B2B lead generation isn't about collecting as many email addresses as possible. It's about identifying the right companies, engaging the right decision-makers, and qualifying prospects before they ever reach your sales team. With buying committees averaging 6-10 stakeholders and sales cycles stretching months, the software you choose to capture leads can make or break your pipeline quality.
The best lead capture software for B2B goes beyond simple form builders. It integrates seamlessly with your CRM, enriches contact data automatically, scores leads based on firmographic signals, and routes qualified prospects to the right reps instantly. We evaluated dozens of platforms based on ease of use, B2B-specific features, integration capabilities, lead qualification power, and pricing transparency.
Here are the top lead capture software solutions for B2B teams in 2026, ranging from AI-powered form builders to comprehensive lead intelligence platforms.
1. Orbit AI
Best for: High-growth B2B teams prioritizing lead quality with AI-powered qualification
Orbit AI is an AI-powered form builder platform designed specifically for B2B teams that need to qualify leads in real-time while maintaining high conversion rates.
Where This Tool Shines
Orbit AI stands out by embedding lead qualification directly into the form experience itself. Instead of collecting contact information and qualifying later, the platform uses AI to assess lead quality as prospects fill out forms, routing high-value leads immediately while filtering out poor fits.
The platform balances conversion optimization with data collection beautifully. Forms are designed to feel modern and frictionless, yet still capture the firmographic and intent data B2B sales teams need to prioritize outreach effectively.
Key Features
AI-Powered Lead Qualification: Real-time scoring and routing based on company size, industry, role, and behavioral signals.
Conversion-Optimized Templates: Pre-built form designs tested for B2B conversion rates across industries.
Native Integrations: Direct connections to Salesforce, HubSpot, Slack, and major marketing automation platforms.
Advanced Analytics: Track conversion rates, drop-off points, and lead quality metrics in a unified dashboard.
Workflow Automation: Automatically route qualified leads to specific sales reps or trigger nurture sequences for lower-scoring prospects.
Best For
Orbit AI is ideal for high-growth B2B companies that struggle with lead quality issues. If your sales team spends too much time sorting through unqualified leads or your marketing team needs to prove ROI with better attribution, this platform delivers the intelligence layer between form submission and CRM entry.
Pricing
Free plan available for teams getting started. Paid plans start at competitive rates designed for growing B2B teams, with pricing that scales based on form submissions and advanced features needed.
2. HubSpot Marketing Hub
Best for: Teams already using HubSpot CRM or needing an all-in-one marketing platform
HubSpot Marketing Hub is a comprehensive marketing platform where forms, landing pages, and lead capture integrate natively with HubSpot's CRM ecosystem.
Where This Tool Shines
The power of HubSpot lies in its unified data model. Every form submission automatically creates or updates a contact record with full interaction history visible to sales and marketing teams instantly. There's no data syncing delay, no integration headaches, and no duplicate records to clean up.
Progressive profiling is another standout feature for B2B teams. Forms automatically hide questions you've already asked a returning visitor, reducing friction while gradually building richer contact profiles over multiple interactions.
Key Features
Native CRM Integration: Instant contact creation with full activity timeline and deal association.
Smart Forms: Progressive profiling automatically adjusts questions based on known contact data.
Lead Scoring: Assign points based on form submissions, page views, email engagement, and demographic fit.
A/B Testing: Test form designs, landing page layouts, and CTA placement to optimize conversion rates.
Marketing Automation: Trigger email sequences, task creation, or deal stage changes based on form submissions.
Best For
HubSpot Marketing Hub works best for mid-market to enterprise B2B companies already invested in the HubSpot ecosystem or willing to adopt it fully. If you need forms, email marketing, landing pages, and CRM in one platform with seamless data flow, this is the obvious choice.
Pricing
Free tools available with basic forms and CRM. Starter plan at $20/month for small teams. Professional plan at $890/month unlocks marketing automation, A/B testing, and advanced reporting. Enterprise pricing available for larger organizations.
