If you're evaluating lead gen form builders, pricing is rarely straightforward. Most platforms bury their best features behind higher tiers, charge per response, or gate lead qualification tools entirely — leaving you to reverse-engineer what you'll actually pay once your team starts scaling.
This guide cuts through the noise. We've compared six leading form builders on what actually matters for high-growth teams: pricing transparency, lead qualification capabilities, conversion features, and scalability. Whether you're a SaaS startup running outbound campaigns or a growth team optimizing inbound funnels, here's exactly what you get at each price point — no demo required.
1. Orbit AI
Best for: B2B and SaaS teams that need AI-powered lead qualification built into the form itself.
Orbit AI is an AI-native form builder designed specifically for lead generation, qualification, and conversion optimization.
Where This Tool Shines
Most form builders stop at data capture. Orbit AI goes a step further by scoring and qualifying leads in real time, so your sales team receives routed, prioritized opportunities rather than a raw export of form submissions. For high-growth B2B teams, that distinction matters enormously.
The platform is built with modern SaaS workflows in mind. Forms are conversion-optimized by design, not as an afterthought, and the AI qualification layer works natively without requiring you to stitch together a separate scoring tool, a CRM workflow, and a Zapier sequence to get there.
Key Features
Native AI Lead Qualification: Scores and qualifies leads in real time directly within the form flow, with no third-party integrations required.
Conversion-Optimized Templates: Modern, responsive form designs built to maximize completion rates across devices.
Adaptive Conditional Logic: Forms adjust dynamically based on user inputs, creating a personalized experience that improves data quality.
Real-Time Lead Routing: Qualified leads are automatically routed to your CRM or sales workflow the moment a form is submitted.
B2B-Ready Out of the Box: Built specifically for high-growth SaaS and B2B teams, so the defaults and feature set reflect real lead generation use cases.
Best For
Orbit AI is the strongest fit for SaaS companies, B2B marketing teams, and growth-focused organizations where lead quality matters as much as volume. If your team is tired of manually triaging form submissions or maintaining brittle Zapier workflows to approximate lead scoring, this is the platform built to solve that problem natively.
Pricing
Check current pricing at orbitforms.ai. The platform is positioned for teams that prioritize lead quality over raw volume, with AI qualification included rather than locked behind a premium add-on.
2. Typeform
Best for: Marketing teams that want forms to feel like a polished, on-brand experience.
Typeform is a conversational form builder known for its one-question-at-a-time interface and strong visual design capabilities.
Where This Tool Shines
Typeform's core strength is the experience it creates for respondents. The sequential, conversational format feels less like filling out a form and more like a guided interaction, which can improve completion rates for longer or more complex surveys. For brand-conscious marketing teams, the level of visual customization available is genuinely impressive.
That said, Typeform's pricing model has a well-documented pain point: response limits. The free tier allows only 10 responses per month, which is essentially a demo rather than a functional plan for any active lead generation campaign. Logic jumps and conditional branching, which are core to building intelligent lead capture flows, are gated behind paid tiers.
Key Features
Conversational One-Question Format: Sequential question delivery that can improve completion rates for longer form flows.
Brand Customization: Full control over fonts, colors, backgrounds, and media to match your brand identity.
Logic Jumps: Conditional branching available on paid plans to personalize the form path based on answers.
Native Integrations: Connects with HubSpot, Salesforce, Zapier, and a wide range of marketing tools.
Media Embedding: Video and image support within the form flow for richer, more engaging experiences.
Best For
Typeform suits marketing and brand teams that prioritize the visual and experiential quality of their forms. It works well for surveys, research, and lead capture flows where brand presentation is a priority. Teams running high-volume lead generation campaigns will likely find the response limits frustrating as they scale.
Pricing
Free tier allows approximately 10 responses per month. Paid plans start at approximately $25/mo (Basic) up to approximately $83/mo (Business), billed annually. Response limits apply across all tiers, so factor your monthly form volume carefully before committing.
