Marketing agencies juggle dozens of client campaigns simultaneously, each with unique lead capture, qualification, and data collection needs. The right form solution isn't just a pretty input field: it's a conversion engine that qualifies leads, routes submissions to the right people, and integrates seamlessly with the CRMs and marketing stacks your clients already use.
This list covers the top form solutions built or well-suited for agency workflows in 2026. Whether you're managing white-label client portals, running high-volume lead gen campaigns, or building quiz funnels that segment prospects automatically, there's a tool here for your stack.
We evaluated each platform on ease of multi-client management, integration depth, conversion optimization features, lead qualification capabilities, and pricing transparency. The result is a practical, no-fluff guide to help your agency stop leaving conversions on the table.
1. Orbit AI
Best for: Agencies that need AI-powered lead qualification built directly into their forms
Orbit AI is an AI-powered form builder with built-in lead scoring and qualification designed for high-growth teams and lead generation campaigns.
Where This Tool Shines
Most form builders capture data and stop there. Orbit AI goes further by layering AI qualification directly into the form experience, scoring and segmenting leads without requiring you to build out complex conditional logic rules manually. For agencies running lead gen campaigns across multiple clients, that's a meaningful time saver.
The platform also prioritizes conversion-optimized design out of the box. Templates are built for lead generation, not generic data collection, which means you're starting from a higher baseline than a blank canvas. The modern, brandable UI makes it easy to deliver polished client-facing forms without custom CSS gymnastics.
Key Features
AI Lead Qualification and Scoring: Forms automatically score and segment incoming leads based on responses, reducing manual triage for your sales and client teams.
Conversion-Optimized Templates: Pre-built templates designed specifically for lead generation campaigns, not generic surveys or contact forms.
Dynamic Conditional Logic: Branching and personalization adapt automatically without requiring manual rule configuration for every scenario.
CRM and Marketing Stack Integrations: Connects with the CRMs and automation tools your clients are already using, keeping data flowing where it needs to go.
Brandable Form Design: Clean, modern design system that can be customized to match client branding for agency deliverables.
Best For
Orbit AI is the strongest fit for growth-focused agencies that run high-volume lead generation campaigns and need qualification to happen at the form level, before leads hit the CRM. It's particularly valuable for teams tired of building complex logic trees just to filter out unqualified submissions.
Pricing
Visit orbitforms.ai for current pricing details. As with most SaaS tools, plans and tiers are subject to change, so checking directly is always recommended.
2. Typeform
Best for: Agencies that prioritize form completion rates and a premium user experience
Typeform is a conversational form platform known for its one-question-at-a-time interface and consistently high completion rates.
Where This Tool Shines
Typeform's biggest strength is the experience it creates for respondents. By presenting one question at a time in a clean, focused layout, it reduces the visual overwhelm that kills completion rates on traditional multi-field forms. For client campaigns where form abandonment is a real problem, that UX difference matters.
The Logic Jumps feature allows agencies to build branching paths that feel personalized without heavy development work. Combined with strong integration support across HubSpot, Salesforce, and Zapier, Typeform fits naturally into most agency stacks.
Key Features
Conversational One-Question Interface: Presents questions sequentially to reduce friction and improve completion rates.
Logic Jumps: Branching question paths that adapt based on previous answers, enabling personalized form flows.
Integration Library: Native connections to HubSpot, Salesforce, Slack, and Zapier for flexible data routing.
Video and Image Embedding: Supports rich media within forms to add context or brand personality.
Analytics Dashboard: Drop-off tracking and completion analytics to identify where respondents are abandoning forms.
Best For
Typeform works best for agencies building client-facing lead gen forms, surveys, and onboarding flows where a polished, premium experience is part of the deliverable. It's less ideal for agencies on tight budgets, as pricing has increased in recent years and higher-tier features require more expensive plans.
Pricing
Paid plans start around $25/month for the Basic tier; Business and higher tiers are available for agencies needing more responses or advanced features. Verify current pricing at typeform.com before committing.
3. HubSpot Forms
Best for: Agencies already managing client inbound marketing inside the HubSpot ecosystem
HubSpot Forms is a native form builder within the HubSpot platform, offering zero-friction CRM sync for teams already invested in the HubSpot stack.
