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Tips, guides, and updates from the OrbitForms team.
Join 1,000+ teams using Orbit to capture, qualify, and convert better leads. For free.
Lead qualification and lead scoring serve distinct but complementary purposes in your sales process: qualification determines if a prospect is the right fit for your product based on firmographic and demographic criteria, while scoring measures their level of engagement and buying intent. Understanding this critical difference prevents your sales team from wasting time on highly engaged leads who can't actually buy, while ensuring qualified prospects don't slip through the cracks due to low engagement scores.
