Incomplete lead data is quietly killing your pipeline. Sales reps spend valuable time manually researching prospects before they can even write a personalized outreach message, lead scoring models produce unreliable results without firmographic context, and personalization falls flat when all you have is a name and an email address.
Automated lead enrichment software solves this by appending company size, industry, job title, tech stack, intent signals, and more to every lead record, often in real time. The category has expanded significantly, ranging from standalone enrichment APIs to full-funnel platforms that combine form capture with instant qualification.
This guide compares top tools that approach lead enrichment differently, so you can find the right fit for your stack, budget, and growth stage. Selection criteria include data accuracy, integration depth, real-time versus batch enrichment, pricing transparency, and how well each tool fits into a modern lead generation workflow.
1. Orbit AI
Best for: High-growth teams that want enrichment and qualification built directly into the form capture moment.
Orbit AI is an AI-powered form builder that enriches and qualifies leads at the moment of capture, eliminating the need for a separate enrichment tool in your stack.
Where This Tool Shines
Most enrichment tools operate downstream: a lead fills out a form, lands in your CRM, and then enrichment runs in batch mode hours later. Orbit AI flips this model by qualifying and enriching leads at the point of submission. By the time a lead hits your CRM, it already carries the context your sales team needs to prioritize and personalize outreach immediately.
What makes this genuinely different is the AI agent layer. Rather than presenting a static form, Orbit AI can ask intelligent follow-up questions based on enriched data, creating a dynamic qualification experience that feels conversational rather than transactional. For high-growth teams running inbound-led motions, this compresses the time between lead capture and meaningful sales conversation.
Key Features
AI-Powered Lead Qualification: Built directly into the form submission flow, so qualification happens before the lead reaches your CRM.
Real-Time Enrichment at Point of Capture: No batch processing delays; enriched data is available the moment a form is submitted.
Intelligent AI Follow-Up Questions: AI agents adapt the form experience based on enriched data, asking contextually relevant follow-up questions to deepen qualification.
Native CRM Integrations: Connects directly with HubSpot, Close, Attio, Airtable, and more without requiring middleware.
Conversion-Optimized Templates: Form templates designed specifically for high-growth teams focused on maximizing lead capture rates.
Best For
SaaS companies, growth teams, and demand generation marketers who want to reduce the gap between lead capture and sales action. Particularly valuable for teams that currently rely on a separate form tool plus a separate enrichment tool, since Orbit AI consolidates both functions into one platform.
Pricing
Free plan available. Paid plans are detailed at orbitforms.ai/pricing. Credit-card-free entry point makes it easy to evaluate without commitment.
2. Clearbit (Breeze Intelligence by HubSpot)
Best for: HubSpot-native teams that want enrichment without leaving their CRM environment.
Breeze Intelligence is HubSpot's rebranded Clearbit product, providing real-time company and contact enrichment natively within the HubSpot ecosystem.
Where This Tool Shines
After HubSpot acquired Clearbit in late 2023, the product was reintegrated as Breeze Intelligence, making it the most seamlessly embedded enrichment option for HubSpot users. If your team already lives in HubSpot, the friction of adding enrichment to your workflow essentially disappears.
The form shortening feature is a practical conversion win: known fields are auto-filled for returning visitors, reducing form abandonment without sacrificing data collection. Combined with buyer intent signals from anonymous website visitor identification, Breeze Intelligence gives HubSpot users a meaningful upgrade in lead context.
Key Features
100+ Firmographic and Technographic Attributes: Automatically appended to CRM records without manual data entry.
Form Shortening: Auto-fills known fields for recognized visitors, improving conversion rates on gated content.
Buyer Intent Signals: Identifies anonymous website visitors and surfaces behavioral intent data.
Native HubSpot Integration: No middleware or third-party connectors required; enrichment runs inside your existing CRM.
Company and Contact Reveal: Unmasks anonymous traffic to surface previously invisible prospects.
Best For
Teams already invested in the HubSpot ecosystem who want enrichment without adding another vendor to their stack. Less compelling for teams on Salesforce or other CRMs, where the native integration advantage disappears.