3. Typeform
Best for: Creating engaging, conversational form experiences with high completion rates
Typeform is a conversational form builder that presents one question at a time, creating an interactive experience that feels more like a conversation than a traditional form.
Where This Tool Shines
Typeform's one-question-at-a-time approach reduces cognitive load and intimidation factor, leading to significantly higher completion rates compared to traditional multi-field forms. The interface feels modern and engaging, which matters when you're trying to capture information from busy executives.
The platform's logic jump capabilities let you create dynamic question flows based on previous answers. This means you can ask relevant follow-up questions to enterprise prospects while skipping unnecessary fields for smaller companies, making each form feel personalized.
Key Features
Conversational Format: One question per screen creates a focused, less overwhelming experience.
Logic Jumps: Branch questions based on previous answers to create personalized paths.
Beautiful Templates: Pre-designed forms with modern aesthetics that match professional B2B brands.
CRM Integrations: Connect to Salesforce, HubSpot, Marketo, and hundreds of tools via Zapier.
Rich Media: Embed videos, images, and GIFs to make forms more engaging and explain complex offerings.
Best For
Typeform excels for B2B companies that need to collect detailed information without overwhelming prospects. It's particularly effective for qualification surveys, customer feedback, event registrations, and any scenario where form completion rates matter more than speed.
Pricing
Free plan allows up to 10 responses per month. Basic plan at $29/month for 100 responses. Plus plan at $59/month includes logic jumps and removes Typeform branding. Business plans available for higher volumes.
4. Leadfeeder
Best for: Identifying companies visiting your website before they submit forms
Leadfeeder is a website visitor identification tool that reveals which companies are browsing your site, even when they don't fill out forms, using IP address matching.
Where This Tool Shines
Leadfeeder solves a critical B2B problem: most website visitors never convert on their first visit. The platform identifies companies by matching IP addresses to corporate databases, showing you which businesses are researching your product, which pages they viewed, and how long they spent on each section.
The lead scoring and filtering capabilities let you focus on high-intent visitors. You can create custom feeds that alert your team when target accounts visit pricing pages or when visitors match your ideal customer profile based on company size, industry, or location.
Key Features
Company Identification: Match website visitors to company profiles using IP address intelligence.
Behavior Tracking: See which pages visitors viewed, time spent, and visit frequency.
CRM Integration: Automatically create leads in Salesforce or HubSpot when qualified companies visit.
Custom Feeds: Build filtered views based on company size, industry, location, or behavior patterns.
Contact Enrichment: Find decision-maker contact information for identified companies.
Best For
Leadfeeder is ideal for B2B companies with significant website traffic from their target market but low form conversion rates. It's particularly valuable for sales teams doing account-based marketing who need to know when target accounts are actively researching solutions.
Pricing
Free plan shows limited company data with Leadfeeder branding. Paid plans start at $99/month for full company identification, unlimited users, and CRM integrations. Custom enterprise pricing available for larger organizations.
5. Drift
Best for: Real-time conversational lead capture using AI-powered chatbots
Drift is a conversational marketing platform that uses AI chatbots to engage website visitors, qualify leads, and book meetings instantly without traditional forms.
Where This Tool Shines
Drift eliminates the delay between form submission and sales follow-up by enabling real-time conversations. When a qualified prospect lands on your site, the chatbot can qualify them through natural conversation, check sales rep availability, and book a meeting on the spot while the prospect is still engaged.
The account-based targeting is particularly powerful for enterprise B2B. You can create custom playbooks that recognize visitors from target accounts and route them immediately to dedicated account executives, creating a VIP experience for your most valuable prospects.
Key Features
AI-Powered Chatbots: Automated conversations that qualify leads 24/7 using natural language processing.
Meeting Booking: Real-time calendar integration lets prospects book sales calls instantly during the conversation.
