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Instantly

Instantly is a cold-email platform for multi-step outreach campaigns. Connect it to Orbit to close the loop on outreach: when a lead from a campaign fills out a form, books a meeting, or gets a call outcome, Orbit looks them up in Instantly, updates their interest status, stops the sequence, and writes the details back — or adds brand-new leads to a campaign.

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Email Marketing

How it works

From form submission to Instantly.

1

In Instantly go to Settings → Integrations → API Keys

2

Create a key with the campaigns:read, leads:read, leads:update, and leads:create scopes

3

Paste the key in Orbit's Instantly integration settings

4

Add an Instantly Lookup step to see if the lead is in a campaign

5

Add an Instantly step to update their status or add them to a campaign

Instantly features
Instantly Lookup step: know if a lead came from a campaign and whether they opened or clicked
Set interest status (Interested, Meeting Booked, Meeting Completed, No Show, Won…) from events
Write form and meeting details back as custom variables
Add new leads to a campaign when you want to start outreach
Triggers: form submission, meeting booked, meeting outcome
Combine with Filters and AI qualification to decide what gets synced

What you get.

Use cases

When teams use it.

1

Mark a lead Meeting Booked in Instantly the moment they book, so the sequence stops

2

Mark no-shows in Instantly and route them to a re-engagement campaign

3

Only alert sales when an inbound form came from an active Instantly campaign

4

Attribute form submissions to the campaign and email that drove them

Instantly in Workflows
Meeting Booked → Instantly Lookup → Filter (found) → Instantly (status: Meeting Booked)
Meeting Outcome (No Show) → Instantly (status: No Show) → Instantly (add to re-engagement campaign)
Form Submission → Instantly Lookup → Filter (clicked email) → Slack alert with campaign name
Learn more about workflows

Works with Workflows.

Instantly is both an enrichment step (lookup) and a destination (update status / add to campaign).

Explore more

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