Where This Tool Shines
If your agency is managing client marketing inside HubSpot, the native form builder is a natural choice. There's no integration to configure: form submissions flow directly into HubSpot CRM contacts, deal pipelines, and automation workflows the moment someone hits submit. That tight loop between data capture and action is genuinely valuable.
Progressive profiling is the standout feature here. Smart fields recognize returning visitors and serve them questions they haven't answered yet, building richer contact profiles over time without asking the same questions twice. For agencies running long-term inbound programs, this adds up.
Key Features
Native CRM Sync: Form submissions automatically create or update HubSpot contacts with zero manual setup required.
Progressive Profiling: Smart fields detect known contacts and display only unanswered questions, enriching profiles incrementally.
Contact Deduplication: Automatically merges duplicate submissions to keep client CRMs clean.
Embedded and Standalone Options: Deploy forms directly on client websites or as standalone HubSpot-hosted pages.
Free Tier: Available with any HubSpot account, making it accessible without additional licensing costs.
Best For
HubSpot Forms is the right choice for agencies running inbound marketing programs where HubSpot is the central hub. It's less compelling for agencies working across diverse CRM stacks or those who need advanced design flexibility, as the builder's customization options are more limited than dedicated form platforms.
Pricing
Free with any HubSpot account; advanced features like smart fields and A/B testing require paid Marketing Hub tiers, which start at higher price points. Check hubspot.com for current plan details.
4. Jotform
Best for: Agencies that need a versatile, template-rich platform with white-label and payment collection options
Jotform is a feature-rich form platform offering over 10,000 templates, team workspaces, and white-label capabilities for agencies managing multiple clients.
Where This Tool Shines
Jotform's sheer breadth makes it one of the most versatile options on this list. With templates spanning virtually every industry and use case, agencies can spin up client-ready forms quickly without starting from scratch. The team workspace structure also makes it easier to organize client accounts without data bleeding between projects.
The built-in payment collection support (Stripe, PayPal, Square) is a genuine differentiator for agencies building forms that need to collect deposits, service fees, or event registrations alongside lead data. That eliminates the need for a separate payment tool in many scenarios.
Key Features
10,000+ Templates: Pre-built forms across industries and use cases, dramatically reducing build time for common requests.
Team Workspaces: Organize forms and submissions by client or project to maintain clean separation across accounts.
White-Label Branding: Enterprise plan allows full white-labeling for agencies delivering branded form experiences to clients.
Built-In Payments: Native Stripe, PayPal, and Square integrations for forms that need to collect money alongside data.
Broad Integration Library: Connects with Salesforce, HubSpot, Zapier, and hundreds of other tools for flexible data routing.
Best For
Jotform suits agencies that need a single platform to handle a wide variety of form types across many clients. It's especially strong for teams that regularly build payment-enabled forms or need white-label capabilities without moving to a fully custom solution.
Pricing
A free tier is available with submission limits; paid plans start around $34/month. White-label features require the Enterprise plan. Confirm current pricing at jotform.com.
5. Gravity Forms
Best for: WordPress-based agencies that need deep customization and developer-friendly extensibility
Gravity Forms is a WordPress-native form plugin offering advanced conditional logic, a robust add-on ecosystem, and no per-submission pricing.
Where This Tool Shines
Within the WordPress ecosystem, Gravity Forms is the gold standard. Its conditional logic capabilities are genuinely advanced, supporting complex multi-page forms with branching paths, calculated fields, and partial entry saving. For agencies building sophisticated lead capture or application forms on WordPress client sites, the flexibility is hard to match.
The annual license model is also worth noting. Unlike SaaS tools that charge per submission or per form, Gravity Forms lets you build and collect unlimited submissions within your license tier. For high-volume campaigns, that pricing structure can represent real savings.
Key Features
Advanced Conditional Logic: Multi-condition rules for showing, hiding, and requiring fields based on prior responses.
Multi-Page Forms with Partial Saves: Long forms can be split across pages with progress indicators, and partial entries are saved if users abandon midway.
Developer-Friendly Architecture: Hooks, filters, and custom code support for agencies that need to extend functionality beyond what's available natively.
Payment Add-Ons: Stripe, PayPal, and Square integrations available through the official add-on library.
