For ecommerce brands, every visitor who leaves without sharing their contact info is a missed opportunity. Lead capture software bridges that gap, turning anonymous browsers into subscribers, trial users, and paying customers. But not all tools are built the same. Some are popup-heavy and intrusive. Others are form-first and conversion-focused. A few now use AI to qualify leads the moment they engage.
This list covers the top lead capture tools purpose-built, or well-suited, for ecommerce teams in 2026. We evaluated each on ease of use, ecommerce integrations, conversion optimization features, and pricing transparency. Whether you're scaling a DTC brand, running a Shopify store, or managing lead gen for an ecommerce SaaS, there's a tool here for your stack.
1. Orbit AI
Best for: High-growth ecommerce teams that need AI-powered lead qualification at the point of capture.
Orbit AI is an AI-powered form builder that goes beyond basic lead capture by scoring and routing leads based on their answers in real time.
Where This Tool Shines
Most lead capture tools treat qualification as a post-capture problem. You gather the email, dump it into your CRM, and figure out intent later. Orbit AI flips that model. Its AI-driven qualification layer works inside the form itself, asking smart questions and adapting the flow based on what users say.
The result is that your sales team or automation workflows receive leads that are already scored and sorted by intent. For ecommerce teams running high-volume campaigns, that distinction matters more than most people realize.
Key Features
AI-Driven Lead Qualification: Qualifies and scores leads automatically based on their responses, before they ever hit your CRM.
Conditional Logic: Forms adapt in real time based on user answers, creating a personalized capture experience without manual branching setup.
Conversion-Optimized Form Design: Embeddable forms built for high-growth teams, with clean, modern design that doesn't interrupt the shopping experience.
Lead Routing: Routes high-intent leads to the right workflow, sales rep, or automation sequence automatically.
Built for Ecommerce and SaaS: Designed specifically for teams focused on conversion quality, not just volume.
Best For
Ecommerce and SaaS teams that are tired of capturing hundreds of leads and converting very few. If lead quality is your bottleneck, not lead volume, Orbit AI's qualification-first approach is worth serious consideration.
Pricing
Visit orbitforms.ai for current pricing and plans. A free tier is available to get started.
2. Klaviyo
Best for: DTC and ecommerce brands that want native lead capture tightly integrated with email and SMS marketing.
Klaviyo is the industry-leading email and SMS marketing platform with native lead capture forms and deep ecommerce integrations.
Where This Tool Shines
Klaviyo's real strength isn't the capture form itself. It's what happens immediately after. Captured leads feed directly into segmented flows, behavioral triggers, and revenue-attributed campaigns. The entire journey from signup to purchase is trackable inside one platform.
For Shopify merchants especially, the native integration means zero data friction. A signup on your popup becomes a contact record with purchase history, browsing behavior, and predicted lifetime value attached.
Key Features
Native Signup Forms: Popups, flyouts, and embedded forms built directly into the platform with no third-party tools required.
Deep Ecommerce Integrations: Native connections to Shopify, WooCommerce, and BigCommerce with real-time data sync.
Segmented Post-Capture Flows: Captured leads automatically enter email and SMS sequences based on behavior and attributes.
A/B Testing: Test form variations, messaging, and timing to improve capture rates over time.
Revenue Attribution: See exactly how much revenue each captured lead generates, tied back to the original signup source.
Best For
Ecommerce brands already using, or planning to use, Klaviyo for email and SMS. The capture tools are strongest when you're keeping everything inside the Klaviyo ecosystem.
Pricing
Free up to 250 contacts. Paid plans scale with list size, making it accessible early but increasingly significant as your audience grows.
3. Privy
Best for: Shopify merchants who want fast, plug-and-play lead capture with ecommerce-specific triggers.
Privy is a Shopify-native popup and email capture tool with triggers built specifically around ecommerce behavior like cart value and exit intent.
