Customer Feedback Form Template

Gather insights from your customers with NPS and feedback forms.

About this template

Feedback you never collect is churn you never see coming. This template combines an NPS-style rating with smart follow-up questions — detractors get asked what went wrong, promoters get asked what to double down on — so every response is actionable.

NPS surveysProduct feedbackCustomer reviews

Fields in this template

Customer Feedback Form

How likely are you to recommend us?*
What could we improve?
Type your answer…
Any other feedback?
Type your answer…

Submit

Every field is customizable — add, remove, or reorder in the editor.

Why this template

Built to convert from day one.

Real NPS, not vanity numbers

The 0–10 scale maps to promoters, passives, and detractors automatically in your analytics.

Real NPS, not vanity numbers

Follow-ups that adapt

Conditional logic asks detractors and promoters different questions, so responses are specific enough to act on.

Follow-ups that adapt

Trends over time

Built-in analytics show score movement by month, segment, or campaign — no spreadsheet wrangling.

Trends over time

Getting started

How to use this template

1
Click "Use this template" and start your 7-day free trial.
2
Tune the follow-up questions for your product.
3
Send via email, embed in-app, or trigger after support interactions.
4
Watch scores and themes in the analytics dashboard.

FAQ

Frequently asked questions

What questions should a customer feedback form ask?

Start with one quantitative anchor (the NPS question) and one or two open-ended follow-ups. Short forms get dramatically more responses than long surveys.

When should I send feedback forms?

After meaningful moments: onboarding completion, a support resolution, a renewal, or 30–60 days after signup. Triggered sends outperform quarterly blasts.