Collecting customer feedback is only valuable if you can actually act on it. The right feedback form software doesn't just gather responses—it helps you qualify leads, route insights to the right teams, and turn customer input into growth opportunities.
With dozens of tools claiming to be the best, choosing one that fits your workflow can feel overwhelming. We've tested and compared nine standout platforms based on ease of use, integration capabilities, analytics depth, and value for high-growth teams.
Whether you need AI-powered lead qualification, enterprise-grade security, or simple survey creation, this comparison will help you find the perfect fit.
1. Orbit AI
Best for: High-growth teams needing intelligent lead qualification combined with beautiful feedback forms
Orbit AI is an AI-powered form builder designed specifically for teams that want their feedback forms to do more than just collect data.
Where This Tool Shines
What sets Orbit AI apart is its ability to automatically qualify leads based on form responses. While you're collecting customer feedback, the platform simultaneously evaluates response quality and routes high-value prospects to your sales team in real-time.
The platform focuses on conversion optimization with modern, mobile-responsive templates that actually get completed. For high-growth teams juggling lead generation and customer insights, this dual-purpose approach eliminates the need for separate tools.
Key Features
AI-Powered Lead Qualification: Automatically scores and routes responses based on intent and fit, turning feedback forms into lead generation engines.
Conversion-Optimized Templates: Pre-built form designs tested for maximum completion rates across devices and industries.
Native CRM Integrations: Seamless connections with HubSpot, Salesforce, and Slack ensure feedback flows directly into your existing workflows.
Real-Time Analytics Dashboard: Track completion rates, response quality, and conversion metrics without manual data exports.
Automated Workflow Triggers: Set up conditional actions based on specific feedback patterns or lead scores.
Best For
Orbit AI is ideal for SaaS companies, B2B businesses, and marketing teams who need their feedback forms to serve double duty as lead qualification tools. If you're tired of manually sorting through responses to identify sales opportunities, this platform handles it automatically.
Pricing
Free tier available for getting started. Paid plans begin at competitive rates designed for growing teams, with pricing that scales based on form submissions and features needed.
2. Typeform
Best for: Creating engaging, conversational feedback experiences with high completion rates
Typeform pioneered the one-question-at-a-time format that makes filling out forms feel more like a conversation than a chore.
Where This Tool Shines
Typeform's signature approach displays one question at a time, creating a focused, distraction-free experience that significantly boosts completion rates. The platform's beautiful design templates require minimal customization to look professional and on-brand.
The conversational flow works particularly well for customer satisfaction surveys and feedback forms where you want respondents to feel heard rather than interrogated. Logic jumps adapt questions based on previous answers, creating personalized experiences.
Key Features
Conversational Interface: One-question-at-a-time format reduces cognitive load and increases form completion rates.
Beautiful Design Themes: Professionally designed templates with customizable colors, fonts, and backgrounds that match your brand.
Logic Jumps: Create branching paths that show different questions based on previous responses for personalized feedback collection.
Rich Media Embedding: Add videos, images, and GIFs to make feedback forms more engaging and contextual.
Completion Rate Optimization: Built-in features like progress bars and question groups designed to maximize responses.
Best For
Marketing teams and customer experience professionals who prioritize form aesthetics and user experience. If your brand values design and you need feedback forms that feel modern and approachable, Typeform delivers.
Pricing
Free basic plan with limited features. Paid plans start at $25/month, with higher tiers unlocking advanced logic, payment collection, and removal of Typeform branding.
3. SurveyMonkey
Best for: Data-driven teams needing comprehensive analytics and industry benchmarking
SurveyMonkey is the established player in the survey space, offering extensive question types and robust analytics for serious feedback programs.
Where This Tool Shines
SurveyMonkey's strength lies in its analytical depth. The platform provides industry benchmarking data, allowing you to compare your customer satisfaction scores against competitors and understand where you stand in your market.
With decades of survey expertise built into the platform, you get access to question banks, validated survey templates, and statistical analysis tools that help you design better feedback forms and extract meaningful insights from responses.
Key Features
Extensive Question Library: Hundreds of pre-tested question types and templates backed by survey science research.
Industry Benchmarking: Compare your feedback metrics against industry averages to understand competitive positioning.
Advanced Skip Logic: Create complex branching surveys that adapt based on multiple conditions and previous answers.
Team Collaboration: Multiple users can work on surveys simultaneously with role-based permissions and approval workflows.
Export and Reporting: Generate detailed reports with cross-tabulation, filtering, and statistical significance testing.
Best For
Research teams, market researchers, and enterprise organizations that need statistically valid feedback data with advanced analysis capabilities. Perfect for formal customer satisfaction programs and Voice of Customer initiatives.
Pricing
Free basic tier with limited questions and responses. Team plans start at $25/user/month, with enterprise pricing available for advanced features and higher response volumes.
4. Jotform
Best for: Teams needing versatile forms beyond just feedback collection
Jotform is a comprehensive no-code form builder with over 10,000 templates covering everything from customer feedback to payment processing.