Where This Tool Shines
Privy's biggest selling point is how fast you can go from install to live campaign. It lives in the Shopify App Store, requires no developer involvement, and comes with pre-built templates designed for ecommerce use cases right out of the box.
The ecommerce-specific triggers are genuinely useful. You can show a popup only when a cart reaches a certain value, or fire an exit-intent offer when someone is about to abandon. These aren't features you have to build. They're defaults.
Key Features
Shopify App Store Native: Installs directly from the Shopify App Store with automatic store data access.
Cart and Exit-Intent Triggers: Display campaigns based on cart value thresholds, exit intent, and other ecommerce-specific signals.
Pre-Built Templates: Ready-to-use popup and form templates designed for ecommerce promotions and list building.
Basic Email Sending: Includes simple email sending capabilities so smaller stores can manage capture and follow-up in one place.
No-Code Setup: Fully configurable without touching code or involving a developer.
Best For
Small to mid-size Shopify merchants who want a straightforward, ecommerce-native capture solution without the complexity of a full marketing platform.
Pricing
Free plan available. Paid plans start around $30 per month, making it accessible for stores at early stages of growth.
4. OptinMonster
Best for: Ecommerce sites that need advanced behavioral targeting and granular popup control.
OptinMonster is a behavior-based popup and lead funnel platform with some of the most extensive targeting rules available for ecommerce sites.
Where This Tool Shines
Where most popup tools give you timing and exit intent, OptinMonster goes several layers deeper. You can target by scroll depth, referral source, geolocation, device type, and even the specific page a visitor is on. For ecommerce teams running complex campaigns across multiple product categories, that level of control is genuinely valuable.
It also works across platforms. Whether you're on WooCommerce, a custom-built store, or a WordPress-powered ecommerce site, OptinMonster integrates without requiring a platform-specific app.
Key Features
Advanced Behavioral Triggers: Exit intent, scroll depth, time on page, and inactivity triggers give precise control over when campaigns appear.
Geolocation and Referral Targeting: Show different campaigns based on where visitors are located or which source sent them to your site.
A/B Testing: Test multiple campaign variations simultaneously with built-in split testing tools.
Email Platform Integrations: Connects with most major email marketing platforms including Klaviyo, Mailchimp, and others.
Cross-Platform Compatibility: Works on WordPress, WooCommerce, and custom-built ecommerce sites.
Best For
Ecommerce teams that want deep behavioral targeting and are willing to invest in a more sophisticated popup platform. Best suited for stores with meaningful traffic where targeting precision translates directly to conversion improvement.
Pricing
Plans start around $9 per month billed annually. Advanced targeting and testing features are available on higher tiers.
5. Typeform
Best for: Ecommerce brands running product recommendation quizzes or multi-step lead flows that benefit from a conversational format.
Typeform is a conversational form builder known for its one-question-at-a-time format, widely used for product quizzes and personalized ecommerce capture flows.
Where This Tool Shines
Typeform's format feels less like filling out a form and more like having a conversation. That distinction matters for ecommerce brands running product recommendation quizzes, style finders, or preference-based capture flows. When users are engaged with the experience, they're more likely to complete it and share accurate information.
The conditional logic capabilities mean you can build paths that feel genuinely personalized, showing different questions or outcomes based on earlier answers. This makes it a natural fit for brands where the "right product for you" angle is part of the marketing strategy.
Key Features
Conversational One-Question Format: Presents one question at a time, reducing cognitive load and improving completion rates.
Product Recommendation Quiz Templates: Pre-built templates designed for ecommerce recommendation and discovery flows.
Conditional Logic: Personalizes form paths based on user responses, creating different experiences for different segments.
Native Integrations: Connects directly with Klaviyo, Mailchimp, HubSpot, and others without requiring Zapier.
Embeddable Design: Embeds cleanly into ecommerce landing pages, product pages, and campaign microsites.