Pricing
Included in certain HubSpot plans; standalone enrichment credits are available at custom pricing. Contact HubSpot sales for current packaging details.
3. ZoomInfo
Best for: Enterprise sales teams that need the broadest possible database coverage and deep org chart intelligence.
ZoomInfo is the largest B2B contact and company intelligence platform, offering enrichment, intent data, and org chart mapping for enterprise sales organizations.
Where This Tool Shines
ZoomInfo's primary advantage is scale. Its proprietary database covers hundreds of millions of business profiles, and the depth of firmographic, technographic, and organizational data is difficult to match. For enterprise sales teams building large target account lists or running complex account-based strategies, ZoomInfo provides the breadth that smaller databases simply cannot.
The intent data layer, powered by Bidstream and content consumption signals, adds a timing dimension to enrichment: not just who a company is, but whether they're actively researching solutions in your category. This combination of depth and intent makes ZoomInfo a powerful tool when the budget supports it.
Key Features
Massive Proprietary Database: Hundreds of millions of business profiles with regularly updated contact and company data.
Intent Data: Bidstream and content consumption signals that identify accounts actively researching relevant topics.
Org Chart Mapping: Visualizes reporting structures to help reps identify the right decision-makers and influencers.
Technographic Data: Reveals the technology stack prospects are currently running.
Workflow Automation: Automates lead routing and scoring based on enriched attributes.
Best For
Enterprise sales teams and large revenue operations teams with significant budgets and complex account-based strategies. The cost structure makes it less accessible for early-stage startups or small teams.
Pricing
Custom enterprise pricing; typically starts at $15,000+ per year. Requires a sales conversation to get a quote.
4. Apollo.io
Best for: Sales teams that want enrichment, prospecting, and email sequencing in a single, cost-accessible platform.
Apollo.io is an all-in-one sales intelligence and engagement platform combining lead enrichment, prospecting, and email sequencing with a generous free tier.
Where This Tool Shines
Apollo's appeal is consolidation at an accessible price point. Rather than paying separately for a prospecting database, an enrichment tool, and a sequencing platform, Apollo packages all three together. Its 275M+ contact database is competitive with more expensive alternatives, and the CRM enrichment feature automatically updates stale records so your existing pipeline data stays current.
The free plan is genuinely useful for small teams testing the platform before committing, and the paid tiers are priced to be accessible for growth-stage companies that ZoomInfo pricing would exclude. Buying intent signals and job change alerts add a timely outreach dimension that helps reps prioritize their daily prospecting.
Key Features
275M+ Contact Database: Email and phone enrichment across a large, regularly updated B2B contact database.
Built-In Email Sequencing: Outreach automation sits alongside enrichment in the same platform, reducing tool sprawl.
CRM Enrichment: Auto-updates stale records in connected CRMs to keep pipeline data accurate.
Buying Intent and Job Change Alerts: Surfaces timely signals to help reps prioritize outreach.
Generous Free Plan: Limited enrichment credits available without a paid commitment.
Best For
Growth-stage SaaS companies and SDR teams looking for an all-in-one prospecting and enrichment solution without enterprise-level pricing. Also well-suited to individual reps who need self-serve access to enrichment data.
Pricing
Free plan available; paid plans start at $49 per user per month.
5. Clay
Best for: Growth engineers and outbound teams that want maximum flexibility in building custom enrichment workflows.
Clay is a creative data enrichment and outbound platform that lets you build waterfall enrichment workflows pulling from 75+ data providers.
Where This Tool Shines
Clay popularized the concept of waterfall enrichment: instead of relying on a single data provider and accepting its match rate limitations, you chain multiple providers in sequence. If Provider A doesn't return a result, Clay automatically queries Provider B, then C, maximizing the percentage of records that come back enriched. For teams that have struggled with low match rates from single-source tools, this approach is a meaningful upgrade.
The spreadsheet-like interface makes it accessible to non-developers who still want to build sophisticated workflows. Combined with AI-powered message writing that uses enriched data as input, Clay has become a popular choice for outbound teams running highly personalized campaigns at scale.
Key Features
Waterfall Enrichment: Chains 75+ data providers in sequence to maximize match rates on contact and company data.