Where This Tool Shines
Jotform's massive template library means you can launch professional feedback forms in minutes without starting from scratch. The drag-and-drop builder makes customization intuitive even for non-technical users.
Beyond feedback collection, Jotform handles payment processing, appointment scheduling, and document generation—making it valuable for teams that need one platform for multiple form types. The approval workflow features help route feedback through organizational hierarchies efficiently.
Key Features
10,000+ Templates: Pre-built forms for virtually every use case, including customer feedback, NPS surveys, and satisfaction questionnaires.
Drag-and-Drop Builder: Intuitive interface for customizing forms without coding knowledge or technical skills.
Payment Integration: Collect payments directly through forms using PayPal, Stripe, Square, and other processors.
PDF Generation: Automatically create PDF documents from form submissions for record-keeping and reporting.
Approval Workflows: Route submissions through multi-step approval processes with notifications and status tracking.
Best For
Small to medium businesses that need a versatile form solution handling multiple use cases beyond customer feedback. Ideal if you want one platform for feedback forms, registrations, orders, and applications.
Pricing
Free plan available with Jotform branding and submission limits. Paid plans start at $34/month with increased submissions, storage, and advanced features.
5. Google Forms
Best for: Budget-conscious teams needing simple, straightforward feedback collection
Google Forms is the free, no-frills option that integrates seamlessly with Google Workspace for basic feedback gathering.
Where This Tool Shines
Google Forms wins on simplicity and cost. It's completely free with no hidden fees, submission limits, or premium tiers. For teams already using Google Workspace, the native integration with Google Sheets makes data analysis straightforward.
The real-time collaboration features allow multiple team members to build and edit forms simultaneously, making it easy to iterate on feedback questions quickly. While it lacks advanced features, the core functionality works reliably without a learning curve.
Key Features
Completely Free: No cost for unlimited forms, questions, or responses—just a Google account required.
Google Sheets Integration: Responses automatically populate a spreadsheet for easy analysis and sharing.
Real-Time Collaboration: Multiple users can edit forms simultaneously with changes syncing instantly.
Basic Conditional Logic: Show or hide questions based on previous answers using section branching.
Simple Sharing: Send forms via email, embed on websites, or share direct links with minimal setup.
Best For
Startups, nonprofits, educational institutions, and small teams that need basic feedback collection without budget allocation. Perfect for internal surveys and simple customer feedback where advanced features aren't necessary.
Pricing
Completely free with a Google account. No paid tiers or premium features—what you see is what you get.
6. Qualtrics
Best for: Enterprise organizations requiring sophisticated experience management and predictive analytics
Qualtrics is the enterprise-grade platform combining advanced survey capabilities with AI-powered analytics and experience management tools.
Where This Tool Shines
Qualtrics goes far beyond basic feedback collection, offering predictive intelligence that identifies trends before they become problems. The platform's AI analyzes open-ended responses for sentiment, emotion, and intent at scale.
For large organizations managing complex customer experience programs across multiple touchpoints, Qualtrics provides the enterprise security, compliance certifications, and advanced logic needed for sophisticated feedback initiatives. The platform handles multi-channel distribution and can manage feedback programs across departments and geographies.
Key Features
Experience Management Suite: Comprehensive platform covering customer experience, employee experience, brand, and product feedback.
Predictive Intelligence: AI-powered analysis identifies patterns, predicts outcomes, and recommends actions based on feedback data.
Complex Survey Logic: Advanced piping, quota management, and branching for sophisticated research designs.
Enterprise Security: SOC 2, HIPAA, GDPR compliance with advanced data protection and access controls.
Multi-Channel Distribution: Deploy surveys via email, web, mobile app, SMS, and offline kiosks from one platform.
Best For
Fortune 500 companies, large enterprises, and organizations with dedicated customer experience teams managing complex, multi-touchpoint feedback programs. Ideal when budget isn't the primary constraint and you need enterprise-grade capabilities.
Pricing
Custom enterprise pricing based on organization size and feature requirements. Typically starts at several hundred dollars monthly, with full implementations reaching thousands per month.
7. Hotjar
Best for: Understanding the context behind feedback with behavioral analytics
Hotjar uniquely combines feedback forms with heatmaps and session recordings to show you not just what customers say, but what they do.
Where This Tool Shines
Hotjar's integrated approach connects feedback with behavior. When someone submits feedback about a confusing checkout process, you can watch their actual session recording to see exactly where they struggled. This context transforms vague feedback into actionable insights.
The on-site feedback widgets can be triggered based on user behavior—like showing a feedback form after someone spends 30 seconds on a pricing page. This behavioral targeting ensures you're collecting feedback at the most relevant moments.
Key Features
On-Site Feedback Widgets: Customizable feedback forms that appear directly on your website at strategic moments.
Heatmaps and Recordings: Visual analytics showing where users click, scroll, and struggle on your site.