3. Jotform
Best for: Teams that need a versatile, feature-rich form builder across multiple use cases.
Jotform is one of the most established form builders on the market, offering an extensive template library and a broad feature set that spans lead capture, payments, and internal workflows.
Where This Tool Shines
Jotform's depth is its defining characteristic. With over 10,000 templates and a wide range of field types, integrations, and workflow capabilities, it can handle almost any form use case you throw at it. For teams that need to build multiple form types across different departments, that versatility has real value.
The flip side is that Jotform can feel overwhelming for teams that simply need a clean, conversion-focused lead capture form. The interface carries the weight of its feature set, and navigating to the right settings can require more effort than leaner tools. It's a powerful platform, but power and simplicity don't always coexist here.
Key Features
Massive Template Library: 10,000+ templates covering lead gen, payments, HR, healthcare, education, and more.
Built-In Payment Processing: Native support for Stripe, PayPal, and Square without requiring a separate integration.
Conditional Logic: Conditional fields and calculation logic available across most paid plans.
Broad Integration Ecosystem: Connects with CRMs, email marketing tools, project management platforms, and more.
Jotform Tables: A built-in data management view for organizing and reviewing form submissions without exporting to a spreadsheet.
Best For
Jotform is a strong choice for operations teams, agencies, and businesses that need one platform to handle diverse form types. It's particularly well-suited for teams that also need payment collection or internal approval workflows alongside lead capture.
Pricing
Free tier allows approximately 100 monthly submissions. Paid plans start at approximately $34/mo (Bronze) up to approximately $49/mo (Gold), with enterprise pricing available by quote. Verify current pricing at jotform.com before purchasing.
4. Tally
Best for: Budget-conscious teams and early-stage startups that need unlimited responses without a monthly bill.
Tally is a minimalist form builder with a genuinely unlimited free tier, making it one of the most distinctive pricing models in the market.
Where This Tool Shines
Tally's free plan is the real story here. Unlike virtually every other tool in this category, Tally imposes no response or submission caps on its free tier. For a bootstrapped startup or a team running experiments before committing to a paid tool, that's a meaningful difference. You can run live lead capture campaigns without watching a response counter tick toward a paywall.
The editor itself takes cues from Notion's block-based interface, which makes it fast and intuitive to build forms without a steep learning curve. It's not the most feature-rich tool in this list, but it delivers on the fundamentals cleanly and without friction.
Key Features
Unlimited Free Responses: No monthly submission caps on the free plan, a genuine differentiator in a response-limited market.
Block-Based Editor: Notion-style editing interface that's fast to learn and quick to build with.
Conditional Logic: Basic conditional logic available on the free tier, with more advanced options on Tally Pro.
Custom Domains and Branding: White-labeling and custom domain support available on Tally Pro.
Clean Embeds: Embeds neatly into websites and Notion pages with minimal setup required.
Best For
Tally is ideal for early-stage startups, solo founders, and lean teams that need functional lead capture without a recurring cost. It's also a strong option for teams that live in Notion and want their forms to feel native to that ecosystem. For teams that need AI qualification, advanced CRM routing, or enterprise-grade features, you'll outgrow it quickly.
Pricing
Free plan with unlimited responses. Tally Pro is approximately $29/mo and adds custom domains, branding removal, and advanced features. One of the most accessible pricing structures in the category.
5. Paperform
Best for: Teams that want forms that look and function like standalone landing pages.
Paperform is a flexible form builder with a rich-text, page-like editor that gives non-technical users strong design control without a separate landing page tool.
Where This Tool Shines
Paperform occupies an interesting niche: it's more than a form builder but less than a full landing page platform. You can mix text, images, video, and form fields on the same canvas, which means a Paperform page can serve as both the offer and the capture mechanism in one place. For consultants, service businesses, and teams running campaign-specific landing pages, that's a genuinely useful combination.
The design flexibility is real and accessible. Unlike tools that require CSS knowledge to deviate from default styling, Paperform's editor gives you meaningful control through a visual interface. Custom domains are available on all paid plans, which is a notable advantage over tools that charge extra for that feature.