75+ Built-In Data Provider Integrations: Includes Clearbit, Hunter, PeopleDataLabs, and many others in a single platform.
AI-Powered Message Writing: Generates personalized outreach copy using enriched data as context.
Spreadsheet-Like Interface: Enables non-developers to build custom enrichment workflows without writing code.
Webhook Triggers: Supports real-time enrichment from form submissions or CRM events.
Best For
Growth engineers, outbound-focused teams, and operations professionals who want fine-grained control over their enrichment logic. Less suited to teams looking for a simple plug-and-play solution with minimal configuration.
Pricing
Free plan available; paid plans start at $149 per month.
6. Cognism
Best for: Sales teams that prioritize phone-verified mobile numbers and need strong European data coverage with compliance built in.
Cognism is a GDPR-compliant B2B sales intelligence platform known for its verified mobile data and robust privacy compliance posture.
Where This Tool Shines
As GDPR enforcement has intensified and US state privacy laws have proliferated, compliance has shifted from a nice-to-have to a genuine differentiator. Cognism's Diamond Data product includes phone-verified mobile numbers with active Do-Not-Call list checking, reducing the legal and reputational risk that comes with using unverified contact data. For teams operating in European markets especially, this compliance layer is difficult to replicate with US-centric tools.
The Bombora intent data partnership adds a prospecting dimension that extends Cognism beyond pure enrichment, letting teams identify accounts showing active buying signals before they've engaged with your content or forms.
Key Features
Diamond Data Phone Verification: Phone-verified mobile numbers with high connect rates and Do-Not-Call list checking built in.
GDPR and CCPA Compliance: Privacy-first data practices designed for teams operating under strict regulatory requirements.
Bombora Intent Data: Partnership-powered intent signals to identify accounts actively researching relevant solutions.
Chrome Extension: Enables instant LinkedIn and web-based prospect enrichment during active research sessions.
CRM and Sales Engagement Integrations: Native connections to Salesforce, HubSpot, and Outreach.
Best For
Mid-market and enterprise sales teams operating in European markets or under strict privacy compliance requirements. Also valuable for any team where phone outreach is a primary channel and mobile number accuracy is critical.
Pricing
Custom pricing; generally positioned in the mid-market to enterprise range. Contact Cognism for a tailored quote.
7. Lusha
Best for: Individual sales reps and small teams that need quick, self-serve access to verified contact data without a complex setup.
Lusha is a straightforward contact enrichment tool with a browser extension and API, designed for reps who need fast access to verified emails and phone numbers.
Where This Tool Shines
Lusha's strength is simplicity. The browser extension surfaces verified contact data directly on LinkedIn profiles without requiring reps to leave their prospecting workflow. For small teams or individual contributors who don't need the complexity of an enterprise enrichment platform, Lusha delivers the core value, accurate contact data, without unnecessary overhead.
The credit-based pricing model scales naturally with usage, making it a practical choice for teams that enrich leads selectively rather than running bulk enrichment across entire databases. The CSV bulk enrichment option covers cases where batch processing is needed without requiring an API integration.
Key Features
Browser Extension: Instant LinkedIn profile enrichment without leaving the prospecting workflow.
Bulk Enrichment: CSV upload for batch contact list enrichment without API integration.
API Access: Programmatic enrichment for teams that want to build Lusha into their own workflows.
CRM Integrations: Native connections to Salesforce and HubSpot for direct record enrichment.
Credit-Based Pricing: Usage scales naturally with team size and enrichment volume.
Best For
Individual sales reps, small SDR teams, and early-stage companies that need reliable contact enrichment without the cost or complexity of enterprise platforms. Not the best fit for teams running large-scale automated enrichment workflows.
Pricing
Free plan includes 5 credits per month; paid plans start at $36 per user per month.
8. Enricher.io
Best for: Developers and product-led companies that want to embed enrichment directly into their own applications.
Enricher.io is a developer-focused enrichment API that converts email addresses into full contact and company profiles.
Where This Tool Shines
Enricher.io is built for teams that want enrichment as infrastructure rather than a standalone SaaS tool. If you're building a product that needs to enrich user records on signup, or running a custom data pipeline that requires programmatic enrichment, Enricher.io's clean REST API and pay-per-lookup model fit naturally into that architecture.