Best For
Ecommerce brands where the discovery experience is part of the value proposition. Particularly effective for fashion, beauty, wellness, and lifestyle brands using quizzes to drive personalized recommendations.
Pricing
Free plan available with 10 responses per month. Paid plans start around $25 per month for higher response limits and advanced features.
6. Drip
Best for: Ecommerce brands that want lead capture tied directly to purchase revenue and CRM-level contact tracking.
Drip is an ecommerce-focused CRM with a built-in popup and form builder that connects lead capture directly to revenue attribution.
Where This Tool Shines
Drip sits in an interesting position on this list. It's not just a capture tool. It's a full ecommerce CRM that happens to include lead capture forms. That means every signup is immediately a contact record with behavioral data, purchase history, and segmentation attributes attached.
The revenue attribution feature is what separates Drip from simpler popup tools. You can see not just who signed up, but which leads actually converted to purchases and how much they spent. For teams making data-driven decisions about where to invest in capture, that visibility is significant.
Key Features
Ecommerce CRM with Native Capture: Lead capture forms and popups built into a full ecommerce CRM, not bolted on as an afterthought.
Revenue Attribution: Tracks which captured leads convert to purchases and ties revenue back to the original capture source.
Shopify and WooCommerce Integrations: Native connections to the two most popular ecommerce platforms.
Automated Nurturing Workflows: Post-capture automation sequences triggered by behavior, purchase history, and lead attributes.
Behavioral Segmentation: Segment captured leads based on on-site behavior, purchase patterns, and engagement signals.
Best For
Mid-size ecommerce brands that want more than a popup tool but aren't ready for an enterprise CRM. Ideal for teams where proving the ROI of lead capture is a priority.
Pricing
Plans start around $39 per month, scaling with contact count.
7. Sleeknote
Best for: Premium ecommerce brands that prioritize user experience and want non-intrusive lead capture options.
Sleeknote is a premium on-site lead capture platform focused on non-intrusive design, offering slide-ins, embedded forms, and smart display rules for brand-sensitive stores.
Where This Tool Shines
Most lead capture tools default to aggressive popups. Sleeknote's philosophy is the opposite. It's built around the idea that capture shouldn't come at the cost of the browsing experience. Slide-ins, embedded forms, and carefully timed overlays replace the jarring full-screen interruptions that frustrate visitors.
The smart display rules are particularly well-developed. You have granular control over who sees what, when, and on which pages, so your capture campaigns feel contextual rather than indiscriminate. For brands where aesthetics and user experience are core to the identity, that matters.
Key Features
Non-Intrusive Form Formats: Slide-ins and embedded forms as alternatives to traditional full-screen popups.
Smart Display Rules: Granular targeting controls that minimize UX disruption while maximizing relevance.
A/B Testing and Analytics: Built-in testing and detailed performance reporting across all campaigns.
Email and CRM Integrations: Connects with major email marketing and CRM platforms.
Mobile-Optimized Experiences: Capture forms designed to perform on mobile without compromising the shopping experience.
Best For
Premium and luxury ecommerce brands where aggressive popups would undermine brand perception. Also well-suited for stores with high mobile traffic where UX disruption has a direct impact on conversion rates.
Pricing
Plans start around $49 per month, with higher tiers available for larger session volumes.
8. Getsitecontrol
Best for: Ecommerce teams that want lightweight, affordable lead capture without committing to a full platform.
Getsitecontrol is a lightweight widget platform combining popups, surveys, and contact forms in a single tool at a low entry price point.
Where This Tool Shines
Not every ecommerce team needs a sophisticated lead capture stack. Sometimes you need something that works, installs quickly, and doesn't slow down your site. Getsitecontrol fits that brief. It combines popups, surveys, and contact forms in one widget without adding significant page weight.
The targeting rules cover the basics well: page-level targeting, device type, and behavioral triggers. It connects to email platforms via Zapier, which means you can route captured leads to Klaviyo, Mailchimp, or whatever you're already using. It's not the most feature-rich option on this list, but it's a solid starting point for teams testing lead capture for the first time.
