If you're an agency, SaaS platform, or reseller, you already know the problem: your clients expect a seamless, branded experience, not a form with someone else's logo slapped on it. White label form builders let you deliver polished, conversion-optimized forms under your own brand, without building the infrastructure from scratch.
But not all white label solutions are built the same. Some are designed for agencies managing dozens of clients. Others are built for SaaS platforms embedding forms directly into their product. A few are genuinely AI-powered; most just call themselves that.
This list cuts through the noise. We evaluated nine tools on branding depth, customization flexibility, lead qualification capabilities, pricing transparency, and how well they actually serve high-growth teams. Whether you're running a digital agency or scaling a SaaS product, there's a right fit here for you.
1. Orbit AI
Best for: Agencies and SaaS teams that need AI-powered lead qualification built into white label forms
Orbit AI is an AI-powered form builder with native lead qualification and white label capabilities, built for high-growth agencies and SaaS teams focused on conversion optimization.
Where This Tool Shines
Most form builders treat white labeling as a cosmetic feature: remove the logo, add your domain, done. Orbit AI goes further by making lead qualification a core part of the form experience itself. Rather than collecting raw submissions and routing them manually, the platform scores and qualifies leads as they interact with the form, giving sales teams cleaner data from the start.
The design philosophy is also worth noting. Where legacy tools feel like database interfaces, Orbit AI's forms are built to convert, with modern UI patterns that reflect how high-growth teams actually think about the buyer journey. For agencies running lead gen campaigns or SaaS teams embedding intake flows, that distinction matters.
Key Features
AI-Powered Lead Qualification: Lead scoring and qualification is native to the form experience, not bolted on as an integration.
Full White Label Branding: Custom domain, logo removal, and color scheme control so every touchpoint reflects your brand.
Conversion-Optimized Form Design: Modern UI patterns designed to reduce drop-off and improve completion rates.
Lead Scoring and Routing: Automatically route qualified leads to the right sales rep or workflow based on form responses.
Embed-Ready Architecture: Designed for clean embedding inside SaaS products and agency client sites without technical friction.
Best For
Orbit AI is the strongest fit for digital agencies running lead generation campaigns who want to deliver a fully branded form experience to clients, and for SaaS teams that need embedded qualification forms without building the infrastructure themselves. If AI-powered lead scoring is a priority, it's the most purpose-built option on this list.
Pricing
Visit orbitforms.ai for current pricing and plan details. Plans are designed with high-growth teams and agency use cases in mind.
2. Typeform
Best for: Brands that prioritize beautiful, conversational form experiences with strong visual customization
Typeform is a conversational form builder known for its one-question-at-a-time format and polished, branded experiences.
Where This Tool Shines
Typeform's core strength is engagement. The conversational format, where respondents answer one question before seeing the next, consistently drives higher completion rates compared to traditional multi-field forms. For agencies building lead gen or survey experiences where brand perception matters, Typeform delivers a premium feel out of the box.
White label features are available, but they require Business-tier plans or above. At that level, you can remove Typeform branding, use custom domains, and apply deep visual customization including fonts, colors, and background imagery. It's not the most agency-centric tool on this list, but for brand-focused use cases, it's hard to beat aesthetically.
Key Features
Conversational Format: Single-question flow that keeps respondents engaged and reduces abandonment.
Custom Domain and Branding Removal: Available on Business and higher plans for full white label presentation.
Design Customization: Deep control over fonts, colors, backgrounds, and visual styling.
Logic Jumps and Conditional Branching: Route respondents through different question paths based on their answers.
Extensive Integration Library: Connects with CRMs, marketing tools, and data platforms.
Best For
Typeform suits agencies and SaaS teams where brand aesthetics are the top priority and the use case centers on surveys, lead capture, or onboarding flows. It's less suited for multi-client agency management, as it lacks dedicated sub-account infrastructure.
Pricing
White label features require Business-tier plans or above. See typeform.com/pricing for current details.
3. Jotform
Best for: Agencies managing multiple clients who need a dedicated white label portal and sub-account system
Jotform is a feature-rich form builder with an explicit Agency plan, white label client portal, and one of the largest template libraries available.
Where This Tool Shines
Jotform is one of the few tools on this list that was explicitly designed with agencies in mind. The white label portal lets you present Jotform's entire interface under your own brand to clients, and sub-account management means you can keep each client's data, forms, and branding cleanly separated. For agencies juggling ten or twenty clients, that infrastructure is genuinely valuable.
Beyond the agency infrastructure, Jotform's sheer feature breadth is impressive. Payment collection, e-signature, PDF generation, and thousands of pre-built templates mean you can handle almost any client request without leaving the platform.
Key Features
White Label Agency Portal: Present Jotform's interface under your own brand for a seamless client experience.
Sub-Account Management: Keep each client's forms, submissions, and branding fully separated.
Massive Template Library: Thousands of pre-built templates across industries and use cases.
Payment, E-Signature, and PDF Generation: Broad functionality that reduces the need for third-party tools.
Custom Domain and Full Branding Removal: Complete white label presentation on enterprise and agency tiers.
