Typeform revolutionized online forms with its conversational approach, but as teams scale their lead generation efforts, many discover its limitations. Whether it's pricing that climbs steeply with submission volume, the need for deeper lead qualification beyond basic form collection, or the desire for AI-powered features that intelligently route and score prospects, high-growth teams are exploring alternatives that better align with modern conversion strategies.
The right Typeform alternative depends on your specific lead generation needs. Some teams prioritize native CRM integrations that eliminate third-party connectors. Others need conversion optimization features built into the platform itself. And increasingly, businesses want AI capabilities that can automatically qualify leads while maintaining the polished, professional experience that converts.
We evaluated these alternatives based on lead generation capabilities, integration depth with sales stacks, pricing transparency at scale, ease of customization, and conversion optimization features. Here are the top Typeform alternatives for teams serious about lead generation.
1. Orbit AI
Best for: High-growth teams that need AI-powered lead qualification with conversion-optimized form design
Orbit AI is an AI-powered form builder platform designed specifically for teams that view forms as a critical conversion point, not just a data collection tool.
Where This Tool Shines
Orbit AI stands out by addressing the gap between beautiful form design and intelligent lead qualification. While many form builders force you to choose between aesthetics and functionality, this platform delivers both through AI-powered features that work behind the scenes.
The platform automatically scores and qualifies leads based on their responses, routing high-value prospects to your sales team immediately while nurturing others through automated workflows. This eliminates the manual lead sorting that typically happens after form submission, accelerating your sales cycle significantly.
Key Features
AI-Powered Lead Qualification: Automatically scores and qualifies leads based on response patterns, sending high-value prospects directly to sales while routing others appropriately.
Conversion-Optimized Templates: Pre-built form templates designed specifically for lead generation, tested for maximum conversion across industries and use cases.
Native CRM Integrations: Direct connections to HubSpot, Salesforce, and major CRMs without third-party tools, ensuring clean data flow and immediate contact creation.
Intelligent Form Routing: Routes form submissions to the right team member or workflow based on responses, company size, or custom qualification criteria you define.
Built-In Analytics: Tracks conversion rates, drop-off points, and lead quality metrics so you can continuously optimize your forms for better performance.
Best For
Orbit AI is ideal for B2B teams, SaaS companies, and high-growth businesses where lead quality matters as much as lead volume. It's particularly valuable if you're currently spending hours manually qualifying form submissions or if your sales team complains about lead quality from your current forms.
Pricing
Contact Orbit AI for pricing details. The platform is designed for teams prioritizing lead quality and conversion optimization over basic form collection.
2. Jotform
Best for: Teams needing extensive template variety and payment processing capabilities alongside lead capture
Jotform is a versatile form builder with one of the largest template libraries available, offering over 10,000 pre-built forms across virtually every use case.
Where This Tool Shines
Jotform's massive template library means you'll find a starting point for almost any lead generation scenario. Whether you need event registration, consultation booking, or product inquiry forms, there's likely a template that gets you 80% of the way there.
The platform also excels at payment collection, making it valuable for teams that combine lead generation with immediate transactions. If you're selling consultations, collecting deposits, or processing event fees alongside lead capture, Jotform handles both seamlessly.
Key Features
10,000+ Templates: Extensive library covering every industry and use case, significantly reducing form creation time from scratch.
Payment Processing: Native integrations with PayPal, Stripe, Square, and other payment processors for collecting payments directly through forms.
PDF Generation: Automatically converts form submissions into formatted PDF documents, useful for generating quotes or proposals from lead information.
Approval Workflows: Routes submissions through approval chains, valuable for teams that need manager review before following up with certain leads.
Mobile Form Management: Dedicated mobile app lets you review submissions, manage forms, and respond to leads from anywhere.
Best For
Jotform works well for small to medium businesses that need versatility across multiple form types, especially if you're collecting payments or need extensive template options to support various departments.
Pricing
Free tier available with limited submissions. Paid plans start at $34/month, scaling based on submission volume and features needed.