Annual License Model: One flat fee covers unlimited submissions, making cost predictable regardless of campaign volume.
Best For
Gravity Forms is the right choice for agencies managing WordPress-based client sites that need more than a basic contact form. It's not suitable outside of WordPress, so agencies working across multiple CMS platforms will need a complementary solution.
Pricing
Annual licenses start around $59/year for the Basic plan; the Elite tier covers unlimited sites and all add-ons. Verify current pricing at gravityforms.com.
6. Paperform
Best for: Agencies building campaign-specific landing pages that combine forms with rich media content
Paperform is a hybrid form and landing page builder that combines editorial-style layouts with built-in payment processing and conditional logic.
Where This Tool Shines
Paperform occupies an interesting space between form builder and landing page tool. Its editorial layout lets you weave form fields into longer-form content, mixing text, images, and video with input fields in a way that feels more like a designed page than a traditional form. For campaign-specific use cases where context and storytelling matter, that flexibility is genuinely useful.
Built-in Stripe payment processing and calculation fields also make Paperform a strong choice for quote forms, pricing calculators, and event registrations where the form needs to compute and collect in the same flow.
Key Features
Editorial Layout: Combine form fields with rich text, images, and video in a freeform page layout rather than a rigid form structure.
Built-In Stripe Payments: Native payment collection without third-party add-ons or complex integrations.
Calculation Fields: Dynamic fields that compute values based on responses, ideal for quote forms and pricing tools.
Custom Domain Support: Host standalone form pages on custom domains for seamless client branding.
Conditional Sections: Show or hide entire sections of content based on earlier responses, not just individual fields.
Best For
Paperform works best for agencies building standalone campaign pages where design and storytelling are as important as data collection. It's less suited for high-volume multi-client management or teams that need robust workspace organization across many accounts.
Pricing
Paid plans start around $24/month. Check paperform.io for current plan details and feature breakdowns.
7. Tally
Best for: Freelance agencies and smaller teams that need a clean, capable form builder with a generous free tier
Tally is a free-first form builder with a Notion-inspired block editor, no submission limits on the free plan, and clean modern design.
Where This Tool Shines
Tally's free tier is genuinely unusual in this space. Most form builders cap free plans at a low submission count, but Tally offers unlimited submissions on its free plan, which makes it a compelling option for agencies testing new workflows or building forms for lower-volume client campaigns without adding another paid tool to the stack.
The Notion-style block editor is intuitive for anyone already comfortable with modern productivity tools. Building a form feels more like writing a document than configuring a form builder, which lowers the learning curve for team members who aren't technically inclined.
Key Features
Unlimited Free Submissions: No submission caps on the free plan, which is rare among form builders at any price point.
Block Editor Interface: Notion-inspired building experience that feels intuitive and requires minimal onboarding.
Conditional Logic and File Uploads: Supports branching paths and file collection without requiring a paid plan.
No Tally Branding on Pro: Embed forms anywhere without platform attribution on the Pro plan.
Zapier and Make Integrations: Connect to broader automation workflows for data routing and follow-up sequences.
Best For
Tally is ideal for indie agencies, freelancers, and smaller teams that need a capable form builder without a significant monthly commitment. It's less suited for enterprise-level agencies that need advanced compliance features, white-label options, or deep CRM integrations out of the box.
Pricing
Free tier with unlimited submissions; Pro plan is around $29/month for advanced features including removed branding. Verify at tally.so.
8. Formstack
Best for: Agencies serving regulated industries that require HIPAA compliance, document generation, or e-signatures
Formstack is an enterprise-grade form and workflow platform with HIPAA compliance, advanced encryption, and document generation capabilities.
Where This Tool Shines
Most form builders on this list are built for marketing use cases. Formstack is built for organizations where data handling requirements are strict. HIPAA-compliant data collection and storage, audit trails, and advanced encryption make it the go-to choice for agencies serving healthcare, legal, financial services, or other regulated sectors where standard SaaS tools simply won't pass compliance review.
Beyond compliance, Formstack's document generation and e-signature capabilities extend the platform beyond pure data collection into full workflow automation. A form submission can trigger a populated contract, a signed agreement, or a routed approval, all within the same platform.