Best For
Jotform is the go-to choice for digital agencies managing multiple clients who need structured sub-account management and a true white label portal. It's also strong for teams that need diverse form functionality, from payments to document signing, within a single platform.
Pricing
Enterprise and Agency tiers are available. See jotform.com/pricing for current plan details.
4. Formstack
Best for: Enterprise teams that need white label forms as part of a broader workflow automation and document management platform
Formstack is an enterprise-grade platform combining white label forms with workflow automation, document generation, and e-signature capabilities.
Where This Tool Shines
Formstack is less a form builder and more a workflow platform that happens to include forms. If your use case extends beyond data collection into document generation, approval workflows, and e-signature, Formstack handles all of it in a connected ecosystem. For enterprise clients with complex operational needs, that breadth is a genuine differentiator.
The white label and branding controls are solid, and Salesforce integration is notably deep, making it a natural fit for organizations already running on Salesforce CRM. The tradeoff is complexity and cost: Formstack is overkill for teams that just need clean, branded forms.
Key Features
White Label Branding Control: Enterprise-level branding customization across forms and portals.
Workflow Automation and Approvals: Route submissions through multi-step approval processes automatically.
Document Generation: Formstack Documents generates branded PDFs and contracts from form data.
E-Signature via Formstack Sign: Collect legally binding signatures without leaving the platform.
Deep Salesforce Integration: Bidirectional data sync with Salesforce for enterprise CRM workflows.
Best For
Formstack is best suited for enterprise teams and large agencies where forms are one piece of a larger operational workflow. If document generation, e-signature, and Salesforce integration are requirements alongside white label forms, it's a strong fit.
Pricing
Formstack uses a contact-sales model for enterprise and white label features. See formstack.com for details.
5. 123FormBuilder
Best for: Agencies and consultants who want a dedicated reseller program with clean branding and minimal setup complexity
123FormBuilder is a straightforward form builder with an explicit reseller and white label program, designed for agencies and consultants who want clean branding without steep complexity.
Where This Tool Shines
123FormBuilder's standout quality is its explicit reseller program. Rather than treating white labeling as an enterprise add-on, the platform has a structured program with custom domains, branded client portals, and client management tools. For consultants or smaller agencies that want white label functionality without navigating enterprise sales conversations, that accessibility is refreshing.
The platform itself is mature and reliable, covering standard use cases like payment collection, data integrations, and GDPR-compliant data handling. It won't win design awards, but it delivers what it promises without unnecessary friction.
Key Features
Dedicated White Label Reseller Program: Structured program with clear setup for agencies and consultants.
Custom Domain and Branded Client Portal: Full branding control for client-facing form experiences.
Client Management Tools: Share and manage forms across client accounts from a central interface.
Payment and Data Collection Integrations: Connects with popular payment processors and data tools.
GDPR-Compliant Data Handling: Built-in compliance features for European data requirements.
Best For
123FormBuilder is a practical choice for smaller agencies, consultants, and resellers who want white label capability without enterprise pricing or complexity. It's especially relevant for teams serving European clients where GDPR compliance is a baseline requirement.
Pricing
White label features are available on Gold and Platinum plans. See 123formbuilder.com/pricing for current rates.
6. Paperform
Best for: Creative agencies and boutique SaaS teams that want forms to look and feel like branded landing pages
Paperform is a freeform design canvas that makes branded forms look like full landing pages, ideal for creative agencies and boutique SaaS teams.
Where This Tool Shines
Paperform occupies a unique position: it's less a traditional form builder and more a branded content canvas where forms happen to collect data. The freeform editor lets you mix text, images, video, and form fields freely, so the result looks like a microsite rather than a survey. For creative agencies where brand consistency is non-negotiable, that visual flexibility is a real asset.
Custom domains, full branding customization, and built-in payment collection round out the package. It's not designed for agencies managing dozens of client accounts simultaneously, but for boutique teams delivering high-quality individual projects, it punches above its weight.
Key Features
Freeform Page Editor: Mix form fields with text, images, and video for a microsite-quality experience.
Custom Domain and Full Branding: Complete visual customization to match any brand identity.
Rich Media Embedding: Embed video, images, and formatted content directly within the form flow.
Built-In Payment Collection: Accept payments and sell products without third-party checkout tools.
Logic and Conditional Sections: Show or hide sections based on respondent answers.
Best For
Paperform is the strongest fit for creative agencies and boutique SaaS teams where visual brand expression is the priority. It's less suited for high-volume multi-client agency management but excellent for individual client projects where form aesthetics matter as much as function.
Pricing
Essentials, Pro, and Business tiers are available. See paperform.co/pricing for current details.
7. Cognito Forms
Best for: Budget-conscious teams that need basic white label branding and embedding without a large investment
Cognito Forms is a budget-friendly form builder offering custom branding and embedding on affordable paid plans, a solid entry-level white label option.
Where This Tool Shines
Cognito Forms earns its place on this list through accessibility. The free tier is genuinely generous, and paid plans unlock custom branding, logo removal, and embed-ready forms at price points lower than most competitors. For small agencies or early-stage SaaS teams testing a white label approach before committing to a larger platform, it's a low-risk starting point.
