Digital agencies juggle dozens of client projects, each demanding unique lead capture solutions that look polished and convert visitors into qualified prospects. The right form builder can mean the difference between streamlined client onboarding and endless back-and-forth revisions.
This guide covers nine form builders specifically suited for agency workflows—tools that offer white-labeling, team collaboration, client management features, and the flexibility to handle everything from simple contact forms to complex multi-step qualification funnels. We evaluated each based on design customization, integration capabilities, pricing scalability for multiple clients, and features that save agencies time.
1. Orbit AI
Best for: Agencies prioritizing lead quality with AI-powered qualification and conversational form experiences
Orbit AI is an AI-powered form builder designed for high-growth teams that need to qualify leads automatically while maintaining conversion-optimized form designs.
Where This Tool Shines
Orbit AI stands out for agencies that want to deliver more than just data collection to their clients. The platform's AI-powered lead scoring analyzes responses in real-time to identify high-intent prospects, automatically routing qualified leads to the right team members.
The conversational form format breaks away from traditional multi-field layouts, presenting questions one at a time in a more engaging, human-like interaction. This approach typically improves completion rates compared to overwhelming visitors with long forms upfront.
Key Features
AI-Powered Lead Qualification: Automatically scores and qualifies leads based on their responses, helping agencies prioritize follow-up efforts.
Conversational Form Format: One-question-at-a-time interface that reduces form abandonment and creates a more engaging user experience.
Native CRM Integrations: Connects directly with major CRMs and marketing platforms to streamline client workflows without middleware.
Automated Lead Routing: Directs qualified prospects to the appropriate team members or client departments based on custom criteria.
Conversion-Optimized Designs: Modern, mobile-responsive templates built specifically to maximize completion rates and lead quality.
Best For
Digital agencies working with B2B clients or high-ticket services where lead quality matters more than volume. Particularly valuable for agencies managing sales teams that need pre-qualified prospects rather than raw contact information.
Pricing
Contact Orbit AI for agency-specific pricing. The platform offers custom plans designed to scale with agency client portfolios.
2. Typeform
Best for: Design-focused agencies where brand aesthetics and visual storytelling drive client conversions
Typeform is a design-forward form builder known for its one-question-at-a-time format and visually stunning form experiences.
Where This Tool Shines
Typeform has built its reputation on creating forms that don't feel like forms. The platform's signature approach presents questions individually with smooth transitions, making the experience feel more like a conversation than a data entry task.
For agencies serving clients in creative industries or consumer brands where aesthetics matter, Typeform delivers. You can embed videos, images, and GIFs throughout forms to maintain engagement and reinforce brand identity at every step.
Key Features
Beautiful Branded Experiences: Extensive customization options for colors, fonts, backgrounds, and media to match any client brand guidelines.
Logic Jumps and Conditional Branching: Create personalized form paths based on previous answers to keep forms relevant and concise.
Video and Image Embedding: Incorporate rich media directly into forms to explain complex concepts or showcase products.
Extensive Template Library: Pre-built templates for common use cases that agencies can quickly customize for client projects.
Native Integrations: Connects with popular tools like Google Sheets, Slack, HubSpot, and Mailchimp to automate workflows.
Best For
Agencies working with design-conscious clients in fashion, lifestyle, creative services, or consumer products where form aesthetics directly impact brand perception and conversion rates.
Pricing
Starts at $25/month for basic plans. Business plans begin at $83/month with advanced features like logic jumps, hidden fields, and priority support.
3. Jotform
Best for: High-volume agencies managing numerous client accounts with diverse form requirements
Jotform is a feature-rich form builder offering extensive templates and team collaboration tools specifically designed for managing multiple client projects simultaneously.
Where This Tool Shines
Jotform's massive template library solves the "blank canvas" problem for agencies. With over 10,000 pre-built form templates covering virtually every industry and use case, you can launch client projects faster without starting from scratch each time.