Behavioral Analytics: Understand user patterns and friction points through aggregated interaction data.
Incoming Feedback Inbox: Centralized dashboard for managing and responding to all customer feedback.
Behavioral Targeting: Show surveys to specific user segments based on actions, pages visited, or time on site.
Best For
Product teams, UX designers, and digital marketers who need to understand the full context behind customer feedback. Perfect when you want to connect what users say with what they actually do on your website.
Pricing
Free basic plan with limited features and data retention. Paid plans start at $32/month, with pricing increasing based on daily sessions and feature access.
8. Delighted
Best for: Focused customer satisfaction tracking with NPS, CSAT, and CES surveys
Delighted specializes in the core satisfaction metrics that matter most—Net Promoter Score, Customer Satisfaction, and Customer Effort Score.
Where This Tool Shines
Delighted does one thing exceptionally well: tracking customer satisfaction trends over time. The platform automates survey distribution based on customer lifecycle events, ensuring you capture feedback at the right moments without manual intervention.
The real-time dashboard provides at-a-glance insights into satisfaction trends, with alerts when scores drop below thresholds. For teams focused on monitoring customer health and identifying detractors before they churn, this focused approach beats feature-bloated alternatives.
Key Features
Core Satisfaction Metrics: Purpose-built surveys for NPS, CSAT, CES, and 5-star ratings with industry-standard question formats.
Automated Distribution: Schedule surveys based on customer actions, purchase dates, or support interactions.
Real-Time Dashboard: Live updates on satisfaction scores with trend analysis and historical comparison.
Trend Analysis: Track how satisfaction metrics change over time, segmented by customer attributes or survey properties.
Multi-Channel Delivery: Send surveys via email, embed on websites, SMS, or in-app for maximum response rates.
Best For
Customer success teams and SaaS companies that need reliable, consistent satisfaction tracking without complexity. Ideal when you want to focus on the metrics that predict retention and growth.
Pricing
Free tier for up to 250 surveys per month. Paid plans start at $224/month, with pricing based on survey volume and advanced features like API access.
9. Formstack
Best for: Regulated industries needing compliance-focused forms with workflow automation
Formstack is the workflow-centric form builder designed for organizations with strict compliance requirements and complex approval processes.
Where This Tool Shines
Formstack's standout capability is its advanced workflow automation. Feedback submissions can trigger multi-step approval processes, generate documents, send notifications to specific teams, and update external systems—all without manual intervention.
For healthcare providers, financial services, and other regulated industries, the HIPAA compliance options and audit trails provide the security and documentation required. The platform handles sensitive feedback data with enterprise-grade protection while maintaining usability.
Key Features
Advanced Workflow Automation: Create complex multi-step processes triggered by form submissions with conditional routing.
HIPAA Compliance: Business Associate Agreements and security controls for handling protected health information.
Document Generation: Automatically create PDFs, contracts, or reports from form data using customizable templates.
Digital Signatures: Collect legally binding e-signatures directly within feedback forms and documents.
Conditional Logic: Show or hide fields, perform calculations, and validate responses based on complex conditions.
Best For
Healthcare organizations, financial institutions, legal firms, and enterprises in regulated industries requiring compliance certifications and audit trails. Perfect when feedback collection must meet strict security and documentation standards.
Pricing
Form-only plans start at $50/month. Bundle pricing available when combining forms with document generation and workflow automation, with costs scaling based on submission volume and compliance requirements.
Making the Right Choice
The best customer feedback form software depends on what you actually need from your feedback data. If you're collecting feedback primarily to identify sales opportunities, Orbit AI's intelligent lead qualification turns every response into a potential conversion. For teams prioritizing completion rates and design, Typeform's conversational approach delivers engagement.
Budget-conscious teams can start with Google Forms for basic collection, while enterprises managing complex experience programs will find Qualtrics worth the investment. SurveyMonkey and Jotform occupy the middle ground—offering robust features without enterprise complexity.
Consider these factors when deciding:
Integration Ecosystem: Does the tool connect with your existing CRM, marketing automation, and analytics platforms? Seamless data flow eliminates manual exports and ensures feedback reaches the right teams.
Response Volume: Pricing models vary dramatically. Some charge per user, others per response. Calculate your expected monthly submissions to avoid surprise costs as you scale.
Analytics Depth: Basic tools show response counts. Advanced platforms provide sentiment analysis, trend detection, and predictive insights. Match the analytics to your team's sophistication.
Compliance Requirements: Regulated industries need specific certifications. Verify HIPAA, SOC 2, or GDPR compliance before collecting sensitive feedback data.
For high-growth teams where feedback forms serve double duty as lead generation tools, the combination of beautiful design and intelligent qualification makes the difference between data collection and revenue generation. Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.
The right feedback software doesn't just collect responses—it turns customer input into actionable insights that drive growth, improve products, and strengthen relationships. Choose the platform that aligns with your goals, integrates with your workflow, and scales with your ambitions.