Meta Pixel
FreeTrack form conversions and build retargeting audiences
The Meta Pixel (formerly Facebook Pixel) integration allows you to track when visitors view and submit your forms. Use this data to measure the effectiveness of your ads, optimize for conversions, and build custom audiences for retargeting.
Note: This integration sends browser-side events only. For server-side tracking via Meta's Conversion API, see the Cometly integration.
What You Can Track
Page Views
Track when visitors land on your form
Form Submissions
Measure conversions when forms are submitted
Custom Audiences
Build audiences based on form interactions
Ad Optimization
Let Meta optimize for form completions
Setting Up Meta Pixel
Find your Pixel ID
Go to Meta Events Manager, select your Pixel, and copy the 15-16 digit Pixel ID.
Connect in Form Settings
Open your form, go to the Integrate tab, find Meta Pixel, and click "Connect". Enter your Pixel ID.
Choose Your Events
Select which events to send: use custom Orbit events for detailed analytics, or standard Meta events (Lead, CompleteRegistration) for simpler attribution.
Save and Test
Save your settings, then visit your form and submit a test entry. Check Events Manager to verify events are being received.
Tracked Events
Orbit sends two types of events to your Meta Pixel:
Page View Event
Fired when a visitor loads your form. Choose between:
Custom: OrbitFormPageView
Recommended. Includes form_slug and form_name for detailed tracking.
Standard: PageView
Meta's standard page view event. Simpler but less form-specific.
Form Submission Event
Fired when a visitor submits your form. Choose between:
Custom: OrbitFormSubmitted
Recommended for detailed tracking. Includes form_slug and form_name.
Standard: Lead
Best for lead generation forms. Optimizes ad delivery for lead conversions.
Standard: CompleteRegistration
Best for signup and registration forms.
Advanced: Custom Events
Important: Choose one method only.
Either use the built-in Meta Pixel integration above (enter Pixel ID and select events), OR manually install your pixel via the Custom JavaScript section below. Using both will cause duplicate events to fire.
Need more control over your Meta Pixel events? Use the Custom JavaScript section (found right below Cometly in the Integrate tab) to add your own tracking code:
// Example: Track custom events
fbq('track', 'Lead', {
content_name: formSlug,
value: 100,
currency: 'USD'
});
// Track custom event with parameters
fbq('trackCustom', 'FormInteraction', {
form_name: 'Contact Form',
step: 'completed'
});Server-Side Tracking
Want Conversion API (Server Events)?
The Meta Pixel integration uses browser-side tracking. For server-side tracking with Meta's Conversion API, we recommend using Cometly.
Cometly provides first-party attribution with server-side event tracking, bypassing browser limitations and ad blockers for more accurate conversion data.
Troubleshooting
Events not showing in Events Manager
Events can take up to 24 hours to appear. Use the Meta Pixel Helper Chrome extension to verify events are firing correctly.
Numbers don't match form submissions
Browser tracking can be blocked by ad blockers, privacy extensions, or browser settings. For more accurate tracking, consider using Cometly for server-side events.
Invalid Pixel ID error
Pixel IDs are 15-16 digit numbers. Make sure you're copying the correct ID from Events Manager, not the Pixel name.
Ready to Track Your Forms?
Set up Meta Pixel in minutes and start measuring your form conversions.
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