The platform's team collaboration features include approval workflows, making it easier to manage client feedback cycles. Multiple team members can work on forms simultaneously, and you can set up approval chains before forms go live.
Key Features
10,000+ Form Templates: Industry-specific templates that agencies can quickly customize for client needs across various sectors.
Team Collaboration and Approval Workflows: Built-in approval processes and multi-user editing to streamline agency review cycles.
Jotform Tables: Database-style interface for managing form submissions across multiple clients in organized workspaces.
PDF Form Generation: Automatically generate PDF documents from form submissions for contracts, applications, or reports.
White-Labeling: Remove Jotform branding and add custom domains on higher-tier plans for client-facing forms.
Best For
Agencies managing high volumes of client forms across diverse industries, particularly those needing quick turnaround times and extensive customization options without deep technical expertise.
Pricing
Free tier available with Jotform branding. Paid plans start at $34/month with increased submission limits and white-labeling on higher tiers.
4. Paperform
Best for: Agencies creating conversion-focused landing page experiences that combine forms with rich content
Paperform is a hybrid form and landing page builder that lets agencies create complete conversion experiences rather than standalone forms.
Where This Tool Shines
Paperform blurs the line between forms and landing pages. You can build entire conversion experiences that include product descriptions, pricing tables, testimonials, and forms—all in one seamless page without requiring separate landing page software.
The platform's built-in payment processing makes it particularly valuable for agencies working with e-commerce clients or service providers who need to collect payments directly through forms. You can create product catalogs, calculate pricing based on selections, and process transactions without third-party tools.
Key Features
Landing Page-Style Form Creation: Combine rich content blocks with form fields to create complete conversion pages rather than isolated forms.
Built-In Payment Processing: Accept payments through Stripe or PayPal directly within forms without additional integration work.
Product Catalogs and Pricing Tables: Display products with images, descriptions, and dynamic pricing calculations within the form experience.
Custom Success Pages: Design branded confirmation pages with personalized messaging, next steps, or additional offers.
Scheduling and Booking Capabilities: Integrate calendar booking directly into forms for consultation-based client businesses.
Best For
Agencies serving e-commerce clients, service providers, or businesses that need to combine content marketing with lead capture and payment collection in unified experiences.
Pricing
Starts at $24/month for individual plans. Agency plan at $159/month includes white-labeling, priority support, and features for managing multiple client accounts.
5. Tally
Best for: Budget-conscious agencies and startups needing unlimited forms without subscription costs
Tally is a Notion-style form builder offering unlimited forms and submissions on its generous free tier, making it accessible for agencies watching costs.
Where This Tool Shines
Tally's pricing model is its biggest differentiator. The free tier includes unlimited forms and unlimited submissions—features that most competitors charge hundreds of dollars monthly to access. For agencies just starting out or managing clients with unpredictable submission volumes, this eliminates budget anxiety.
The Notion-like block-based editor will feel immediately familiar to agencies already using Notion for project management. You build forms by adding blocks for different question types, dragging to reorder, and nesting elements—a workflow that requires minimal learning curve.
Key Features
Unlimited Forms and Submissions: No artificial limits on form creation or response collection, even on the free plan.
Notion-Like Block-Based Editor: Intuitive drag-and-drop interface using familiar block concepts for quick form building.
Conditional Logic and Calculations: Create dynamic forms that show or hide questions based on previous answers and calculate values automatically.
File Uploads Included Free: Accept file uploads from form respondents without paying for storage upgrades.
Custom Domains: Connect client domains to forms on paid plans for branded form URLs.
Best For
Smaller agencies, freelancers, or startups managing limited client portfolios where keeping costs low matters more than advanced white-labeling or enterprise features.
Pricing
Free tier includes most features with unlimited forms and submissions. Pro plan at $29/month adds custom domains, remove branding, and priority support.