Account-Based Targeting: Recognize visitors from target accounts and route to dedicated reps automatically.
CRM Integration: Sync conversations and contact data to Salesforce, HubSpot, and other platforms.
Conversation Analytics: Track chatbot performance, qualification rates, and meeting conversion metrics.
Best For
Drift works best for B2B companies with high-value deals where immediate sales engagement creates competitive advantage. If your prospects are ready to talk now and waiting 24 hours for email follow-up means losing deals to faster competitors, conversational marketing delivers results.
Pricing
Premium plan starts at $2,500/month for small teams. Advanced and Enterprise plans available with custom pricing based on conversation volume, advanced features, and integrations needed.
6. OptinMonster
Best for: Capturing leads with popups, slide-ins, and exit-intent technology
OptinMonster is a lead capture tool specializing in attention-grabbing popups, floating bars, and exit-intent overlays designed to convert abandoning visitors.
Where This Tool Shines
OptinMonster's exit-intent detection technology identifies when visitors are about to leave your site and displays targeted offers at precisely the right moment. For B2B sites, this might mean offering a whitepaper download, demo request, or consultation when someone's about to abandon a pricing page.
The page-level targeting rules give you granular control over when and where campaigns appear. You can show different lead magnets to visitors on different product pages, target specific industries based on referral source, or display premium content offers only to visitors who've viewed multiple pages.
Key Features
Exit-Intent Technology: Detect when visitors are about to leave and display targeted campaigns.
Page-Level Targeting: Show specific campaigns based on URL, referral source, device, or behavior.
A/B Testing: Test different designs, copy, and offers to optimize conversion rates.
Drag-and-Drop Builder: Create professional campaigns without coding using pre-built templates.
Email Integration: Connect to Mailchimp, HubSpot, Salesforce, and major email platforms.
Best For
OptinMonster is ideal for B2B companies with strong content marketing strategies who need to convert blog readers and educational content visitors into leads. It's particularly effective for capturing email addresses in exchange for gated content like ebooks, templates, or industry reports.
Pricing
Basic plan at $14/month for essential features and limited campaigns. Plus plan at $30/month adds A/B testing and advanced targeting. Pro plan at $47/month includes everything plus priority support and unlimited sites.
7. Unbounce
Best for: Building conversion-optimized landing pages with built-in forms and AI optimization
Unbounce is a landing page builder that combines drag-and-drop design with AI-powered traffic optimization to maximize lead capture conversion rates.
Where This Tool Shines
Unbounce's Smart Traffic feature uses machine learning to automatically send visitors to the landing page variant most likely to convert them based on their attributes. Instead of running traditional A/B tests for weeks, the AI learns from each visitor and optimizes in real-time, particularly valuable for B2B campaigns with limited traffic.
The platform includes popups and sticky bars alongside landing pages, letting you create coordinated campaigns that capture leads across multiple touchpoints. You can build a landing page for paid ads, add a popup for organic traffic, and use sticky bars for returning visitors, all managed from one dashboard.
Key Features
Drag-and-Drop Builder: Create professional landing pages without coding using flexible templates.
Smart Traffic AI: Automatically route visitors to the best-performing page variant for their profile.
Popups and Sticky Bars: Add multiple lead capture formats beyond traditional landing pages.
A/B Testing: Test headlines, images, form fields, and layouts to improve conversion rates.
Marketing Integrations: Connect to CRMs, email platforms, and analytics tools for seamless data flow.
Best For
Unbounce excels for B2B marketing teams running paid advertising campaigns who need dedicated landing pages for each campaign. If you're spending significant budget on Google Ads, LinkedIn Ads, or other paid channels, optimized landing pages with Smart Traffic can dramatically improve your cost per lead.
Pricing
Build plan at $99/month includes landing pages, popups, and sticky bars. Experiment plan at $149/month adds A/B testing. Optimize plan at $249/month includes Smart Traffic AI and advanced features. Custom enterprise pricing available.
