For SaaS companies, every website visitor represents potential recurring revenue—but only if you can capture their information effectively. The right lead capture form doesn't just collect emails; it qualifies prospects, integrates with your tech stack, and converts at rates that actually move the needle on your pipeline.
With SaaS buyers becoming increasingly selective about sharing their data, your forms need to work harder than ever. We evaluated dozens of form builders specifically for SaaS use cases—considering conversion optimization, CRM integrations, lead qualification features, and pricing that makes sense for growing teams.
Here are the top options for capturing and converting SaaS leads in 2026.
1. Orbit AI
Best for: High-growth SaaS teams needing intelligent lead qualification built into their forms
Orbit AI brings AI-powered intelligence directly into your lead capture process, automatically scoring and qualifying prospects as they submit.
Where This Tool Shines
The platform's AI qualification engine analyzes form responses in real-time, helping your sales team focus on the prospects most likely to convert. Instead of manually sorting through every submission, you get instant scoring that identifies high-intent leads.
The conversion-optimized templates are specifically designed for SaaS use cases—from free trial signups to demo requests. Each template incorporates best practices for reducing friction while capturing the data your sales team actually needs.
Key Features
AI-Powered Lead Scoring: Automatically evaluates and prioritizes leads based on their responses and behavioral signals.
Conversion-Optimized Templates: Pre-built form designs specifically tested for SaaS conversion scenarios.
Native CRM Integrations: Direct connections to HubSpot, Salesforce, and Pipedrive without middleware.
Real-Time Analytics: Track conversion rates, drop-off points, and lead quality metrics as they happen.
Automated Lead Routing: Send qualified leads directly to the right sales rep based on territory, industry, or company size.
Best For
High-growth SaaS companies that need to balance lead volume with lead quality. Particularly valuable if your sales team is drowning in unqualified submissions or if you're running multiple acquisition channels that need intelligent routing.
Pricing
Free tier available for getting started. Paid plans scale with your team's needs at competitive SaaS pricing designed for growing businesses.
2. Typeform
Best for: Creating engaging, conversational form experiences that feel less like forms
Typeform pioneered the one-question-at-a-time format that makes form completion feel like a conversation rather than a chore.
Where This Tool Shines
The conversational interface significantly reduces the psychological burden of filling out forms. By showing one question at a time, Typeform makes even lengthy forms feel manageable—critical when you need to gather detailed qualification information without scaring prospects away.
The platform's visual design capabilities let you embed videos, images, and GIFs directly into your forms. For SaaS companies explaining complex products, this visual storytelling can dramatically improve engagement and completion rates.
Key Features
One-Question-at-a-Time Interface: Reduces form abandonment by making the process feel less overwhelming.
Logic Jumps and Branching: Show different questions based on previous answers to create personalized qualification paths.
Rich Media Embedding: Add videos, images, and GIFs to explain your product or engage prospects.
Extensive Integration Library: Connects with most major CRMs, marketing automation platforms, and analytics tools.
Mobile-Optimized Design: Forms automatically adapt to mobile devices with smooth, swipe-friendly interactions.
Best For
SaaS companies with complex products that benefit from visual explanation, or teams that need to gather detailed qualification information without triggering form abandonment through intimidating multi-field layouts.
Pricing
Free tier available with basic features. Basic plan starts at $25/month, with Plus and Business tiers offering advanced logic and integrations.
3. HubSpot Forms
Best for: Teams already using HubSpot CRM who want seamless native integration
HubSpot Forms offers the tightest possible integration with the HubSpot ecosystem, creating contacts and triggering workflows automatically.
Where This Tool Shines
If you're already in the HubSpot universe, nothing beats the native integration. Form submissions instantly become CRM contacts with full activity history, making it effortless for sales teams to see the complete prospect journey.
Progressive profiling is particularly valuable for SaaS companies with long sales cycles. Instead of asking the same questions repeatedly, the forms automatically show new fields to returning visitors—gradually building complete profiles without form fatigue.
Key Features
Direct CRM Contact Creation: Every submission automatically creates or updates a contact record with zero manual work.
Progressive Profiling: Show different fields to returning visitors to build complete profiles over time.
Smart Form Fields: Auto-populate known information for contacts already in your database.
A/B Testing Capabilities: Test different form versions to optimize conversion rates.
Embedded and Popup Options: Deploy forms as embedded elements, popups, or standalone pages.
Best For
SaaS companies already invested in the HubSpot ecosystem or teams that prioritize seamless CRM integration over standalone form features. The value proposition grows significantly if you're using other HubSpot tools.
Pricing
Free with HubSpot CRM. Advanced features like progressive profiling and automation require Marketing Hub, which starts at $800/month for professional-level capabilities.