6. Fillout
Best for: Agencies building forms that connect directly to Airtable, Notion, or other database platforms
Fillout is a modern form builder with deep native integrations for Airtable, Notion, and other databases, enabling forms that read from and write to existing data sources.
Where This Tool Shines
Fillout excels when you need forms to interact with databases rather than just collect new data. The platform can pre-fill form fields with existing database records, allowing agencies to create update forms, profile editors, or application continuations that pull in previously submitted information.
For agencies managing client data in Airtable or Notion, Fillout eliminates the middleware layer. Forms write directly to your databases, and you can update existing records rather than creating duplicate entries—a workflow that keeps client data clean and organized.
Key Features
Native Airtable and Notion Integration: Direct two-way connection with databases for reading and writing data without third-party connectors.
Pre-Fill Forms from Database Records: Populate form fields automatically with existing data for update workflows or multi-step processes.
Update Existing Database Entries: Modify records rather than creating new ones, maintaining data integrity across client systems.
Conditional Logic and Branching: Show or hide form sections based on database values or user responses for personalized experiences.
Modern, Clean Form Designs: Contemporary templates that look professional without heavy customization work.
Best For
Agencies that manage client operations through Airtable or Notion and need forms that integrate seamlessly with existing database workflows rather than creating parallel data systems.
Pricing
Free tier available for basic forms. Paid plans start at $15/month with advanced features and increased submission limits.
7. Cognito Forms
Best for: Agencies creating complex quote calculators, pricing tools, and payment collection forms
Cognito Forms is a calculation-focused form builder ideal for agencies creating quotes, pricing tools, and forms requiring advanced mathematical operations.
Where This Tool Shines
Cognito Forms handles complex calculations that would break simpler form builders. You can create dynamic pricing calculators that multiply quantities, apply discounts, add taxes, and calculate totals—all within the form itself without external scripts or manual calculations.
The platform's repeating sections feature lets users add multiple line items to a single submission. Think order forms where clients can add multiple products, service packages where users select various options, or applications where respondents list multiple references—all within one form submission.
Key Features
Advanced Calculation and Formula Fields: Build complex pricing calculators with multiplication, conditional pricing, discounts, and tax calculations.
Payment Integration: Accept payments through Stripe, PayPal, or Square with calculated totals flowing directly to payment processors.
HIPAA-Compliant Options: Business Associate Agreement available for agencies serving healthcare clients with compliance requirements.
Repeating Sections: Allow users to add multiple entries of the same field group for order forms, applications, or registration forms.
Document Generation and E-Signatures: Create PDF documents from form data and collect electronic signatures within the form workflow.
Best For
Agencies working with clients in professional services, construction, events, or any industry requiring detailed quotes, proposals, or applications with complex pricing structures.
Pricing
Free tier available for basic forms. Paid plans start at $15/month with increased features, payment processing, and HIPAA compliance options at higher tiers.
8. Formstack
Best for: Agencies serving enterprise clients in regulated industries requiring security certifications
Formstack is an enterprise-grade form builder with strong security certifications for agencies serving clients in healthcare, finance, and other regulated industries.
Where This Tool Shines
Formstack prioritizes compliance and security in ways that matter for enterprise clients. The platform maintains HIPAA, GDPR, and SOC 2 compliance certifications—requirements that eliminate most consumer-grade form builders from consideration when working with regulated industries.
The workflow automation capabilities extend beyond basic form submission. You can build approval chains, route submissions through multiple reviewers, trigger document generation, and automate complex multi-step processes—all within Formstack without connecting external automation tools.
Key Features
HIPAA, GDPR, and SOC 2 Compliance: Security certifications and Business Associate Agreements for agencies serving regulated industries.
Workflow Automation and Approvals: Built-in approval routing, multi-step workflows, and automated processes without external automation platforms.
Document Generation from Form Data: Automatically create contracts, reports, or proposals by merging form submissions into document templates.
