Lead Generation Form Template
Capture qualified leads from landing pages, ads, and campaigns.
A lead generation form is the front door of your pipeline — and most leak. This template pairs a short, high-converting field set with built-in qualification, so sales only sees leads worth their time. Connect it to your CRM, score responses automatically, and route hot leads to the right rep the moment they hit submit.
Fields in this template
- Work email*Email
- Company name*Text
- Team sizeSelect
- How did you hear about us?Select
Every field is customizable — add, remove, or reorder in the editor.
Qualify while you capture
Team size and source questions feed lead scoring automatically, so your CRM receives graded leads — not raw emails.
Built for conversion
Four fields is the sweet spot for B2B lead forms. Add conditional follow-ups only for high-intent answers.
Routes itself
Send enterprise-sized leads to AEs and self-serve leads to nurture sequences with built-in workflows.
How to use this template
- 1
Click "Use this template" and sign in (free plan works).
- 2
Customize fields, branding, and qualification rules in the editor.
- 3
Connect your CRM (HubSpot, Salesforce, Attio, and more) or Slack.
- 4
Embed it on your landing page or share the hosted link.
Frequently asked questions
How many fields should a lead generation form have?
Three to five for most B2B use cases. Every extra field cuts completion rate, so ask only what you need to qualify and route the lead — enrich the rest automatically with tools like Clay.
Can I block personal email addresses?
Yes. The work email field can reject free providers like Gmail and Yahoo, which immediately filters out low-intent submissions.
Does this template work with my CRM?
OrbitForms connects natively to HubSpot, Salesforce, Pipedrive, Attio, Close, and 20+ other tools, plus webhooks and Zapier for everything else.
Is the lead generation form template free?
Yes — the template and the OrbitForms free plan cost nothing. Paid plans add higher submission volumes, AI qualification, and advanced routing.
Launch your lead generation form in minutes
Start from this template, make it yours, and publish — free.