Key Features
Multi-Widget Platform: Popups, surveys, and contact forms in a single tool without needing separate subscriptions.
Behavioral Targeting: Display rules based on page, device type, and visitor behavior.
Zapier Integration: Connects captured leads to email platforms and CRMs via Zapier.
Drag-and-Drop Editor: Simple visual editor with no coding required.
Minimal Page Speed Impact: Lightweight script that doesn't meaningfully affect site performance.
Best For
Early-stage ecommerce stores or teams testing lead capture strategies before investing in a more robust platform. Also useful for stores that want to add surveys and contact forms alongside basic popup capture.
Pricing
Plans start around $9 per month with a free trial available.
9. HubSpot Forms
Best for: B2B ecommerce, wholesale brands, or SaaS ecommerce teams already using HubSpot as their CRM.
HubSpot Forms is a free form builder included in HubSpot's CRM, automatically syncing captured leads to contact records with built-in follow-up workflows.
Where This Tool Shines
HubSpot Forms isn't trying to be a popup platform. Its value is in what happens the moment someone submits. Every captured lead becomes a full HubSpot contact record with activity history, lead source tracking, and immediate eligibility for follow-up workflows. For teams already in the HubSpot ecosystem, there's no cleaner way to connect capture to CRM.
It's also genuinely free at the entry level. For ecommerce teams that are more CRM-focused than popup-focused, this is a strong starting point that scales naturally into HubSpot's broader Marketing Hub as needs grow.
Key Features
Free Form Builder with CRM Sync: Every form submission automatically creates or updates a contact record in HubSpot's CRM.
Contact Tracking and Activity History: Captured leads include full activity history, lead source, and page visit data.
Built-In Follow-Up Workflows: Basic automated follow-up emails included in the free tier.
Universal Embed: Embeds on any website, landing page, or ecommerce storefront without platform restrictions.
Scales with HubSpot Marketing Hub: Grows naturally into advanced marketing automation, lead scoring, and reporting as your team's needs expand.
Best For
B2B ecommerce brands, wholesale operations, and ecommerce SaaS companies where CRM tracking and sales team handoffs matter more than popup sophistication.
Pricing
Free tier available with core form and CRM functionality. Advanced features require paid Marketing Hub plans, which scale with contact count and feature needs.
Which Lead Capture Tool Is Right for You?
The right tool depends almost entirely on what you're optimizing for. Here's a quick way to think through the decision.
Shopify merchants wanting plug-and-play capture: Start with Privy or Klaviyo. Both are native to the Shopify ecosystem, require minimal setup, and cover the essential ecommerce triggers out of the box.
Brands running product quizzes or recommendation flows: Typeform's conversational format is purpose-built for this use case. If you also need to qualify leads as they move through the quiz, Orbit AI's conditional logic and AI scoring layer adds a dimension Typeform doesn't offer natively.
Teams that need behavioral popup targeting: OptinMonster is the most feature-rich option for granular behavioral control, particularly for stores with diverse traffic sources and multiple campaign types running simultaneously.
Teams already on HubSpot: The free HubSpot Forms tool is the natural starting point. There's no reason to introduce a separate capture tool when your CRM already handles it.
Premium brands worried about UX disruption: Sleeknote is worth a close look. Its non-intrusive approach and smart display rules are designed specifically for brands where the capture experience has to match the brand experience.
But if your core challenge isn't just capturing leads, it's capturing the right leads and understanding their intent before your sales team or automation workflows ever touch them, Orbit AI's AI-powered qualification layer sets it apart from every other tool on this list. Most platforms capture first and qualify later. Orbit AI qualifies during the capture itself, which means your pipeline starts cleaner from the very first interaction.
The best lead capture software isn't the one with the most popups. It's the one that turns your highest-intent visitors into your highest-quality pipeline. Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.