Electronic Signatures: Collect legally binding signatures within forms for contracts, agreements, or consent forms.
Advanced Analytics and A/B Testing: Track form performance, identify drop-off points, and test variations to optimize conversion rates.
Best For
Agencies working with enterprise clients, particularly in healthcare, financial services, insurance, or government sectors where security certifications are non-negotiable requirements.
Pricing
Starts at $50/month for basic plans. Enterprise pricing available with custom features, dedicated support, and compliance add-ons for regulated industries.
9. 123FormBuilder
Best for: Agencies needing extensive third-party integrations and white-label client solutions
123FormBuilder is an integration-focused form builder offering over 200 native connections and white-label options specifically designed for agency resellers.
Where This Tool Shines
123FormBuilder's integration library solves the "but does it connect with..." problem. With over 200 native integrations, the platform connects to tools across CRM, marketing automation, project management, payment processing, and industry-specific software—reducing the need for middleware connectors.
The white-label and reseller programs cater specifically to agencies that want to offer form building as a service to clients. You can completely rebrand the platform, set your own pricing, and manage client accounts under your agency brand rather than positioning yourself as a 123FormBuilder reseller.
Key Features
200+ Native Integrations: Extensive connection library covering major platforms across CRM, marketing, project management, and payment processing.
White-Label and Custom Branding: Complete platform rebranding options for agencies offering form building as a branded service to clients.
Multi-Language Forms: Create forms in multiple languages for agencies serving international clients or multilingual markets.
Payment Collection: Accept payments through multiple processors including PayPal, Stripe, and Authorize.net directly within forms.
Team Collaboration Tools: User permissions, shared workspaces, and approval workflows for managing multiple team members and client accounts.
Best For
Agencies that need maximum integration flexibility or want to resell form building as a white-labeled service to clients across diverse industries and tech stacks.
Pricing
Free tier available with basic features. Paid plans start at $24.99/month with white-label options and advanced features on higher tiers.
Making the Right Choice
The best form builder for your agency depends on your client mix, workflow priorities, and where you want to add the most value.
Choose Orbit AI when your agency focuses on lead quality over quantity. The AI-powered qualification automatically identifies high-intent prospects, saving your clients' sales teams hours of manual lead review. The conversational format typically improves completion rates compared to traditional multi-field forms—particularly valuable for B2B clients or high-ticket services where every qualified lead matters.
Typeform wins for design-focused agencies where brand aesthetics drive conversions. If your clients operate in creative industries or consumer brands where visual presentation impacts purchase decisions, Typeform's beautiful interfaces justify the investment. The one-question-at-a-time format reduces form abandonment while maintaining engagement through rich media.
Jotform suits high-volume agencies managing numerous client accounts across diverse industries. The massive template library accelerates project launches, while team collaboration features streamline internal approval workflows. For agencies prioritizing speed and breadth over specialized features, Jotform delivers consistent results.
Tally offers the best value for startups and smaller agencies watching costs. The unlimited forms and submissions on the free tier eliminate budget constraints while you build your client base. Once you need custom domains or white-labeling, the Pro plan remains affordable compared to enterprise alternatives.
For enterprise clients with compliance requirements, Formstack provides the security certifications that eliminate most competitors from consideration. Healthcare, finance, and government clients often require HIPAA or SOC 2 compliance—non-negotiable requirements where Formstack's premium pricing becomes justified investment rather than optional upgrade.
The integration depth you need also guides your choice. 123FormBuilder's 200+ native connections solve connectivity challenges when clients use specialized industry software. Fillout excels specifically for agencies managing operations through Airtable or Notion. Paperform combines forms with landing pages for conversion-focused campaigns that need rich content alongside data collection.
Most agencies benefit from having two tools in their stack: one for sophisticated lead qualification and conversion optimization, another for high-volume basic forms. This approach lets you match tool capabilities to project requirements without forcing every client into the same solution.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.