CRM

A sales CRMyour agents can run.

Pipelines, deals, companies, tasks and notes in one CRM that your forms and booking pages fill as leads arrive, and that Claude, ChatGPT or your own agents can set up and work for you.

Unlimited seats · CRM and MCP access on every plan

Pipelines

Pipelines that match how you sell.

Build as many pipelines as you need, with your own stages, win probabilities and won or lost outcomes. Work the board, or switch to a list and change stages inline.

New businessOpen $243k · Weighted $118k · Won $96k
My dealsTeam: AEsClose this month
Demo booked20%
Brightloop
$24,000RA
Northwind
$18,500PS
Discovery40%
Acme CoStale
$42,000RA
Lumen Studio
$9,600SK
Proposal60%
Vertex Labs
$61,000PS
Negotiation80%
Halcyon
$88,000SK

Everything in one place

One record per relationship. Inbound or outbound.

Form answers, meetings, sequence replies, deals, tasks and notes on the same contact and company, whether they came to you or you reached out.

DealsBoardList
BrightloopDana Whitfield (primary) +2Proposal$24,000
Acme CoJordan Miles (primary) +1Stale$42,000
NorthwindPriya Shah (primary)Lost · Budget$18,500
Brightloop: Discovery → Proposal · Riya Anand

Deals

Every opportunity with its amount, owner and close date, moving through the stages you define.

BBrightloopbrightloop.ioOpen deals$36,000

Industry

Software

Employees

120

Annual revenue

$14M

Location

Austin, TX

3 contacts linked by @brightloop.ioDWMLPS
Created from Dana Whitfield's company name

Companies

Accounts with their people and deals on one record, linked to contacts by email domain.

Tasks Team: AEs
Send security questionnaireBrightloop · HighOverdueRA
Call Dana WhitfieldDana Whitfield · MediumTodayPS
Proposal follow-upRollout, phase 1 · LowNov 3SK
New tasks: due in 1 day · assigned to the record owner

Tasks

Follow-ups with a due date, priority and assignee, linked to the contact, company or deal they are about.

NotesContacts · Companies · Deals

Budget approved for Q1. Wants a security review before signing.

BrightloopCompanyRiya Anand · Pinned

Asked for two more seats on the pilot.

PilotDealPriya Shah · Oct 14

Prefers email to calls before noon.

Dana WhitfieldContactSam Patel · Oct 9

Notes

Call notes and context on any contact, company or deal, so the next person picks up where you left off.

Custom fields New field
Renewal dateDateDeals
SeatsNumberDeals
Support tierSelectCompanies
Signed DPAYes/noCompanies
LinkedInURLContacts
Referred byTextContacts
Support tier: “The tier in the signed order form”

Custom fields

Track what your process needs without asking an admin. Each field gets a description agents read before they write.

Webinar leadsShared
Source = FormandTag = Webinar
Dana Whitfielddana@brightloop.io
Dana Whitfielddwhitfield@gmail.com
Elena Ruizelena@vertexlabs.com
2 selectedMergeTagAssignExport
webinar.csv · 6 columns mappedUndo

Contacts

Every lead from your forms, bookings, imports and sequences, with the tools to keep the list clean.

Set up by asking

Your AI assistant does the admin work.

Connect Claude or ChatGPT and describe how you sell. It builds the pipelines, stages and fields, changes settings, and brings companies, contacts and deals over from your old CRM. Change anything later the same way.

Claude· Orbit connected

Add a Renewals pipeline with a Renewal date field, and move every deal that is up for renewal into it.

  1. get_crm_schemaRead your current setup
  2. create_pipelineRenewals: Upcoming, In review, Committed, Renewed, Churned
  3. create_crm_fieldRenewal date and Seats on deals
  4. update_deal38 deals moved to Renewals

Automation and teams

The pipeline moves when your leads do.

Won deal handoff Published
Deal stage changedNew business · moved to WonWhen
Create dealRenewals · skip contacts with an open dealThen
Create taskDue in 3 days · Riya AnandThen
Add noteOn the contact and the dealThen

CRM workflows

Workflows run on form submissions, bookings, meeting outcomes and deal stage changes, and can open deals, add tasks and log notes on their own.

Team: AEs3 members
RARiya AnandOwns 8 dealsAdmin
PSPriya ShahAssigned 5 tasksMember
MLMarcus LeeRead onlyViewer
Filter by AEs:DealsCompaniesTasks

Teams

Group your reps into teams and see the pipeline the way your org is organized, with unlimited members on every plan.

Unlimited seats

Every plan, no per-seat fees

100+ MCP tools

For Claude, ChatGPT and your agents

REST API

Every CRM object, scoped API keys

Workflows

Create deals, tasks and notes

FAQ

Frequently asked questions.

What the Orbit CRM does, what it costs, and how to bring your data over.

Run your pipeline in Orbit.

Bring your deals over in one conversation, then let your team and your agents work from the same records.

Unlimited seats · MCP access on every plan · Set up by your AI assistant