a form builder with a dedicated white label reseller program that goes beyond simple branding removal to offer custom domains and fully branded client portals.
Where This Tool Shines
Most form builders treat white labeling as a feature toggle. 123FormBuilder treats it as a product category. The reseller program is built specifically for agencies that want to offer form building as a service under their own brand, complete with a custom login portal that clients access without ever seeing 123FormBuilder's name.
The client management dashboard gives agencies a centralized view of all client accounts, which is a practical operational benefit when you're managing forms across many clients simultaneously.
Key Features
White Label Reseller Program: A dedicated program designed for agencies to resell form building services under their own brand identity.
Custom Domain and Branded Login Portal: Clients access forms and their account through a portal that carries your agency's branding exclusively.
Client Management Dashboard: Centralized agency dashboard for managing multiple client accounts and their associated forms.
Drag-and-Drop Builder: Accessible form creation with 200+ templates covering common use cases across industries.
Payment and Logic Features: Payment integrations and conditional logic for building functional, client-ready forms.
Best For
Agencies and consultancies that want to productize form building as a client service and need a full reseller infrastructure, not just a logo swap.
Pricing
Standard plans start around $20/month. The white label reseller program is enterprise-tier pricing, available on request.
7. Paperform
Best for: Teams that want forms that look and behave like branded landing pages with full CSS control.
Paperform is a content-rich form builder where forms function more like web pages, with rich media embedding, full CSS customization, and branding removal on paid plans.
Where This Tool Shines
Paperform occupies a unique position: it blurs the line between form builder and landing page creator. You can embed images, video, and rich text throughout a form, creating an experience that feels like a designed web page rather than a data collection tool. For agencies building lead gen assets or onboarding flows, this adds real creative flexibility.
Full CSS and font control means your white labeled forms can match a client's brand guidelines precisely, without being constrained by a limited theme editor.
Key Features
Landing Page-Style Forms: Embed rich media, text blocks, and images throughout forms to create immersive, page-like experiences.
Full CSS and Font Control: Complete styling flexibility to match any brand's visual identity at the code level.
Branding Removal: Remove Paperform branding on Pro plan and above for clean, client-ready form delivery.
Built-in Analytics: Conversion tracking and form analytics to monitor performance without a separate analytics tool.
Payment Collection: Accept payments via Stripe, Square, and Braintree directly within forms.
Best For
Creative agencies, consultancies, and marketing teams that want forms with the visual richness of landing pages and need granular brand control for client work.
Pricing
Essentials plan starts around $24/month. Pro plan with branding removal is approximately $49/month. An Agency plan is available for teams managing multiple clients.
8. Fillout
Best for: Teams using Notion, Airtable, or Supabase who want modern forms with branding removal at a competitive price.
Fillout is a modern form builder that has gained traction quickly, offering native integrations with popular no-code databases and branding removal at a lower price tier than many established competitors.
Where This Tool Shines
Fillout's native integrations with Notion, Airtable, and Supabase are genuinely differentiated. For teams already operating in no-code stacks, Fillout connects directly to these databases without needing a Zapier intermediary, which simplifies setup and reduces points of failure in client workflows.
The pricing is also notably competitive. Branding removal and custom domain support arrive at the Business plan, which sits at a price point that makes it accessible to smaller agencies and independent consultants who can't justify enterprise costs.
Key Features
Native Notion, Airtable, and Supabase Integrations: Direct database connections without requiring middleware, ideal for no-code and modern tech stacks.
Custom Domain Support: Host forms on your own domain on paid plans for a fully branded URL experience.
Competitive Branding Removal Pricing: Access branding removal at the Business plan, one of the more affordable entry points in this category.
Conditional Logic and Clean UI: Modern, visually clean form interface with conditional branching for dynamic form flows.
File Uploads and Signature Fields: Collect documents and signatures within forms, expanding utility beyond simple data collection.
Best For
Startups, no-code agencies, and teams running Notion or Airtable-based workflows who want affordable white label forms without migrating to a heavier platform.
Pricing
Free plan available. Starter plan around $19/month. Business plan with branding removal and custom domains approximately $29/month.
9. GoHighLevel
Best for: Marketing agencies that want to white label an entire platform, not just forms.
GoHighLevel is an all-in-one white label marketing platform where forms are one component of a fully rebrandable CRM, funnel builder, and marketing suite.
Where This Tool Shines
GoHighLevel's value proposition is fundamentally different from every other tool on this list. You're not just white labeling a form builder — you're white labeling an entire marketing platform that includes CRM, email, SMS, appointment booking, funnels, and pipelines. For agencies that want to deliver a branded software product to clients, this is a category of its own.
The unlimited sub-accounts on agency plans mean you can onboard as many clients as you want under your brand without per-seat pricing eating into your margins. This model is particularly attractive for agencies looking to build a recurring SaaS-style revenue stream from their client base.
Key Features
Fully Rebrandable Platform: The entire GoHighLevel interface can be white labeled under your agency's name, domain, and branding.
All-in-One Marketing Suite: Forms, funnels, CRM, email, SMS, and appointment scheduling in a single platform your clients access under your brand.
Unlimited Sub-Accounts: Add as many client accounts as needed on agency plans without per-client fees.
Built-in Pipeline Management: Full CRM with deal pipelines and appointment booking, not just a form tool.
SaaS Mode: The highest tier allows agencies to sell access to the platform as their own SaaS product with custom pricing.
Best For
Digital marketing agencies that want to productize their services and deliver a branded software platform to clients. Less suited for teams that only need form functionality without the broader marketing suite.
Pricing
Starter plan at $97/month. Agency Unlimited at $297/month with full white label capabilities. SaaS mode at $497/month for agencies selling platform access to clients.
Finding Your Perfect Fit
The right white label form builder depends on what "white label" actually means for your specific situation. There's a meaningful difference between needing a logo removed from a form and needing a fully branded client portal with custom domains and reseller infrastructure. Getting that distinction right before you commit to a plan will save you from hitting a wall later.
Here's a quick framework for matching your use case to the right tool:
Budget-conscious teams: Cognito Forms and Fillout offer branding removal at the lowest price points in this list, making them the pragmatic choice for freelancers and small agencies with limited margins.
Agency-focused with reseller needs: 123FormBuilder's dedicated reseller program and GoHighLevel's fully rebrandable platform are built specifically for agencies that want to deliver branded software experiences to clients, not just unbranded forms.
Enterprise and compliance-heavy: Formstack and Jotform Enterprise cover HIPAA, GDPR, and SOC 2 requirements, which is non-negotiable for agencies serving healthcare, legal, or financial clients.
All-in-one platform buyers: GoHighLevel is the only tool here that white labels an entire marketing stack. If your agency wants to offer clients a branded CRM, email, and funnel builder alongside forms, it's in a category of its own.
AI-powered lead qualification: If conversion quality and lead scoring matter as much as branding, Orbit AI is the only tool on this list with qualification intelligence built directly into the form experience.
For most high-growth agencies and SaaS teams, the combination of AI-driven qualification, clean white label delivery, and conversion-optimized design is what separates a form tool from a genuine lead generation asset. Start building free forms today and see how intelligent form design can elevate your conversion strategy from the first interaction.
Looking to go deeper on optimizing what happens after the form is live? Explore our guides on how to improve form conversion rates and building effective lead capture forms to get the most out of whichever platform you choose.