3. Tally
Best for: Budget-conscious teams wanting unlimited forms with a simple, Notion-like editing experience
Tally is a minimalist form builder that brings Notion's block-based simplicity to form creation, with an exceptionally generous free tier.
Where This Tool Shines
Tally's standout feature is its pricing model. The free tier includes unlimited forms and unlimited submissions, making it attractive for startups and small teams testing lead generation strategies without budget constraints.
If you're already a Notion user, Tally feels immediately familiar. The block-based editor lets you build forms by simply typing and adding blocks, creating a frictionless creation experience that reduces the learning curve to nearly zero.
Key Features
Unlimited Free Forms: Create as many forms as needed without hitting submission caps, rare among form builders at this price point.
Block-Based Editor: Notion-style interface where you build forms by typing and adding blocks, making creation intuitive for Notion users.
Calculator Blocks: Add calculation fields that compute values based on user inputs, useful for ROI calculators or pricing estimators in lead forms.
Custom Domains: Connect your own domain to forms even on free tier, maintaining brand consistency across your lead generation touchpoints.
Webhook Integrations: Send form data to other tools via webhooks, enabling custom integrations beyond pre-built connectors.
Best For
Tally is perfect for startups, bootstrapped businesses, or teams running high-volume lead generation campaigns where submission costs would otherwise become prohibitive. It's also ideal if you value simplicity over advanced features.
Pricing
Free tier with unlimited forms and submissions. Pro plan starts at $29/month for advanced features like removing Tally branding and custom success pages.
4. Paperform
Best for: Creating branded, content-rich landing page experiences that double as lead capture forms
Paperform blurs the line between forms and landing pages, letting you embed rich content, images, and text alongside form fields for cohesive branded experiences.
Where This Tool Shines
Paperform excels when your lead generation strategy requires more context than a simple form can provide. You can embed product descriptions, testimonials, pricing tables, and media directly within your form, creating a complete landing page that educates prospects while capturing their information.
The platform's customization options are extensive. You control typography, spacing, colors, and layout with precision that rivals dedicated landing page builders, ensuring your forms match your brand identity exactly.
Key Features
In-Line Content Embedding: Add text, images, videos, and rich media between form fields, creating educational experiences that improve conversion by providing context.
Advanced Conditional Logic: Show or hide entire sections based on previous answers, creating personalized form experiences that adapt to each prospect's needs.
E-Commerce Capabilities: Sell products, collect bookings, or process payments directly through forms with built-in commerce features.
Custom Success Pages: Design detailed post-submission pages that continue the conversation, share next steps, or upsell additional services.
Extensive Customization: Control every visual aspect of your forms, from fonts and colors to spacing and layout, ensuring perfect brand alignment.
Best For
Paperform is ideal for businesses selling complex products or services that require education before conversion, or for brands that prioritize visual consistency across all customer touchpoints.
Pricing
Plans start at $24/month, positioning Paperform as a mid-range option that combines form and landing page functionality in one tool.
5. Fillout
Best for: Teams using Airtable, Notion, or other databases who need forms that connect directly to existing data structures
Fillout is a modern form builder designed around native database connections, eliminating the middleware typically required to sync forms with your data systems.
Where This Tool Shines
Fillout's native integrations with Airtable and Notion set it apart. Instead of routing form data through Zapier or Make, submissions flow directly into your existing databases, maintaining data structure and relationships you've already established.
This direct connection is valuable for teams that have built their operations around these platforms. Your forms become a natural extension of your existing workflows rather than a separate system requiring constant syncing.
Key Features
Native Database Connections: Connect directly to Airtable, Notion, and other databases without third-party integration tools, ensuring real-time data sync.
Multi-Page Logic: Create multi-step forms with conditional branching that shows different questions based on previous answers, improving completion rates.
Scheduling Integration: Embed calendar booking directly in forms, letting prospects schedule follow-up calls or demos as part of the submission process.
