ActiveCampaign Integration
Email marketing automation
Connect your Orbit AI forms to ActiveCampaign and automatically add contacts to your lists, apply tags, and trigger powerful email automation sequences.
Automatic Contact Sync
Create or update contacts instantly when forms are submitted
List Management
Add contacts to one or multiple ActiveCampaign lists automatically
Tag Automation
Apply tags that trigger your automation sequences
Works with Workflows
Use ActiveCampaign as a destination in your Orbit AI workflows
Prerequisites
- An ActiveCampaign account (any plan)
- Admin access to generate API credentials
- At least one list created in ActiveCampaign
- At least one Orbit AI form ready to connect
Finding Your API Credentials
- 1. Log in to your ActiveCampaign account
- 2. Click on Settings (gear icon) in the bottom left
- 3. Go to Developer → API Access
- 4. Copy your API URL (looks like https://yourname.api-us1.com)
- 5. Copy your API Key (long string of characters)
Setup Guide
- 1
Get your API credentials
In ActiveCampaign, go to Settings → Developer → API Access. Copy your API URL and API Key.
- 2
Connect in Orbit AI
In your form's Integrations tab, click "Add Integration" and select ActiveCampaign. Enter your API URL and API Key.
- 3
Select your lists
Choose which ActiveCampaign lists to add contacts to. You can select multiple lists.
- 4
Configure tags
Select or create tags to apply to new contacts. Tags can trigger your automation sequences.
- 5
Map your fields
Map form fields to ActiveCampaign contact properties (email, first name, last name, custom fields).
- 6
Enable and test
Toggle the integration on and submit a test form entry. Check ActiveCampaign to verify the contact was created.
Field Mapping
Map your form fields to ActiveCampaign contact properties:
| Field | Description | Example |
|---|---|---|
| Required - the contact's email address | john@example.com | |
| First Name | Contact first name | John |
| Last Name | Contact last name | Doe |
| Phone | Contact phone number | +1 555-123-4567 |
| Custom Fields | Any custom fields defined in ActiveCampaign | Company, Job Title, etc. |
Using ActiveCampaign with Workflows
ActiveCampaign works seamlessly with Orbit AI workflows. You can add contacts to your email marketing at any point in your automation:
- Only add contacts to ActiveCampaign after they pass AI lead qualification
- Apply different tags based on form responses or lead scores
- Enrich contact data with Clay before syncing to ActiveCampaign
- Route contacts to different lists based on conditional logic
Triggering Automations with Tags
Tags are the key to triggering automation sequences in ActiveCampaign:
- 1. Create an automation in ActiveCampaign with trigger "Tag is added"
- 2. Select or create that same tag in the Orbit AI integration
- 3. When a form is submitted, the tag is applied and your automation runs
Tips for Success
- • Use descriptive tag names like "Lead - Website Form" or "Lead - Demo Request"
- • Create separate lists for different lead sources to track performance
- • Make sure your form has an email field - it's required for ActiveCampaign
- • Test with a real submission to ensure contacts appear in your lists
- • Keep your API key secure and never share it publicly