Key Features
HIPAA-Compliant Data Collection: Meets healthcare data privacy requirements for agencies serving medical or health-adjacent clients.
Advanced Encryption and Audit Trails: Enterprise-grade security with full visibility into data access and changes.
Document Generation: Auto-populate documents from form responses for contracts, proposals, and agreements.
E-Signature Capabilities: Collect legally binding signatures as part of the form or workflow process.
Salesforce Native Integration: Deep, native Salesforce integration for agencies managing client CRMs on the platform.
Best For
Formstack is the right choice for agencies that regularly work with clients in regulated industries where compliance is non-negotiable. The higher price point reflects its compliance infrastructure and workflow depth, making it less practical for general marketing use cases where simpler tools will do.
Pricing
Plans typically start around $83/month; enterprise pricing is available for larger organizations. Confirm current pricing at formstack.com before budgeting.
9. ActiveCampaign Forms
Best for: Agencies using ActiveCampaign for client email marketing and automation who want forms that trigger workflows instantly
ActiveCampaign Forms is a native form builder within the ActiveCampaign platform, designed to trigger automation sequences and CRM actions the moment a form is submitted.
Where This Tool Shines
ActiveCampaign Forms isn't trying to be a standalone form platform. Its strength is the depth of its connection to ActiveCampaign's automation engine. The moment a form is submitted, contacts can be tagged, added to sequences, scored, and routed through pipelines without any additional integration setup. For agencies already running client email marketing and automation inside ActiveCampaign, that immediacy is a real advantage.
The inclusion of forms in all ActiveCampaign plans also means agencies aren't paying separately for form functionality. If the platform is already part of the client's stack, the form builder is effectively free.
Key Features
Instant Automation Triggers: Form submissions immediately fire ActiveCampaign automations, tagging contacts and enrolling them in sequences without delay.
Auto-Tagging and List Segmentation: Segment contacts automatically based on form responses, keeping lists organized without manual work.
Multiple Display Options: Inline, floating bar, and modal form formats to match different page placements and campaign contexts.
Contact Scoring Triggers: Form activity can update lead scores within the ActiveCampaign CRM, surfacing high-intent prospects automatically.
Included in All Plans: No additional licensing cost for agencies already paying for ActiveCampaign.
Best For
ActiveCampaign Forms is the strongest fit for agencies where ActiveCampaign is the central marketing automation platform. It's not a tool to adopt in isolation: the form builder's value comes almost entirely from its native connection to the broader AC ecosystem.
Pricing
Forms are included with all ActiveCampaign plans; entry-level plans start around $15/month. Check activecampaign.com for current plan details and feature availability by tier.
Which Tool Is Right for Your Agency?
The honest answer is that the best form solution depends heavily on your agency's specific workflow, the clients you serve, and where you need the most leverage.
If lead qualification is your primary bottleneck, Orbit AI is the most purpose-built option on this list. Its AI scoring layer means you're not just capturing leads: you're delivering pre-qualified, segmented contacts to your clients from the moment a form is submitted. For growth-focused agencies running lead gen as a core service, that's a meaningful competitive advantage.
For agencies where the client's CRM is the starting point, the choice often follows the stack. HubSpot-first agencies will find HubSpot Forms the path of least resistance. ActiveCampaign shops get solid form functionality baked into their existing subscription. Salesforce-heavy clients may find Formstack's native integration worth the premium.
If you're building on WordPress, Gravity Forms remains the most flexible and cost-effective option in that environment. For agencies that prioritize form UX and completion rates above all else, Typeform is still the benchmark. And for teams that need maximum versatility without a large budget commitment, Jotform's template library and Tally's generous free tier both offer strong starting points.
A few quick-reference recommendations by agency type:
High-volume lead gen agencies: Orbit AI for AI qualification, Typeform for completion rate optimization.
HubSpot partner agencies: HubSpot Forms for native CRM sync, with Orbit AI as a complement for campaigns needing qualification.
WordPress-focused agencies: Gravity Forms for depth and flexibility within that ecosystem.
Agencies serving regulated industries: Formstack for compliance credentials and workflow automation.
Budget-conscious or solo agency owners: Tally for the free tier, Paperform for campaign pages that need design flexibility.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.