The platform also handles more complexity than its price suggests, including calculated fields, conditional logic, and Stripe payment collection. It won't replace enterprise-grade tools for large-scale deployments, but it covers the fundamentals reliably.
Key Features
Custom Branding and Logo Removal: Available on paid plans for clean, white label presentation.
Embed-Ready Forms: Designed for clean embedding in websites and client portals.
Conditional Logic and Calculated Fields: Handle complex form logic without advanced technical knowledge.
Stripe Payment Collection: Accept payments directly through forms on paid plans.
Generous Free Tier: Test the platform and build forms before committing to a paid plan.
Best For
Cognito Forms is the right choice for small agencies, freelancers, or early-stage SaaS teams that need basic white label functionality at a low cost. If budget is the primary constraint and advanced features like AI qualification or multi-client portals aren't required, it's a practical option.
Pricing
A free tier is available, with paid plans at competitive price points. See cognitoforms.com for current pricing.
8. Fillout
Best for: SaaS teams and developers embedding white label forms natively inside their own products
Fillout is a developer-friendly form builder with strong API access and white label embed capabilities, popular with SaaS teams embedding forms inside their own products.
Where This Tool Shines
Fillout has carved out a distinct niche among SaaS builders who need forms that feel native to their product, not like an embedded third-party widget. The API and webhook support is notably strong, and the custom branding options mean embedded forms can match the host product's design system closely. For product teams where the form experience needs to feel like part of the app, Fillout delivers that without requiring custom development.
The platform also includes AI-assisted form building features, which help speed up form creation, and a free tier with generous limits makes it easy to evaluate before scaling up.
Key Features
Native Embed with Custom Branding: Embedded forms that look and feel like part of your SaaS product.
Strong API and Webhook Support: Deep programmatic control for developer teams building custom workflows.
Custom Domains and Full White Label: Complete branding removal on paid plans.
AI-Assisted Form Building: AI features that accelerate form creation and configuration.
Generous Free Tier: Test and build before committing to a paid plan.
Best For
Fillout is the strongest choice for SaaS product teams and developers who need embedded, white label forms with solid API access. It's less focused on agency multi-client management and more on technical integration depth.
Pricing
A free tier is available, with paid plans that scale with usage. See fillout.com/pricing for current details.
9. Formsite
Best for: Compliance-sensitive industries that need white label forms with HIPAA-compliant options and strong security
Formsite is a long-established form builder with a strong focus on security, HIPAA-compliant options, and full branding removal for compliance-sensitive industries.
Where This Tool Shines
Formsite's longevity in the market reflects its reliability in regulated industries. HIPAA-compliant form options, SSL encryption across all forms, and strong result management make it a credible choice for agencies or SaaS teams serving healthcare-adjacent, legal, or financial clients where data security is a non-negotiable requirement.
The white label capabilities, including full branding removal and custom domains, are available on higher-tier plans and work as expected. The platform isn't the most visually modern, but for use cases where compliance documentation and data security matter more than design flair, Formsite's track record is an asset.
Key Features
HIPAA-Compliant Form Options: Purpose-built compliance features for healthcare-adjacent use cases.
Full Branding Removal and Custom Domain: Complete white label presentation on paid plans.
SSL Encryption on All Forms: Security baseline applied across every form on the platform.
Advanced Result Management and Reporting: Robust tools for managing, filtering, and exporting submission data.
Payment and File Upload Support: Accept payments and collect files alongside standard form data.
Best For
Formsite is the right fit for agencies or SaaS teams serving compliance-sensitive industries, particularly healthcare, legal, or financial services, where HIPAA compliance and data security are baseline requirements. It's less competitive on design and AI features but strong on trust and reliability.
Pricing
Multiple pricing tiers are available, with white label features on higher plans. See formsite.com/pricing for current details.
Which White Label Form Builder Is Right for You?
Nine tools, nine distinct strengths. The right choice depends on what you're actually trying to build and who you're building it for.
For agencies managing multiple clients: Jotform's dedicated agency portal and sub-account management make it the most purpose-built option for multi-client work. 123FormBuilder is a strong alternative if you want a simpler reseller program without enterprise complexity.
For SaaS teams embedding forms in their product: Fillout's developer-friendly API and native embed capabilities make it a natural fit. Orbit AI is the stronger choice if lead qualification and conversion optimization are core to your product's value proposition.
For high-growth teams focused on lead generation: Orbit AI is built specifically for this use case. AI-powered lead qualification native to the form experience, combined with full white label branding, means you're not just collecting submissions. You're qualifying pipeline from the first interaction.
For enterprise and compliance-sensitive teams: Formstack handles complex workflow automation and Salesforce integration at enterprise scale. Formsite is the go-to if HIPAA compliance is a hard requirement.
For creative agencies prioritizing design: Typeform and Paperform both deliver premium visual experiences. Typeform wins on conversational engagement; Paperform wins on freeform brand expression.
For budget-conscious teams starting out: Cognito Forms offers the most accessible entry point with a generous free tier and affordable paid plans.
If you're a high-growth agency or SaaS team where lead qualification and conversion optimization are the metrics that matter, the tools built for general form collection will always feel like a compromise. Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.