File Upload Handling: Accept document uploads from leads, useful for collecting RFP responses, portfolios, or supporting documentation.
Custom Branding: Remove Fillout branding and apply your own visual identity, even on lower-tier plans.
Best For
Fillout is perfect for teams already operating within Airtable or Notion ecosystems, or for businesses that prefer database-first approaches to managing customer data and workflows.
Pricing
Free tier available for basic needs. Paid plans start at $15/month, making it one of the more affordable options for teams needing database connectivity.
6. Leadformly
Best for: Conversion-focused teams that want built-in A/B testing and optimization features designed specifically for lead generation
Leadformly is purpose-built for lead generation, with conversion optimization and testing capabilities baked into the platform rather than bolted on.
Where This Tool Shines
Leadformly treats every form as a conversion optimization opportunity. The platform includes built-in A/B testing that lets you experiment with different question orders, field types, and form structures to discover what drives the highest completion rates.
The multi-step form optimization is particularly strong. Leadformly helps you design multi-page forms that feel progressive rather than overwhelming, using visual progress indicators and strategic question sequencing to maintain momentum through completion.
Key Features
Built-In A/B Testing: Test different form variations without external tools, comparing completion rates and lead quality across versions to optimize performance.
Multi-Step Optimization: Create multi-page forms with progress bars, strategic question ordering, and momentum-building techniques that improve completion rates.
Lead Qualification Questions: Add scoring and qualification logic directly into forms, identifying high-value prospects before they reach your sales team.
Conversion Analytics: Track detailed metrics on form performance, including drop-off points, time to complete, and conversion rates by traffic source.
CRM Integrations: Connect to major CRMs and marketing automation platforms, ensuring qualified leads flow directly into your sales workflows.
Best For
Leadformly is ideal for marketing teams running paid acquisition campaigns where form conversion rates directly impact ROI, or for businesses that treat lead generation as a continuous optimization process.
Pricing
Plans start at $37/month, reflecting the platform's focus on teams that view forms as revenue-driving assets worth investing in optimization.
7. HubSpot Forms
Best for: Teams already using HubSpot CRM who want seamless integration without additional form tool costs
HubSpot Forms is the native form builder included free with HubSpot CRM, offering deep integration with the broader HubSpot ecosystem.
Where This Tool Shines
If you're already in the HubSpot ecosystem, the native forms tool eliminates integration complexity entirely. Form submissions automatically create or update contacts, trigger workflows, and populate deal properties without any middleware or data syncing delays.
Progressive profiling is particularly valuable for teams with returning visitors. HubSpot Forms can automatically hide fields that contacts have already filled out previously, showing new questions each time to gradually build richer profiles without form fatigue.
Key Features
Free with HubSpot CRM: No additional cost if you're using HubSpot's free CRM, making it budget-friendly for teams already committed to the platform.
Progressive Profiling: Automatically shows different questions to returning visitors, building detailed contact profiles over multiple interactions without repetitive fields.
Smart Form Fields: Pre-fills known information for returning contacts, reducing friction and improving completion rates for your existing audience.
Automatic Contact Creation: Submissions instantly create or update contact records in your CRM, eliminating manual data entry or import processes.
Follow-Up Automation: Trigger email sequences, task creation, or sales notifications immediately upon form submission based on contact properties or answers.
Best For
HubSpot Forms is perfect for businesses already using HubSpot CRM or considering the platform, especially if you value tight integration over standalone form features.
Pricing
Free with HubSpot CRM. Advanced features like A/B testing and additional customization require paid Marketing Hub subscriptions starting at higher tiers.
8. Formstack
Best for: Enterprise teams needing HIPAA compliance, advanced security, and sophisticated workflow automation for regulated industries
Formstack is an enterprise-grade form solution designed for organizations with strict compliance requirements and complex approval workflows.
Where This Tool Shines
Formstack's compliance capabilities set it apart for regulated industries. The platform offers HIPAA-compliant form hosting, GDPR tools, and security features that meet healthcare, financial services, and government requirements that disqualify many consumer-focused form builders.