4. Unbounce Smart Builder
Best for: PPC-driven SaaS companies optimizing landing pages and forms together
Unbounce combines landing page creation with AI-powered optimization, treating forms as part of a complete conversion experience.
Where This Tool Shines
The Smart Traffic feature uses AI to automatically route visitors to the landing page variant most likely to convert them based on their attributes. For SaaS companies running multiple PPC campaigns, this means every dollar of ad spend works harder.
Dynamic text replacement lets you customize form headlines and copy based on the search terms visitors used. If someone searches "project management for agencies," your form can automatically reference agency-specific benefits—dramatically improving relevance and conversion.
Key Features
AI-Powered Smart Traffic: Automatically shows each visitor the landing page variant most likely to convert them.
Landing Page + Form Combo: Build complete conversion experiences, not just standalone forms.
Dynamic Text Replacement: Customize form copy based on PPC keywords for higher relevance.
Popup and Sticky Bar Forms: Deploy forms in multiple formats across your site.
Conversion Intelligence Reporting: Deep analytics on what's driving conversions and where visitors drop off.
Best For
SaaS companies with significant PPC budgets who need to optimize the complete landing page experience, not just the form itself. Particularly valuable if you're running multiple campaigns targeting different segments.
Pricing
Launch plan starts at $99/month. Optimize and Accelerate plans offer advanced features and higher traffic limits, scaling to enterprise needs.
5. Leadpages
Best for: Quick deployment with minimal technical expertise required
Leadpages focuses on speed and simplicity, letting you launch conversion-optimized forms and landing pages in minutes.
Where This Tool Shines
The template library includes over 200 tested designs specifically built for conversion. For SaaS teams without dedicated designers, this means professional-looking forms without the professional price tag or timeline.
Real-time conversion tips appear as you build, suggesting improvements based on best practices. This built-in guidance helps less experienced teams avoid common mistakes that kill conversion rates.
Key Features
Drag-and-Drop Builder: Create forms without any coding knowledge or technical skills.
200+ Conversion-Optimized Templates: Pre-built designs tested across industries and use cases.
Built-In Payment Processing: Collect payments directly through forms for paid trials or subscriptions.
Alert Bars and Pop-Ups: Deploy multiple form types to capture leads at different engagement points.
Real-Time Conversion Tips: Get suggestions for improving form performance as you build.
Best For
Smaller SaaS teams or startups that need to move fast without deep technical resources. Also valuable for companies testing multiple offers who need quick template-based deployment.
Pricing
Standard plan starts at $49/month with core features. Pro plan at $99/month adds online sales and payment capabilities, plus priority support.
6. Clearbit Forms
Best for: B2B SaaS capturing detailed company data with minimal form fields
Clearbit uses data enrichment to auto-fill company information from just an email address, dramatically reducing form friction.
Where This Tool Shines
The real-time enrichment means you can ask for just an email address while still capturing company size, industry, revenue, tech stack, and dozens of other firmographic data points. This solves the eternal B2B SaaS dilemma: short forms convert better, but sales teams need detailed qualification data.
The Reveal feature identifies anonymous website visitors by matching IP addresses to companies, letting you see which organizations are browsing your site even before they submit a form. For enterprise SaaS, this intelligence is invaluable for sales outreach timing.
Key Features
Real-Time Data Enrichment: Automatically append company and contact data to every form submission.
Shorter Forms, More Data: Ask for minimal information while capturing comprehensive firmographic details.
Company and Contact Intelligence: Get employee count, revenue, tech stack, and social profiles automatically.
Reveal Anonymous Visitors: Identify companies browsing your site before they submit forms.
Native CRM Integration: Direct Salesforce and HubSpot integration with enriched data flowing automatically.
Best For
B2B SaaS companies selling to enterprises where company data matters more than individual contact details. Particularly valuable for sales teams that need rich account intelligence for effective outreach.
Pricing
Custom pricing based on enrichment volume and features used. Typically positioned for mid-market to enterprise SaaS companies with significant lead volume.
7. Formstack
Best for: Enterprise SaaS with complex compliance and workflow requirements
Formstack provides enterprise-grade features including compliance certifications and advanced workflow automation.
Where This Tool Shines
The HIPAA and GDPR compliance features make Formstack essential for SaaS companies in regulated industries. Forms are built with data protection requirements baked in, not bolted on as an afterthought.
Advanced conditional logic lets you create sophisticated qualification flows that adapt based on responses. For complex B2B SaaS products with multiple use cases, this means one form can intelligently route prospects down different paths.
Key Features
Advanced Conditional Logic: Create complex branching paths based on multiple criteria and response combinations.
HIPAA and GDPR Compliance: Built-in compliance features for regulated industries.
Electronic Signature Collection: Gather legally binding signatures directly within forms for contracts or agreements.