The absence of annual contracts is a meaningful advantage for engineering teams that want to prototype quickly or scale usage in response to actual demand rather than committing to a seat-based annual plan. The developer documentation and SDK availability reduce integration friction significantly.
Key Features
Simple REST API: Email-to-profile enrichment via a clean, well-documented API endpoint.
26+ Data Points Returned: Includes job title, company, social profiles, and additional firmographic attributes per lookup.
Real-Time and Bulk Endpoints: Supports both synchronous real-time enrichment and asynchronous bulk processing.
Developer-Friendly Documentation: SDKs and clear documentation reduce time-to-integration for engineering teams.
Pay-Per-Lookup Pricing: No annual contracts; costs scale directly with usage volume.
Best For
Product engineers, growth engineers, and technical teams building enrichment into their own applications or data pipelines. Less suited to non-technical users who need a UI-driven workflow.
Pricing
Pay-per-lookup model; plans start around $279 per month for 1,000 lookups. No annual contract required.
9. FullContact
Best for: Teams that need identity resolution across fragmented customer records and multi-channel data sources.
FullContact is an identity resolution platform that unifies fragmented customer records across channels and devices, enriching profiles with demographic and social data.
Where This Tool Shines
FullContact addresses a problem that pure enrichment tools don't fully solve: the same person often exists as multiple fragmented records across your CRM, marketing automation platform, CDP, and ad platforms. FullContact's patented Identity Graph links these records together using email, phone, social profiles, and device IDs, creating a unified view of each person before enrichment data is even applied.
For teams running omnichannel marketing strategies or building customer data platforms, this identity resolution layer is foundational. It ensures that enrichment appends to unified records rather than creating additional data fragmentation. The MultiField matching capability handles partial records that would fail standard single-field matching.
Key Features
Patented Identity Graph: Unifies records across email, phone, social profiles, and device IDs into a single resolved identity.
Real-Time Person and Company Enrichment API: Appends demographic and firmographic data to resolved identity records.
MultiField Matching: Achieves higher resolution rates on partial or incomplete records.
Privacy-Safe Data Partnerships: Consent management and privacy-first data sourcing for compliance-sensitive use cases.
CDP, CRM, and Marketing Automation Integrations: Connects with the broader data infrastructure stack.
Best For
Marketing operations teams, CDP builders, and data engineering teams working with complex, multi-source customer data. Also valuable for companies running paid media campaigns that need identity resolution for audience matching.
Pricing
Usage-based API pricing; contact FullContact sales for custom plan details based on lookup volume and use case.
Choosing the Right Tool for Your Growth Stage
The right enrichment tool depends less on which has the most impressive feature list and more on where enrichment fits in your actual workflow. Here's how to think through the decision.
If your team is capturing leads through forms and losing time between capture and first outreach, Orbit AI addresses the problem at the source. By enriching and qualifying leads at the moment of form submission, it eliminates the lag that typically exists between a lead entering your CRM and your sales team having enough context to act. For high-growth SaaS teams running inbound-led motions, this is often the highest-leverage place to add enrichment. Start building free forms today and experience how intelligent form design transforms your lead qualification process.
If you're deeply embedded in HubSpot and want enrichment without adding a new vendor, Breeze Intelligence is the path of least resistance. For enterprise teams that need the broadest database coverage and are willing to pay for it, ZoomInfo remains the benchmark. And if you're a growth engineer who wants maximum control over enrichment logic, Clay's waterfall approach is difficult to beat on flexibility.
Teams prioritizing compliance in European markets should look hard at Cognism. Developers building enrichment into their own products will find Enricher.io the cleanest API option. And for teams dealing with fragmented identity data across multiple platforms, FullContact's identity resolution layer solves a problem the other tools on this list largely don't address.
The broader trend worth noting is that enrichment is moving earlier in the funnel. The most effective teams in 2026 aren't waiting for leads to land in a CRM before enriching them. They're qualifying and contextualizing leads at the moment of capture, routing them intelligently, and enabling sales reps to have informed conversations faster. Whichever tool you choose, that's the direction worth building toward.