Customer Feedback Form Template
Gather insights from your customers with NPS and feedback forms.
Feedback you never collect is churn you never see coming. This template combines an NPS-style rating with smart follow-up questions — detractors get asked what went wrong, promoters get asked what to double down on — so every response is actionable.
Fields in this template
- How likely are you to recommend us?*Rating (0–10)
- What could we improve?Long text
- Any other feedback?Long text
Every field is customizable — add, remove, or reorder in the editor.
Real NPS, not vanity numbers
The 0–10 scale maps to promoters, passives, and detractors automatically in your analytics.
Follow-ups that adapt
Conditional logic asks detractors and promoters different questions, so responses are specific enough to act on.
Trends over time
Built-in analytics show score movement by month, segment, or campaign — no spreadsheet wrangling.
How to use this template
- 1
Click "Use this template" and sign in (free plan works).
- 2
Tune the follow-up questions for your product.
- 3
Send via email, embed in-app, or trigger after support interactions.
- 4
Watch scores and themes in the analytics dashboard.
Frequently asked questions
What questions should a customer feedback form ask?
Start with one quantitative anchor (the NPS question) and one or two open-ended follow-ups. Short forms get dramatically more responses than long surveys.
When should I send feedback forms?
After meaningful moments: onboarding completion, a support resolution, a renewal, or 30–60 days after signup. Triggered sends outperform quarterly blasts.
Can I calculate NPS automatically?
Yes — OrbitForms tags each response as promoter, passive, or detractor and computes your NPS in the analytics view.
Can responses stay anonymous?
Yes, you can collect feedback without requiring identity fields — useful for candid product or workplace feedback.
Launch your customer feedback form in minutes
Start from this template, make it yours, and publish — free.