Workflow Automation: Trigger complex multi-step processes based on form submissions.
100+ Integrations: Connect with enterprise tools including Salesforce, NetSuite, and Marketo.
Best For
Enterprise SaaS companies with strict compliance requirements or complex internal workflows. Also valuable for companies that need electronic signatures as part of their onboarding process.
Pricing
Forms product starts at $50/month for basic features. Suite pricing available for teams needing the complete platform including documents and signatures.
8. Jotform
Best for: Budget-conscious teams needing extensive features without premium pricing
Jotform offers one of the most generous free tiers in the industry plus a massive template library.
Where This Tool Shines
The 10,000+ template library means you can find a starting point for virtually any use case. For SaaS teams that need multiple form types—demo requests, support tickets, customer feedback, event registration—this variety eliminates the need to build from scratch.
Payment form capabilities let you collect subscription payments or paid trial fees directly through forms. For SaaS companies experimenting with different pricing models, this flexibility is valuable without requiring separate payment tools.
Key Features
10,000+ Form Templates: Massive library covering virtually every use case and industry.
Payment Form Capabilities: Accept payments through forms via PayPal, Stripe, Square, and other processors.
Conditional Logic and Calculations: Show/hide fields and perform calculations based on user input.
PDF Report Generation: Automatically create PDF documents from form submissions.
Generous Free Tier: Five forms and 100 monthly submissions at no cost.
Best For
Early-stage SaaS companies with limited budgets or teams that need multiple different form types across their operation. The free tier is particularly valuable for testing before committing to paid tools.
Pricing
Free tier includes 5 forms and 100 submissions monthly. Bronze plan starts at $39/month for 25 forms and 1,000 submissions, with higher tiers adding features and capacity.
9. Chili Piper
Best for: Converting form submissions into booked meetings instantly
Chili Piper eliminates the delay between form submission and meeting scheduling by letting prospects book time immediately.
Where This Tool Shines
The instant booking capability solves a critical problem for SaaS sales teams: prospect interest peaks the moment they submit a form, but traditional follow-up processes let that interest cool. Chili Piper strikes while the iron is hot by offering calendar availability immediately after form submission.
Smart routing distributes leads to the right sales rep automatically based on territory, product interest, company size, or any other criteria you define. This eliminates the manual assignment work that slows down response times.
Key Features
Instant Meeting Scheduling: Show calendar availability immediately after form submission for instant booking.
Lead Routing and Distribution: Automatically assign leads to the right sales rep based on your criteria.
Calendar Integration: Sync with Google Calendar, Outlook, and Salesforce for real-time availability.
Handoff Automation: Create smooth transitions between SDRs and AEs with automated scheduling.
CRM Sync and Enrichment: Push meeting data and enriched contact information directly to your CRM.
Best For
SaaS companies with sales teams where demos or discovery calls are critical to the buying process. Most valuable for businesses with high lead volume that need efficient, automated distribution and scheduling.
Pricing
Instant Booker starts at $30/user/month. Form Concierge and Handoff products have separate pricing, with custom enterprise packages available for larger teams.
Matching Your Form Tool to Your Growth Stage
The right lead capture tool depends entirely on where you are in your SaaS journey and what specific challenges you're facing.
If you're an early-stage company just starting to generate inbound interest, focus on tools that offer generous free tiers or low entry pricing. Jotform and Leadpages give you professional forms without breaking your startup budget, while Orbit AI's free tier lets you test AI-powered qualification before committing resources.
For growth-stage SaaS companies scaling their go-to-market motion, the priority shifts to conversion optimization and qualification. Tools like Orbit AI and Typeform help you balance lead volume with lead quality—capturing more prospects while giving your sales team the intelligence they need to prioritize effectively.
Enterprise SaaS companies face different challenges entirely. You need compliance certifications, sophisticated integrations, and workflow automation that matches your operational complexity. Formstack and Clearbit deliver the enterprise-grade features that large organizations require, while HubSpot Forms makes sense if you're already invested in that ecosystem.
Think about your specific conversion challenges too. If you're drowning in unqualified leads, prioritize tools with built-in scoring and routing. If form abandonment is killing your conversion rates, look at conversational interfaces or data enrichment that reduces form fields. If your sales team struggles with slow follow-up, instant scheduling tools like Chili Piper eliminate that friction entirely.
The best approach is often combining tools strategically. Many successful SaaS companies use one platform for their primary lead capture while deploying specialized tools for specific use cases—perhaps Clearbit enrichment on enterprise forms while using a simpler tool for product-led growth signups.
Whatever you choose, remember that your forms are often the first real interaction prospects have with your product experience. Make them count. Start building free forms today and see how intelligent form design can elevate your conversion strategy.