8. Intercom
Best for: Combining customer support, engagement, and lead capture in one messaging platform
Intercom is a customer messaging platform that unifies live chat, automated bots, product tours, and lead capture into a single inbox for sales and support teams.
Where This Tool Shines
Intercom blurs the line between customer support and lead capture by treating every conversation as an opportunity. A prospect asking a pre-sales question can be qualified and routed to sales instantly. An existing customer reaching out for support can be identified and given priority treatment based on their account value.
The product tours and onboarding flows are particularly valuable for B2B SaaS companies. You can create interactive guides that help new users discover features while collecting feedback and identifying expansion opportunities, turning customer success into a lead generation channel.
Key Features
Live Chat with Bots: Combine human agents and automated bots for 24/7 coverage.
Product Tours: Create interactive onboarding flows that guide users through your platform.
Unified Inbox: Manage all customer conversations from email, chat, and social in one place.
Custom Bot Workflows: Build qualification flows that collect information and route conversations appropriately.
User Segmentation: Target messages based on user behavior, company attributes, or lifecycle stage.
Best For
Intercom is ideal for B2B SaaS companies that want to break down silos between sales, support, and customer success. If your product requires onboarding assistance or if you're doing product-led growth where existing users drive expansion revenue, Intercom connects all the touchpoints.
Pricing
Starter plan at $74/month for small teams with basic chat and bot features. Pro and Premium plans available with custom pricing based on seat count, conversation volume, and advanced features needed.
9. Clearbit
Best for: Enriching lead data automatically and shortening forms with company information
Clearbit is a data enrichment platform that auto-fills company and contact information in real-time, reducing form friction while capturing more detailed lead intelligence.
Where This Tool Shines
Clearbit solves the B2B form dilemma: you need detailed firmographic data to qualify leads, but long forms kill conversion rates. The platform uses email addresses or IP addresses to automatically append company size, industry, technology stack, funding stage, and other attributes without asking prospects to fill out additional fields.
The Reveal product identifies anonymous website visitors by matching IP addresses to companies, similar to Leadfeeder but with deeper data enrichment. When combined with form enrichment, you get a complete picture of who's engaging with your site, whether they convert immediately or not.
Key Features
Real-Time Enrichment: Auto-fill company and contact data as soon as users enter their email address.
Company and Contact APIs: Access firmographic, technographic, and demographic data programmatically.
Lead Scoring: Score leads automatically based on company size, industry, funding, and other fit criteria.
CRM Integration: Enrich existing records in Salesforce, HubSpot, and other platforms automatically.
Reveal: Identify anonymous website visitors and match them to company profiles.
Best For
Clearbit works best for B2B companies with high-velocity sales models who need to qualify and route leads instantly. If your sales team needs to know company size, industry, and technology stack before their first call, Clearbit provides that intelligence automatically without lengthening forms.
Pricing
Custom pricing based on API call volume, data enrichment needs, and features required. Clearbit typically works with mid-market to enterprise B2B companies with significant lead volumes. Contact sales for detailed pricing based on your specific use case.
Making the Right Choice
The best lead capture software for your B2B team depends on where you need the most help. If lead quality is your biggest challenge and you're tired of sales teams complaining about unqualified prospects, Orbit AI's real-time qualification delivers immediate impact. For teams already invested in HubSpot's ecosystem, Marketing Hub provides unmatched integration depth.
Need to capture leads before they even fill out forms? Leadfeeder and Clearbit identify companies and enrich data automatically, giving your sales team intelligence on prospects who are still in research mode. If immediate engagement matters more than anything else, Drift's conversational approach books meetings while prospects are actively interested.
For most high-growth B2B teams, the winning combination includes an AI-powered form builder for active lead capture, enrichment tools to maximize data quality, and visitor identification to catch prospects who don't convert immediately. Start with the tool that addresses your biggest bottleneck, then layer additional capabilities as your lead generation sophistication grows.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.