Tips, guides, and updates from the OrbitForms team.

Form analytics is the practice of tracking how users interact with web forms at the field level, revealing where visitors hesitate, drop off, or struggle before converting. Understanding what form analytics is helps marketers diagnose completion rate problems with precision—identifying specific fields, friction points, and device-related issues—so teams can make data-driven optimizations that turn more visitors into leads.
Join 1,000+ teams using Orbit to capture, qualify, and convert better leads. For free.
This comprehensive form analytics tracking guide walks you through setting up complete visibility into your form performance, from identifying friction-causing fields to understanding where users abandon the process. Learn how to stop guessing and start optimizing conversions using real data, so broken fields and confusing steps never silently bleed leads again.