Key Features
Page-Like Form Editor: Rich text, images, and video can be embedded directly within the form, creating a landing-page-style experience.
Built-In Payments: Native product and payment support for e-commerce-style forms and service bookings.
Custom Domains on All Paid Plans: No upsell required for custom domain support, unlike several competitors.
Modern Templates: Clean, well-designed templates suited to service businesses, agencies, and consultants.
Best For
Paperform works well for service businesses, agencies, and consultants that want a single tool to handle both the page design and the form capture. It's also a strong fit for teams running event registrations, product pre-orders, or service booking flows where a form alone feels too bare.
Pricing
No free tier. Essentials plan starts at approximately $24/mo; Pro approximately $49/mo; Agency approximately $99/mo. A 14-day free trial is available. Verify current pricing at paperform.co before purchasing.
6. Formstack
Best for: Enterprise organizations with compliance requirements, multi-step approvals, and document workflows.
Formstack is an enterprise-grade form and workflow platform that extends well beyond basic form building into document generation, e-signature, and regulated data handling.
Where This Tool Shines
Formstack is built for organizations where the stakes around data handling are high. HIPAA-compliant data collection, Salesforce-native integration with deep field mapping, and multi-step approval workflows make it the right tool for healthcare organizations, financial services teams, and enterprise sales operations that can't afford to compromise on compliance or process control.
The platform's breadth is its primary strength and its primary caveat. If your use case genuinely requires document generation, e-signature, and form data in a single governed workflow, Formstack delivers that in a way no other tool on this list can. If you're a lean SaaS team that just needs high-converting lead capture forms, the pricing and complexity are both overkill.
Key Features
HIPAA-Compliant Data Collection: Secure, compliant data handling for healthcare and regulated industries.
Document Generation and E-Signature: Formstack Documents and Sign extend the platform into full document workflow territory.
Multi-Step Approval Workflows: Built-in approval routing for forms that require internal review before processing.
Salesforce-Native Integration: Deep field mapping and native Salesforce connectivity for enterprise CRM workflows.
Enterprise Security Controls: Robust access controls, audit logs, and security settings for large organizations.
Best For
Formstack is the right choice for enterprise teams in regulated industries, particularly healthcare, legal, and financial services. It's also well-suited for large sales organizations running complex, multi-step data collection and approval processes within Salesforce. It is not designed for lean teams or budget-conscious buyers.
Pricing
Forms plans start at approximately $83/mo. Full platform bundles combining Forms, Documents, and Sign are priced significantly higher. Enterprise pricing is available by quote. Verify current pricing at formstack.com before purchasing.
Which Tool Is Right for Your Team?
Every tool in this list solves a real problem. The question is whether it solves your problem at the price point that makes sense for your stage and use case.
If budget is your primary constraint: Tally's unlimited free tier is genuinely hard to beat for early-stage teams. You get functional lead capture with no monthly bill and no submission caps, which is rare in this category.
If brand experience is your priority: Typeform delivers the most polished, visually refined form experience available. Just go in with clear eyes about the response limits, which can become a real friction point as your campaigns scale.
If you need versatility across multiple use cases: Jotform's breadth covers more ground than any other tool here, from lead capture to payments to internal workflows. It rewards teams that need one platform to do many things.
If you want forms that double as landing pages: Paperform's page-like editor gives you design control and form functionality in one place, without needing a separate landing page tool.
If compliance and enterprise workflows are non-negotiable: Formstack is the only tool in this list built specifically for regulated industries and multi-step approval processes. The pricing reflects that positioning.
If lead quality is what actually moves your pipeline: Orbit AI is built for exactly this. Native AI lead qualification, real-time scoring, and intelligent routing mean your sales team works qualified opportunities rather than raw form submissions. For high-growth SaaS and B2B teams where the cost of a bad lead is real, that distinction is worth a great deal.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.