The document generation feature is particularly powerful for sales teams. Forms can automatically populate proposal templates, contracts, or quotes with submission data, transforming lead information into professional documents without manual copying and pasting.
Key Features
HIPAA and GDPR Compliance: Built-in compliance features for healthcare and data privacy regulations, including BAAs and data processing agreements.
Document Generation: Automatically create PDFs, contracts, or proposals populated with form data, streamlining your sales documentation process.
E-Signature Capabilities: Collect legally binding signatures within forms, useful for contracts, agreements, or authorization forms in the sales process.
Advanced Workflow Routing: Route submissions through multi-step approval processes with conditional logic, supporting complex organizational hierarchies.
Enterprise Security: SSO, advanced user permissions, audit logs, and encryption features that meet enterprise IT requirements.
Best For
Formstack is ideal for healthcare providers, financial services firms, government agencies, or any enterprise organization where compliance and security are non-negotiable requirements.
Pricing
Plans start at $50/month, reflecting the enterprise focus and advanced compliance features that justify higher investment for regulated industries.
9. Involve.me
Best for: Creating interactive quizzes, calculators, and gamified experiences that generate leads through engagement rather than traditional forms
Involve.me is an interactive content builder that transforms lead generation from passive form-filling into engaging experiences that prospects actually want to complete.
Where This Tool Shines
Involve.me excels at creating lead magnets that provide value before asking for contact information. Instead of asking prospects to fill out a form and hope for something useful in return, you can build ROI calculators, assessments, or product recommendation quizzes that deliver immediate value, making the information exchange feel fair.
The outcome-based routing is particularly clever for sales teams. Based on quiz results or calculator outputs, you can route leads to different sales reps, email sequences, or follow-up workflows, ensuring each prospect receives relevant next steps based on their specific situation.
Key Features
Quiz and Assessment Builders: Create personality quizzes, knowledge assessments, or product recommendation tools that engage prospects while capturing lead information.
ROI and Pricing Calculators: Build interactive calculators that help prospects understand potential value, generating qualified leads who understand your offering's impact.
Outcome-Based Routing: Direct leads to different workflows, sales reps, or follow-up sequences based on their quiz results or calculator outputs.
Embed and Popup Options: Display your interactive content as embedded widgets, popups, or standalone pages, fitting various website architectures and user experiences.
Analytics and Tracking: Monitor completion rates, drop-off points, and outcome distributions to optimize your interactive content for better lead quality.
Best For
Involve.me is perfect for businesses selling complex products where education drives conversion, or for teams that have struggled with traditional form completion rates and want to try engagement-based lead generation.
Pricing
Free tier available for testing the platform. Paid plans start at $29/month, providing access to advanced interactive features and removal of branding.
Making the Right Choice
The best Typeform alternative depends on where your lead generation strategy needs the most support. If you're a budget-conscious startup running high-volume campaigns, Tally's unlimited free tier is hard to beat. Enterprise teams in regulated industries should look at Formstack's compliance capabilities. And if you want to experiment with engagement-based lead generation, Involve.me's interactive approach offers a fresh alternative to traditional forms.
For teams already invested in specific ecosystems, the choice becomes clearer. HubSpot users benefit from native forms that eliminate integration complexity. Airtable or Notion power users will appreciate Fillout's direct database connections. And if you're optimizing paid campaigns where every percentage point of conversion matters, Leadformly's built-in testing justifies the investment.
The conversion-focused teams we work with increasingly prioritize intelligence over aesthetics. Beautiful forms matter, but forms that automatically qualify leads, route high-value prospects to sales immediately, and provide actionable insights about what's working deliver measurably better results. This is where AI-powered platforms like Orbit AI differentiate themselves by doing the qualification work that traditionally happened after submission.
Transform your lead generation with AI-powered forms that qualify prospects automatically while delivering the modern, conversion-optimized experience your high-growth team needs. Start building free forms today and see how intelligent form design can elevate your conversion strategy.